T\u00fcrkiye\u2019nin en b\u00fcy\u00fck i\u015f d\u00fcnyas\u0131 organizasyonu ve uluslararas\u0131 perakende sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli bulu\u015fmalar\u0131ndan Perakende G\u00fcnleri, 25. y\u0131l\u0131nda sekt\u00f6r\u00fc de\u011ferlendirmek \u00fczere 8 dernek ba\u015fkan\u0131n\u0131 bir araya getirdi. Markalardan AVM’lere, g\u0131da perakendecilerinden e-ticarete uzanan sekt\u00f6r temsilcisi ba\u015fkanlar, perakendenin d\u00f6n\u00fc\u015f\u00fcm\u00fcne ve gelece\u011fine dair \u00f6ng\u00f6r\u00fclerini payla\u015ft\u0131, birlik mesaj\u0131 verdi.<\/p>\n\n\n\n
Soysal E\u011fitim ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan d\u00fczenlenen ve perakendeden e-ticarete, e-ihracattan AVM y\u00f6netimine, yapay zek\u00e2dan sosyal medya ve \u00f6deme sistemlerine kadar sekt\u00f6re y\u00f6n veren t\u00fcm payda\u015flar\u0131 bir araya getiren Perakende G\u00fcnleri yo\u011fun kat\u0131l\u0131mla ba\u015flad\u0131.<\/p>\n\n\n\n
Etkinli\u011fin ilk g\u00fcn\u00fcnde, Bersay \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. Ar\u0131n Saydam moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen ortak bas\u0131n toplant\u0131s\u0131, sekt\u00f6r\u00fcn \u00f6nde gelen 8 sivil toplum kurulu\u015fu temsilcilerini ayn\u0131 masada bulu\u015fturdu.<\/p>\n\n\n\n
Toplant\u0131da, son iki y\u0131lda haz\u0131r giyimin kan kaybetti\u011fini, \u00fcretim g\u00fcc\u00fcn\u00fcn zay\u0131flad\u0131\u011f\u0131n\u0131, yurt d\u0131\u015f\u0131ndan gelen turistlerin harcamalar\u0131n\u0131n azald\u0131\u011f\u0131n\u0131 belirten Birle\u015fmi\u015f Markalar Derne\u011fi (BMD) Ba\u015fkan\u0131 Sinan \u00d6ncel s\u00f6zlerine \u015f\u00f6yle devam etti: \u201c\u00dcyelerimizin b\u00fcy\u00fck problemi kira art\u0131\u015f oranlar\u0131. Yap\u0131lan cironun i\u00e7indeki indirimli sat\u0131\u015f oran\u0131 her ankette art\u0131yor. Sat\u0131\u015flar\u0131n y\u00fczde 70-80’inin indirimli d\u00f6nemde yap\u0131lmaya ba\u015flanmas\u0131 tedirgin edici bir durum. Maliyet kalemleri neden art\u0131yor, buna ayr\u0131ca bakmak gerekiyor. Haz\u0131r giyim son iki y\u0131ll\u0131k periyotta kan kaybetti. \u00dcretim g\u00fcc\u00fcm\u00fcz zay\u0131flad\u0131. Yurt d\u0131\u015f\u0131 turist harcamalar\u0131nda da s\u00fcrekli bir azal\u0131\u015f var; bu da tedirgin edici. Bu durum d\u00f6vize kar\u015f\u0131 gelir kayb\u0131 oldu\u011funu g\u00f6steriyor. Perakendeci TL \u00fczerinden sat\u0131\u015f yapt\u0131\u011f\u0131 i\u00e7in etkileniyor. \u00d6te yandan perakende sekt\u00f6r\u00fcnde ya\u015fanan daralman\u0131n al\u0131nacak kararlarla ve co\u011frafyam\u0131z sayesinde h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fece\u011fine inan\u0131yorum.\u201d<\/p>\n\n\n\n
\u00d6ncel, 25 y\u0131ld\u0131r bu ba\u015far\u0131y\u0131 ayn\u0131 heyecanla tutkuyla s\u00fcrd\u00fcren Suat Soysal\u2019\u0131n perakende vizyonuna katk\u0131da bulunmas\u0131n\u0131 sekt\u00f6r i\u00e7in b\u00fcy\u00fck bir \u015fans olarak adland\u0131r\u0131p, t\u00fcm Soysal Dan\u0131\u015fmanl\u0131k ekibine te\u015fekk\u00fcrlerini iletti.<\/p>\n\n\n\n
