{"id":2438,"date":"2025-07-30T07:01:31","date_gmt":"2025-07-30T07:01:31","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2438"},"modified":"2025-07-30T07:01:32","modified_gmt":"2025-07-30T07:01:32","slug":"tchibo-ile-kahve-tutkusu-dolu-75-yil","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/30\/tchibo-ile-kahve-tutkusu-dolu-75-yil\/","title":{"rendered":"Tchibo ile Kahve Tutkusu Dolu 75+ Y\u0131l"},"content":{"rendered":"\n

Her bir fincan kahvenin ard\u0131nda yatan tutku ve tecr\u00fcbe ile yoluna devam eden Tchibo, globalde 75. ve T\u00fcrkiye\u2019de 20. y\u0131l\u0131n\u0131, ‘Bu Tutku Kutlan\u0131r’ slogan\u0131yla Grand Pera’da kutluyor. Tchibo\u2019nun Hamburg’da evlere posta yolu ile kahve satarak ba\u015flayan ve d\u00fcnya markas\u0131 olmaya uzanan benzersiz yolculu\u011fun izleri, \u2018Tchibo Kaffee No.75\u2019 etkinlik alan\u0131nda kahve tutkunlar\u0131yla bulu\u015fuyor. 75 y\u0131l\u0131 a\u015fan kahve tutkusunu gelece\u011fe iddial\u0131 \u015fekilde ta\u015f\u0131yan Tchibo\u2019nun T\u00fcrkiye\u2019deki hedefi, gelecek 5 y\u0131l i\u00e7inde 50 milyon Euro yat\u0131r\u0131m ile \u00e7ift haneli b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmek.<\/strong> <\/h3>\n\n\n\n

Tchibo, hayat\u0131n s\u0131radan anlar\u0131n\u0131 keyifli deneyimlere d\u00f6n\u00fc\u015ft\u00fcren yolculu\u011funun y\u0131ld\u00f6n\u00fcm\u00fcnde kahve severlere “Bu Tutku Kutlan\u0131r”<\/strong> diyerek sesleniyor. Tchibo T\u00fcrkiye’nin, yeni y\u0131l itibar\u0131yla ses getiren ileti\u015fim kampanyas\u0131 ile ba\u015flayan ve farkl\u0131 noktalarda t\u00fcketicilerle bulu\u015fan 75. y\u0131l kutlamalar\u0131n\u0131n yeni dura\u011f\u0131 Grand Pera oldu. Markaya \u00f6zel olarak haz\u0131rlanan “Tchibo Kaffee No.75”<\/strong> etkinlik alan\u0131nda Tchibo’nun 75 y\u0131ll\u0131k miras\u0131 g\u00f6zler \u00f6n\u00fcne seriliyor. Kahve posalar\u0131 ile sabun yap\u0131m\u0131, mono bask\u0131 ile bardak altl\u0131\u011f\u0131 ki\u015fiselle\u015ftirme, kolaj teknikleri ile kahve temal\u0131 poster haz\u0131rlama gibi at\u00f6lyelerin yan\u0131 s\u0131ra \u00f6zel sergiler ve s\u00fcrpriz hediyelerle dolu Tchibo Kaffee No.75;<\/strong> t\u00fcm kahve tutkunlar\u0131na kap\u0131lar\u0131n\u0131 a\u00e7\u0131yor. Ziyaret\u00e7iler, Tchibo’nun b\u00fcy\u00fcl\u00fc d\u00fcnyas\u0131ndan \u00f6zel tad\u0131mlar ve unutulmaz deneyimler e\u015fli\u011finde keyifli anlar ya\u015f\u0131yor. <\/p>\n\n\n\n

“\u00d6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7inde, T\u00fcrkiye\u2019de 50 milyon Euro yat\u0131r\u0131m ile \u00e7ift haneli b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrece\u011fiz\u201d<\/strong><\/p>\n\n\n\n

