{"id":10983,"date":"2026-07-26T22:45:10","date_gmt":"2026-07-26T22:45:10","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=10983"},"modified":"2026-07-26T22:45:12","modified_gmt":"2026-07-26T22:45:12","slug":"2026nin-ilk-yarisinda-e-ticarette-buyumenin-lokomotifi-gida-moda-ve-kitap-oldu","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/07\/26\/2026nin-ilk-yarisinda-e-ticarette-buyumenin-lokomotifi-gida-moda-ve-kitap-oldu\/","title":{"rendered":"2026&#8217;n\u0131n \u0130lk Yar\u0131s\u0131nda E-Ticarette B\u00fcy\u00fcmenin Lokomotifi G\u0131da, Moda ve Kitap Oldu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>2026&#8217;n\u0131n ilk alt\u0131 ay\u0131nda e-ticaret, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. Ciro baz\u0131nda G\u0131da %52,9, Moda &amp; Tekstil %47,2 ve Kitap %44,8 b\u00fcy\u00fcyerek ilk yar\u0131n\u0131n en g\u00fc\u00e7l\u00fc performans\u0131n\u0131 sergileyen y\u00fcksek hacimli kategoriler oldu. TOBB E-Ticaret Meclis \u00dcyesi ve ideasoft CEO&#8217;su Sinan Akdal, &#8220;2026&#8217;n\u0131n ilk yar\u0131s\u0131, e-ticaretin farkl\u0131 sekt\u00f6rlerde b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc ve t\u00fcketicinin dijital al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 daha da g\u00fc\u00e7lendirdi\u011fi bir d\u00f6nem oldu.&#8221; dedi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TOBB E-Ticaret Meclis \u00dcyesi ve ideasoft CEO\u2019su Sinan Akdal, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n e-ticareti daha geni\u015f bir \u00fcr\u00fcn yelpazesine ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. &#8220;Veriler, e-ticaretin art\u0131k g\u00fcnl\u00fck ya\u015fam\u0131n bir\u00e7ok alan\u0131nda t\u00fcketicinin ilk tercihleri aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6zellikle g\u0131da, moda ve kitap kategorilerindeki b\u00fcy\u00fcme, dijital al\u0131\u015fveri\u015fin g\u00fcnl\u00fck t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n kal\u0131c\u0131 bir par\u00e7as\u0131 haline geldi\u011fini ortaya koyuyor.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kitap ve Elektronik Sipari\u015f Art\u0131\u015f\u0131nda \u00d6ne \u00c7\u0131kt\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sipari\u015f say\u0131s\u0131nda en g\u00fc\u00e7l\u00fc art\u0131\u015f&nbsp;<strong>Kitap<\/strong>&nbsp;ve&nbsp;<strong>Elektronik<\/strong>&nbsp;kategorilerinde ger\u00e7ekle\u015fti. Kitap sipari\u015fleri %<strong>37,7<\/strong>, Elektronik kategorisi ise %<strong>30,1<\/strong>&nbsp;b\u00fcy\u00fcd\u00fc. Akdal, bu art\u0131\u015fta kampanya y\u00f6netimi kadar al\u0131\u015fveri\u015f deneyiminin de etkili oldu\u011funu belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;\u00dccretsiz kargo limitleri, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, h\u0131zl\u0131 teslimat ve d\u00f6nemsel kampanyalar t\u00fcketicilerin sat\u0131n alma karar\u0131n\u0131 do\u011frudan etkiliyor. \u00d6zellikle d\u00fczenli al\u0131\u015fveri\u015f yap\u0131lan kategorilerde bu uygulamalar sipari\u015f adetlerini destekleyen \u00f6nemli unsurlar aras\u0131nda yer al\u0131yor.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ortalama Sepet Tutar\u0131ndaki Art\u0131\u015f Dikkat \u00c7ekti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026&#8217;n\u0131n ilk yar\u0131s\u0131nda ortalama sepet tutar\u0131nda en g\u00fc\u00e7l\u00fc art\u0131\u015f&nbsp;<strong>G\u0131da (%94,1)<\/strong>,&nbsp;<strong>Pet Shop (%53,1)<\/strong>,&nbsp;<strong>Bebek &amp; \u00c7ocuk (%40,6)<\/strong>&nbsp;ve&nbsp;<strong>Moda &amp; Tekstil (%35,4)<\/strong>&nbsp;kategorilerinde ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akdal, bu art\u0131\u015f\u0131n yaln\u0131zca fiyat de\u011fi\u015fimlerinden kaynaklanmad\u0131\u011f\u0131n\u0131 belirterek \u015funlar\u0131 s\u00f6yledi: &#8220;Ortalama sepet tutar\u0131ndaki y\u00fckseli\u015fte \u00e7oklu \u00fcr\u00fcn kampanyalar\u0131, tamamlay\u0131c\u0131 \u00fcr\u00fcn \u00f6nerileri ve \u00fccretsiz kargo limitleri etkili oluyor. T\u00fcketiciler tek \u00fcr\u00fcne odaklanmak yerine ihtiya\u00e7lar\u0131n\u0131 ayn\u0131 sipari\u015fte tamamlamay\u0131 tercih ediyor. Bu da i\u015fletmeler a\u00e7\u0131s\u0131ndan sepet y\u00f6netimini her zamankinden daha \u00f6nemli hale getiriyor.