{"id":10859,"date":"2026-07-19T15:27:02","date_gmt":"2026-07-19T15:27:02","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=10859"},"modified":"2026-07-19T15:27:03","modified_gmt":"2026-07-19T15:27:03","slug":"migros-yapay-zeka-asistani-maya-ai-ile-alisveris-aliskanliklarini-donusturuyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/07\/19\/migros-yapay-zeka-asistani-maya-ai-ile-alisveris-aliskanliklarini-donusturuyor\/","title":{"rendered":"Migros, Yapay Zek\u00e2 Asistan\u0131 MAYA AI ile                                     Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131n\u0131 D\u00f6n\u00fc\u015ft\u00fcr\u00fcyor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Robotik toplama sistemlerinden, haz\u0131r sepet algoritmalar\u0131 ve lojistik s\u00fcre\u00e7 y\u00f6netimine kadar pek \u00e7ok alanda yapay zek\u00e2y\u0131 i\u015f s\u00fcre\u00e7lerinin merkezine alan Migros, m\u00fc\u015fterilerinin al\u0131\u015fveri\u015f deneyimini kolayla\u015ft\u0131racak yapay zek\u00e2 al\u0131\u015fveri\u015f asistan\u0131 MAYA AI\u2019\u0131 hayata ge\u00e7irdi. MAYA AI, m\u00fc\u015fterilerin taleplerini anlayarak ki\u015fiye \u00f6zel al\u0131\u015fveri\u015f sepetleri haz\u0131rl\u0131yor, kampanyalar\u0131 \u00f6neriyor ve \u00fcr\u00fcnleri do\u011frudan sepete ekleyebiliyor. OpenAI i\u015f birli\u011fiyle sekt\u00f6rde bir ilk olarak ChatGPT\u2019ye entegre olan Migros, sekt\u00f6rde yeni bir d\u00f6nemin kap\u0131s\u0131n\u0131 aral\u0131yor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Migros, yapay zek\u00e2 teknolojilerine y\u00f6nelik yat\u0131r\u0131mlar\u0131na bir yenisini daha ekleyerek yeni nesil al\u0131\u015fveri\u015f asistan\u0131 \u201cMAYA AI\u201d yapay zek\u00e2 uygulamas\u0131n\u0131 devreye ald\u0131. Yapay zek\u00e2 teknolojilerinin k\u00fcresel \u00f6nc\u00fcs\u00fc OpenAI i\u015f birli\u011fi ile geli\u015ftirdi\u011fi yeni nesil al\u0131\u015fveri\u015f asistan\u0131, m\u00fc\u015fterilerinin al\u0131\u015fveri\u015f deneyimini hiper ki\u015fiselle\u015ftirilmi\u015f bir deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca Migros, ChatGPT i\u00e7erisine do\u011frudan entegre olan ilk g\u0131da perakende \u015firketi olarak &nbsp;sekt\u00f6rde bir ilke imza att\u0131. Kullan\u0131c\u0131lar, ChatGPT ekran\u0131n\u0131n sol taraf\u0131nda yer alan uygulamalar sekmesinden Migros\u2019u se\u00e7erek do\u011frudan sohbet ekran\u0131 \u00fczerinden \u00fcr\u00fcn arama, sepete ekleme yapabiliyor. Bu asistan ki\u015fiye \u00f6zel men\u00fc \u00f6nerilerinden bu men\u00fclerin malzemelerine kadar t\u00fcm s\u00fcreci y\u00f6netirken, be\u011fenilen \u00fcr\u00fcnleri de do\u011frudan al\u0131\u015fveri\u015f sepetine ekleyebiliyor ve pi\u015firme tarifleri veriyor. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130htiya\u00e7lar\u0131 en avantajl\u0131 fiyat ve kampanya se\u00e7eneklerine g\u00f6re listeliyor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MAYA AI, m\u00fc\u015fterilerin g\u00fcnl\u00fck konu\u015fma dilindeki karma\u015f\u0131k komutlar\u0131 kolayca anl\u0131yor. Kullan\u0131c\u0131lar, &#8220;protein a\u011f\u0131rl\u0131kl\u0131 kahvalt\u0131 sepeti haz\u0131rla&#8221; ya da &#8220;ge\u00e7en haftaki sipari\u015fimi tekrarla&#8221; gibi taleplerini asistana do\u011frudan iletebiliyor. Bu taleplere an\u0131nda yan\u0131t