{"id":1015,"date":"2025-07-16T08:26:05","date_gmt":"2025-07-16T08:26:05","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=1015"},"modified":"2025-07-16T08:26:06","modified_gmt":"2025-07-16T08:26:06","slug":"pazarlamanin-yildizlari-istanbulda-parladi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/16\/pazarlamanin-yildizlari-istanbulda-parladi\/","title":{"rendered":"Pazarlaman\u0131n Y\u0131ld\u0131zlar\u0131 \u0130stanbul\u2019da Parlad\u0131"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">D\u00fcnyan\u0131n en sayg\u0131n pazarlama \u00f6d\u00fcllerinden Kotler Awards, 2025\u2019te ilk kez T\u00fcrkiye\u2019de, \u00c7\u0131ra\u011fan Saray\u0131\u2019nda sahiplerini buldu. Prof. Philip Kotler\u2019in video mesaj\u0131yla onurland\u0131rd\u0131\u011f\u0131 gecede, dijital d\u00f6n\u00fc\u015f\u00fcmden s\u00fcrd\u00fcr\u00fclebilirli\u011fe en yarat\u0131c\u0131 projeler \u00f6d\u00fcllendirildi.<\/h3>\n\n\n\n<p>D\u00fcnyan\u0131n en sayg\u0131n pazarlama \u00f6d\u00fcllerinden biri olan&nbsp;<strong>Kotler Awards<\/strong>, 2025 y\u0131l\u0131nda ilk kez T\u00fcrkiye\u2019de ger\u00e7ekle\u015ftirilen g\u00f6rkemli bir t\u00f6renle sahiplerini buldu. 18 Nisan 2025 tarihinde&nbsp;<strong>\u00c7\u0131ra\u011fan Saray\u0131<\/strong>\u2019nda d\u00fczenlenen bu \u00f6zel gece, pazarlaman\u0131n en yarat\u0131c\u0131 projelerini, en vizyoner liderlerini ve gelecek vadeden gen\u00e7 yeteneklerini onurland\u0131rd\u0131.<\/p>\n\n\n\n<p>Etkinli\u011fe video mesajla kat\u0131lan&nbsp;<strong>Prof. Philip Kotler<\/strong>, T\u00fcrkiye\u2019nin pazarlama g\u00fcc\u00fcne ve \u00f6zellikle kad\u0131n liderlerin y\u00fckselen rol\u00fcne dikkat \u00e7ekti. T\u00fcrk giri\u015fimcilerin Avrupa Birli\u011fi \u00fclkelerinde ger\u00e7ekle\u015ftirdi\u011fi yapay zek\u00e2 tabanl\u0131 projelere \u00f6vg\u00fcde bulunan Kotler, T\u00fcrkiye\u2019nin k\u00fcresel pazarlama ekosistemine yapt\u0131\u011f\u0131 katk\u0131y\u0131 vurgulad\u0131.<\/p>\n\n\n\n<p>T\u00f6renin en duygusal anlar\u0131ndan biri, reklam d\u00fcnyas\u0131n\u0131n usta ismi&nbsp;<strong>Ender Merter<\/strong>\u2019e verilen Ya\u015fam Boyu Ba\u015far\u0131 \u00d6d\u00fcl\u00fc oldu. \u00d6d\u00fcl, sahnede o\u011flu&nbsp;<strong>Tankut Merter<\/strong>&nbsp;taraf\u0131ndan b\u00fcy\u00fck bir gururla teslim al\u0131nd\u0131.<\/p>\n\n\n\n<p>T\u00f6rende \u00f6d\u00fcl alan projeler aras\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm, yapay zek\u00e2 uygulamalar\u0131 ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 kampanyalar \u00f6ne \u00e7\u0131kt\u0131.&nbsp;<strong>Philips<\/strong>\u2019in *Kendi I\u015f\u0131\u011f\u0131n\u0131 Yaratan Kad\u0131nlar* kampanyas\u0131 dijital pazarlama kategorisinde birincili\u011fi elde ederken,&nbsp;<strong>Tavuk D\u00fcnyas\u0131<\/strong>\u2019n\u0131n *Bana Baban\u0131 S\u00f6yle* adl\u0131 yapay zek\u00e2 kampanyas\u0131 dikkat \u00e7ekti.&nbsp;<strong>Halkbank<\/strong>, *Paraf Do\u011fal* kampanyas\u0131yla s\u00fcrd\u00fcr\u00fclebilir pazarlama alan\u0131nda \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.&nbsp;<strong>Liv Hospital<\/strong>, *Healthverse Panoramic WEB* projesiyle inovasyon \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131. Vizyoner Pazarlama Lideri \u00f6d\u00fcl\u00fcn\u00fcn sahibi ise&nbsp;<strong>Hazal Evliyao\u011flu<\/strong>&nbsp;oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n en sayg\u0131n pazarlama \u00f6d\u00fcllerinden Kotler Awards, 2025\u2019te ilk kez T\u00fcrkiye\u2019de, \u00c7\u0131ra\u011fan Saray\u0131\u2019nda sahiplerini buldu. Prof. Philip Kotler\u2019in video mesaj\u0131yla onurland\u0131rd\u0131\u011f\u0131 gecede, dijital d\u00f6n\u00fc\u015f\u00fcmden s\u00fcrd\u00fcr\u00fclebilirli\u011fe&hellip;<\/p>\n","protected":false},"author":6,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etkinlikler"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"predecessor-version":[{"id":1017,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1015\/revisions\/1017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}