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kap\u0131da \u00d6deme Belirli Kategorilerde Tercih Edilmeye Devam Ediyor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kartl\u0131 \u00f6deme e-ticaretin temel \u00f6deme y\u00f6ntemi olmay\u0131 s\u00fcrd\u00fcr\u00fcrken, kap\u0131da \u00f6deme belirli kategorilerde \u00f6nemini koruyor. 2026&#8217;n\u0131n ilk yar\u0131s\u0131nda kap\u0131da \u00f6deme sipari\u015f oran\u0131n\u0131n en y\u00fcksek oldu\u011fu kategori&nbsp;<strong>%58,9 ile S\u00fcpermarket \/ Market<\/strong>&nbsp;oldu. &#8220;\u00d6deme y\u00f6ntemlerinde dijitalle\u015fme h\u0131z kesmeden devam ediyor. Bununla birlikte t\u00fcketicilere farkl\u0131 \u00f6deme se\u00e7enekleri sunmak, \u00f6zellikle g\u00fcven odakl\u0131 al\u0131\u015fveri\u015flerde sat\u0131n alma karar\u0131n\u0131 desteklemeye devam ediyor.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130kinci Yar\u0131da Kampanya D\u00f6nemi Hareketlili\u011fi Destekleyecek<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ideasoft, y\u0131l\u0131n ikinci yar\u0131s\u0131nda kas\u0131m kampanyalar\u0131 ve y\u0131l sonu al\u0131\u015fveri\u015flerinin etkisiyle Elektronik, Moda &amp; Tekstil, Ki\u015fisel Bak\u0131m &amp; Kozmetik, Oyuncak, Beyaz E\u015fya &amp; Ev Aletleri ve Hediyelik E\u015fya &amp; Aksesuar kategorilerinin \u00f6ne \u00e7\u0131kmas\u0131n\u0131 bekliyor. G\u0131da, Pet Shop ve Kitap kategorilerinin ise y\u0131l boyunca korudu\u011fu g\u00fc\u00e7l\u00fc performans\u0131n\u0131 ikinci yar\u0131da da s\u00fcrd\u00fcrmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akdal, ikinci yar\u0131n\u0131n e-ticaret a\u00e7\u0131s\u0131ndan y\u0131l\u0131n en hareketli d\u00f6nemi olaca\u011f\u0131n\u0131 belirterek s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131: &#8220;Y\u0131l\u0131n son \u00e7eyre\u011fi, kampanya d\u00f6nemleri ve y\u0131l sonu al\u0131\u015fveri\u015fleriyle birlikte sekt\u00f6r\u00fcn en yo\u011fun d\u00f6nemini olu\u015fturuyor. \u00d6zellikle teknoloji, moda, ki\u015fisel bak\u0131m ve hediye odakl\u0131 kategorilerde g\u00fc\u00e7l\u00fc bir talep bekliyoruz. \u0130\u015fletmeler a\u00e7\u0131s\u0131ndan do\u011fru kampanya planlamas\u0131, h\u0131zl\u0131 teslimat ve m\u00fc\u015fteri deneyimine yap\u0131lan yat\u0131r\u0131mlar y\u0131l\u0131n ikinci yar\u0131s\u0131ndaki ba\u015far\u0131y\u0131 belirleyen en \u00f6nemli unsurlar olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026&#8217;n\u0131n ilk alt\u0131 ay\u0131nda e-ticaret, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. Ciro baz\u0131nda G\u0131da %52,9, Moda &amp; Tekstil %47,2 ve Kitap %44,8 b\u00fcy\u00fcyerek ilk&hellip;<\/p>\n","protected":false},"author":5,"featured_media":10984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[15,28,16],"tags":[],"class_list":["post-10983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-arastirma","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=10983"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10983\/revisions"}],"predecessor-version":[{"id":10985,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/10983\/revisions\/10985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/10984"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=10983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=10983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=10983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}