{"id":2737,"date":"2025-08-05T07:41:04","date_gmt":"2025-08-05T07:41:04","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2737"},"modified":"2025-08-05T07:41:05","modified_gmt":"2025-08-05T07:41:05","slug":"fenerbahcenin-efsane-cubuklusu-adidasa-emanet","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/05\/fenerbahcenin-efsane-cubuklusu-adidasa-emanet\/","title":{"rendered":"Fenerbah\u00e7e\u2019nin Efsane \u00c7ubuklusu adidas\u2019a Emanet\u00a0"},"content":{"rendered":"\n

adidas ile Fenerbah\u00e7e Spor Kul\u00fcb\u00fc aras\u0131nda futbol, basketbol, voleybol ve t\u00fcm altyap\u0131 tak\u0131mlar\u0131n\u0131 kapsayan 5 y\u0131ll\u0131k sponsorluk anla\u015fmas\u0131 kapsam\u0131nda haz\u0131rlanan 2025-2026 sezonu formalar\u0131, 1 Temmuz ak\u015fam\u0131 \u00dclker Stadyumu \u015e\u00fckr\u00fc Saraco\u011flu Spor Kompleksi\u2019nde y\u00fczlerce davetlinin kat\u0131l\u0131m\u0131yla d\u00fczenlenen dev lansmanla tan\u0131t\u0131ld\u0131. Fenerbah\u00e7e Spor Kul\u00fcb\u00fc\u2019n\u00fcn efsane isimlerini g\u00fcn\u00fcm\u00fcze, k\u00f6kl\u00fc miras\u0131n\u0131 gelece\u011fe ta\u015f\u0131yan \u00f6zel gece, \u00f6zel anlar\u0131yla T\u00fcrk spor tarihine damgas\u0131n\u0131 vurdu.<\/strong><\/h3>\n\n\n\n

Fenerbah\u00e7e<\/strong>\u2019nin ve T\u00fcrk futbolunun efsane futbolcusu, “Ordinary\u00fcs” lakapl\u0131 Lefter K\u00fc\u00e7\u00fckandonyadis\u2019in yapay zeka destekli a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flayan lansman, ilk dakikalar\u0131ndan itibaren heyacanla dolu unutulmaz anlara sahne oldu. Binlerce sar\u0131 lacivertlinin alk\u0131\u015flar ve tezah\u00fcratlarla co\u015fkunun dozunu her an biraz daha art\u0131rd\u0131\u011f\u0131 gecede, adidas<\/strong> ve Fenerbah\u00e7e<\/strong>\u2019nin yar\u0131m as\u0131ra yakla\u015fan ortak tarihlerinde futbol, basketbol ve voleybolda haf\u0131zalara kaz\u0131nan anlar\u0131n dev ekranlarda yeniden canland\u0131\u011f\u0131 dakikalar, izleyenlere nostaljik bir yolculuk ya\u015fatt\u0131. Trib\u00fcnlerde dalga dalga yay\u0131lan co\u015fkuyla tam bir g\u00f6rsel \u015f\u00f6lene d\u00f6n\u00fc\u015fen gecede, \u201cBize Emanet\u201d<\/em><\/strong> kampanya filminin ilk kez izleyiciyle bulu\u015ftu\u011fu anda heyecan zirveye \u00e7\u0131kt\u0131. Kampanya filmimizde; \u00fc\u00e7 farkl\u0131 bran\u015ftan efsane ko\u00e7lar Jos\u00e9 Mourinho<\/strong> ve \u0160ar\u016bnas Jasikevi\u010dius<\/strong>, futbolculardan Volkan Demirel<\/strong>, Diego Lugano<\/strong>, Tuncay \u015eanl\u0131<\/strong>, Fred<\/strong>, Talisca<\/strong> ve Ece T\u00fcrko\u011flu<\/strong>; basketbolculardan \u0130brahim Kutluay<\/strong>, Melih Mahmuto\u011flu<\/strong>, Scottie Wilbekin<\/strong>, Bonzie Colson<\/strong> ve Alperi Onar<\/strong>; voleybolculardan ise Eda Erdem<\/strong> ve Melisa Vargas<\/strong> yer ald\u0131. Kadroyu kul\u00fcb\u00fcn sembol ismi maskot Yellow<\/strong> tamamlad\u0131. 16 Fenerbah\u00e7eli kahraman\u0131n yer ald\u0131\u011f\u0131 bu filmde, ge\u00e7mi\u015fin efsaneleriyle bug\u00fcn\u00fcn \u015fampiyonlar\u0131 bir araya geldi; Fenerbah\u00e7e\u2019nin \u00e7ok y\u00f6nl\u00fc spor k\u00fclt\u00fcr\u00fc, adidas\u2019\u0131n spora duydu\u011fu tutkuyla birle\u015fti.<\/p>\n\n\n\n

