{"id":10062,"date":"2026-05-22T06:09:08","date_gmt":"2026-05-22T06:09:08","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=10062"},"modified":"2026-05-22T06:09:09","modified_gmt":"2026-05-22T06:09:09","slug":"esas-gayrimenkul-gelecegi-bugunden-insa-etme-vizyonuyla-liderler-bulusmasi-2026da-is-ortaklariyla-bir-araya-geldi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/05\/22\/esas-gayrimenkul-gelecegi-bugunden-insa-etme-vizyonuyla-liderler-bulusmasi-2026da-is-ortaklariyla-bir-araya-geldi\/","title":{"rendered":"Esas Gayrimenkul, Gelece\u011fi Bug\u00fcnden \u0130n\u015fa Etme Vizyonuyla Liderler Bulu\u015fmas\u0131 2026’da \u0130\u015f Ortaklar\u0131yla Bir Araya Geldi"},"content":{"rendered":"\n

Ticari gayrimenkul sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc isimlerinden Esas Gayrimenkul, gelece\u011fi bug\u00fcnden in\u015fa etme vizyonuyla d\u00fczenledi\u011fi Liderler Bulu\u015fmas\u0131 2026’da gelecek stratejilerini, dijital d\u00f6n\u00fc\u015f\u00fcm hamlelerini ve halka arz planlar\u0131n\u0131 i\u015f d\u00fcnyas\u0131 ve sekt\u00f6r \u00e7evreleriyle payla\u015ft\u0131.<\/strong><\/h3>\n\n\n\n

Ticari gayrimenkul sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen oyuncular\u0131ndan Esas Gayrimenkul, payda\u015flar\u0131 ve i\u015f ortaklar\u0131yla \u2018Esas Gayrimenkul Liderler Bulu\u015fmas\u0131 2026\u2019 etkinli\u011finde bir araya geldi. Four Seasons Hotel Istanbul at the Bosphorus\u2019ta ger\u00e7ekle\u015fen bulu\u015fmada; k\u00fcresel makroekonomik dengelerden t\u00fcketici davran\u0131\u015flar\u0131ndaki radikal de\u011fi\u015fime, veri odakl\u0131 varl\u0131k y\u00f6netiminden s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine kadar sekt\u00f6r\u00fcn gelece\u011fini \u015fekillendirecek kritik ba\u015fl\u0131klar ele al\u0131nd\u0131.<\/p>\n\n\n\n

Toplant\u0131da bir konu\u015fma yapan Esas Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131<\/strong>, ESAS\u2019\u0131n b\u00fcy\u00fcme hikayesi, yat\u0131r\u0131m stratejileri ve gelecek vizyonu \u00fczerine de\u011ferlendirmelerini ve de\u011fi\u015fen k\u00fcresel yat\u0131r\u0131m dinamikleri do\u011frultusunda ESAS\u2019\u0131n d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funu payla\u015ft\u0131.<\/p>\n\n\n\n

Etkinli\u011fin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Esas Gayrimenkul Y\u00f6netim Kurulu Ba\u015fkan\u0131 Kaz\u0131m K\u00f6seo\u011flu<\/strong>, \u015firketin b\u00fcy\u00fcme yolculu\u011funa ve gelecek hedeflerine vurgu yapt\u0131: “Esas Gayrimenkul olarak yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131z g\u00fcnden bu yana, toplamda 3 milyar Euro\u2019yu a\u015fan devasa bir yat\u0131r\u0131m portf\u00f6y\u00fcne ula\u015fman\u0131n hakl\u0131 gururunu ya\u015f\u0131yoruz. Bug\u00fcn 18 \u015fehirde 25 projeyi ve 1 milyonu a\u015fk\u0131n metrekarelik br\u00fct kiralanabilir alan\u0131 y\u00f6neten, sadece in\u015fa eden de\u011fil de\u011fer y\u00f6neten bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fck. 2026 y\u0131l\u0131 bizim i\u00e7in dijitalle\u015fme, s\u00fcrd\u00fcr\u00fclebilirlik ve operasyonel verimlili\u011fin en \u00fcst seviyeye ta\u015f\u0131naca\u011f\u0131; teknoloji yat\u0131r\u0131mlar\u0131m\u0131z\u0131 Teknopark b\u00fcnyesine ta\u015f\u0131yarak Ar-Ge odakl\u0131 bir yap\u0131ya kavu\u015faca\u011f\u0131m\u0131z kritik bir y\u0131l olacak. T\u00fcrkiye\u2019deki konumumuzu g\u00fc\u00e7lendirirken, operasyonel kaslar\u0131m\u0131z\u0131 MENA ve T\u00fcrk Cumhuriyetleri\u2019ne ta\u015f\u0131may\u0131 hedefliyoruz. Birlikte \u00fcretti\u011fimiz bu b\u00fcy\u00fck ekosistem, bizim operasyonel g\u00fcc\u00fcm\u00fcz\u00fcn ve sekt\u00f6rel tecr\u00fcbemizin en somut g\u00f6stergesidir.” dedi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Perakende sekt\u00f6r\u00fcnde fiziksel ve dijital aras\u0131ndaki s\u0131n\u0131rlar kalk\u0131yor<\/strong><\/p>\n\n\n\n