Al\u0131\u015fveri\u015f Merkezi Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) Ba\u015fkan\u0131 Nuri \u015eapkac\u0131 ise, sekt\u00f6rdeki durumu anlamak i\u00e7in perakendecilere, yat\u0131r\u0131mc\u0131lara ve t\u00fcketicilere ayr\u0131 ayr\u0131 bakmak gerekti\u011fini vurgulayarak, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cSene ba\u015f\u0131nda bekledi\u011fimiz toparlanma beklentisi maalesef 2027\u2019ye kayd\u0131. AYD olarak bizim bak\u0131\u015f a\u00e7\u0131m\u0131z \u00e7ok net: Perakendeci ile AVM yat\u0131r\u0131mc\u0131s\u0131 birbirinin rakibi de\u011fil, i\u015f orta\u011f\u0131d\u0131r. Perakende g\u00fc\u00e7l\u00fc bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00f6netmek i\u00e7in ihtiyac\u0131m\u0131z olan \u015fey ortak ak\u0131ld\u0131r. Sekt\u00f6r\u00fcm\u00fcz \u00f6n\u00fcm\u00fczdeki d\u00f6nemde daha se\u00e7ici bir b\u00fcy\u00fcme s\u00fcrecine girecek. Perakendeci ve yat\u0131r\u0131mc\u0131lar i\u00e7in s\u0131n\u0131rl\u0131 ancak do\u011fru segmentlere odaklanan yat\u0131r\u0131mlar ve operasyonel disiplin \u00f6n plana \u00e7\u0131kacak. T\u00fcketici taraf\u0131nda ise bir s\u00fcre daha sat\u0131n alma g\u00fcc\u00fcn\u00fcn belirleyici oldu\u011fu bir d\u00f6nem devam edecek. Bu s\u00fcre\u00e7te ba\u015far\u0131l\u0131 olacak yap\u0131lar; m\u00fc\u015fteri deneyimini, veriyi ve dijital ile fiziksel d\u00fcnyay\u0131 birlikte y\u00f6netebilen markalar ve al\u0131\u015fveri\u015f merkezleri olacak. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn kal\u0131c\u0131 olabilmesi, ancak adil ve dengeli bir sekt\u00f6r yap\u0131s\u0131yla m\u00fcmk\u00fcnd\u00fcr.\u201d<\/p>\n\n\n\n
Zincir Ma\u011fazalar Derne\u011fi (ZMD) Ba\u015fkan\u0131 Serhan T\u0131nastepe ya\u015fanan uluslararas\u0131 ve ulusal geli\u015fmelerin i\u00e7 talebi engelledi\u011finden bahsetti ve s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cSekt\u00f6r\u00fcn gelir baca\u011f\u0131 engellendi. Gider taraf\u0131nda ise ya\u015fanan y\u00fcksek enflasyon, kiralar, \u00e7al\u0131\u015fan giderleri vb. para kazanmam\u0131z\u0131 olanaks\u0131z hale getiriyor. E-ticaret geli\u015fmeye devam ediyor, ivmesi pandemi sonras\u0131nda da d\u00fc\u015fmedi, y\u00fczde 20\u2019leri ge\u00e7en bir y\u00fckseli\u015fi var. Bunun sebebi perakende ma\u011fazac\u0131l\u0131\u011f\u0131n\u0131n geli\u015femiyor olu\u015fu, ma\u011faza a\u00e7\u0131lmamas\u0131\u2026 Bu d\u00f6ng\u00fcy\u00fc k\u0131rmam\u0131z laz\u0131m. E\u011fer sekt\u00f6r b\u00fcy\u00fcmezse i\u015fsizlik \u00e7\u00f6z\u00fclemez, ihracat baca\u011f\u0131 \u00e7\u00f6z\u00fclemez ve yabanc\u0131 yat\u0131r\u0131mc\u0131 gelmez\u2026 Son 10 y\u0131ld\u0131r T\u00fcrkiye\u2019den marka \u00e7\u0131km\u0131yor, \u00e7\u0131k\u0131p da 40-50 ma\u011faza a\u00e7m\u0131\u015f bir ma\u011faza yok, bu \u00e7ok \u00fcz\u00fcnt\u00fc verici bir durum\u2026 Enflasyon ve faiz konusunda geli\u015fmekte olan \u00fclkelerle ayn\u0131 seviyeye gelirsek bu m\u00fcmk\u00fcn olabilir.\u201d<\/p>\n\n\n\n
