{"id":2473,"date":"2025-07-30T11:15:15","date_gmt":"2025-07-30T11:15:15","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2473"},"modified":"2025-07-30T11:15:15","modified_gmt":"2025-07-30T11:15:15","slug":"lenovo-2024-yilini-mali-acidan-guclu-kapatti","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/30\/lenovo-2024-yilini-mali-acidan-guclu-kapatti\/","title":{"rendered":"Lenovo, 2024 Y\u0131l\u0131n\u0131 Mali A\u00e7\u0131dan G\u00fc\u00e7l\u00fc Kapatt\u0131"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>D\u00fcnyan\u0131n lider teknoloji \u015firketlerinden Lenovo, 2024-2025 mali y\u0131l\u0131na ait d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ve y\u0131l geneli finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Y\u0131l\u0131 69,1 milyar dolar gelirle kapatan \u015firket, bu rakamla tarihinin en y\u00fcksek ikinci y\u0131ll\u0131k gelir seviyesine ula\u015ft\u0131. Lenovo\u2019nun net k\u00e2r\u0131 ise bir \u00f6nceki y\u0131la g\u00f6re %36 artarak 1,4 milyar dolara y\u00fckseldi.<\/strong><\/h3>\n\n\n\n<p><strong>B\u0130LG\u0130SAYAR<\/strong>&nbsp;ve HPC (High performance computing) alan\u0131nda d\u00fcnyada ve T\u00fcrkiye\u2019de \u00f6nde gelen teknoloji lideri Lenovo, 2024-2025 y\u0131l\u0131na dair finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. 2025 y\u0131l\u0131nda yapay zek\u00e2 ve dijital d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 b\u00fcy\u00fcmeye devam edecek olan Lenovo\u2019nun t\u00fcm i\u015f gruplar\u0131 2024-2025 mali y\u0131l\u0131nda g\u00fc\u00e7l\u00fc bir performans g\u00f6sterirken, \u00f6zellikle PC d\u0131\u015f\u0131 segmentin toplam gelirdeki pay\u0131 %47\u2019ye \u00e7\u0131karak geni\u015fletilmi\u015f b\u00fcy\u00fcme stratejisinin ba\u015far\u0131s\u0131n\u0131 ortaya koydu. \u201cHerkes i\u00e7in Daha Ak\u0131ll\u0131 Teknoloji\u201d vizyonuyla hareket eden \u015firket, Ar-Ge harcamalar\u0131n\u0131 y\u0131ll\u0131k bazda %13 art\u0131rarak 2,3 milyar dolara y\u00fckseltti ve yapay zeka destekli PC\u2019lerden kurumsal hizmetlere kadar geni\u015f bir yelpazede inovasyon g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 s\u00fcrd\u00fcrd\u00fc.&nbsp;<\/p>\n\n\n\n<p><strong>Lenovo Group Ba\u015fkan\u0131 ve CEO\u2019su Yuanqing Yang&nbsp;<\/strong>konuya dair yapt\u0131\u011f\u0131 a\u00e7\u0131klamada; \u201cMakroekonomik belirsizliklerin g\u00f6lgesinde ge\u00e7en 2024 y\u0131l\u0131nda, Lenovo olarak tarihi bir b\u00fcy\u00fcmeye imza att\u0131k. Yapay zek\u00e2 stratejimiz do\u011frultusunda hem t\u00fcketici hem kurumsal segmentte anlaml\u0131 ad\u0131mlar att\u0131k. Uzun y\u0131llara dayanan global y\u00f6netim deneyimimiz, g\u00fc\u00e7l\u00fc tedarik zincirimiz ve inovasyon yat\u0131r\u0131mlar\u0131m\u0131zla yeni d\u00f6nemde rekabet\u00e7ili\u011fimizi daha da g\u00fc\u00e7lendirmeye kararl\u0131y\u0131z\u201d dedi.