Sekt\u00f6rdeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131z\u0131na ve \u015firketin stratejik yol haritas\u0131na de\u011finen Esas Gayrimenkul CEO\u2019su Cem Eri\u00e7, <\/strong>halka arz m\u00fcjdesini payla\u015ft\u0131 ve “Bu bulu\u015fmay\u0131 tasarlarken tek bir niyetimiz vard\u0131: ‘Ortak Ak\u0131l, Ortak Gelecek’ vizyonumuzu siz de\u011ferli payda\u015flar\u0131m\u0131zla payla\u015fmak. Ya\u015fad\u0131\u011f\u0131m\u0131z belirsizliklerin yeni normalin ta kendisi oldu\u011fu bu d\u00f6nemde, perakende sekt\u00f6r\u00fcnde fiziksel ve dijital aras\u0131ndaki s\u0131n\u0131rlar\u0131n kalkt\u0131\u011f\u0131 radikal bir d\u00f6n\u00fc\u015f\u00fcme tan\u0131kl\u0131k ediyoruz. Esas Gayrimenkul olarak, bug\u00fcne kadar in\u015fa etti\u011fimiz de\u011feri koruyup b\u00fcy\u00fcterek 2026 y\u0131l\u0131n\u0131n son \u00e7eyre\u011finde halka arz\u0131m\u0131z\u0131 ger\u00e7ekle\u015ftirmeyi planl\u0131yoruz. Amac\u0131m\u0131z, \u015firketimizi daha \u015feffaf, daha dayan\u0131kl\u0131 ve daha eri\u015filebilir bir yat\u0131r\u0131m platformuna d\u00f6n\u00fc\u015ft\u00fcrerek perakende ekosistemine de\u011fer katan projeler geli\u015ftirmektir. Ba\u015far\u0131n\u0131n art\u0131k birlikte tasarlanan bir de\u011fer oldu\u011funa inan\u0131yor, deneyimi i\u015fimizin merkezine alarak gelece\u011fi birlikte in\u015fa ediyoruz” dedi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

EsasBurda M\u00fclk Y\u00f6netimi T\u00fcrkiye\u2019de 1,9 milyar Euro\u2019luk ticari gayrimenkul portf\u00f6y\u00fc y\u00f6netiyor<\/strong><\/p>\n\n\n\n

Toplant\u0131da veri odakl\u0131 y\u00f6netim ve m\u00fclk y\u00f6netiminin gelece\u011fini ele alan bir sunum yapan Esas Gayrimenkul COO\u2019su Nevzat Yavan<\/strong>, dijital ekosistemin g\u00fcc\u00fcne vurgu yapt\u0131: “EsasBurda M\u00fclk Y\u00f6netimi olarak, 1,9 milyar Euro\u2019luk portf\u00f6y de\u011ferimizle ticari gayrimenkulde \u00f6l\u00e7ek ve g\u00fcven yaratan \u00f6nc\u00fc bir platformuz. Biz sadece m\u00fclk de\u011fil; Shopla, Assetify, Visitify ve Project Horizon gibi dijital platformlar\u0131m\u0131z arac\u0131l\u0131\u011f\u0131yla asl\u0131nda devasa bir veri ve deneyim ekosistemini y\u00f6netiyoruz. Portf\u00f6y\u00fcm\u00fczdeki sekiz AVM’de ayn\u0131 anda ger\u00e7ekle\u015ftirdi\u011fimiz ma\u011faza d\u00f6n\u00fc\u015f\u00fcmleriyle tek bir AVM operat\u00f6r\u00fcn\u00fcn ula\u015famayaca\u011f\u0131 \u00e7arpan etkileri ve de\u011fer art\u0131\u015flar\u0131 yarat\u0131yoruz. S\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u015f modelimizin merkezine koyarak ilerliyoruz. 2030 y\u0131l\u0131 i\u00e7in belirledi\u011fimiz yenilenebilir enerji hedeflerine stratejik yat\u0131r\u0131mlar\u0131m\u0131z\u0131n katk\u0131s\u0131yla be\u015f y\u0131l erken ula\u015fmay\u0131 ba\u015fard\u0131k. Bug\u00fcn AVM\u2019lerimizin ortak alan enerji t\u00fcketiminin y\u00fczde 147\u2019sini yenilenebilir kaynaklardan sa\u011fl\u0131yoruz. FutureBright i\u015fbirli\u011fiyle hayata ge\u00e7irdi\u011fimiz EsasLabs ara\u015ft\u0131rma platformu arac\u0131l\u0131\u011f\u0131yla, \u00fcretti\u011fimiz \u00e7\u0131kt\u0131lar\u0131 sekt\u00f6r\u00fcn tamam\u0131yla payla\u015farak T\u00fcrkiye perakende ve gayrimenkul ekosisteminin ortak haf\u0131zas\u0131na katk\u0131 sa\u011flamaya devam edece\u011fiz.”<\/p>\n\n\n\n

