{"id":2941,"date":"2025-08-16T05:44:41","date_gmt":"2025-08-16T05:44:41","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=2941"},"modified":"2025-08-28T10:31:09","modified_gmt":"2025-08-28T10:31:09","slug":"tusiad-perakendenin-gelecegi-raporunu-tanitti","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/16\/tusiad-perakendenin-gelecegi-raporunu-tanitti\/","title":{"rendered":"T\u00dcS\u0130AD, \u201cPerakendenin Gelece\u011fi\u201d Raporunu Tan\u0131tt\u0131"},"content":{"rendered":"\n

T\u00dcS\u0130AD Perakende \u00c7al\u0131\u015fma Grubu b\u00fcnyesinde EY Parthenon T\u00fcrkiye taraf\u0131ndan haz\u0131rlanan \u201cPerakende Pazar\u0131n\u0131n Gelece\u011fi ve K\u00fcresel Trendler<\/strong>\u201d ba\u015fl\u0131kl\u0131 rapor, 11 Temmuz Cuma<\/strong> g\u00fcn\u00fc kamuoyu ile payla\u015f\u0131ld\u0131. Rapor, perakende sekt\u00f6r\u00fcndeki d\u00f6n\u00fc\u015f\u00fcm\u00fc \u015fekillendiren k\u00fcresel \u00f6l\u00e7ekteki ana e\u011filimleri analiz ediyor ve \u00f6n\u00fcm\u00fczdeki d\u00f6neme ili\u015fkin \u00f6ng\u00f6r\u00fcleri kapsaml\u0131 bir \u015fekilde ele al\u0131yor.

<\/h3>\n\n\n\n

T\u00dcS\u0130AD Genel Merkezi<\/strong>‘nde d\u00fczenlenen rapor tan\u0131t\u0131m toplant\u0131s\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 T\u00dcS\u0130AD Y\u00f6netim Kurulu \u00dcyesi ve Tar\u0131m, G\u0131da ve Hizmetler Yuvarlak Masa Ba\u015fkan\u0131<\/strong> \u0130zzet \u00d6zilhan<\/strong>yapt\u0131. \u0130zzet \u00d6zilhan, konu\u015fmas\u0131nda \u015fu ifadelere yer verdi:<\/p>\n\n\n\n

\u201cPerakende sekt\u00f6r\u00fc; yaln\u0131zca ekonomik b\u00fcy\u00fckl\u00fc\u011f\u00fcyle de\u011fil, istihdama katk\u0131s\u0131, t\u00fcketici davran\u0131\u015flar\u0131n\u0131 \u015fekillendirme g\u00fcc\u00fc ve yenilik\u00e7ilik potansiyeliyle de \u00fclke ekonomilerinin temel ta\u015flar\u0131ndan biri. Ancak bug\u00fcn\u00fcn perakendesi art\u0131k geleneksel y\u00f6ntemlerle tan\u0131mlanm\u0131yor. Sekt\u00f6r; yeni nesil t\u00fcketici davran\u0131\u015flar\u0131, kanal stratejileri, \u00fcretken yapay zek\u00e2 uygulamalar\u0131 ve s\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131yla yeniden \u015fekilleniyor. Dijitalle\u015fme, yaln\u0131zca i\u015f yap\u0131\u015f bi\u00e7imlerini de\u011fil; t\u00fcketici davran\u0131\u015flar\u0131n\u0131, i\u015f g\u00fcc\u00fc yap\u0131s\u0131n\u0131 ve tedarik zincirlerini de k\u00f6kl\u00fc bir d\u00f6n\u00fc\u015f\u00fcme u\u011frat\u0131yor. Bu nedenle sekt\u00f6rdeki geli\u015fmeleri sadece bug\u00fcn\u00fcn de\u011fil, yar\u0131n\u0131n ihtiya\u00e7lar\u0131na da cevap verecek \u015fekilde analiz etmek b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u2018Perakende Pazar\u0131n\u0131n Gelece\u011fi ve K\u00fcresel Trendler’ raporumuz ise, k\u00fcresel d\u00f6n\u00fc\u015f\u00fcm dinamiklerinin perakende sekt\u00f6r\u00fc \u00fczerindeki etkilerini analiz eden stratejik bir \u00e7al\u0131\u015fma olarak bu ihtiyaca yan\u0131t vermeyi ama\u00e7l\u0131yor.\u201d<\/p>\n\n\n\n

A\u00e7\u0131l\u0131\u015f\u0131n ard\u0131ndan, EY-Parthenon T\u00fcrkiye \u015eirket Orta\u011f\u0131 Yusuf Bulut<\/strong> rapor sunumunu ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n

Raporda \u00f6ne \u00e7\u0131kan bulgular \u015fu \u015fekilde:<\/p>\n\n\n\n

\u00b7       Yeni nesil t\u00fcketiciler<\/strong>, uygun fiyatl\u0131, sa\u011fl\u0131kl\u0131 ve de\u011fer odakl\u0131 \u00fcr\u00fcnlerin yan\u0131 s\u0131ra private label (\u00f6zel markal\u0131) \u00fcr\u00fcnlere ve sekt\u00f6rler aras\u0131 i\u015f birliklerine ilgi g\u00f6steriyor.<\/p>\n\n\n\n