G\u0131da Perakendecileri Derne\u011fi (GPD) Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, ise g\u0131da perakendesinin \u00fclke ekonomisinin en dinamik sekt\u00f6rlerinden biri oldu\u011funu vurgulayarak s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cSon y\u0131llarda ya\u015fanan geli\u015fmelere ra\u011fmen g\u0131da perakendesi kaliteli, g\u00fcvenilir, eri\u015filir fiyatla hizmet sunmaya devam ediyor. GPD olarak t\u00fcketici refah\u0131n\u0131 art\u0131rma amac\u0131 ile \u00e7al\u0131\u015fmalar\u0131m\u0131za devam ediyoruz. Ancak gerek belediyeler gerekse mevzuat kaynakl\u0131 ek maliyetlere katlan\u0131yoruz. Di\u011fer yandan BM verilerine g\u00f6re g\u0131dan\u0131n 3\u2019te biri kaybediliyor. Bu da 23 milyon tona denk geliyor. Bu \u00f6nemli ve b\u00fcy\u00fck bir sorun. T\u00fcm zinciri veriye dayal\u0131 ve \u015feffaf y\u00f6netmenin gereklili\u011fine inan\u0131yor; g\u0131da g\u00fcvenli\u011fi ve kayb\u0131 i\u00e7in izlenebilirli\u011fin \u015fart oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. T\u00fcm sekt\u00f6r i\u00e7in yap\u0131c\u0131 diyalogla birlikte hareket etmenin alt\u0131n\u0131 \u00e7iziyoruz.\u201d<\/p>\n\n\n\n
Taklitle M\u00fccadele Derne\u011fi (TMD) Ba\u015fkan Yard\u0131mc\u0131s\u0131 Av. Vehmi Kahveci, T\u00fcrkiye\u2019de taklit markalar pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 3 milyar dolar oldu\u011funu ve T\u00fcrkiye\u2019nin d\u00fcnyada \u00c7in\u2019den sonra ikinci s\u0131rada bulundu\u011funu s\u00f6yledi ve \u015funlar\u0131 ekledi: \u201cBu pazar\u0131n y\u00fczde 5\u2019i ancak yakalanabiliyor. \u0130thalata konulan vergiler taklidi en \u00e7ok art\u0131ran unsur. G\u00fcmr\u00fck, polis ve jandarman\u0131n katk\u0131s\u0131yla bunu \u00f6nlemeye \u00e7al\u0131\u015f\u0131yoruz. Uluslararas\u0131 platformlarda Kapal\u0131 \u00c7ar\u015f\u0131 en \u00e7ok bilinen de\u011ferimiz. Kapal\u0131 \u00c7ar\u015f\u0131\u2019n\u0131n itibar\u0131n\u0131 d\u00fczeltip, \u2018T\u00fcrk Mal\u0131\u2019n\u0131n orijinal oldu\u011funu vurgulamam\u0131z laz\u0131m. \u00d6te yandan \u00fclkemizde ya\u015fay\u0131p daha sonra kendi \u00fclkelerine d\u00f6nenler, \u2018T\u00fcrk Mal\u0131\u2019 \u00fcr\u00fcnleri deneyimledikleri i\u00e7in oralarda bizim markalar\u0131m\u0131z\u0131n ma\u011fazalar\u0131n\u0131 a\u00e7\u0131yorlar. D\u00fcnya\u2019n\u0131n pek \u00e7ok yerinde de \u2018T\u00fcrk Mal\u0131\u2019 tescil yapar hale geldi\u2026\u201d<\/p>\n\n\n\n
Ev D\u0131\u015f\u0131 T\u00fcketim Tedarik\u00e7ileri Derne\u011fi (ET\u00dcDER) Ba\u015fkan\u0131 Melih \u015eahin\u00f6z, 25 y\u0131ld\u0131r Perakende G\u00fcnleri\u2019ni s\u00fcrd\u00fcr\u00fclebilir k\u0131ld\u0131\u011f\u0131 i\u00e7in Soysal Dan\u0131\u015fmanl\u0131k\u2019a te\u015fekk\u00fcrlerini ileterek s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cSusuzluk geliyor, alternatif g\u0131dalar bulmak laz\u0131m, k\u00fcresel de\u011fi\u015fimler mevcut. \u00dclkenin kendi kendine yetmesi bir g\u00fcvenlik meselesi ve savunma sanayii kadar \u00f6nemli. \u00d6ncelikli yat\u0131r\u0131mlar\u0131n bu alanda yap\u0131lmas\u0131na olanak tan\u0131nmas\u0131 laz\u0131m. \u00d6te yandan b\u00fcy\u00fck bir g\u0131da enflasyonu da var ama \u00fclkemizin potansiyeli y\u00fcksek, ili\u015fkilerimizi do\u011fru kullanarak, g\u00fczel geli\u015fmeler ya\u015fanabilir.\u201d<\/p>\n\n\n\n