Yeni d\u00fcnya d\u00fczenine haz\u0131rl\u0131k<\/strong><\/p>\n\n\n\n

K\u00fcresel piyasalar ve jeo-ekonomik geli\u015fmelere dair \u00e7arp\u0131c\u0131 bir sunum yapan Ekonomist ve Stratejist Fatih Keresteci<\/strong>, \u015firketlere \u015fu tavsiyelerde bulundu: “Eski d\u00fcnya \u00f6ld\u00fc ve biz \u015fu an yeni d\u00fcnyan\u0131n sanc\u0131l\u0131 do\u011fumuna, ‘Canavarlar’ devrine tan\u0131kl\u0131k ediyoruz. 1990’lar\u0131n pazar yeri olan d\u00fcnyas\u0131, 2020’lerde herkesin kendi kalesini kurdu\u011fu bir ‘kale meydan\u0131na’ d\u00f6n\u00fc\u015ft\u00fc. Bu t\u00fcr oyun de\u011fi\u015ftirici d\u00f6nemlerde likidite y\u00f6netimi hayati \u00f6nem ta\u015f\u0131r; \u00e7\u00fcnk\u00fc ‘k\u00e2r yemek, likidite ise nefestir’ ve nefesimizi \u00e7ok uzun s\u00fcre tutamay\u0131z. Stagflasyonist etkiler ve artan maliyetler kar\u015f\u0131s\u0131nda \u015firketlerimizin orta vadeli stratejilerini g\u00f6zden ge\u00e7irmesi ve daha \u00e7evik yap\u0131lar kurmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. Gelecek vizyonumuzda \u00f6nce mevcut de\u011ferlerimizi korumal\u0131, sonra dayan\u0131kl\u0131l\u0131\u011f\u0131 art\u0131rmal\u0131 ve nihayetinde potansiyelin b\u00fcy\u00fckl\u00fc\u011f\u00fcne odaklanmal\u0131y\u0131z.”<\/p>\n\n\n\n

\u201cM\u00fc\u015fteriyi y\u00f6netme bi\u00e7imimizi bir ba\u011fl\u0131l\u0131k ve de\u011fer \u00fcretme d\u00f6n\u00fc\u015f\u00fcm\u00fcne ta\u015f\u0131mal\u0131y\u0131z”<\/strong><\/p>\n\n\n\n

T\u00fcketici davran\u0131\u015flar\u0131 ve yeni d\u00fcnya d\u00fczenine dair i\u00e7g\u00f6r\u00fclerini payla\u015fan FutureBright Group Kurucu Orta\u011f\u0131 Akan Abdula<\/strong>, deneyimin evrimine dikkat \u00e7ekti: “D\u00fcnya art\u0131k post neo-liberal aray\u0131\u015flar d\u00f6nemine girdi ve sadece bilan\u00e7o de\u011fil, as\u0131l ‘de\u011ferleme ekonomisi’ \u00e7a\u011f\u0131n\u0131 ya\u015f\u0131yoruz. Teknolojik oligar\u015finin i\u015f yap\u0131\u015f \u015fekillerimizin \u00f6mr\u00fcn\u00fc 4,5 y\u0131la kadar d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc bu yeni d\u00fcnyada, \u00fcr\u00fcn ve hizmetlerin \u00f6tesinde deneyimlere odaklanmak zorunday\u0131z. Deneyim art\u0131k sadece bir ‘his’ veya ‘fayda’ de\u011fil; m\u00fc\u015fterinin kendini kim olarak tan\u0131mlad\u0131\u011f\u0131n\u0131 \u015fekillendiren bir kimlik alan\u0131d\u0131r. Herkesin ‘iyi’ ama ‘ayn\u0131 iyi’ oldu\u011fu bir ayn\u0131l\u0131k ekonomisinde farkl\u0131la\u015fman\u0131n yolu, m\u00fc\u015fterinin hayat\u0131nda ger\u00e7ek bir anlam in\u015fa etmekten ge\u00e7er. Karar mimarisinde ya\u015fatt\u0131\u011f\u0131m\u0131z problemleri a\u015farak, m\u00fc\u015fteriyi y\u00f6netme bi\u00e7imimizi bir ba\u011fl\u0131l\u0131k ve de\u011fer \u00fcretme d\u00f6n\u00fc\u015f\u00fcm\u00fcne ta\u015f\u0131mal\u0131y\u0131z.”<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Ticari gayrimenkul sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc isimlerinden Esas Gayrimenkul, gelece\u011fi bug\u00fcnden in\u015fa etme vizyonuyla d\u00fczenledi\u011fi Liderler Bulu\u015fmas\u0131 2026’da gelecek stratejilerini, dijital d\u00f6n\u00fc\u015f\u00fcm hamlelerini ve halka arz planlar\u0131n\u0131…<\/p>\n","protected":false},"author":6,"featured_media":10063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-10062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surmanset"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=10062"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10062\/revisions"}],"predecessor-version":[{"id":10067,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10062\/revisions\/10067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/10063"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=10062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=10062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=10062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}