{"id":2892,"date":"2025-08-15T12:42:50","date_gmt":"2025-08-15T12:42:50","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2892"},"modified":"2025-08-15T12:43:46","modified_gmt":"2025-08-15T12:43:46","slug":"2025te-yukselise-gecen-yerli-perakende-markalari","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/15\/2025te-yukselise-gecen-yerli-perakende-markalari\/","title":{"rendered":"2025\u2019te Y\u00fckseli\u015fe Ge\u00e7en Yerli Perakende Markalar\u0131"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">T\u00fcrkiye\u2019nin perakende sekt\u00f6r\u00fcnde yerli markalar 2025\u2019te dikkat \u00e7ekici bir ivme yakalad\u0131. Hem ma\u011faza a\u011flar\u0131n\u0131 geni\u015fleten hem de yurt d\u0131\u015f\u0131na a\u00e7\u0131lan bu markalar, yerli \u00fcretim g\u00fcc\u00fcn\u00fc modern tasar\u0131m, dijitalle\u015fme ve m\u00fc\u015fteri deneyimiyle birle\u015ftirerek global oyuncular aras\u0131na giriyor. Uzmanlara g\u00f6re bu y\u00fckseli\u015f, hem ekonomik b\u00fcy\u00fcmeye hem de T\u00fcrkiye\u2019nin marka de\u011ferine g\u00fc\u00e7l\u00fc katk\u0131 sa\u011flayacak.<\/h3>\n\n\n\n<p>2025 y\u0131l\u0131, T\u00fcrkiye\u2019nin perakende sekt\u00f6r\u00fcnde yerli markalar\u0131n y\u00fckseli\u015f y\u0131l\u0131 oldu. Giyimden g\u0131daya, kozmetikten ev ya\u015fam \u00fcr\u00fcnlerine kadar bir\u00e7ok kategoride faaliyet g\u00f6steren markalar, hem yurt i\u00e7inde hem de yurt d\u0131\u015f\u0131nda b\u00fcy\u00fcme hamleleriyle dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p><strong>LC Waikiki<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yurt d\u0131\u015f\u0131 at\u0131l\u0131m\u0131 g\u00fc\u00e7l\u00fc olan haz\u0131r giyim markas\u0131 LC Waikiki, 61 \u00fclkede 1.300\u2019den fazla noktaya ula\u015ft\u0131. 2025&#8217;te Afrika ve Asya\u2019ya geni\u015fleyerek, ma\u011faza say\u0131s\u0131n\u0131 1.500\u2019\u00fcn \u00fczerine \u00e7\u0131karmay\u0131 hedefliyor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/81027-1024x680.jpg\" alt=\"\" class=\"wp-image-2893\" style=\"width:421px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/81027-1024x680.jpg 1024w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/81027-300x199.jpg 300w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/81027-768x510.jpg 768w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/81027-1536x1020.jpg 1536w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/81027.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Koton, DeFacto ve Colin\u2019s<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Koton<\/strong>, 35 \u00fclkede yakla\u015f\u0131k 190 ma\u011faza ile hizmet veriyor; iki y\u0131l i\u00e7inde bu say\u0131y\u0131 300\u2019e \u00e7\u0131karmay\u0131 planl\u0131yor.<\/li>\n\n\n\n<li><strong>DeFacto<\/strong>, 500\u2019\u00fc a\u015fk\u0131n ma\u011fazas\u0131yla varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirirken, MENA ve BDT b\u00f6lgelerinde b\u00fcy\u00fcmeyi hedefliyor.<\/li>\n\n\n\n<li><strong>Colin\u2019s<\/strong>, 26 \u00fclkede 600\u2019\u00fc a\u015fk\u0131n ma\u011faza ile Balkanlar, Orta Asya ve Kuzey Afrika piyasas\u0131nda agresif b\u00fcy\u00fcme stratejisi izliyor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/DeFacto-2-scaled-e1639487838816-1296x700-1-1024x553.jpg\" alt=\"\" class=\"wp-image-2894\" style=\"width:428px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/DeFacto-2-scaled-e1639487838816-1296x700-1-1024x553.jpg 1024w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/DeFacto-2-scaled-e1639487838816-1296x700-1-300x162.jpg 300w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/DeFacto-2-scaled-e1639487838816-1296x700-1-768x415.jpg 768w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/DeFacto-2-scaled-e1639487838816-1296x700-1.jpg 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Boyner Dynamic<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPX \u00e7at\u0131s\u0131 alt\u0131nda Boyner\u2019in spor giyim kolu olan Boyner Dynamic, iki y\u0131lda adet baz\u0131nda y\u00fczde 43, ciro baz\u0131nda ise yakla\u015f\u0131k 3,5 kat b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdi.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"820\" height=\"461\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/boyner-ohkj_cover.jpg.webp\" alt=\"\" class=\"wp-image-2895\" style=\"width:433px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/boyner-ohkj_cover.jpg.webp 820w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/boyner-ohkj_cover.jpg-300x169.webp 300w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/boyner-ohkj_cover.jpg-768x432.webp 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p><strong>Sneaks Up<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sneaks Up, ma\u011faza say\u0131s\u0131n\u0131 50\u2019den 63\u2019e \u00e7\u0131kararak TL baz\u0131nda y\u00fczde 100 b\u00fcy\u00fcme kaydetti. Ayr\u0131ca 2025\u2019te lojistik merkez yat\u0131r\u0131m\u0131 ve yapay zeka destekli ki\u015fiselle\u015ftirme planlar\u0131 dikkat \u00e7ekiyor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/Sneaks-Up-Mall-Of-Istanbul-Campus-Magazasi.jpg-1024x576.webp\" alt=\"\" class=\"wp-image-2896\" style=\"width:457px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/Sneaks-Up-Mall-Of-Istanbul-Campus-Magazasi.jpg-1024x576.webp 1024w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/Sneaks-Up-Mall-Of-Istanbul-Campus-Magazasi.jpg-300x169.webp 300w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/Sneaks-Up-Mall-Of-Istanbul-Campus-Magazasi.jpg-768x432.webp 768w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/Sneaks-Up-Mall-Of-Istanbul-Campus-Magazasi.jpg-1536x864.webp 1536w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/Sneaks-Up-Mall-Of-Istanbul-Campus-Magazasi.jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Ecrou<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modern perakende deneyimi sunan Ecrou, 20 yeni ma\u011faza a\u00e7arak toplam 60\u2019a ula\u015ft\u0131. Ma\u011fazalar\u0131nda \u201cPinterest gibi\u201d tasar\u0131mlar ve yerli \u00fcretim (\u00fcr\u00fcnlerin %70\u2019i) \u00f6ne \u00e7\u0131k\u0131yor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/1728544192_ECROU_Ma__azac__l__k__1_-1296x700-1-1024x553.jpg\" alt=\"\" class=\"wp-image-2897\" style=\"width:465px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/1728544192_ECROU_Ma__azac__l__k__1_-1296x700-1-1024x553.jpg 1024w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/1728544192_ECROU_Ma__azac__l__k__1_-1296x700-1-300x162.jpg 300w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/1728544192_ECROU_Ma__azac__l__k__1_-1296x700-1-768x415.jpg 768w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/08\/1728544192_ECROU_Ma__azac__l__k__1_-1296x700-1.jpg 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Yerli G\u0131da Perakende Zincirleri<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yerel zincir marketler, tedarikteki esneklik ve yerli \u00fcreticiye yak\u0131nl\u0131\u011f\u0131 sayesinde 2024\u2019te sat\u0131\u015f hacminde %17\u2019lik art\u0131\u015f sa\u011flad\u0131. T\u00fcketici e\u011filimlerindeki tasarruf oda\u011f\u0131 da bu art\u0131\u015f\u0131 destekledi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Genel Sekt\u00f6r B\u00fcy\u00fcmesi<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcrkiye perakende sekt\u00f6r\u00fc, 2025\u2019te ma\u011faza sat\u0131\u015flar\u0131nda %35-40, e-ticarette ise %50 b\u00fcy\u00fcme ile yakla\u015f\u0131k 13 trilyon TL\u2019lik hacme ula\u015facak.<\/li>\n<\/ul>\n\n\n\n<p><strong>Yurt D\u0131\u015f\u0131 Geni\u015fleme<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcrk perakende markalar\u0131, 2025 boyunca yurtd\u0131\u015f\u0131nda yakla\u015f\u0131k 500 yeni ma\u011faza a\u00e7may\u0131 planl\u0131yor. G\u00fcncel olarak 7 bini a\u015fk\u0131n ma\u011faza ve 18 binden fazla sat\u0131\u015f noktas\u0131nda faaliyet g\u00f6steriyorlar.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin perakende sekt\u00f6r\u00fcnde yerli markalar 2025\u2019te dikkat \u00e7ekici bir ivme yakalad\u0131. Hem ma\u011faza a\u011flar\u0131n\u0131 geni\u015fleten hem de yurt d\u0131\u015f\u0131na a\u00e7\u0131lan bu markalar, yerli \u00fcretim g\u00fcc\u00fcn\u00fc&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mottoozel"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2892"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2892\/revisions"}],"predecessor-version":[{"id":2899,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2892\/revisions\/2899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2898"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}