PepsiCo\u2019nun global organizasyonunda PepsiCo T\u00fcrkiye\u2019den \u00f6nemli bir atama ger\u00e7ekle\u015fti. PepsiCo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Evrim \u015een, PepsiCo \u00c7in Yiyecek Genel M\u00fcd\u00fcr\u00fc g\u00f6revine atand\u0131.<\/p>\n\n\n\n
PepsiCo T\u00fcrkiye \u0130\u015f Birimi K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Genel M\u00fcd\u00fcr\u00fc olarak PepsiCo T\u00fcrkiye ad\u0131na \u00f6nemli ve ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalara imza atan Evrim \u015een, 1 Temmuz 2025 tarihi itibar\u0131yla \u00c7in Yiyecek K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Genel M\u00fcd\u00fcr\u00fc olarak g\u00f6rev alacak. \u015een, yeni g\u00f6revinde \u00c7in ve Tayvan\u2019dan sorumlu olacak ve PepsiCo Asya Pasifik CEO\u2019su Anne Tse\u2019ye ba\u011fl\u0131 olarak \u00e7al\u0131\u015facak.<\/p>\n\n\n\n
PepsiCo\u2019daki kariyerine 13 y\u0131l \u00f6nce \u0130ngiltere Yiyecek Pazarlama Direkt\u00f6r\u00fc olarak ba\u015flayan Evrim \u015een, o tarihten bu yana farkl\u0131 \u00fclkelerde ve sorumluluk alanlar\u0131nda \u00fcst d\u00fczey liderlik yapt\u0131. Do\u011fu Avrupa Yiyecek Kategorisi Pazarlama K\u0131demli Direkt\u00f6rl\u00fc\u011f\u00fc, T\u00fcrkiye Pazarlama K\u0131demli Direkt\u00f6rl\u00fc\u011f\u00fc ve T\u00fcrkiye Ticari Fonksiyonlar K\u0131demli Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinin ard\u0131ndan 2020 y\u0131l\u0131nda T\u00fcrkiye Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine atanan \u015een, bu s\u00fcre\u00e7te t\u00fcm sat\u0131\u015f kanallar\u0131n\u0131n yan\u0131 s\u0131ra sat\u0131\u015f strateji ve ticari pazarlama ekiplerinin de liderli\u011fini y\u00fcr\u00fctt\u00fc. \u015een sat\u0131\u015f kanallar\u0131ndaki b\u00fcy\u00fcmeye \u00f6nc\u00fcl\u00fck ederken, dijital d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda da bir\u00e7ok stratejik inisiyatifi hayata ge\u00e7irdi.<\/p>\n\n\n\n
2022 y\u0131l\u0131nda PepsiCo T\u00fcrkiye \u0130\u015f Birimi K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve PepsiCo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc olarak atanan Evrim \u015een, bu s\u00fcre\u00e7te \u015firketin d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funu ba\u015far\u0131yla y\u00f6netti. De\u011fi\u015fken piyasa ko\u015fullar\u0131na ra\u011fmen g\u00fc\u00e7l\u00fc finansal sonu\u00e7lar elde edilirken, Entegre \u0130\u015f Planlama gibi dijital yetkinlikler geli\u015ftirildi ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 pep+ stratejisi do\u011frultusunda \u00f6nemli ilerlemeler kaydedildi. Ayn\u0131 d\u00f6nemde \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 da dikkat \u00e7ekici \u015fekilde art\u0131\u015f g\u00f6sterdi ve \u015firket, son on y\u0131l\u0131n en y\u00fcksek \u00c7al\u0131\u015fan Memnuniyet Anketi sonu\u00e7lar\u0131na ula\u015ft\u0131.<\/p>\n\n\n\n
PepsiCo\u2019ya kat\u0131lmadan \u00f6nce Cadbury ve Johnson & Johnson\u2019da Avrupa, Orta Do\u011fu ve Afrika b\u00f6lgelerinde pazarlama ve strateji alanlar\u0131nda \u00e7ok say\u0131da farkl\u0131 g\u00f6revler \u00fcstlenen \u015een, ayr\u0131ca, k\u00fcresel bir sivil toplum kurulu\u015fu olan AIESEC\u2019te Global Ba\u015fkanl\u0131k yapt\u0131. \u015een, T\u00fcrkiye\u2019de bulundu\u011fu s\u00fcre boyunca AmCham T\u00fcrkiye Amerikan \u015eirketler Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 Y\u00f6netim Kurulu \u00dcyesi, YASED Uluslararas\u0131 Yat\u0131r\u0131mc\u0131lar Derne\u011fi Y\u00f6netim Kurulu \u00dcyesi ve DE\u0130K T\u00fcrk Amerikan \u0130\u015f Konseyi \u00dcyesi gibi g\u00f6revler de ald\u0131. \u015een \u0130stanbul \u00dcniversitesi\u2019nden mezun olduktan sonra Ashridge\/Hult International Business School\u2019da Stratejik Pazarlama program\u0131n\u0131 tamamlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
PepsiCo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Evrim \u015een, 1 Temmuz 2025 itibar\u0131yla PepsiCo \u00c7in Yiyecek Birimi Genel M\u00fcd\u00fcr\u00fc g\u00f6revine ba\u015flad\u0131. \u015een, Asya Pasifik b\u00f6lgesinde \u00f6nemli bir liderlik…<\/p>\n","protected":false},"author":6,"featured_media":1283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-1282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=1282"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1282\/revisions"}],"predecessor-version":[{"id":1284,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1282\/revisions\/1284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/1283"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=1282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=1282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=1282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}