Kampanya filminin ard\u0131ndan Fenerbah\u00e7e Spor Kulub\u00fc 2025-2026 Sezonu formalar\u0131, Senfoni Orkestras\u0131\u2019n\u0131n melodileri, Fenerbah\u00e7e<\/strong> ruhunu yans\u0131tan \u00f6zel koreografiler ve \u0131\u015f\u0131k \u015fovlar\u0131 e\u015fli\u011finde ger\u00e7ekle\u015fen defileyle taraftarlar\u0131n be\u011fenisine sunuldu.  <\/p>\n\n\n\n

Geceye, spor, sanat ve i\u015f d\u00fcnyas\u0131ndan aralar\u0131nda \u0130brahim Kutluay, Hande Balad\u0131n, Eda Erdem, Volkan Demirel, Emre Yusufi, Somer Sivrio\u011flu, Pelin Akil, Meltem Cumbul, T\u00fclin \u015eahin<\/strong>\u2019in de bulundu\u011fu \u00e7ok say\u0131da davetli kat\u0131ld\u0131.<\/p>\n\n\n\n

Fenerbah\u00e7e Spor Kul\u00fcb\u00fc Ba\u015fkan\u0131<\/strong> Ali Ko\u00e7 <\/strong>konu\u015fmas\u0131nda, “Bildi\u011finiz gibi, adidas ile birlikte T\u00fcrk spor tarihinin en b\u00fcy\u00fck b\u00fct\u00e7eli teknik sponsorluk anla\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdik. D\u00fcnyan\u0131n en b\u00fcy\u00fck spor kul\u00fcb\u00fc oldu\u011funun her f\u0131rsatta alt\u0131n\u0131 \u00e7izdi\u011fimiz kul\u00fcb\u00fcm\u00fcz, elde etti\u011fi sportif ba\u015far\u0131larla sadece T\u00fcrkiye\u2019nin de\u011fil, Avrupa\u2019n\u0131n da \u00f6rnek kul\u00fcb\u00fc olmak \u00fczere kararl\u0131 ad\u0131mlarla ilerliyor. Bu ba\u011flamda in\u015fa etti\u011fimiz i\u015f birli\u011fimiz de; bir sponsorluk anla\u015fmas\u0131n\u0131n \u00f6tesinde, bir stratejik ortakl\u0131\u011f\u0131n ve k\u00fcresel vizyonun ilk ad\u0131m\u0131d\u0131r. Bu nedenle, b\u00f6ylesine bir birlikteli\u011fe art\u0131k \u2018sponsorluk\u2019 demek do\u011fru olmaz. Biz art\u0131k ba\u015far\u0131ya giden yolda adidas\u2019la birlikte yol arkada\u015f\u0131y\u0131z. Atam\u0131z\u0131n imzas\u0131n\u0131 ta\u015f\u0131yan \u00c7ubuklu\u2019yu giymek bizler i\u00e7in bir sorumlulu\u011fu, daha da \u00f6nemlisi bir g\u00f6revi \u00fcstlenmektir. Biz, adidas ile, i\u015fte bu ruhu, bu kader birli\u011fini hissederek bir yola \u00e7\u0131kt\u0131k. Bug\u00fcn bize ait de\u011ferleri bir kez daha hat\u0131rl\u0131yoruz: \u00c7ubuklumuz; ge\u00e7mi\u015fiyle gurur, bug\u00fcn\u00fcyle m\u00fccadele, gelece\u011fiyle umut ve emanettir” dedi.<\/p>\n\n\n\n

adidas T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Hakan Atalay: \u201cEfsane \u00c7ubuklu Bize Emanet\u201d <\/strong><\/p>\n\n\n\n