veren ak\u0131ll\u0131 al\u0131\u015fveri\u015f asistan\u0131, ilgili sonu\u00e7lar\u0131 en avantajl\u0131 fiyat ve kampanya se\u00e7eneklerine g\u00f6re listeleyebiliyor. Ayn\u0131 zamanda m\u00fc\u015fterilerin ge\u00e7mi\u015f al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz ederek ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler sunuyor ve bitmeye yak\u0131n \u00fcr\u00fcnleri hat\u0131rlatarak sepetin yenilenmesini sa\u011fl\u0131yor. MAYA AI, bug\u00fcn yaz\u0131l\u0131 diyalog format\u0131nda sundu\u011fu bu geli\u015fmi\u015f asistan deneyimine yak\u0131n zamanda sesli komut \u00f6zelli\u011fini de eklemeye haz\u0131rlan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;\u201cYapay zek\u00e2y\u0131 m\u00fc\u015fteri deneyiminin merkezine ta\u015f\u0131yoruz&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zek\u00e2n\u0131n sekt\u00f6rel dinamikleri yeniden tan\u0131mlayaca\u011f\u0131n\u0131 belirten&nbsp;<strong>Migros One CEO&#8217;su Or\u00e7un Onat<\/strong>; \u201cBiz yapay zek\u00e2y\u0131 yaln\u0131zca operasyonel verimlilik sa\u011flayan bir ara\u00e7 de\u011fil, m\u00fc\u015fteri deneyimini k\u00f6kten d\u00f6n\u00fc\u015ft\u00fcren stratejik bir unsur olarak ele al\u0131yoruz. Mevcut durumda haz\u0131r sepetten robotik toplamaya, lojistik optimizasyonundan verimlili\u011fi art\u0131ran \u015firket i\u00e7in uygulamalara kadar bu teknolojiyi operasyonlar\u0131m\u0131z\u0131n her a\u015famas\u0131nda yo\u011fun \u015fekilde kullan\u0131yoruz. \u015eimdi bu g\u00fc\u00e7l\u00fc kas\u0131m\u0131z\u0131 MAYA AI hiper ki\u015fiselle\u015ftirilmi\u015f deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. M\u00fc\u015fterilerilerimizin MAYA AI ile al\u0131\u015fveri\u015f yolculu\u011funu \u00e7ok daha ki\u015fiye \u00f6zel hale getiriyoruz. Uygulaman\u0131n ilk sonu\u00e7lar\u0131na g\u00f6re MAYA AI \u00fczerinden \u00fcr\u00fcn arayan kullan\u0131c\u0131lar\u0131m\u0131z\u0131n %60\u2019\u0131 \u00f6nerilen \u00fcr\u00fcnleri sepetine ekliyor. T\u00fcm bunlar, yapay zek\u00e2n\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 ne kadar h\u0131zl\u0131 bi\u00e7imde kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 net bir \u015fekilde g\u00f6steriyor\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robotik toplama sistemlerinden, haz\u0131r sepet algoritmalar\u0131 ve lojistik s\u00fcre\u00e7 y\u00f6netimine kadar pek \u00e7ok alanda yapay zek\u00e2y\u0131 i\u015f s\u00fcre\u00e7lerinin merkezine alan Migros, m\u00fc\u015fterilerinin al\u0131\u015fveri\u015f deneyimini kolayla\u015ft\u0131racak&hellip;<\/p>\n","protected":false},"author":5,"featured_media":10860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[15,16,12],"tags":[],"class_list":["post-10859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-haber","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=10859"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10859\/revisions"}],"predecessor-version":[{"id":10861,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10859\/revisions\/10861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/10860"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=10859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=10859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=10859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}