{"id":3062,"date":"2025-08-17T09:00:20","date_gmt":"2025-08-17T09:00:20","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=3062"},"modified":"2025-08-17T09:00:21","modified_gmt":"2025-08-17T09:00:21","slug":"defactonun-2-entegre-raporu-yayinda","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/17\/defactonun-2-entegre-raporu-yayinda\/","title":{"rendered":"\u00a0DeFacto’nun 2. Entegre Raporu Yay\u0131nda"},"content":{"rendered":"\n

Global moda markas\u0131 DeFacto, s\u00fcrd\u00fcr\u00fclebilirlik vizyonunu bir ad\u0131m \u00f6teye ta\u015f\u0131yan 2024 Entegre Raporu\u2019nu yay\u0131nlad\u0131. DeFacto, bu y\u0131l s\u00fcrd\u00fcr\u00fclebilirlik stratejisini \u201cDo\u011fa, D\u00f6n\u00fc\u015f\u00fcm ve De\u011fer\u201d ekseninde konumland\u0131ran \u201cTriple D\u201d yakla\u015f\u0131m\u0131yla, stratejik vizyonunu s\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131nda yeniden \u015fekillendiriyor. Gelece\u011fe kar\u015f\u0131 bor\u00e7luyuz ve \u00fczerimize d\u00fc\u015fen sorumlulu\u011fu \u00fcstleniyoruz diyen DeFacto CEO\u2019su \u0130hsan Ate\u015f, \u201cS\u00fcrd\u00fcr\u00fclebilirli\u011fe hizmet eden dijitalle\u015fme yat\u0131r\u0131mlar\u0131m\u0131z\u0131 %71 art\u0131rarak yakla\u015f\u0131k 247 milyon TL’ye \u00e7\u0131kard\u0131k ve rejeneratif pamuklu koleksiyonlar\u0131m\u0131zla topra\u011f\u0131n korunmas\u0131, biyo\u00e7e\u015fitlili\u011fin desteklenmesi, su kaynaklar\u0131n\u0131n verimli kullan\u0131m\u0131 gibi alanlarda kal\u0131c\u0131 etki olu\u015fturduk\u201d \u015feklinde konu\u015ftu.<\/strong><\/h3>\n\n\n\n

S\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u015f yap\u0131\u015f bi\u00e7iminin merkezine koyan global moda markas\u0131 DeFacto, Entegre Raporlama Derne\u011fi T\u00fcrkiye i\u015f birli\u011fiyle haz\u0131rlanan 2024 Entegre Raporu\u2019nu yay\u0131nlad\u0131. DeFacto’nun \u00e7evresel, sosyal ve ekonomik alanlardaki etkisini b\u00fct\u00fcnsel bir bak\u0131\u015f a\u00e7\u0131s\u0131yla ele alan, \u015firketin ikinci entegre raporu olma \u00f6zelli\u011fi ta\u015f\u0131yan rapor, \u015firketin stratejik vizyonunu s\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131nda yeniden \u015fekillendiren \u201cTriple D\u201d (Do\u011fa, D\u00f6n\u00fc\u015f\u00fcm, De\u011fer) yakla\u015f\u0131m\u0131yla haz\u0131rland\u0131. Bu raporla DeFacto, yaln\u0131zca performans verilerini de\u011fil; kurumsal stratejisiyle entegre s\u00fcrd\u00fcr\u00fclebilirlik anlay\u0131\u015f\u0131n\u0131, de\u011fer zinciri boyunca yaratt\u0131\u011f\u0131 etkiyi ve uzun vadeli d\u00f6n\u00fc\u015f\u00fcm vizyonunu da payda\u015flar\u0131yla \u015feffaf bir \u015fekilde payla\u015f\u0131yor. <\/p>\n\n\n\n

