{"id":1636,"date":"2025-07-21T08:31:07","date_gmt":"2025-07-21T08:31:07","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=1636"},"modified":"2025-07-21T08:31:07","modified_gmt":"2025-07-21T08:31:07","slug":"mediamarkttan-turkiyeye-guclu-performans","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/21\/mediamarkttan-turkiyeye-guclu-performans\/","title":{"rendered":"MediaMarkt\u2019tan T\u00fcrkiye\u2019ye G\u00fc\u00e7l\u00fc Performans"},"content":{"rendered":"\n

\u201cDeneyim \u015eampiyonlu\u011fu\u201d vizyonuyla m\u00fc\u015fterilerine benzersiz bir al\u0131\u015fveri\u015f deneyimi sunmaya odaklanan MediaMarkt T\u00fcrkiye, yat\u0131r\u0131mlar\u0131na h\u0131z kesmeden devam ediyor. 2024 y\u0131l\u0131nda T\u00fcrkiye\u2019nin en \u00e7ok tercih edilen elektronik perakendecisi olarak b\u00fcy\u00fcmeye ve \u00fclke ekonomisine katk\u0131 sa\u011flamaya devam ettiklerini s\u00f6yleyen MediaMarkt T\u00fcrkiye CEO\u2019su Hulusi Acar, T\u00fcrkiye\u2019nin Avrupa\u2019da Almanya\u2019dan sonra sat\u0131\u015f performans\u0131 en y\u00fcksek ikinci pazar konumuna y\u00fckseldi\u011fini a\u00e7\u0131klad\u0131.<\/strong><\/h3>\n\n\n\n

Geni\u015f \u00fcr\u00fcn yelpazesiyle teknoloji severlere konforlu al\u0131\u015fveri\u015f keyfi sunan MediaMarkt T\u00fcrkiye, 2024 y\u0131l\u0131n\u0131 de\u011ferlendirerek \u00f6n\u00fcm\u00fczdeki d\u00f6neme dair hedeflerini payla\u015ft\u0131. Avrupa\u2019da 11 \u00fclkede 1016 ma\u011fazas\u0131 ile hizmet veren MediaMarktSaturn\u2019\u00fcn 2024 y\u0131l\u0131n\u0131 22,4 milyar euro sat\u0131\u015f geliri ile tamamlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan MediaMarkt T\u00fcrkiye CEO\u2019su Hulusi Acar, MediaMarkt T\u00fcrkiye\u2019nin de 102 ma\u011faza, 4.000 \u00e7al\u0131\u015fan ve 8 milyon MediaMarkt Club \u00fcyesiyle sekt\u00f6r\u00fcnde lider konumda bulundu\u011funu belirtti.<\/p>\n\n\n\n

\u201cGrubun ba\u015far\u0131s\u0131nda T\u00fcrkiye\u2019nin katk\u0131s\u0131 b\u00fcy\u00fck\u201d<\/strong><\/p>\n\n\n\n

Globalde hem fiziksel ma\u011fazalar\u0131n\u0131n g\u00fcc\u00fc hem de ki\u015fiselle\u015ftirme stratejileri ile perakende medya taraf\u0131nda 48 milyon euro ek gelir elde ettiklerini s\u00f6yleyen Acar, bu ba\u015far\u0131da T\u00fcrkiye\u2019nin de \u00f6nemli bir pay\u0131 oldu\u011funu kaydetti. T\u00fcrkiye\u2019de en \u00e7ok tercih edilen elektronik perakendecisi olarak b\u00fcy\u00fcmeye ve \u00fclke ekonomisine katk\u0131 sa\u011flamaya devam ederken, grubun ba\u015far\u0131s\u0131na da \u00f6nemli katk\u0131lar sa\u011flad\u0131klar\u0131n\u0131 vurgulayan Acar, Avrupa\u2019da MMSGH \u00fclkelerinden 9\u2019unu geride b\u0131rakt\u0131klar\u0131n\u0131 s\u00f6yledi. Acar, MediaMarkt T\u00fcrkiye olarak perakendenin d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik ederken T\u00fcrkiye\u2019nin gelece\u011fine de yat\u0131r\u0131m yapmaya devam edeceklerini kaydetti. <\/p>\n\n\n\n

Avrupa\u2019da sat\u0131\u015f performans\u0131 en b\u00fcy\u00fck ikinci pazar T\u00fcrkiye<\/strong><\/p>\n\n\n\n

