Son y\u0131llarda perakende sekt\u00f6r\u00fc, dijitalle\u015fmenin etkisiyle b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor.\u00a0T\u00fcrk markalar\u0131 da bu d\u00f6n\u00fc\u015f\u00fcme ayak uydurarak, omnichannel (\u00e7ok kanall\u0131) stratejilerle m\u00fc\u015fteri deneyimini yeniden \u015fekillendiriyor.\u00a0Bu strateji, markalar\u0131n fiziksel ma\u011fazalar, e-ticaret platformlar\u0131 ve mobil uygulamalar gibi farkl\u0131 sat\u0131\u015f kanallar\u0131n\u0131 entegre ederek, m\u00fc\u015fterilere kesintisiz bir al\u0131\u015fveri\u015f deneyimi sunmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n
LC Waikiki, omnichannel stratejisini veri odakl\u0131 bir yakla\u015f\u0131mla \u015fekillendiriyor. Google ile i\u015f birli\u011fi yaparak, marka arama hacmini %22 art\u0131rmay\u0131 ve web sitesi gelirini %44 oran\u0131nda y\u00fckseltmeyi ba\u015fard\u0131. Ayr\u0131ca, Evam’\u0131n ger\u00e7ek zamanl\u0131 etkile\u015fim platformunu kullanarak, m\u00fc\u015fterilerin davran\u0131\u015flar\u0131na g\u00f6re ki\u015fiselle\u015ftirilmi\u015f promosyonlar sunuyor. Bu sayede, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 %11.31 art\u0131rmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n
Mavi, omnichannel stratejisini yapay zeka ve entegre teknolojilerle g\u00fc\u00e7lendiriyor. SAP S\/4Hana Fashion ve Vertical Business (FMS) projesi ile operasyonel verimlili\u011fini art\u0131r\u0131rken, OnMyWay\u2122 Commerce ile ara\u00e7 i\u00e7i al\u0131\u015fveri\u015f deneyimi sunuyor. Bu yenilik\u00e7i yakla\u015f\u0131mlar, markan\u0131n dijitalle\u015fme s\u00fcrecinde \u00f6nemli ad\u0131mlar atmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n
Koton, Web 3.0 vizyonu ile dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc h\u0131zland\u0131r\u0131yor. Omnichannel stratejisinin bir par\u00e7as\u0131 olarak, Koton Club \u00fcyelik sistemini geli\u015ftirerek, m\u00fc\u015fteri sadakatini art\u0131rmay\u0131 hedefliyor. 2024 y\u0131l\u0131nda Koton Club \u00fcye say\u0131s\u0131 6,5 milyona ula\u015farak, markan\u0131n dijitalle\u015fme s\u00fcrecindeki ba\u015far\u0131s\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n
Hepsiburada, omnichannel yakla\u015f\u0131m\u0131n\u0131 benimseyerek, \u00e7evrimi\u00e7i ve fiziksel ma\u011fazac\u0131l\u0131k aras\u0131ndaki s\u0131n\u0131rlar\u0131 ortadan kald\u0131r\u0131yor. Mobil uygulama ve web platformu aras\u0131ndaki entegrasyonu derinle\u015ftirerek, stok bilgisi ve sipari\u015f durumunu anl\u0131k olarak g\u00fcncelliyor. Bu sayede, m\u00fc\u015fterilerine sorunsuz bir al\u0131\u015fveri\u015f deneyimi sunmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n
Trendyol, uygulama, web ve \u00e7a\u011fr\u0131 merkezi entegrasyonu ile omnichannel stratejisini g\u00fc\u00e7lendiriyor. M\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz ederek, t\u00fcm kanallarda ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik sunuyor. Sipari\u015f takibi, \u00f6neriler ve kampanyalar gibi hizmetler, t\u00fcm cihazlarda ayn\u0131 deneyimi ya\u015fat\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrk perakende devleri, omnichannel stratejilerle dijital ve fiziksel al\u0131\u015fveri\u015fi birle\u015ftiriyor. LC Waikiki\u2019den Mavi\u2019ye, Koton\u2019dan Trendyol\u2019a kadar bir\u00e7ok marka; yapay zeka, veri analiti\u011fi ve entegre teknolojilerle…<\/p>\n","protected":false},"author":6,"featured_media":2801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-2800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mottoozel"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2800"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2800\/revisions"}],"predecessor-version":[{"id":2802,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2800\/revisions\/2802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2801"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}