\u00b7       Ma\u011faza ve dijital kanallar aras\u0131ndaki s\u0131n\u0131rlar kalk\u0131yor<\/strong>; perakendeciler, \u00e7ok kanall\u0131 ve deneyim odakl\u0131 i\u015f modelleriyle fark yarat\u0131yor.<\/p>\n\n\n\n

\u00b7       Yapay zeka ve otomasyon \u00e7\u00f6z\u00fcmleri gibi yeni teknolojilerin h\u0131zla s\u00fcre\u00e7lere entegrasyonu<\/strong>, m\u00fc\u015fteri deneyimini iyile\u015ftiriyor, operasyonel verimlili\u011fi art\u0131r\u0131yor.<\/p>\n\n\n\n

\u00b7       G\u00f6m\u00fcl\u00fc \u00f6deme sistemleri<\/strong>, kullan\u0131c\u0131 etkile\u015fimini art\u0131rarak m\u00fc\u015fteri ili\u015fkilerini g\u00fc\u00e7lendiriyor.<\/p>\n\n\n\n

\u00b7       S\u00fcrd\u00fcr\u00fclebilirlik<\/strong>, t\u00fcketiciler ve d\u00fczenleyici kurumlar nezdinde daha fazla \u00f6nem kazan\u0131yor; perakendecilerden \u00e7evre dostu \u00fcr\u00fcnler ve karbon ayak izini azaltan s\u00fcre\u00e7ler bekleniyor.<\/p>\n\n\n\n

\u00b7       Tedarik zincirinde esneklik ve dayan\u0131kl\u0131l\u0131k<\/strong>, k\u00fcresel krizler kar\u015f\u0131s\u0131nda kritik h\u00e2le gelirken; son kilometre teslimatlar\u0131 ve \u00e7evreci lojistik \u00f6ncelik kazan\u0131yor.<\/p>\n\n\n\n

\u00b7       Dijitalle\u015fmenin sundu\u011fu ara\u00e7lar ve g\u00fcvenceli esnek \u00e7al\u0131\u015fma modelleri<\/strong> gibi yeni nesil i\u015fg\u00fcc\u00fc uygulamalar\u0131 verimlili\u011fi art\u0131r\u0131rken i\u015f-ya\u015fam dengesine katk\u0131 sa\u011fl\u0131yor. Kad\u0131n istihdam\u0131n\u0131 art\u0131rmaya y\u00f6nelik ad\u0131mlar ise h\u00e2l\u00e2 \u00f6nemini koruyor.<\/p>\n\n\n\n

Etkinlik, k\u00fcresel geli\u015fmelerin T\u00fcrkiye perakende sekt\u00f6r\u00fcne etkilerinin tart\u0131\u015f\u0131ld\u0131\u011f\u0131 \u201cPerakendenin K\u00fcresel Rotas\u0131: Uluslararas\u0131 Dinamikler ve Yerel Yans\u0131malar\u0131<\/strong>\u201d ba\u015fl\u0131kl\u0131 panel ile devam etti. Panelde; yeni nesil t\u00fcketici beklentileri, teknolojik d\u00f6n\u00fc\u015f\u00fcm, s\u00fcrd\u00fcr\u00fclebilirlik, tedarik zinciri dayan\u0131kl\u0131l\u0131\u011f\u0131 gibi sekt\u00f6r\u00fc \u015fekillendiren makro e\u011filimlerin sahaya ve kamu politikalar\u0131na yans\u0131malar\u0131 ele al\u0131nd\u0131.\u00a0T\u00dcS\u0130AD Perakende \u00c7al\u0131\u015fma Grubu Ba\u015fkan\u0131 Atilla Yerlikaya<\/strong>\u00a0moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen panelde;\u00a0Ticaret Bakanl\u0131\u011f\u0131 Perakende Ticaret Dairesi Ba\u015fkan\u0131 Burak Kaplan,<\/strong>G\u0131da Perakendecileri Derne\u011fi<\/strong>\u00a0(GPD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u<\/strong>,\u00a0Trendyol Grubu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sinan Cem \u015eahin<\/strong>\u00a0ve\u00a0EY-Parthenon T\u00fcrkiye \u015eirket Orta\u011f\u0131 Yusuf Bulut<\/strong>\u00a0konu\u015fmac\u0131 olarak yer ald\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00dcS\u0130AD Perakende \u00c7al\u0131\u015fma Grubu b\u00fcnyesinde EY Parthenon T\u00fcrkiye taraf\u0131ndan haz\u0131rlanan \u201cPerakende Pazar\u0131n\u0131n Gelece\u011fi ve K\u00fcresel Trendler\u201d ba\u015fl\u0131kl\u0131 rapor, 11 Temmuz Cuma g\u00fcn\u00fc kamuoyu ile payla\u015f\u0131ld\u0131. Rapor, perakende…<\/p>\n","protected":false},"author":6,"featured_media":2942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serbest"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2941"}],"version-history":[{"count":2,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2941\/revisions"}],"predecessor-version":[{"id":3926,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/2941\/revisions\/3926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/2942"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}