Rapor; \u00e7evre dostu inovasyonlardan kad\u0131n istihdam\u0131na, d\u00f6ng\u00fcsel ekonomi uygulamalar\u0131ndan uluslararas\u0131 i\u015f birliklerine kadar bir\u00e7ok ba\u015fl\u0131kta \u00f6nemli geli\u015fmeleri i\u00e7eriyor. S\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma hedefleri do\u011frultusunda dijitalle\u015fme ve kapsay\u0131c\u0131 b\u00fcy\u00fcme alanlar\u0131nda \u00f6nemli ad\u0131mlar atan DeFacto, 2024 y\u0131l\u0131nda yaln\u0131zca teknolojik altyap\u0131 yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rmakla kalmad\u0131; ayn\u0131 zamanda yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda a\u00e7t\u0131\u011f\u0131 47 yeni ma\u011faza ile istihdam\u0131 ve ekonomik eri\u015filebilirli\u011fi destekledi. Global marka, hayata ge\u00e7irdi\u011fi dijital irsaliye ve sat\u0131\u015f belgesi uygulamalar\u0131 sayesinde 5 milyonun \u00fczerinde belgeyi dijital ortama ta\u015f\u0131yarak hem operasyonel verimlilik sa\u011flad\u0131 hem de ka\u011f\u0131t t\u00fcketimini ciddi \u00f6l\u00e7\u00fcde azaltarak \u00e7evresel etkiyi minimize etti. DeFacto\u2019nun 2024 y\u0131l\u0131 performans\u0131n\u0131n detayl\u0131 \u015fekilde ele al\u0131nd\u0131\u011f\u0131 rapor, \u015feffafl\u0131k ve hesap verebilirlik ilkeleri do\u011frultusunda haz\u0131rland\u0131.<\/p>\n\n\n\n

DeFacto CEO’su \u0130hsan Ate\u015f: \u201cGelece\u011fe kar\u015f\u0131 bor\u00e7luyuz ve \u00fczerimize d\u00fc\u015fen sorumlulu\u011fu \u00fcstleniyoruz\u201d<\/strong><\/p>\n\n\n\n

DeFacto CEO’su \u0130hsan Ate\u015f, \u201c<\/strong>S\u00fcrd\u00fcr\u00fclebilirli\u011fi yaln\u0131zca \u00e7evresel bir sorumluluk olarak de\u011fil, ayn\u0131 zamanda ekonomik dayan\u0131kl\u0131l\u0131\u011f\u0131 art\u0131ran ve toplumsal e\u015fitli\u011fi te\u015fvik eden g\u00fc\u00e7l\u00fc bir ara\u00e7 olarak de\u011ferlendiriyoruz. Gezegenimize ve gelece\u011fe kar\u015f\u0131 bir borcumuz var. Bu bilin\u00e7le \u00e7al\u0131\u015f\u0131yor, s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm\u00fcm\u00fcz\u00fc kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fcyoruz. Entegre d\u00fc\u015f\u00fcnce yakla\u015f\u0131m\u0131n\u0131 t\u00fcm i\u015f yap\u0131\u015f bi\u00e7imimize yans\u0131tmaya gayret ediyoruz.\u201d dedi.<\/p>\n\n\n\n

\u201cS\u00fcrd\u00fcr\u00fclebilirli\u011fe hizmet eden dijitalle\u015fme yat\u0131r\u0131mlar\u0131m\u0131z\u0131 %71 art\u0131rarak yakla\u015f\u0131k 247 milyon TL’ye \u00e7\u0131kard\u0131k\u201d<\/strong><\/p>\n\n\n\n

\u0130hsan Ate\u015f<\/strong> iklim kriziyle m\u00fccadeledeki kararl\u0131l\u0131klar\u0131na de\u011finerek, “SBTi (Science Based Targets initiative) uyumlu uzun d\u00f6nem hedefleri onaylanan T\u00fcrkiye Tekstil Perakende sekt\u00f6r\u00fcndeki ilk ve tek <\/p>\n\n\n\n

\u015firket olma gururunu ya\u015f\u0131yoruz. S\u00fcrd\u00fcr\u00fclebilirli\u011fe hizmet eden dijitalle\u015fme yat\u0131r\u0131mlar\u0131m\u0131z\u0131 %71 art\u0131rarak yakla\u015f\u0131k 247 milyon TL’ye \u00e7\u0131kard\u0131k ve rejeneratif pamuklu koleksiyonlar\u0131m\u0131zla topra\u011f\u0131n korunmas\u0131, biyo\u00e7e\u015fitlili\u011fin desteklenmesi, su kaynaklar\u0131n\u0131n verimli kullan\u0131m\u0131 gibi alanlarda kal\u0131c\u0131 etki olu\u015fturduk\u201d \u015feklinde konu\u015ftu.  <\/p>\n\n\n\n

\u201c\u00c7al\u0131\u015fanlar\u0131m\u0131zdan tedarik\u00e7ilerimize uzanan kapsay\u0131c\u0131 bir sosyal d\u00f6n\u00fc\u015f\u00fcm a\u011f\u0131 olu\u015fturuyoruz\u201d<\/strong><\/p>\n\n\n\n