75 y\u0131l\u0131 a\u015fan k\u00fcresel ba\u015far\u0131 hikayesinin miras\u0131n\u0131 gururla ta\u015f\u0131d\u0131klar\u0131n\u0131 ifade eden Tchibo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Burak Deniz<\/strong>, markan\u0131n gelecek vizyonunu \u015fu s\u00f6zlerle anlatt\u0131 \u201cGlobal kahve pazar\u0131n\u0131n en \u00f6nemli oyuncular\u0131ndan biri olan Tchibo’nun hikayesi, 1949’da Almanya’da evlere posta yoluyla kahve g\u00f6nderimi yaparak ba\u015fl\u0131yor. Bize g\u00f6re kahve, her yudumda bir hik\u00e2ye saklayan, insanlar\u0131 birbirine yak\u0131nla\u015ft\u0131ran ve ruhlar\u0131 \u0131s\u0131tan evrensel bir tutku. Bu tutkuyu 75 y\u0131ld\u0131r kahve severlerle birlikte b\u00fcy\u00fctt\u00fck. Bu sene ayn\u0131 zamanda T\u00fcrkiye\u2019deki varl\u0131\u011f\u0131m\u0131z\u0131n 20\u2019nci y\u0131l\u0131. T\u00fcrkiye\u2019deki 20 y\u0131ll\u0131k ba\u015far\u0131 hik\u00e2yemizle de kahve pazar\u0131n\u0131n geli\u015fiminde \u00f6nc\u00fc rol oynad\u0131k ve \u2018Kahve denince Tchibo\u2019 alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirdik. Farkl\u0131 damak tatlar\u0131 ve haz\u0131rlama y\u00f6ntemlerine uygun paketli kahve se\u00e7eneklerimizden, Alman kalite ve g\u00fcvencesini yans\u0131tan kahve makinelerimize, kahve keyfini tamamlayacak e\u015flik\u00e7i \u00fcr\u00fcnlerimize ve kahve bar\u0131 se\u00e7eneklerine kadar kahveye dair her \u015feyi sunuyor ve kahve severlerin e\u015fsiz kahve keyfini ya\u015famalar\u0131 i\u00e7in b\u00fcy\u00fck bir tutkuyla ilerliyoruz. T\u00fcrkiye\u2019de ve d\u00fcnyada kahve k\u00fclt\u00fcr\u00fcn\u00fcn geli\u015fimine \u00f6nc\u00fcl\u00fck ederken, t\u00fcketicilerimize en iyi kahve deneyimini sunmak i\u00e7in her ad\u0131mda \u00f6zenle \u00e7al\u0131\u015ft\u0131k. Premium kahve kategorisindeki \u00f6nc\u00fc konumumuzu g\u00fc\u00e7lendirirken, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedefimizle yat\u0131r\u0131mlar\u0131m\u0131za devam edece\u011fiz. 20 y\u0131ll\u0131k ba\u015far\u0131lar\u0131m\u0131zdan ve 75 y\u0131l\u0131 a\u015fan tutku dolu yolculu\u011fumuzdan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le 2028 vizyonumuza ilerlerken, b\u00fcy\u00fcmemizi kararl\u0131l\u0131kla s\u00fcrd\u00fcrece\u011fiz. Bu kapsamda, \u00f6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7in hedefimiz, 50 milyon Euro yat\u0131r\u0131m ile \u00e7ift haneli b\u00fcy\u00fcmeye devam etmek.\u201d<\/p>\n\n\n\n

\u201cEn b\u00fcy\u00fck g\u00fcc\u00fcm\u00fcz; insan kayna\u011f\u0131m\u0131z\u201d<\/strong><\/p>\n\n\n\n