2023 i\u00e7in T\u00fcrkiye\u2019nin en \u00e7ok tercih edilen elektronik perakendecisi olma hedefini koyduklar\u0131n\u0131 ve bu hedefe 2021 y\u0131l\u0131nda ula\u015ft\u0131klar\u0131n\u0131 s\u00f6yleyen Hulusi Acar, \u201c2021 y\u0131l\u0131ndan bu yana sekt\u00f6rde liderli\u011fimizi koruyoruz. Ama biz sadece bu ba\u015far\u0131yla yetinmeyerek globalde de T\u00fcrkiye\u2019nin g\u00fcc\u00fcn\u00fc g\u00f6sterdik. \u015eu anda MediaMarktSaturn\u2019\u00fcn stratejik bir \u00fclkesi durumunday\u0131z ve T\u00fcrkiye olarak Avrupa\u2019da Almanya\u2019dan sonra sat\u0131\u015f performans\u0131 en y\u00fcksek ikinci pazar konumunday\u0131z. \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131nda da Avrupa\u2019da birinci s\u0131raday\u0131z. MediaMarkt olarak, kazand\u0131\u011f\u0131m\u0131z\u0131 T\u00fcrkiye\u2019ye yat\u0131r\u0131m olarak geri d\u00f6nd\u00fcrmeye, Omnichannel (B\u00fct\u00fcnle\u015fik Kanal) vizyonumuzla d\u00f6n\u00fc\u015f\u00fcme liderlik etmeye ve her temas noktas\u0131nda m\u00fc\u015fteriyle daha g\u00fc\u00e7l\u00fc bir ba\u011f kurmaya devam edece\u011fiz. Hedefimiz net: 2027 y\u0131l\u0131nda, ana kategorilerimiz ve t\u00fcm kanallarda m\u00fc\u015fterilerimizin ilk tercihi olmak. Bu hedefe, inovasyondan, kapsay\u0131c\u0131l\u0131ktan ve s\u00fcrd\u00fcr\u00fclebilirlikten \u00f6d\u00fcn vermeden, birlikte \u00e7al\u0131\u015farak, birlikte b\u00fcy\u00fcyerek ula\u015faca\u011f\u0131z\u201d dedi.<\/p>\n\n\n\n

Perakendenin gelece\u011fi: P\u00fcr\u00fczs\u00fcz bir omnichannel deneyim<\/strong><\/p>\n\n\n\n

2025 y\u0131l\u0131nda t\u00fcketici elektroni\u011fi pazar\u0131n\u0131n 1 trilyon TL\u2019yi a\u015faca\u011f\u0131n\u0131 s\u00f6yleyen Acar, \u201cH\u0131zla de\u011fi\u015fen d\u00fcnyada g\u00fcncel kalmak i\u00e7in en \u00f6nemli \u015fey m\u00fc\u015fterinin de\u011fi\u015fimini ve ihtiya\u00e7lar\u0131n\u0131 do\u011fru anlamland\u0131rmaktan ge\u00e7iyor. T\u00fcketiciler hayat\u0131 kolayla\u015ft\u0131racak neye al\u0131\u015f\u0131rsa farkl\u0131 markalardan da o kolayl\u0131\u011f\u0131 devam ettirmelerini bekliyorlar. Bu y\u00fczden de sekt\u00f6r\u00fcm\u00fczde sadece bir devrimden de\u011fil evrimden de ge\u00e7iyoruz. Art\u0131k t\u00fcketiciler online ve offline birbirine entegre bir al\u0131\u015fveri\u015f yolculu\u011fu ya\u015famak istiyorlar. Pandemiyle birlikte h\u0131z kazanan ve sonra bir miktar d\u00fc\u015f\u00fc\u015fe ge\u00e7en online kanallar, 2025 y\u0131l\u0131 itibar\u0131yla yeniden ivmelenmeye ge\u00e7ti. Bitmeyen hatta daha da b\u00fcy\u00fcyen fiziksel ma\u011fazac\u0131l\u0131\u011f\u0131n entegre rol\u00fc ise de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131nda daha da \u00f6nemli hale geliyor. MediaMarkt olarak \u201cDeneyim \u015eampiyonlu\u011fu\u201d vizyonumuzla p\u00fcr\u00fczs\u00fcz bir omnichannel d\u00fcnya yarat\u0131yoruz. Omnichannel deneyimi perakendenin gelece\u011fi olarak g\u00f6r\u00fcyor ve gelece\u011fimize bug\u00fcnden yat\u0131r\u0131m yap\u0131yoruz. M\u00fc\u015fterilerimizin y\u00fczde 43\u2019\u00fc omnichannel al\u0131\u015fveri\u015fi deneyimliyor ve harcamalar\u0131n y\u00fczde 61\u2019i buradan geliyor. 2025 y\u0131l\u0131 i\u00e7in a\u011f\u0131rl\u0131\u011f\u0131 dijital kanallar\u0131m\u0131za vermekle birlikte fiziksel ma\u011faza yat\u0131r\u0131mlar\u0131m\u0131za da devam edece\u011fiz\u201d dedi.<\/p>\n\n\n\n

