{"id":2079,"date":"2025-07-23T13:29:42","date_gmt":"2025-07-23T13:29:42","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2079"},"modified":"2025-07-23T13:29:42","modified_gmt":"2025-07-23T13:29:42","slug":"iyzicodan-kadin-girisimcilere-170-milyon-tllik-destek","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/23\/iyzicodan-kadin-girisimcilere-170-milyon-tllik-destek\/","title":{"rendered":"iyzico\u2019dan Kad\u0131n Giri\u015fimcilere 170 Milyon TL\u2019lik Destek"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>iyzico, kad\u0131n giri\u015fimcilerin dijital ekonomide g\u00fc\u00e7lenmesini desteklemek amac\u0131yla hayata ge\u00e7irdi\u011fi Kad\u0131n Giri\u015fimci Destek Program\u0131\u2019n\u0131n yeni d\u00f6nemini d\u00fczenledi\u011fi bir lansmanla tan\u0131tt\u0131.<\/strong><\/h3>\n\n\n\n<p>iyzico\u2019nun kad\u0131n giri\u015fimcilerin dijital ekonomide g\u00fc\u00e7lenmelerine katk\u0131 sunmak amac\u0131yla 2021 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131 Kad\u0131n Giri\u015fimci Destek Program\u0131, 9. d\u00f6nem ba\u015fvurular\u0131n\u0131 almaya ba\u015flad\u0131. Lansmanla duyurulan yeni d\u00f6nem, kapsay\u0131c\u0131 b\u00fcy\u00fcme hedefi do\u011frultusunda giri\u015fimcilik ekosistemine g\u00fc\u00e7l\u00fc bir ivme kazand\u0131rmay\u0131 ama\u00e7l\u0131yor. Bug\u00fcne kadar 530\u2019dan kad\u0131n giri\u015fimciye ula\u015fan program, toplamda 170 milyon TL\u2019yi a\u015fk\u0131n i\u015flem hacmiyle ekosistemde kapsay\u0131c\u0131l\u0131\u011f\u0131n geli\u015fimine, e-ticarete ve ekonomiye somut katk\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<p>Kad\u0131n giri\u015fimcilere geni\u015f bir yelpazede destek sunan program, ba\u015fta \u0130stanbul, Ankara, \u0130zmir, Bursa ve Antalya olmak \u00fczere T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndan giri\u015fimciler taraf\u0131ndan yo\u011fun ilgi g\u00f6r\u00fcyor. Program\u0131n yeni d\u00f6nemine ba\u015fvurular 31 Temmuz\u2019a kadar s\u00fcrecek. Kat\u0131l\u0131mc\u0131lar, 6 ay boyunca %0 komisyonla Sanal POS ve Cep POS \u00e7\u00f6z\u00fcmlerine eri\u015febilecek, e-ticaret ve dijital pazarlama e\u011fitimlerinden faydalanabilecek, tan\u0131t\u0131m destekleri ve g\u00fc\u00e7l\u00fc i\u015f birlikleri sayesinde b\u00fcy\u00fcme yolculuklar\u0131na h\u0131z katabilecek.<\/p>\n\n\n\n<p><strong>\u201cKad\u0131n g\u00fc\u00e7lenirse ekonomi g\u00fc\u00e7lenir; kad\u0131n \u00fcretirse toplum kazan\u0131r\u201d<\/strong><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>iyzico Sat\u0131\u015f ve Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u015eebnem Da\u011f G\u00fcven<\/strong>, program\u0131n arkas\u0131ndaki vizyonu \u015fu s\u00f6zlerle aktard\u0131: \u201cD\u00fcnya genelinde kad\u0131nlar, finansal \u00fcr\u00fcn ve hizmetlere eri\u015fim konusunda \u00f6nemli engellerle hala kar\u015f\u0131 kar\u015f\u0131ya. Bu durum, kad\u0131n giri\u015fimcilerin i\u015flerini b\u00fcy\u00fctme ve s\u00fcrd\u00fcr\u00fclebilir k\u0131lma yolunda ciddi k\u0131s\u0131tlar yarat\u0131yor. \u00dcstelik risk sermayesi yat\u0131r\u0131mlar\u0131nda da benzer bir e\u015fitsizlik s\u00f6z konusu. Bu yap\u0131sal dengesizlik, kad\u0131n ve erkek giri\u015fimciler aras\u0131ndaki fark\u0131n kapanamamas\u0131ndaki temel nedenlerden biri. Son 20 y\u0131lda d\u00fcnya genelinde kad\u0131n giri\u015fimcilerin oran\u0131nda sadece 4 puan art\u0131\u015f sa\u011flanabildi. T\u00fcrkiye\u2019de ise 2002 y\u0131l\u0131nda %13 olan giri\u015fimci kad\u0131n oran\u0131 2024\u2019te %18\u2019e y\u00fckseldi. Oysa OECD verilerine g\u00f6re, giri\u015fimcilik ekosisteminde e\u015fitlik sa\u011flanabilirse k\u00fcresel ekonomiye 5-6 trilyon dolar aras\u0131 katk\u0131 sa\u011flanabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iyzico, kad\u0131n giri\u015fimcilerin dijital ekonomide g\u00fc\u00e7lenmesini desteklemek amac\u0131yla hayata ge\u00e7irdi\u011fi Kad\u0131n Giri\u015fimci Destek Program\u0131\u2019n\u0131n yeni d\u00f6nemini d\u00fczenledi\u011fi bir lansmanla tan\u0131tt\u0131. iyzico\u2019nun kad\u0131n giri\u015fimcilerin dijital ekonomide&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2079"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2079\/revisions"}],"predecessor-version":[{"id":2081,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2079\/revisions\/2081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2080"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}