{"id":2611,"date":"2025-08-04T08:39:11","date_gmt":"2025-08-04T08:39:11","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2611"},"modified":"2025-08-04T08:39:13","modified_gmt":"2025-08-04T08:39:13","slug":"cookshop-2026da-200-subeye-ulasmayi-hedefliyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/04\/cookshop-2026da-200-subeye-ulasmayi-hedefliyor\/","title":{"rendered":"Cookshop, 2026\u2019da 200 \u015eubeye Ula\u015fmay\u0131 Hedefliyor"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Zincir restoranc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i markas\u0131 Cookshop Markalar Toplulu\u011fu, de\u011fi\u015fen organizasyon yap\u0131s\u0131 ve stratejik sat\u0131n almalarla b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor. Sa\u011fl\u0131kl\u0131 beslenme alan\u0131nda T\u00fcrkiye\u2019nin ilk ve \u00f6nc\u00fc markas\u0131 olan Rafinera ve bulut mutfak konseptiyle sekt\u00f6r lideri olan Rafinera Cloud Kitchen\u2019\u0131 b\u00fcnyesine katarak sa\u011fl\u0131kl\u0131 ya\u015fam odakl\u0131 hizmetlerini geni\u015fletiyor. Cookshop Markalar Toplulu\u011fu, \u00e7at\u0131s\u0131 alt\u0131ndaki alt\u0131 markas\u0131yla yeni \u015fubeler a\u00e7arak; s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme stratejisi, kalite odakl\u0131 \u00fcretim anlay\u0131\u015f\u0131 ve g\u00fcvenli, s\u00fcrd\u00fcr\u00fclebilir lezzetleriyle emin ad\u0131mlarla sekt\u00f6rdeki yerini kuvvetlendiriyor. Her ge\u00e7en g\u00fcn geni\u015fleyen hizmet a\u011f\u0131yla Cookshop,mutfa\u011f\u0131ndaki lezzete ve misafir deneyimini merkezine yerle\u015ftirirken ayn\u0131 zamanda g\u00fcven, \u015feffafl\u0131k ve \u00e7evresel sorumluluk ilkelerini de ana sorumluluklar\u0131n\u0131n aras\u0131nda konumluyor. \u201cMutlu \u00e7al\u0131\u015fan, mutlu misafir\u201d prensibini benimseyen marka, 2026\u2019da 200 \u015fubeyle 25 milyon misafire hizmet vermeyi ve sekt\u00f6rdeki liderli\u011fini devam etmeyi hedefliyor.\u00a0<\/strong><\/h3>\n\n\n\n<p>2008 y\u0131l\u0131ndan bu yana yeme-i\u00e7me alan\u0131nda yenilik\u00e7i ve misafir memnuniyeti odakl\u0131 hizmet anlay\u0131\u015f\u0131yla sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fcleri aras\u0131nda yer alan&nbsp;Cookshop&nbsp;Markalar Toplulu\u011fu, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedeflerine emin ad\u0131mlarla ilerliyor. 17 y\u0131lda b\u00fcnyesine ekledi\u011fi yeni markalar ve lokasyonlarla T\u00fcrkiye\u2019nin en sevilen yeme-i\u00e7me markalar\u0131ndan biri olan zincir, 2026 y\u0131l\u0131nda 200 \u015fubeye ula\u015fmay\u0131 hedefliyor.&nbsp;&nbsp;Cookshop,&nbsp;&nbsp;Cookshop&nbsp;Arka Bah\u00e7e, Magnolia Shop, Not a Burger ve Rafinera markalar\u0131yla T\u00fcrkiye genelinde faaliyet g\u00f6steren marka, yurt d\u0131\u015f\u0131 \u015fube say\u0131s\u0131n\u0131 art\u0131rarak portf\u00f6y ve gelir \u00e7e\u015fitlili\u011fi yaratmaya odaklan\u0131rken, yenilenen organizasyon yap\u0131s\u0131yla daha kurumsal bir y\u00f6netim anlay\u0131\u015f\u0131yla, cirosunu 5 y\u0131l i\u00e7inde 100 milyon ABD dolar\u0131 seviyesine \u00e7\u0131karmay\u0131 hedefliyor.