<\/p>\n\n\n\n<p><strong>Donan\u0131mdan hizmete kadar artan y\u00fckseli\u015f ivmesi<\/strong><\/p>\n\n\n\n<p>Lenovo, ki\u015fisel bilgisayar kategorisindeki k\u00fcresel liderli\u011fini s\u00fcrd\u00fcr\u00fcrken, Windows AI PC segmentinde de pazar\u0131n lideri konumuna geldi. \u015eirketin Motorola markal\u0131 ak\u0131ll\u0131 telefonlar\u0131 y\u0131ll\u0131k %27 b\u00fcy\u00fcme g\u00f6sterdi; tablet \u00fcr\u00fcn grubunda da \u00e7ift haneli b\u00fcy\u00fcme sa\u011fland\u0131. Lenovo\u2019nun altyap\u0131 \u00e7\u00f6z\u00fcmleri grubu da gelirini %63 art\u0131rarak 14,5 milyar dolar seviyesine ta\u015f\u0131yarak, yapay zek\u00e2 sunucular\u0131na y\u00f6nelik y\u00fcksek taleple birlikte y\u0131l\u0131n ikinci yar\u0131s\u0131nda k\u00e2rl\u0131 bir yap\u0131 sergiledi. \u015eirketin s\u0131v\u0131 so\u011futma teknolojileri gibi yenilik\u00e7i \u00e7\u00f6z\u00fcmleri de b\u00fcy\u00fcmeyi destekledi. Lenovo\u2019nun d\u00f6n\u00fc\u015f\u00fcm motoru olan \u00e7\u00f6z\u00fcmler ve hizmetler grubu, %21,1 oran\u0131nda rekor d\u00fczeyde faaliyet k\u00e2rl\u0131l\u0131\u011f\u0131 elde etti. AI tabanl\u0131 kurumsal \u00e7\u00f6z\u00fcmlere artan ilgi, gelirlerde %13 art\u0131\u015f sa\u011flad\u0131. Hizmet bazl\u0131 \u00e7\u00f6z\u00fcmler, grubun gelirinin %60\u2019\u0131n\u0131 olu\u015fturdu.<\/p>\n\n\n\n<p><strong>Lenovo T\u00fcrkiye\u2019den 2025 y\u0131l\u0131na lider ba\u015flang\u0131\u00e7<\/strong><\/p>\n\n\n\n<p>Lenovo T\u00fcrkiye, IDC 2025Q1 PCD raporlar\u0131na g\u00f6re&nbsp;2025 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fini %21,8\u2019lik pazar pay\u0131yla lider olarak tamamlad\u0131 ve b\u00f6ylece son 6 y\u0131ld\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fc pazar liderli\u011fini bu y\u0131l da peki\u015ftirdi. T\u00fcketici segmentinde %20,6, kurumsal segmentte ise %26,1 oran\u0131nda pazar pay\u0131 elde ederek her iki kategoride de liderli\u011fini korudu. Android tablet pazar\u0131nda ise %14,7\u2019lik pay ile ikinci s\u0131rada yer ald\u0131. Lenovo\u2019nun k\u00fcresel \u00f6l\u00e7ekteki b\u00fcy\u00fcme ve d\u00f6n\u00fc\u015f\u00fcm stratejisi, T\u00fcrkiye\u2019de de somut sonu\u00e7lar \u00fcretmeye devam ediyor.<\/p>\n\n\n\n<p><strong>\u00c7evresel ve sosyal etkide g\u00fc\u00e7l\u00fc performans<\/strong><\/p>\n\n\n\n<p>Lenovo, 2024-2025 d\u00f6neminde iklim eylemi, \u00e7e\u015fitlilik ve kapsay\u0131c\u0131l\u0131k konular\u0131nda \u00f6nemli ilerlemeler kaydetti. EcoVadis taraf\u0131ndan Platin Madalya ile \u00f6d\u00fcllendirilen \u015firket, d\u00fcnya \u00e7ap\u0131nda de\u011ferlendirilen t\u00fcm \u015firketler aras\u0131nda en \u00fcst %1\u2019lik dilimde yer ald\u0131. Lenovo ayr\u0131ca CDP taraf\u0131ndan \u0130klim De\u011fi\u015fikli\u011fi (A) ve Su G\u00fcvenli\u011fi (A-) alanlar\u0131nda da \u201cA Listesi\u201d stat\u00fcs\u00fc kazand\u0131. Yapay zek\u00e2 \u00e7a\u011f\u0131nda etik, sorumlu ve kapsay\u0131c\u0131 bir yakla\u015f\u0131m benimseyen Lenovo, Avrupa Komisyonu\u2019nun yapay zek\u00e2 pakt\u0131na da aktif katk\u0131 sa\u011fl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n lider teknoloji \u015firketlerinden Lenovo, 2024-2025 mali y\u0131l\u0131na ait d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ve y\u0131l geneli finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Y\u0131l\u0131 69,1 milyar dolar gelirle kapatan \u015firket, bu&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2473\/revisions"}],"predecessor-version":[{"id":2475,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2473\/revisions\/2475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2474"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}