{"id":10089,"date":"2026-06-05T06:31:21","date_gmt":"2026-06-05T06:31:21","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=10089"},"modified":"2026-06-05T06:31:22","modified_gmt":"2026-06-05T06:31:22","slug":"esas-gayrimenkulden-project-horizon-dikiz-aynasindan-kurtulup-gelecegi-ongorme-zamani","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/06\/05\/esas-gayrimenkulden-project-horizon-dikiz-aynasindan-kurtulup-gelecegi-ongorme-zamani\/","title":{"rendered":"Esas Gayrimenkul\u2019den “Project Horizon”: Dikiz Aynas\u0131ndan Kurtulup Gelece\u011fi \u00d6ng\u00f6rme Zaman\u0131\u00a0"},"content":{"rendered":"\n

Perakende G\u00fcnleri kapsam\u0131nda kurdu\u011fu stand alan\u0131nda payda\u015flar\u0131n\u0131 a\u011f\u0131rlayan ve d\u00fczenledi\u011fi kokteylle sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutan Esas Gayrimenkul, “Project Horizon” projesiyle perakende d\u00fcnyas\u0131n\u0131 dikiz aynas\u0131na bakmaktan kurtararak ileri tahmin modellerini tan\u0131tt\u0131.<\/strong><\/h3>\n\n\n\n

Ticari gayrimenkul sekt\u00f6r\u00fcn\u00fcn lider platformlar\u0131ndan Esas Gayrimenkul, bu y\u0131l 25. y\u0131l\u0131n\u0131 kutlayan perakende ekosisteminin en prestijli bulu\u015fmas\u0131 Perakende G\u00fcnleri’nde yer alarak sekt\u00f6r\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6n vermeyi s\u00fcrd\u00fcr\u00fcyor. Zirve boyunca inovatif stand\u0131yla yo\u011fun ilgi g\u00f6ren ve d\u00fczenledi\u011fi \u00f6zel kokteyl organizasyonu ile perakende d\u00fcnyas\u0131n\u0131n lider isimlerini keyifli bir atmosferde bir araya getiren Esas Gayrimenkul hem operasyonel g\u00fcc\u00fcn\u00fc hem de sekt\u00f6rel ba\u011flar\u0131n\u0131 tazeledi. <\/p>\n\n\n\n

Zirvede ana konu\u015fmac\u0131lar aras\u0131nda yer alan Esas Gayrimenkul COO\u2019su Nevzat Yavan, “Dikiz Aynas\u0131ndan Kurtulmak: Ge\u00e7mi\u015ften \u00d6\u011frenip, Gelece\u011fi \u00d6ng\u00f6rmek” ba\u015fl\u0131kl\u0131 provokatif sunumuyla perakende ve gayrimenkul d\u00fcnyas\u0131nda ezberleri bozan yeni bir y\u00f6netim manifestosu a\u00e7\u0131klad\u0131. Teknoloji altyap\u0131s\u0131 sa\u011flayan stratejik i\u015f orta\u011f\u0131yla kurulan bir ortak giri\u015fim (joint venture) \u00fcr\u00fcn\u00fc olan yapay zek\u00e2 tabanl\u0131 “Project Horizon” platformu, perakende d\u00fcnyas\u0131nda sezgisel kararlar yerine tamamen veri ve ileri tahmin modellerine dayanan “AVM 6.0” vizyonunu sekt\u00f6re tan\u0131tt\u0131. <\/p>\n\n\n\n

Esas Gayrimenkul, Perakende G\u00fcnleri kapsam\u0131nda d\u00fczenlenen Dijital Pazarlama Ba\u015far\u0131 \u00d6d\u00fclleri’nde de Shopla ile \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Konuyla ilgili olarak Nevzat Yavan \u015funlar\u0131 s\u00f6yledi: \u201cPerakende G\u00fcnleri kapsam\u0131nda d\u00fczenlenen Dijital Pazarlama Ba\u015far\u0131 \u00d6d\u00fclleri’nde Shopla ile \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmenin mutlulu\u011funu ya\u015f\u0131yoruz. Bu \u00f6d\u00fcl; yapay zek\u00e2 destekli \u00e7\u00f6z\u00fcmlerimizle markalar\u0131n m\u00fc\u015fterileriyle daha g\u00fc\u00e7l\u00fc ba\u011flar kurmas\u0131na, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmas\u0131na ve dijital deneyimi geli\u015ftirmesine y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n \u00f6nemli bir g\u00f6stergesi. Shopla ile veriyi ger\u00e7ek de\u011fere d\u00f6n\u00fc\u015ft\u00fcrerek sadakati \u00f6l\u00e7\u00fclebilir ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye \u00e7eviren \u00e7\u00f6z\u00fcmler sunuyoruz. Ba\u015fta m\u00fc\u015fterilerimiz ve i\u015f ortaklar\u0131m\u0131z olmak \u00fczere, bu ba\u015far\u0131ya katk\u0131 sa\u011flayan t\u00fcm ekip arkada\u015flar\u0131m\u0131za te\u015fekk\u00fcr ederiz. Perakendenin gelece\u011fini \u015fekillendiren yenilik\u00e7i teknolojiler geli\u015ftirmeye ve markalar i\u00e7in de\u011fer \u00fcretmeye devam edece\u011fiz.\u201d<\/p>\n\n\n\n