<\/p>\n\n\n\n<p><strong>Yeni Deneyim Alanlar\u0131 Yolda\u2026&nbsp;<\/strong><\/p>\n\n\n\n<p>H\u0131zl\u0131 b\u00fcy\u00fcme stratejisini, de\u011fi\u015fen t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 takip ederek olu\u015fturdu\u011fu yeni markalar ve lokasyonlarla g\u00fc\u00e7lendiren&nbsp;&nbsp;<strong>Cookshop&nbsp;Markalar Toplulu\u011fu<\/strong>, farkl\u0131 bir gastronomi deneyimi sunacak markalar\u0131yla da hizmet portf\u00f6y\u00fcn\u00fc geni\u015fletmeye haz\u0131rlan\u0131yor. Kayna\u011f\u0131ndan sofraya yakla\u015f\u0131m\u0131, etik ve sorumlu tedarik zinciri konseptiyle dikkat \u00e7eken zincir,&nbsp;<strong>\u201cMutlu \u00c7al\u0131\u015fan, Mutlu Misafir\u201d<\/strong>hizmet anlay\u0131\u015f\u0131 sayesinde ayr\u0131cal\u0131kl\u0131 ve g\u00fcvenilir hizmet sunmaya devam edecek.<\/p>\n\n\n\n<p>Haziran ay\u0131 itibar\u0131yla hem tasar\u0131m\u0131 hem de men\u00fcs\u00fcyle ba\u015ftan sona yenilenen konseptiyle&nbsp;<strong>Cookshop Yal\u0131kavak<\/strong>, lezzetin y\u0131ld\u0131z\u0131 olarak sezona damga vurmaya haz\u0131rlan\u0131yor. Cookshop Markalar Toplulu\u011fu b\u00fcnyesindeki, T\u00fcrkiye\u2019nin sevilen kahve ve tatl\u0131 zincirlerinden&nbsp;<strong>Magnolia Shop<\/strong>&nbsp;ise, Bodrum Aspat Koyu\u2019nda yer alan&nbsp;<strong>Anthaven<\/strong>\u2019da a\u00e7t\u0131\u011f\u0131 24. \u015fubesiyle b\u00fcy\u00fcme hedeflerine emin ad\u0131mlarla ilerliyor.<\/p>\n\n\n\n<p><strong>Rafinera\u2019y\u0131 Sat\u0131n Ald\u0131, Bulut Mutfak Ekosistemine Ad\u0131m Att\u0131&nbsp;<\/strong><\/p>\n\n\n\n<p>T\u00fcrkiye\u2019nin \u00f6nde gelen restoran zincirlerinden&nbsp;&nbsp;Cookshop, b\u00fcy\u00fcme yolculu\u011funa yeni marka ve ma\u011fazalar\u0131n yan\u0131 s\u0131ra stratejik yat\u0131r\u0131mlarla da devam ediyor. Ocak 2025 itibar\u0131yla, adrese teslim sa\u011fl\u0131kl\u0131 yemek alan\u0131nda faaliyet g\u00f6steren Rafinera Sa\u011fl\u0131kl\u0131 Yemek (RSY) ve markan\u0131n \u00fc\u00e7 y\u0131l \u00f6nce bulut mutfak modeliyle kurdu\u011fu Rafinera Cloud Kitchen (RCK),&nbsp;&nbsp;Cookshop\u2019un yat\u0131r\u0131m yapt\u0131\u011f\u0131 markalar aras\u0131na kat\u0131ld\u0131. Yap\u0131lan bu yat\u0131r\u0131mla birlikte, merkezi ana mutfa\u011fa ba\u011fl\u0131 \u00e7ok say\u0131da uydu bulut mutfaktan olu\u015fan RCK\u2019nin, yemek platformlar\u0131 \u00fczerinden verdi\u011fi hizmetin yayg\u0131nla\u015ft\u0131r\u0131larak T\u00fcrkiye\u2019nin en b\u00fcy\u00fck bulut mutfak zinciri h\u00e2line gelmesi hedefleniyor. Bu stratejik ortakl\u0131k,&nbsp;&nbsp;Cookshop&nbsp;i\u00e7in paket servis alan\u0131nda yepyeni bir d\u00f6nemin ba\u015flang\u0131c\u0131n\u0131 da i\u015faret ediyor. Art\u0131k&nbsp;Cookshop\u2019un klasik ve sevilen lezzetleri, Rafinera Cloud Kitchen mutfaklar\u0131 arac\u0131l\u0131\u011f\u0131yla t\u00fcketicilere paket olarak ula\u015ft\u0131r\u0131labilecek. Ayr\u0131ca bu i\u015f birli\u011fiyle, Rafinera\u2019n\u0131n sa\u011fl\u0131kl\u0131 ya\u015fam\u0131 oda\u011f\u0131na alan \u00fcr\u00fcnleri&nbsp;&nbsp;Cookshop&nbsp;men\u00fclerine entegre edilecek; adrese teslim sa\u011fl\u0131kl\u0131 beslenme planlar\u0131 da&nbsp;&nbsp;Cookshop\u2019un yeni men\u00fc alternatifleri aras\u0131nda yer alacak. Bu yat\u0131r\u0131mla&nbsp;&nbsp;Cookshop, yaln\u0131zca restoran deneyimini de\u011fil, ayn\u0131 zamanda sa\u011fl\u0131kl\u0131 