\u201cYaratt\u0131\u011f\u0131m\u0131z omnichannel d\u00fcnyan\u0131n kalbinde mobil uygulamam\u0131z var\u201d<\/strong><\/p>\n\n\n\n

Omnichannel yolculuklar\u0131n\u0131n kalbinde, her ge\u00e7en y\u0131l yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rd\u0131klar\u0131 MediaMarkt mobil uygulamas\u0131 oldu\u011funu s\u00f6yleyen Acar, \u201cMobil uygulamam\u0131zla kullan\u0131c\u0131lar\u0131m\u0131zla offline ve online i\u00e7 i\u00e7e, u\u00e7tan uca bir deneyim ya\u015fat\u0131yoruz. Ge\u00e7en y\u0131l ba\u015ftan sona yeniledik ve daha kullan\u0131c\u0131 dostu \u00f6zellikler ekledik. 2025 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde dijital sat\u0131\u015flar i\u00e7indeki mobil uygulama gelir pay\u0131m\u0131z y\u00fczde 26\u2019dan y\u00fczde 41\u2019e \u00e7\u0131kt\u0131. Uygulamam\u0131z\u0131n indirilme oran\u0131 3,5 kat\u0131na \u00e7\u0131kt\u0131, sat\u0131\u015flar\u0131m\u0131z ise y\u00fczde 208 artt\u0131. T\u00fcm bu yenilikler ve kurgulad\u0131\u011f\u0131m\u0131z omnichannel d\u00fcnya ile m\u00fc\u015fteri sadakat program\u0131m\u0131z MediaMarkt Club \u00fcyelerini de art\u0131rmaya devam ediyoruz. Son bir y\u0131lda MediaMarkt Club\u2019a 2 milyonu a\u015fk\u0131n yeni \u00fcye kat\u0131ld\u0131, t\u00fcm sat\u0131\u015flar\u0131m\u0131z\u0131n yakla\u015f\u0131k y\u00fczde 50\u2019si Club \u00fcyelerinden geliyor\u201d bilgisini verdi.<\/p>\n\n\n\n

M\u00fc\u015fteri deneyim yolculu\u011funda yapay zek\u00e2 gibi son teknolojilerin g\u00fcc\u00fcnden yararland\u0131klar\u0131n\u0131 s\u00f6yleyen Acar, \u201cSundu\u011fumuz yeni deneyimlerle m\u00fc\u015fterilerimize ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler sunarak hayatlar\u0131n\u0131 kolayla\u015ft\u0131racak \u00fcr\u00fcn ve hizmetleri onlarla bulu\u015fturuyor, i\u015f ortaklar\u0131m\u0131z i\u00e7in de \u00fcr\u00fcnlerini hedef kitlelerine ula\u015ft\u0131racak \u00e7\u00f6z\u00fcmler sunuyoruz. Yapay zek\u00e2y\u0131 da mobil al\u0131\u015fveri\u015f deneyimimizin ki\u015fiselle\u015ftirme aya\u011f\u0131na entegre ettik. AI chatbotumuz ile merak edilen her soruya h\u0131zla yan\u0131t veriyor, AI Hediye Bulucu ile ki\u015fiye ve b\u00fct\u00e7esine \u00f6zel en uygun \u00f6neriler sunuyoruz. \u0130\u015fimiz sat\u0131\u015f i\u015fleminden sonra da bitmiyor, katma de\u011ferli hizmetler ile m\u00fc\u015fterilerimizi hi\u00e7 yormadan ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn bak\u0131m\u0131n\u0131 yapmaya evlerine de gidiyoruz\u201d dedi. <\/p>\n\n\n\n

\u201cYerli \u00fcretime ve d\u00f6ng\u00fcsel ekonomiye destek oluyoruz\u201d<\/strong><\/p>\n\n\n\n