Turizm Restoran Yat\u0131r\u0131mc\u0131lar\u0131 ve Gastronomi \u0130\u015fletmeleri Derne\u011fi (TURY\u0130D) Ba\u015fkan\u0131 Kaya Demirer ise yeme i\u00e7me sekt\u00f6r\u00fcn\u00fcn boynu b\u00fck\u00fck diyerek, g\u00f6r\u00fc\u015flerini \u015f\u00f6yle ifade etti: \u201c2 milyon istihdam\u0131m\u0131z var. Turizm i\u00e7inde gastronominin pay\u0131 y\u00fczde 20. 200 marka, 3 bin 500 i\u015fletme ve 1 trilyon lira ile varl\u0131\u011f\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Ancak 2-3 y\u0131ld\u0131r artan hammadde maliyetleri, tarihi rekorla artan \u00e7al\u0131\u015fan maliyetleri ile m\u00fccadele ediyoruz. K\u0131sa s\u00fcreli yurt d\u0131\u015f\u0131na tatile giden vatanda\u015flar\u0131m\u0131z\u0131n say\u0131s\u0131 da harcad\u0131\u011f\u0131 para da y\u00fcksek. \u00dclkemize gelen ziyaret\u00e7ilerin kalma s\u00fcresi ise daha uzun ama sa\u011flad\u0131\u011f\u0131 gelir daha az. Bu denklem olduk\u00e7a \u00fcz\u00fcc\u00fc. As\u0131l \u00f6nemli olan yaz mevsimi geldi. En az\u0131ndan vergisel avantajlar sa\u011flanmas\u0131na ve k\u00f6rfez \u00fclkelerinden, BAE\u2019den gelecek firmalarla yeni f\u0131rsatlar yaratman\u0131n \u00f6nemine dikkat \u00e7ekmek istiyoruz.\u201d<\/p>\n\n\n\n
T\u00fcm Restoranc\u0131lar ve Turizmciler Derne\u011fi (T\u00dcRES) Genel Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u00dcnal D\u00f6lek de D\u00fcnyan\u0131n bir denge problemi ya\u015fad\u0131\u011f\u0131ndan bahsetti ve \u015funlar\u0131 ifade etti: \u201cCiro – kira dengesi, i\u015f\u00e7ilik, kiralar vb. sorunlar\u0131 y\u00f6netmekte zorlan\u0131yoruz. Vas\u0131fl\u0131 eleman bulmak s\u0131k\u0131nt\u0131l\u0131 bir durum oldu. Ayr\u0131ca sekt\u00f6r\u00fcm\u00fcz\u00fcn bah\u015fi\u015f s\u0131k\u0131nt\u0131s\u0131 var. Kredi kart\u0131 ile \u00f6demeler \u00e7o\u011funlukta oldu\u011fu i\u00e7in bah\u015fi\u015f alam\u0131yoruz. 2000\u2019lerden sonra ya\u015fanan zorluklar\u0131n, krizlerin, salg\u0131nlar\u0131n ve teknolojik geli\u015fmelerin de\u011fi\u015ftirdi\u011fi d\u00f6nemin ge\u00e7i\u015f sanc\u0131lar\u0131n\u0131 ya\u015f\u0131yoruz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye\u2019nin en b\u00fcy\u00fck i\u015f d\u00fcnyas\u0131 organizasyonu ve uluslararas\u0131 perakende sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli bulu\u015fmalar\u0131ndan Perakende G\u00fcnleri, 25. y\u0131l\u0131nda sekt\u00f6r\u00fc de\u011ferlendirmek \u00fczere 8 dernek ba\u015fkan\u0131n\u0131 bir araya…<\/p>\n","protected":false},"author":5,"featured_media":10296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[11,26,16,30],"tags":[],"class_list":["post-10295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avm","category-encokokunanlar","category-haber","category-surmanset"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=10295"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10295\/revisions"}],"predecessor-version":[{"id":10297,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10295\/revisions\/10297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/10296"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=10295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=10295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=10295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}