ve pratik beslenme \u00e7\u00f6z\u00fcmleriyle misafirlerinin hayat\u0131na her an dokunmay\u0131 hedefliyor. Zincir, bu kapsamda teknolojik altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirerek yenilik\u00e7i hizmet anlay\u0131\u015f\u0131n\u0131 T\u00fcrkiye\u2019nin her noktas\u0131na ula\u015ft\u0131rmay\u0131 planl\u0131yor. 2026 sonuna kadar 24 RCK ve 10&nbsp;Cookshop&nbsp;Ortak Mutfak modelini hayata ge\u00e7irme hedefi de bu vizyonun \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.<\/p>\n\n\n\n<p><strong>\u201cG\u00fc\u00e7l\u00fc bir stratejiyle b\u00fcy\u00fcyoruz\u201d&nbsp;<\/strong><\/p>\n\n\n\n<p>Grubun b\u00fcy\u00fcme vizyonu hakk\u0131nda bilgi veren&nbsp;&nbsp;Cookshop&nbsp;Markalar Toplulu\u011funun kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ay\u015fe Kazanc\u0131, \u201cKurulu\u015fumuzdan bu yana, m\u00fc\u015fteri memnuniyeti, s\u00fcrd\u00fcr\u00fclebilir kalite ve g\u00fc\u00e7l\u00fc \u00fcretim altyap\u0131s\u0131 \u00fczerine in\u015fa etti\u011fimiz sistemimizle her y\u0131l daha fazla noktaya ve daha geni\u015f bir kitleye ula\u015f\u0131yoruz. T\u00fcrkiye genelinde yeni ma\u011fazalarla hizmet a\u011f\u0131m\u0131z\u0131 geni\u015fletmeye devam ederken bir yandan da global pazarlardaki alan\u0131m\u0131z\u0131 b\u00fcy\u00fctmeye odaklan\u0131yoruz. 2026 y\u0131l\u0131na kadar 200 \u015fubeye ula\u015fmay\u0131 ve ciromuzu 5 y\u0131l i\u00e7inde 100 milyon ABD dolar\u0131 seviyesine \u00e7\u0131karmay\u0131 hedefliyoruz. Yeni marka ve ma\u011fazalarla hizmet a\u011f\u0131m\u0131z\u0131 geni\u015fletmenin yan\u0131 s\u0131ra stratejik sat\u0131n almalarla b\u00fcy\u00fcme yolunda \u00f6nemli ad\u0131mlar at\u0131yoruz. Bu kapsamda yak\u0131n zamanda adrese teslim sa\u011fl\u0131kl\u0131 yemek zinciri Rafinera ve bulut mutfak ekosisteminin lideri Rafinera Bulut Mutfak\u2019\u0131n b\u00fcy\u00fck orta\u011f\u0131 h\u00e2line gelerek sekt\u00f6rde yeni bir a\u00e7\u0131l\u0131m yapt\u0131k. Rafinera\u2019n\u0131n h\u0131zl\u0131 servis restoranc\u0131l\u0131k d\u00fcnyas\u0131nda yeni bir i\u015f modeli sunan bulut mutfak bazl\u0131 hizmetlerini b\u00fcnyemize d\u00e2hil ederek hem misafir veri taban\u0131m\u0131z\u0131 hem de operasyon alan\u0131m\u0131z\u0131 geni\u015fletiyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde yeni markalar ve yenilik\u00e7i organizasyon yap\u0131m\u0131zla sekt\u00f6r\u00fcm\u00fcze de\u011fer katacak hizmetler sunmaya devam edece\u011fiz.\u201d dedi.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zincir restoranc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i markas\u0131 Cookshop Markalar Toplulu\u011fu, de\u011fi\u015fen organizasyon yap\u0131s\u0131 ve stratejik sat\u0131n almalarla b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor. Sa\u011fl\u0131kl\u0131 beslenme alan\u0131nda T\u00fcrkiye\u2019nin ilk ve \u00f6nc\u00fc markas\u0131&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2611"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2611\/revisions"}],"predecessor-version":[{"id":2613,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2611\/revisions\/2613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2612"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}