\u0130\u015f birli\u011fi i\u00e7in haz\u0131rlad\u0131klar\u0131 \u201cBize Emanet\u201d<\/em><\/strong> kampanyas\u0131nda Fenerbah\u00e7e<\/strong>\u2019nin iki efsane ismi Lefter ve Alex de Souza\u2019dan ilham ald\u0131klar\u0131n\u0131 s\u00f6yleyen adidas T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Hakan Atalay<\/strong>,\u201dT\u00fcrkiye\u2019nin spor k\u00fclt\u00fcr\u00fcne y\u00f6n veren iki g\u00fc\u00e7l\u00fc markan\u0131n, adidas ve Fenerbah\u00e7e\u2019nin ortak bir vizyonla yeniden bir araya geli\u015fini kutlad\u0131\u011f\u0131m\u0131z, adidas T\u00fcrkiye\u2019nin ayn\u0131 anda ilk kez \u00fc\u00e7 farkl\u0131 bran\u015fta bir kul\u00fcb\u00fc destekledi\u011fi ilk i\u015f birli\u011fi olmas\u0131 nedeniyle de bizim i\u00e7in ayr\u0131 bir \u00f6nem ta\u015f\u0131yor. \u00d6n\u00fcm\u00fczdeki be\u015f y\u0131l boyunca Fenerbah\u00e7e\u2019nin efsane \u00e7ubuklusu art\u0131k adidas\u2019a emanet. Be\u015f y\u0131l boyunca sahada oldu\u011fu kadar trib\u00fcnde, g\u00fcnl\u00fck ya\u015famda da sar\u0131 lacivertlilerin yan\u0131nda olaca\u011f\u0131z. \u0130\u015f birli\u011fi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z kampanyada Fenerbah\u00e7e\u2019nin iki efsane ismi Lefter ve Alex de Souza\u2019dan ilham ald\u0131k. Lefter\u2019i kaybetti\u011fimiz g\u00fcn, Alex\u2019in att\u0131\u011f\u0131 o unutulmaz tweet\u2019ten yola \u00e7\u0131kt\u0131k: \u2018Rahat uyu Lefter. \u00c7ubuklu bize emanet\u2019. Bu tweet, herkes gibi bizimde akl\u0131m\u0131za kaz\u0131nd\u0131 ve y\u0131llar ge\u00e7se de haf\u0131zalar\u0131m\u0131zdan hi\u00e7 silinmedi. Ve \u015fimdi adidas olarak bu kez s\u0131ra bizde: \u2018\u00c7ubuklu art\u0131k bize emanet!\u2019\u201d dedi.<\/p>\n\n\n\n

Fenerbah\u00e7e Ruhunu adidas\u2019\u0131n \u0130novasyon G\u00fcc\u00fcyle Bulu\u015fturan Koleksiyon<\/strong><\/p>\n\n\n\n

Fenerium<\/strong> ve adidas<\/strong> i\u015f birli\u011fiyle haz\u0131rlanan Fenerbah\u00e7e Spor Kulub\u00fc 2025-2026 Sezonu formalar\u0131, kul\u00fcb\u00fcn tarihi, tak\u0131m ruhu ve taraftar\u0131n benzersiz enerjisinden ilham al\u0131yor. Her detay\u0131nda, adidas\u2019\u0131n inovasyon g\u00fcc\u00fcn\u00fc Fenerbah\u00e7e\u2019nin g\u00fc\u00e7l\u00fc karakteriyle bulu\u015fturan koleksiyon; efsane \u00e7ubuklu forman\u0131n yeni versiyonu olan i\u00e7 saha formas\u0131, detaylarda lacivert ve beyaz ile zenginle\u015fen sar\u0131 renkli deplasman formas\u0131 ve koyu lacivert \u00fczerinde a\u00e7\u0131k lacivert \u00e7ubuklu alternatif forma ile camian\u0131n ruhunu sahaya ta\u015f\u0131rken, taraftar\u0131n g\u00fcnl\u00fck stiline de e\u015flik ediyor. adidas<\/strong>\u2019\u0131n her bran\u015f i\u00e7in \u00f6zel olarak haz\u0131rlad\u0131\u011f\u0131 antrenman koleksiyonlar\u0131, saha d\u0131\u015f\u0131 \u00fcr\u00fcnler, sporcular ve taraftarlar i\u00e7in \u00f6zel tasarlanan ayakkab\u0131 da i\u015f birli\u011finin \u00e7ok \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

adidas ile Fenerbah\u00e7e Spor Kul\u00fcb\u00fc aras\u0131nda futbol, basketbol, voleybol ve t\u00fcm altyap\u0131 tak\u0131mlar\u0131n\u0131 kapsayan 5 y\u0131ll\u0131k sponsorluk anla\u015fmas\u0131 kapsam\u0131nda haz\u0131rlanan 2025-2026 sezonu formalar\u0131, 1 Temmuz…<\/p>\n","protected":false},"author":6,"featured_media":2738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2737"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2737\/revisions"}],"predecessor-version":[{"id":2739,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2737\/revisions\/2739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2738"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}