{"id":10917,"date":"2026-07-25T21:28:43","date_gmt":"2026-07-25T21:28:43","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=10917"},"modified":"2026-07-25T21:28:45","modified_gmt":"2026-07-25T21:28:45","slug":"lacoste-novak-djokovic-icin-ikonik-logosunu-yeniden-yorumluyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/07\/25\/lacoste-novak-djokovic-icin-ikonik-logosunu-yeniden-yorumluyor\/","title":{"rendered":"Lacoste, Novak Djokovi\u00e7 \u0130\u00e7in                                                                              \u0130konik Logosunu Yeniden Yorumluyor."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lacoste, 2025 y\u0131l\u0131nda New York\u2019ta b\u00fcy\u00fck ilgi g\u00f6ren ilk edisyonun ard\u0131ndan, marka el\u00e7isi Novak Djokovic\u2019i bir kez daha \u00f6zel bir koleksiyonla onurland\u0131r\u0131yor. Tenis tarihinin en ba\u015far\u0131l\u0131 oyuncusu olarak kabul edilen Djokovic i\u00e7in marka, \u00fcst \u00fcste ikinci kez ikonik timsah logosunu yeniden yorumlayarak GOAT (Greatest of All Time \u2013 T\u00fcm Zamanlar\u0131n En \u0130yisi) sembol\u00fcne d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bu \u00f6zel yakla\u015f\u0131m, yeni ve limitli say\u0131da \u00fcretilen kaps\u00fcl koleksiyonla hayat buluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lacoste, logosunda ger\u00e7ekle\u015ftirdi\u011fi bu sembolik d\u00f6n\u00fc\u015f\u00fcmle, yakla\u015f\u0131k yirmi y\u0131ld\u0131r d\u00fcnyan\u0131n en prestijli tenis kortlar\u0131nda ba\u015far\u0131lar\u0131yla iz b\u0131rakan s\u0131ra d\u0131\u015f\u0131 bir sporcuyu selaml\u0131yor. Kariyerinde 101 ATP \u015fampiyonlu\u011fu bulunan Novak Djokovic; 24 Grand Slam ve 40 Masters 1000 zaferiyle tenis tarihinin en \u00f6nemli isimlerinden biri olarak sporun s\u0131n\u0131rlar\u0131n\u0131 yeniden tan\u0131mlamaya devam ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GOAT koleksiyonu; Polo, T-shirt\u2019ler, e\u015fofman \u00fcst\u00fc, pantolon, kazak, \u015fapka, bileklik ve \u00e7oraplardan olu\u015fan toplam 11 ikonik par\u00e7ay\u0131 bir araya getiriyor. Koleksiyondaki her \u00fcr\u00fcn, Novak Djokovic\u2019e \u00f6zel olarak tasarlanan GOAT logosunu gururla ta\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen polo, ayn\u0131 zamanda Lacoste\u2019un marka miras\u0131na g\u00f6nderme yapan imza ye\u015fil rengiyle de d\u00fcnya genelindeki se\u00e7ili sat\u0131\u015f noktalar\u0131nda koleksiyonun bir par\u00e7as\u0131 olarak sunulacak.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&nbsp;&nbsp;<strong>Londra Regent Street\u2019te \u00d6zel Bir Lansman<\/strong>Novak Djokovic, GOAT koleksiyonunu Birle\u015fik Krall\u0131k\u2019\u0131n ba\u015fkenti Londra\u2019n\u0131n kalbinde yer alan Lacoste Regent Street ma\u011fazas\u0131nda bizzat tan\u0131t\u0131ld\u0131. \u015eampiyonun kariyerindeki en unutulmaz ba\u015far\u0131lar\u0131n bir\u00e7o\u011funa ev sahipli\u011fi yapan ve hik\u00e2yesinde \u00f6zel bir yere sahip olan Londra, bu anlaml\u0131 bulu\u015fman\u0131n adresi oldu.&#8221;Sporlar\u0131n\u0131n tarihine kal\u0131c\u0131 bir iz b\u0131rakabilen sporcu say\u0131s\u0131 \u00e7ok azd\u0131r. Novak da onlardan biri. GOAT koleksiyonuyla, m\u00fckemmeliyeti, istikrar\u0131 ve kararl\u0131l\u0131\u011f\u0131yla tenis tarihine y\u00f6n veren s\u0131ra d\u0131\u015f\u0131 bir \u015fampiyonu kutlamak istedik. \u0130konik timsah\u0131m\u0131z\u0131 yarat\u0131c\u0131 ve esprili bir dokunu\u015fla ke\u00e7iye d\u00f6n\u00fc\u015ft\u00fcrerek, GOAT\u2019a kendine \u00f6zg\u00fc bir sayg\u0131 duru\u015funda bulunuyoruz.&#8221; \u00c9ric Vallat, Lacoste CEO\u2019su&nbsp;<strong>Novak Djokovic\u2019in Ba\u015frolde Oldu\u011fu Bir Kampanya<\/strong>Koleksiyonun lansman\u0131n\u0131 desteklemek amac\u0131yla Lacoste, 22 Haziran itibar\u0131yla sanat\u00e7\u0131 ve kreatif direkt\u00f6r Max Siedentopf taraf\u0131ndan y\u00f6netilen ve foto\u011fraflanan yeni bir kampanyay\u0131 hayata ge\u00e7iriyor. S\u0131ra d\u0131\u015f\u0131 mizah anlay\u0131\u015f\u0131yla kurgulanan k\u0131sa film serisinde Novak Djokovic, kendisine s\u0131k\u00e7a yak\u0131\u015ft\u0131r\u0131lan GOAT unvan\u0131n\u0131 e\u011flenceli bir \u015fekilde sahiplenirken, k\u00fc\u00e7\u00fck ke\u00e7ilerden olu\u015fan bir grubun e\u015fli\u011finde bu stat\u00fcden ilham alan beklenmedik ve komik olaylar\u0131n merkezinde yer al\u0131yor.Lacoste, hafif ve esprili bir anlat\u0131ma sahip bu kampanya arac\u0131l\u0131\u011f\u0131yla spor tarihinin en b\u00fcy\u00fck \u015fampiyonlar\u0131ndan birini kutlarken, onun efsanesini \u015fekillendiren kodlar\u0131 da yarat\u0131c\u0131 ve e\u011fl<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste, 2025 y\u0131l\u0131nda New York\u2019ta b\u00fcy\u00fck ilgi g\u00f6ren ilk edisyonun ard\u0131ndan, marka el\u00e7isi Novak Djokovic\u2019i bir kez daha \u00f6zel bir koleksiyonla onurland\u0131r\u0131yor. Tenis tarihinin en&hellip;<\/p>\n","protected":false},"author":5,"featured_media":10918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[26,16,12,19],"tags":[],"class_list":["post-10917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encokokunanlar","category-haber","category-perakende","category-vitrindekiler"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=10917"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10917\/revisions"}],"predecessor-version":[{"id":10919,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10917\/revisions\/10919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/10918"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=10917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=10917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=10917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}