\u201c<\/strong>S\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u015f yap\u0131\u015f bi\u00e7imlerinin temel bile\u015feni haline getirdiklerini ve bu yakla\u015f\u0131m\u0131n, DeFacto DNA’s\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011funu vurgulayan Ate\u015f, s\u00f6zlerine \u015f\u00f6yle devam etti: “\u0130\u00e7inde bulundu\u011fumuz d\u00f6nem, sadece b\u00fcy\u00fcme odakl\u0131 olmaktan \u00e7\u0131karak \u00e7evresel ve toplumsal sorumluluklar\u0131m\u0131z\u0131 en \u00f6n s\u0131raya koymay\u0131 zorunlu k\u0131l\u0131yor. Bu \u00e7a\u011fr\u0131ya g\u00fc\u00e7l\u00fc bir \u015fekilde kar\u015f\u0131l\u0131k verdik. ‘Do\u011fa, D\u00f6n\u00fc\u015f\u00fcm ve De\u011fer’<\/strong> (Triple D) <\/strong>yakla\u015f\u0131m\u0131m\u0131z rehberli\u011finde; \u00e7evresel ayak izimizi etkin bir \u015fekilde y\u00f6netiyor, \u00e7al\u0131\u015fanlar\u0131m\u0131zdan tedarik\u00e7ilerimize uzanan kapsay\u0131c\u0131 bir sosyal d\u00f6n\u00fc\u015f\u00fcm a\u011f\u0131 olu\u015fturuyor ve teknolojik yeniliklerle s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda \u00e7\u0131\u011f\u0131r a\u00e7an \u00e7\u00f6z\u00fcmler \u00fcretiyoruz. Biz, sadece trendleri takip etmiyor; gezegenimiz ve insanl\u0131k i\u00e7in kal\u0131c\u0131 bir de\u011fer yarat\u0131yoruz.”<\/p>\n\n\n\n

DeFacto, \u0130kinci Entegre Raporunu TSRS, SASB ve GRI Standartlar\u0131na Uyumlu \u015eekilde Haz\u0131rlad\u0131<\/strong><\/p>\n\n\n\n

DeFacto, 10 y\u0131l\u0131 a\u015fk\u0131n s\u00fcrd\u00fcr\u00fclebilirlik raporlama ge\u00e7mi\u015finin \u00fczerine in\u015fa etti\u011fi entegre d\u00fc\u015f\u00fcnce yakla\u015f\u0131m\u0131n\u0131 bu y\u0131l daha da derinle\u015ftirdi. T\u00fcrkiye S\u00fcrd\u00fcr\u00fclebilirlik Raporlama Standartlar\u0131 (TSRS), SASB Sekt\u00f6r Standartlar\u0131 ve GRI Raporlama \u00c7er\u00e7evesi\u2019ne uygun olarak haz\u0131rlanan 2024 Entegre Raporu\u2019nda, DeFacto\u2019nun hem kendi operasyonlar\u0131 hem de de\u011fer zinciri boyunca yaratt\u0131\u011f\u0131 etki detayl\u0131 olarak ele al\u0131nd\u0131. Bu y\u0131l ayr\u0131ca, karbon ayak izi, su t\u00fcketimi ve sosyal metrikler \u00f6zelinde ba\u011f\u0131ms\u0131z g\u00fcvence s\u00fcre\u00e7lerinden ge\u00e7irilen veriler de raporda yer ald\u0131. \u201cDo\u011fa, D\u00f6n\u00fc\u015f\u00fcm ve De\u011fer\u201d ekseninde \u015fekillenen Triple D yakla\u015f\u0131m\u0131; rapor i\u00e7inde \u00f6zel ikonlarla i\u015faretlenerek her projenin hangi alanda de\u011fer yaratt\u0131\u011f\u0131 okuyucuya a\u00e7\u0131k \u015fekilde sunuldu.<\/p>\n\n\n\n

T\u00fcrkiye Tekstil Perakende Sekt\u00f6r\u00fcnde Bir \u0130lk<\/strong><\/p>\n\n\n\n