\u201cTchibo’nun T\u00fcrkiye’deki 20 y\u0131ll\u0131k ser\u00fcveninde en b\u00fcy\u00fck g\u00fcc\u00fc, \u00e7al\u0131\u015fanlar\u0131n\u0131n tutkusu ve yetene\u011fi oldu. Kurumsal k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn temelinde, insan kayna\u011f\u0131na verdi\u011fimiz de\u011fer ve \u00e7e\u015fitlili\u011fe olan inanc\u0131m\u0131z yat\u0131yor. Global uzmanl\u0131\u011f\u0131m\u0131zdan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le kurdu\u011fumuz Tchibo Akademi ile kendi yeteneklerimizi geli\u015ftirirken bir yandan da sekt\u00f6r\u00fcm\u00fcz\u00fcn gelece\u011fine y\u00f6n verecek yetenekleri de yeti\u015ftiriyoruz. \u00d6zellikle gurur duydu\u011fumuz bir ba\u015fka nokta ise kad\u0131n istihdam\u0131na verdi\u011fimiz \u00f6nem. \u0130nsan kayna\u011f\u0131m\u0131z\u0131n yakla\u015f\u0131k %55\u2019ini kad\u0131nlar\u0131n olu\u015fturmas\u0131 tesad\u00fcf de\u011fil, bilin\u00e7li bir tercih. Kahve k\u00fclt\u00fcr\u00fcn\u00fc yayg\u0131nla\u015ft\u0131r\u0131rken, kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131ndaki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeyi temel de\u011ferlerimizden biri olarak benimsedik. Bu yakla\u015f\u0131m, yaln\u0131zca kurumsal k\u00fclt\u00fcr\u00fcm\u00fcz\u00fc zenginle\u015ftirmekle kalmad\u0131, ayn\u0131 zamanda pazarda farkl\u0131la\u015fmam\u0131z\u0131 ve yenilik\u00e7i bak\u0131\u015f a\u00e7\u0131lar\u0131yla b\u00fcy\u00fcmemizi sa\u011flad\u0131.\u201d<\/p>\n\n\n\n

\u201cGen\u00e7lere ve kahve tutkunlar\u0131na \u00f6zel deneyimler\u201d<\/strong><\/p>\n\n\n\n

75. y\u0131l kutlamalar\u0131na gen\u00e7lerle ba\u015flayan Tchibo, \u00fcniversite \u00f6\u011frencilerine 10 \u015eubat\u2019tan bu yana ma\u011fazalar\u0131ndaki t\u00fcm i\u00e7eceklerde ge\u00e7erli y\u00fczde 25 indirim f\u0131rsat\u0131 sunuyor. \u0130stanbul’daki se\u00e7ili ma\u011fazalar\u0131nda yenilik\u00e7i konseptiyle kahve deneyimini farkl\u0131 bir boyuta ta\u015f\u0131yan marka, Nisan ay\u0131 itibar\u0131yla taze f\u0131r\u0131n \u00fcr\u00fcnleriyle zenginle\u015ftirdi\u011fi atmosferiyle de dikkat \u00e7ekiyor. Tchibo, \u00fcniversite \u00f6\u011frencilerinden yeni nesil kahve tutkunlar\u0131na, sabah\u0131n ilk \u0131\u015f\u0131klar\u0131ndan g\u00fcn\u00fcn son dakikalar\u0131na kadar kahvenin b\u00fcy\u00fcs\u00fcn\u00fc ya\u015famak isteyen herkes i\u00e7in, y\u0131l boyunca yenilik\u00e7i yakla\u015f\u0131mlar, \u00f6zel f\u0131rsat ve kampanyalar sunmaya devam devam edecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Her bir fincan kahvenin ard\u0131nda yatan tutku ve tecr\u00fcbe ile yoluna devam eden Tchibo, globalde 75. ve T\u00fcrkiye\u2019de 20. y\u0131l\u0131n\u0131, ‘Bu Tutku Kutlan\u0131r’ slogan\u0131yla Grand…<\/p>\n","protected":false},"author":6,"featured_media":2439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2438"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2438\/revisions"}],"predecessor-version":[{"id":2440,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2438\/revisions\/2440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2439"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}