\u201cM\u00fc\u015fteri kap\u0131ya de\u011fil, sepete yapay zeka ile geliyor\u201d<\/strong><\/p>\n\n\n\n

Nevzat Yavan, sunumunda k\u00fcresel t\u00fcketici trendleri ile fiziksel ma\u011fazac\u0131l\u0131k aras\u0131ndaki makas\u0131n dijital lehine nas\u0131l a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 \u00e7arp\u0131c\u0131 verilerle ortaya koydu. McKinsey ve ICSC verilerine at\u0131fta bulunan Yavan, t\u00fcketicilerin %68’inin son 3 ayda al\u0131\u015fveri\u015f yolculu\u011funda yapay zek\u00e2y\u0131 aktif olarak kulland\u0131\u011f\u0131n\u0131, %62’sinin marka ve fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 yapay zekaya dan\u0131\u015ft\u0131\u011f\u0131n\u0131 ve %41’inin ise AI taraf\u0131ndan yap\u0131lan \u00fcr\u00fcn \u00f6nerilerini do\u011frudan ciddiye alarak sat\u0131n alma ger\u00e7ekle\u015ftirdi\u011fini belirtti. Dijital d\u00fcnyadaki bu h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcme kar\u015f\u0131n fiziki AVM ziyaret art\u0131\u015f\u0131n\u0131n y\u0131ll\u0131k bazda %2’de kald\u0131\u011f\u0131n\u0131 vurgulayan Yavan, “M\u00fc\u015fteri bizden \u00e7ok daha \u00f6nce dijital kanallara d\u00f6nd\u00fc. Art\u0131k sat\u0131n alma karar\u0131 ma\u011faza vitrininin \u00f6n\u00fcnde de\u011fil, vitrine gelmeden \u00e7ok \u00f6nce dijital platformlarda veriliyor. \u00d6zetle m\u00fc\u015fteri kap\u0131ya de\u011fil, sepete yapay zek\u00e2 ile geliyor. Bizim de y\u00f6netim modellerimizi bu h\u0131za uydurmam\u0131z \u015fart” dedi.  <\/p>\n\n\n\n

Projelerin %95\u2019inin d\u00fc\u015ft\u00fc\u011f\u00fc “pilot u\u00e7urumu” a\u015f\u0131ld\u0131<\/strong><\/p>\n\n\n\n

Yapay zekan\u0131n art\u0131k bir trend de\u011fil, temel bir y\u00f6netim bi\u00e7imi haline geldi\u011fini ve d\u00fcnyadaki \u015firketlerin %88’inin en az bir i\u015f fonksiyonunda AI kulland\u0131\u011f\u0131n\u0131 belirten Yavan, madalyonun di\u011fer y\u00fcz\u00fcndeki b\u00fcy\u00fck tehlikeye de dikkat \u00e7ekti. MIT ara\u015ft\u0131rmalar\u0131na g\u00f6re kurumsal yapay zek\u00e2 projelerinin %95’inin pilot a\u015famas\u0131ndan \u00f6teye ge\u00e7emeyerek \u00f6l\u00fc do\u011fdu\u011funu; sekt\u00f6re g\u00f6m\u00fcl\u00fc, kurumsal AI sistemlerinde ba\u015far\u0131 oran\u0131n\u0131n sadece %5 oldu\u011funu ifade etti. Project Horizon\u2019un en b\u00fcy\u00fck ba\u015far\u0131s\u0131n\u0131n tam da bu noktada ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 aktaran Yavan, platformun i\u015f ak\u0131\u015flar\u0131na kusursuz entegrasyonu ve kullan\u0131c\u0131 deneyimi g\u00fcc\u00fcyle pilot a\u015famas\u0131n\u0131 ba\u015far\u0131yla tamamlay\u0131p reel operasyona ge\u00e7en o %5’lik k\u00fcresel elit ligde yer ald\u0131\u011f\u0131n\u0131 duyurdu.  <\/p>\n\n\n\n

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1,9 milyar Euro\u2019luk dev portf\u00f6ye “ak\u0131ll\u0131 veri katman\u0131”<\/strong><\/p>\n\n\n\n