Kendi markalar\u0131 olan PEAQ, KOENIC ve ISY\u2019\u0131 MediaMarkt kalitesi ve g\u00fcvencesiyle t\u00fcm kanallarda m\u00fc\u015fterileriyle bulu\u015fturduklar\u0131n\u0131 s\u00f6yleyen Acar, yerli \u00fcretime destek olmaya devam edeceklerini kaydetti. \u00d6zellikle s\u00fcrd\u00fcr\u00fclebilir bir alternatif olarak \u00f6ne \u00e7\u0131kan yenilenmi\u015f cihazlara talebin T\u00fcrkiye\u2019de de g\u00fcnden g\u00fcne artt\u0131\u011f\u0131na i\u015faret eden Acar, \u201cBu evrimin T\u00fcrkiye\u2019deki \u00f6nc\u00fclerinden biri olarak, yenilenmi\u015f cihaz hizmetiyle kullan\u0131lm\u0131\u015f ak\u0131ll\u0131 telefonlar\u0131 yenileyerek onlara ikinci bir hayat veriyor ve d\u00f6ng\u00fcsel ekonomiye katk\u0131 sa\u011fl\u0131yoruz. \u201cDaha \u0130yiye\u201d vizyonumuzla yenileme amac\u0131yla 200.000 eski cihaz\u0131 ekonomiye kazand\u0131rd\u0131k ve 27 bin yenilenmi\u015f cihaz\u0131 yeniden t\u00fcketicilerle bulu\u015fturduk\u201d dedi.<\/p>\n\n\n\n

Teknolojiyi herkes i\u00e7in eri\u015filebilir k\u0131lmak bizim i\u00e7in bir sosyal sorumluluk de\u011fil, m\u00fc\u015fteri deneyim yolculu\u011funun bir par\u00e7as\u0131 diyen Acar, \u201cBlindlook teknolojisiyle ma\u011fazalar\u0131m\u0131zda yapay zek\u00e2 teknolojisini kullanarak g\u00f6rme engelli bireylere y\u00f6nelik sesli destek \u00e7\u00f6z\u00fcmleri sunuyoruz. T\u00fcm ma\u011fazalar\u0131m\u0131zda sesli y\u00f6nlendirme sistemi mevcut. Bu teknolojiyle bug\u00fcne dek 46.000 g\u00f6rme engelli bireye ula\u015ft\u0131k\u201d dedi.<\/p>\n\n\n\n

Kad\u0131n istihdam\u0131nda hedef y\u00fczde 50<\/strong><\/p>\n\n\n\n

Gelecekte daha da e\u015fit bir ekosistem yaratmak i\u00e7in kad\u0131n istihdam\u0131n\u0131 \u00f6nceliklendirdiklerini s\u00f6yleyen Acar, \u201cBizim i\u00e7in hi\u00e7bir sekt\u00f6r\u00fcn olmad\u0131\u011f\u0131 gibi teknolojinin de kad\u0131n\u0131 erke\u011fi yoktur. Bu vizyonla \u00fclke genelindeki ma\u011fazalar\u0131m\u0131zda kad\u0131n istihdam\u0131nda hedefledi\u011fimiz oran y\u00fczde 50\u201d diye konu\u015ftu.<\/p>\n\n\n\n

S\u00fcrd\u00fcr\u00fclebilirli\u011fi uzun soluklu bir yolculuk olarak tasarlad\u0131klar\u0131n\u0131 s\u00f6yleyen Acar, \u201cT\u00fcrkiye E\u011fitim G\u00f6n\u00fcll\u00fcleri Vakf\u0131 (TEGV) i\u015f birli\u011fiyle y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz ‘E\u011fitimle Daha \u0130yiye’ projesiyle gelece\u011fimize, \u00e7ocuklar\u0131m\u0131za yat\u0131r\u0131m yapmaya devam ediyoruz. TEGV i\u015f birli\u011fiyle depremden etkilenen b\u00f6lgelerde 4 mobil \u00f6\u011frenim birimi kurduk ve deprem b\u00f6lgesindeki yakla\u015f\u0131k 8 bin \u00e7ocu\u011fumuza e\u011fitim verdik. Hedefimiz 4 y\u0131lda 24 bin \u00e7ocu\u011fumuza ula\u015fmak\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDeneyim \u015eampiyonlu\u011fu\u201d vizyonuyla m\u00fc\u015fterilerine benzersiz bir al\u0131\u015fveri\u015f deneyimi sunmaya odaklanan MediaMarkt T\u00fcrkiye, yat\u0131r\u0131mlar\u0131na h\u0131z kesmeden devam ediyor. 2024 y\u0131l\u0131nda T\u00fcrkiye\u2019nin en \u00e7ok tercih edilen elektronik…<\/p>\n","protected":false},"author":6,"featured_media":1637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"predecessor-version":[{"id":1638,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/1636\/revisions\/1638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/1637"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}