Flormar, ger\u00e7ekle\u015fen \u00fcst d\u00fczey atama ile uluslararas\u0131 b\u00fcy\u00fcme vizyonu do\u011frultusunda \u00f6nemli bir ad\u0131m att\u0131. Markan\u0131n Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (CMO) Tuba Altunterim, 1 Haziran 2025 itibar\u0131yla Flormar\u2019\u0131n yeni CEO\u2019su olarak g\u00f6revine devam ediyor. Flormar, pazarlama ve uluslararas\u0131 pazar deneyimiyle \u00f6ne \u00e7\u0131kan bir lider olan Tuba Altunterim\u2019i CEO olarak atayarak, \u015firketin \u00f6zellikle ulaslararas\u0131 pazarlardaki b\u00fcy\u00fcme yolculu\u011funa ivme kazand\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n
2021 y\u0131l\u0131ndan bu yana Chief Marketing Officer g\u00f6revini \u00fcstlenen ve Flormar markas\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcnde \u00f6nemli bir rol oynayan Tuba Altunterim, 25 y\u0131l\u0131 a\u015fk\u0131n pazarlama, finans ve dan\u0131\u015fmanl\u0131k tecr\u00fcbesiyle Flormar\u2019\u0131n b\u00fcy\u00fcme ve d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa, markay\u0131 daha ileri ta\u015f\u0131ma hedefiyle liderlik edecek.<\/p>\n\n\n\n
Tuba Altunterim, 1998 y\u0131l\u0131nda Ko\u00e7 \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun oldu. Kariyerine ayn\u0131 y\u0131l Procter & Gamble\u2019da Finans departman\u0131nda ba\u015flad\u0131. Ard\u0131ndan \u0130svi\u00e7re\u2019nin Cenevre kentinde Latin Amerika ve Orta Do\u011fu\u2019daki makyaj ve parf\u00fcm distrib\u00fct\u00f6rlerinden sorumlu Sat\u0131\u015f Finans M\u00fcd\u00fcr\u00fc olarak g\u00f6rev yapt\u0131.<\/p>\n\n\n\n
2002 y\u0131l\u0131nda pazarlama alan\u0131na ge\u00e7erek \u0130skandinav \u00fclkelerinde cilt bak\u0131m\u0131 ve makyaj kategorilerinden sorumlu Marka Y\u00f6neticisi olarak \u00e7al\u0131\u015fmaya ba\u015flad\u0131. T\u00fcrkiye\u2019ye d\u00f6nd\u00fckten sonra P&G T\u00fcrkiye ve Kafkasya pazarlama ekibine liderlik etti. Global Marka Lideri olarak tekrar Cenevre\u2019ye ta\u015f\u0131narak inovasyon, marka de\u011feri olu\u015fturma ve kampanya geli\u015ftirme alanlar\u0131nda \u00e7al\u0131\u015ft\u0131.
2016 y\u0131l\u0131nda Coty b\u00fcnyesinde Orta Do\u011fu, Afrika ve T\u00fcrkiye CMO\u2019su olarak g\u00f6rev ald\u0131. Bu s\u00fcre\u00e7te g\u00fczellik kategorilerinde t\u00fcketici odakl\u0131 i\u015f modelleri geli\u015ftirdi. Flormar\u2019a kat\u0131lmadan \u00f6nce McKinsey & Company\u2019de \u00e7e\u015fitli sekt\u00f6rlerde dan\u0131\u015fmanl\u0131k rollerinde bulundu.
2021 y\u0131l\u0131nda Flormar\u2019\u0131n CMO\u2019su olarak g\u00f6reve ba\u015flayan Altunterim, markan\u0131n yeni kimli\u011finin olu\u015fturulmas\u0131nda kilit rol \u00fcstlendi. 1 Haziran 2025 itibar\u0131yla CEO olarak Flormar\u2019daki liderlik g\u00f6revine devam etmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"
2021\u2019den bu yana Flormar\u2019\u0131n CMO\u2019luk g\u00f6revini y\u00fcr\u00fcten ve markan\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik eden Tuba Altunterim, 1 Haziran 2025 itibar\u0131yla CEO koltu\u011funa oturarak \u015firketin uluslararas\u0131 b\u00fcy\u00fcme vizyonuna…<\/p>\n","protected":false},"author":6,"featured_media":1307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-1306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=1306"}],"version-history":[{"count":2,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1306\/revisions"}],"predecessor-version":[{"id":1309,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1306\/revisions\/1309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/1307"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=1306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}