Esas Gayrimenkul\u2019\u00fcn sahip oldu\u011fu 1,9 milyar Euro\u2019luk portf\u00f6y de\u011feri, 18 \u015fehre yay\u0131lan 25 dev proje, 1 milyon metrekareyi a\u015fan kiralanabilir alan (GLA), y\u0131ll\u0131k 100 milyondan fazla ziyaret\u00e7i trafi\u011fi ve 2.100\u2019den fazla kirac\u0131 i\u015f orta\u011f\u0131 kontrat verisi, Project Horizon\u2019un geli\u015ftirdi\u011fi “Intelligent Data Layer” (Ak\u0131ll\u0131 Veri Katman\u0131) omurgas\u0131nda birle\u015fiyor. ERP sistemlerinden gelen da\u011f\u0131n\u0131k verileri saniyeler i\u00e7inde normalize eden sistem; i\u015f zekas\u0131 \u00e7\u00f6z\u00fcm\u00fc Assetify, ziyaret\u00e7i analiti\u011fi mod\u00fcl\u00fc Visitify, 650.000\u2019den fazla anonim kullan\u0131c\u0131 datas\u0131na sahip sadakat uygulamas\u0131 Shopla ve ma\u011faza ili\u015fkileri y\u00f6netimini sa\u011flayan Store 360 dijital \u00fcr\u00fcn ailesiyle tam entegre \u00e7al\u0131\u015f\u0131yor. Bu sayede AVM y\u00f6neticilerinin g\u00fcnlerce s\u00fcren raporlama ve veri temizleme s\u00fcre\u00e7leri dakikalar baz\u0131na inerken, IFRS ve GAAP gibi farkl\u0131 uluslararas\u0131 finansal raporlama standartlar\u0131 aras\u0131nda otomatik d\u00f6n\u00fc\u015f\u00fcm sa\u011flanarak manuel hata riski s\u0131f\u0131rlan\u0131yor.  <\/p>\n\n\n\n

Maliyetlerde %10-15 tasarruf ve MENA b\u00f6lgesine teknoloji ihracat\u0131<\/strong><\/p>\n\n\n\n

Project Horizon’un sundu\u011fu yapay zek\u00e2 destekli \u0131s\u0131 haritalar\u0131 ve ger\u00e7ek zamanl\u0131 ziyaret\u00e7i yo\u011funluk analizleri sayesinde temizlik, g\u00fcvenlik ve enerji gibi ortak alan i\u015fletme giderlerinde %10 ila %15 aras\u0131nda net bir maliyet optimizasyonu sa\u011fland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan Nevzat Yavan, bu teknolojinin k\u00fcresel arenaya ta\u015f\u0131naca\u011f\u0131n\u0131 m\u00fcjdeledi: “Project Horizon sadece Esas Gayrimenkul i\u00e7in geli\u015ftirilmi\u015f bir i\u00e7 yaz\u0131l\u0131m de\u011fil, ba\u015fl\u0131 ba\u015f\u0131na yeni bir i\u015f modelidir. Biz art\u0131k sadece m\u00fclk y\u00f6netmiyoruz, sekt\u00f6re k\u00fcresel standart getirecek bir teknoloji ihra\u00e7 ediyoruz. Gayrimenkul ve perakende profesyonellerine sat\u0131labilir bir teknoloji \u00e7\u00f6z\u00fcm\u00fc olarak sundu\u011fumuz bu platform i\u00e7in halihaz\u0131rda MENA (Orta Do\u011fu ve Kuzey Afrika) ve T\u00fcrki Cumhuriyetler’deki ticari gayrimenkul y\u00f6netim firmalar\u0131yla teknoloji ortakl\u0131\u011f\u0131 m\u00fczakerelerimizi y\u00fcr\u00fct\u00fcyoruz.”  <\/p>\n\n\n\n

2026 stratejik planlar\u0131 kapsam\u0131nda analitik ve dijital yetkinlikleri s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak ad\u0131na Kocaeli \u00dcniversitesi Teknopark\u0131 b\u00fcnyesinde AR-GE odakl\u0131 yeni bir teknoloji merkezi konumland\u0131rd\u0131klar\u0131n\u0131 da s\u00f6zlerine ekleyen Yavan, “Gelecek, bir ufuk \u00e7izgisi kadar uzak de\u011fil; tam da bu platformlar\u0131 i\u015fimizin kalbine koydu\u011fumuz yerde ba\u015fl\u0131yor. Verinin g\u00fcc\u00fcyle kurum k\u00fclt\u00fcr\u00fcn\u00fc birlikte d\u00f6n\u00fc\u015ft\u00fcrenler, sahada oyunun kurallar\u0131n\u0131 yeniden yazacak” diyerek konu\u015fmas\u0131n\u0131 sonland\u0131rd\u0131.  <\/p>\n\n\n\n

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Perakende G\u00fcnleri kapsam\u0131nda kurdu\u011fu stand alan\u0131nda payda\u015flar\u0131n\u0131 a\u011f\u0131rlayan ve d\u00fczenledi\u011fi kokteylle sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutan Esas Gayrimenkul, “Project Horizon” projesiyle perakende d\u00fcnyas\u0131n\u0131 dikiz aynas\u0131na bakmaktan kurtararak…<\/p>\n","protected":false},"author":6,"featured_media":10091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-10089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=10089"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10089\/revisions"}],"predecessor-version":[{"id":10094,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10089\/revisions\/10094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/10091"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=10089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=10089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=10089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}