{"id":1534,"date":"2025-07-21T06:08:32","date_gmt":"2025-07-21T06:08:32","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=1534"},"modified":"2025-07-21T06:08:33","modified_gmt":"2025-07-21T06:08:33","slug":"marka-yatirimlari-satislari-katliyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/21\/marka-yatirimlari-satislari-katliyor\/","title":{"rendered":"Marka Yat\u0131r\u0131mlar\u0131 Sat\u0131\u015flar\u0131 Katl\u0131yor"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">MMA Global&#8217;in &#8220;Brand as Performance&#8221; ara\u015ft\u0131rmas\u0131, markaya yap\u0131lan yat\u0131r\u0131mlar\u0131n 9-12 ay gibi k\u0131sa s\u00fcrede sat\u0131\u015flara do\u011frudan katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ortaya koydu. Ara\u015ft\u0131rma, marka yat\u0131r\u0131mlar\u0131n\u0131n m\u00fc\u015fteri edinme maliyetini %87\u2019ye kadar d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ise 6 kata kadar art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Pazarlamada yeni bir d\u00f6nem ba\u015fl\u0131yor: Marka, art\u0131k sadece uzun vadeli de\u011fil, anl\u0131k performans\u0131n da anahtar\u0131!<\/h3>\n\n\n\n<p>Pazarlama d\u00fcnyas\u0131nda uzun s\u00fcredir devam eden tart\u0131\u015fmalara son veren \u00e7arp\u0131c\u0131 bulgular ortaya \u00e7\u0131kt\u0131. MMA Global&#8217;in &#8220;Brand as Performance&#8221; (BaP) ara\u015ft\u0131rmas\u0131, marka yat\u0131r\u0131mlar\u0131n\u0131n sadece uzun vadeli bir strateji olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda k\u0131sa vadeli sat\u0131\u015flar\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131\u011f\u0131n\u0131 kan\u0131tl\u0131yor. Ara\u015ft\u0131rmaya g\u00f6re, markaya yap\u0131lan her yat\u0131r\u0131m 9-12 ay i\u00e7inde katlanarak geri d\u00f6n\u00fcyor.<\/p>\n\n\n\n<p><strong>Ara\u015ft\u0131rman\u0131n \u00c7arp\u0131c\u0131 Bulgular\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka yat\u0131r\u0131mlar\u0131, t\u00fcketicilerin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 3-6 kat\u0131na kadar art\u0131r\u0131yor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potansiyel m\u00fc\u015fterilerin reklamlara daha a\u00e7\u0131k hale gelmesini sa\u011flayarak M\u00fc\u015fteri Edinme Maliyetini (CAC) %87&#8217;ye kadar d\u00fc\u015f\u00fcr\u00fcyor.<\/li>\n\n\n\n<li>Medya yat\u0131r\u0131mlar\u0131n\u0131n \u00f6mr\u00fcn\u00fc uzatarak uzun vadeli etkisini 5 kat\u0131na kadar art\u0131r\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p><strong>MMA MEA CEO\u2019su Melis Ertem, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015fu s\u00f6zlerle de\u011ferlendirdi:<\/strong>&nbsp;&#8220;Pazarlama profesyonelleri olarak, marka yat\u0131r\u0131mlar\u0131n\u0131n \u00f6nemini her zaman biliyorduk. Ancak MMA Global&#8217;in BAP ara\u015ft\u0131rmas\u0131, bu yat\u0131r\u0131mlar\u0131n somut getirilerini ilk kez bu kadar net bir \u015fekilde ortaya koyuyor. Art\u0131k, marka yat\u0131r\u0131mlar\u0131n\u0131n sadece &#8216;iyi hissettiren&#8217; bir strateji olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda sat\u0131\u015flar\u0131 art\u0131rmak ve m\u00fc\u015fteri edinme maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in de kritik bir \u00f6neme sahip oldu\u011funu biliyoruz. T\u00fcketicilerin markalarla kurdu\u011fu duygusal ba\u011f, sat\u0131n alma kararlar\u0131n\u0131 do\u011frudan etkiliyor. Bu nedenle, markalar\u0131n sadece \u00fcr\u00fcnlerini de\u011fil, ayn\u0131 zamanda de\u011ferlerini ve hikayelerini de anlatmas\u0131 gerekiyor. Marka yat\u0131r\u0131mlar\u0131, t\u00fcketicilerle g\u00fcvene dayal\u0131 bir ili\u015fki kurman\u0131n ve uzun vadeli ba\u015far\u0131 elde etmenin anahtar\u0131.&#8221;<\/p>\n\n\n\n<p><strong>Ara\u015ft\u0131rma, pazarlama profesyonellerine \u015fu \u00f6nemli mesajlar\u0131 veriyor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u0131sa vadeli sat\u0131\u015f hedefleri ile uzun vadeli marka yat\u0131r\u0131mlar\u0131 aras\u0131nda bir denge kurmak m\u00fcmk\u00fcn.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka yat\u0131r\u0131mlar\u0131, sadece b\u00fcy\u00fck b\u00fct\u00e7eli \u015firketler i\u00e7in de\u011fil, her \u00f6l\u00e7ekteki i\u015fletme i\u00e7in \u00f6nemli.<\/li>\n\n\n\n<li>Marka yat\u0131r\u0131mlar\u0131n\u0131n etkileri \u00f6l\u00e7\u00fclebilir ve tekrarlanabilir.<\/li>\n<\/ul>\n\n\n\n<p>MMA Global&#8217;in BAP ara\u015ft\u0131rmas\u0131, pazarlama d\u00fcnyas\u0131nda yeni bir d\u00f6nemin ba\u015flang\u0131c\u0131n\u0131 i\u015faret ediyor. Art\u0131k, markalar sadece sat\u0131\u015f yapmakla kalmay\u0131p, ayn\u0131 zamanda kal\u0131c\u0131 bir de\u011fer yaratmak i\u00e7in de \u00e7al\u0131\u015facaklar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MMA Global&#8217;in &#8220;Brand as Performance&#8221; ara\u015ft\u0131rmas\u0131, markaya yap\u0131lan yat\u0131r\u0131mlar\u0131n 9-12 ay gibi k\u0131sa s\u00fcrede sat\u0131\u015flara do\u011frudan katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ortaya koydu. Ara\u015ft\u0131rma, marka yat\u0131r\u0131mlar\u0131n\u0131n m\u00fc\u015fteri edinme&hellip;<\/p>\n","protected":false},"author":6,"featured_media":1535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-1534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=1534"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1534\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1534\/revisions\/1536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=1534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=1534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}