{"id":2445,"date":"2025-07-30T07:40:22","date_gmt":"2025-07-30T07:40:22","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2445"},"modified":"2025-07-30T07:40:22","modified_gmt":"2025-07-30T07:40:22","slug":"bigchefs-turkiyenin-en-degerli-markalari-arasinda","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/30\/bigchefs-turkiyenin-en-degerli-markalari-arasinda\/","title":{"rendered":"Bigchefs, T\u00fcrkiye\u2019nin En De\u011ferli Markalar\u0131 Aras\u0131nda!"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019nin lider full servis restoran zinciri markas\u0131 BigChefs*, BrandFinance taraf\u0131ndan yay\u0131nlanan, T\u00fcrkiye\u2019nin en de\u011ferli ve en g\u00fc\u00e7l\u00fc 125 markas\u0131n\u0131n yer ald\u0131\u011f\u0131 rapora, tek restoran markas\u0131 olarak 82. s\u0131radan giri\u015f yapt\u0131.<\/strong><br><br><\/h3>\n\n\n\n<p>T\u00fcrkiye&#8217;nin yerel ruhunu \u00e7a\u011fda\u015f lezzetlerle birle\u015ftirerek g\u00fc\u00e7l\u00fc bir marka hikayesi yazan BigChefs, d\u00fcnyan\u0131n lider marka de\u011ferleme kurulu\u015fu BrandFinance taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019nin En De\u011ferli 125 Markas\u0131\u201d listesine bu y\u0131l ilk kez giri\u015f yapt\u0131. BigChefs, 82. s\u0131radan listeye girerek marka g\u00fcc\u00fcn\u00fc ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesini tescilledi.<\/p>\n\n\n\n<p>Bu y\u0131l listeye giren 24 yeni marka aras\u0131nda yer alan BigChefs, T\u00fcrk restoran sekt\u00f6r\u00fcnden listeye giren tek marka olarak, yerelden k\u00fcresele uzanan yolculu\u011funu da bir kez daha kan\u0131tlam\u0131\u015f oluyor.<\/p>\n\n\n\n<p>1996 y\u0131l\u0131ndan bu yana pazarlama ile finans aras\u0131nda k\u00f6pr\u00fc kurma hedefiyle faaliyet g\u00f6steren BrandFinance, k\u00fcresel \u00f6l\u00e7ekte y\u00fcr\u00fctt\u00fc\u011f\u00fc analizlerle en de\u011ferli ve en g\u00fc\u00e7l\u00fc markalar\u0131 ortaya koyuyor. T\u00fcrkiye raporu ise bu y\u0131l 31 \u00fclkede 41 sekt\u00f6r\u00fc ve 170.000\u2019in \u00fczerinde t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fcn\u00fc kapsayan kapsaml\u0131 bir ara\u015ft\u0131rmaya dayan\u0131yor.<\/p>\n\n\n\n<p>BrandFinance raporlar\u0131 yaln\u0131zca bir s\u0131ralama de\u011fil; ayn\u0131 zamanda marka olman\u0131n stratejik bir gereklilik haline geldi\u011fi g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda markalar\u0131n ta\u015f\u0131d\u0131\u011f\u0131 ekonomik ve k\u00fclt\u00fcrel de\u011feri de yans\u0131t\u0131yor. Sekt\u00f6r\u00fcnde \u00f6nc\u00fc ve ilham veren marka olarak BigChefs\u2019in de bu prestijli listeye dahil olmas\u0131, yaln\u0131zca sekt\u00f6r ba\u015far\u0131s\u0131n\u0131n de\u011fil, ayn\u0131 zamanda markala\u015fma vizyonunun, m\u00fc\u015fteriyle kurdu\u011fu g\u00fc\u00e7l\u00fc ba\u011f\u0131n ve yurt d\u0131\u015f\u0131nda b\u00fcy\u00fcme stratejilerinin bir sonucu olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019nin markala\u015fma potansiyeline ve k\u00fcresel rekabetteki konumuna dikkat \u00e7eken BrandFinance raporunda; inovasyon, m\u00fc\u015fteri g\u00fcveni, s\u00fcrd\u00fcr\u00fclebilirlik, dijital yeterlilik ve sosyal sorumluluk gibi kavramlar, de\u011ferli markalar\u0131 tan\u0131mlayan temel nitelikler aras\u0131nda \u00f6ne \u00e7\u0131k\u0131yor. BigChefs bu y\u00f6nleriyle hem T\u00fcrkiye\u2019de hem de yurt d\u0131\u015f\u0131nda b\u00fcy\u00fcmesini s\u00fcrd\u00fcrerek, T\u00fcrk gastronomisini global \u00f6l\u00e7ekte temsil eden \u00f6nemli markalardan biri olma yolunda emin ad\u0131mlarla ilerliyor.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin lider full servis restoran zinciri markas\u0131 BigChefs*, BrandFinance taraf\u0131ndan yay\u0131nlanan, T\u00fcrkiye\u2019nin en de\u011ferli ve en g\u00fc\u00e7l\u00fc 125 markas\u0131n\u0131n yer ald\u0131\u011f\u0131 rapora, tek restoran markas\u0131&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2445"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2445\/revisions"}],"predecessor-version":[{"id":2447,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2445\/revisions\/2447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2446"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}