2024 y\u0131l\u0131nda yakla\u015f\u0131k 100 i\u00e7 ve d\u0131\u015f payda\u015f\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen \u00f6nceliklendirme analiziyle stratejik s\u00fcrd\u00fcr\u00fclebilirlik yol haritas\u0131n\u0131 peki\u015ftiren DeFacto, iklim krizine kar\u015f\u0131 da g\u00fc\u00e7l\u00fc ad\u0131mlar att\u0131. CDP \u0130klim Program\u0131 performans\u0131n\u0131 iki kademe art\u0131ran marka, SBTi (Science Based Targets initiative) ile uyumlu 2030 ve 2050 emisyon azalt\u0131m hedeflerini 24 Ocak 2025 itibar\u0131yla onaylatt\u0131. B\u00f6ylece DeFacto, T\u00fcrkiye tekstil perakende sekt\u00f6r\u00fcnde SBTi onay\u0131 alan ilk ve tek marka oldu. Su y\u00f6netimi ve \u00e7evresel etkileri azaltma konular\u0131nda da \u00e7al\u0131\u015fmalar\u0131n\u0131 derinle\u015ftiren DeFacto, tasar\u0131m a\u015famas\u0131ndan itibaren t\u00fcm \u00fcretim s\u00fcre\u00e7lerinde su verimlili\u011fi ve at\u0131k su y\u00f6netimi konusunda sekt\u00f6r\u00fcne \u00f6nc\u00fcl\u00fck ederek Birle\u015fmi\u015f Milletler K\u00fcresel \u0130lkeler S\u00f6zle\u015fmesi\u2019nin giri\u015fimlerinden CEO Water Mandate\u2019i imzalayan \u00f6nc\u00fc markalardan biri oldu. Rejeneratif pamuk kullan\u0131m\u0131, biyo\u00e7e\u015fitlilik ve su verimlili\u011fi alanlar\u0131nda derinle\u015fen \u00e7evresel stratejiler sayesinde, s\u00fcrd\u00fcr\u00fclebilir \u00f6zelliklere sahip \u00fcr\u00fcn oran\u0131 %35\u2019e ula\u015ft\u0131.<\/p>\n\n\n\n

Kurumsal K\u00fclt\u00fcrde D\u00f6n\u00fc\u015f\u00fcm, Teknolojide At\u0131l\u0131m<\/strong><\/p>\n\n\n\n

Kurumsal d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funu g\u00fc\u00e7l\u00fc ad\u0131mlarla s\u00fcrd\u00fcren DeFacto, \u00e7al\u0131\u015fan deneyimi ve e\u015fitlik oda\u011f\u0131nda \u00f6nemli ilerlemeler kaydetti. K\u00fclt\u00fcr d\u00f6n\u00fc\u015f\u00fcm projesi kapsam\u0131nda cinsiyet e\u015fitli\u011fi g\u00f6stergeleri iyile\u015ftirdi ve kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131 %61\u2019e kad\u0131n y\u00f6netici oran\u0131n\u0131 %43\u2019e ula\u015ft\u0131rd\u0131.  <\/strong><\/p>\n\n\n\n

Dijitalle\u015fme ve inovasyon oda\u011f\u0131nda ise 247 milyon TL\u2019lik yat\u0131r\u0131m yap\u0131ld\u0131; yapay zek\u00e2 destekli projelerle hem ma\u011faza deneyimi hem de \u00fcr\u00fcn geli\u015ftirme s\u00fcre\u00e7lerinde yenilik\u00e7i ad\u0131mlar at\u0131ld\u0131. 20 Ar-Ge projesi tamamlan\u0131rken 250’ye yak\u0131n k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli geli\u015ftirme faaliyeti y\u00fcr\u00fct\u00fcld\u00fc.<\/p>\n\n\n\n

Triple D ile Gelece\u011fe G\u00fc\u00e7l\u00fc Ad\u0131mlar<\/strong>
 \u201cDo\u011fa, D\u00f6n\u00fc\u015f\u00fcm ve De\u011fer\u201d yakla\u015f\u0131m\u0131yla hayata ge\u00e7irilen projeler, DeFacto\u2019nun eri\u015filebilir modan\u0131n \u00f6tesine ge\u00e7erek insan ve gezegen yarar\u0131na b\u00fct\u00fcnsel ve kal\u0131c\u0131 bir etki modeli olu\u015fturmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Global moda markas\u0131 DeFacto, s\u00fcrd\u00fcr\u00fclebilirlik vizyonunu bir ad\u0131m \u00f6teye ta\u015f\u0131yan 2024 Entegre Raporu\u2019nu yay\u0131nlad\u0131. DeFacto, bu y\u0131l s\u00fcrd\u00fcr\u00fclebilirlik stratejisini \u201cDo\u011fa, D\u00f6n\u00fc\u015f\u00fcm ve De\u011fer\u201d ekseninde konumland\u0131ran…<\/p>\n","protected":false},"author":6,"featured_media":3063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-3062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=3062"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3062\/revisions"}],"predecessor-version":[{"id":3064,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3062\/revisions\/3064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/3063"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=3062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=3062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=3062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}