{"id":3084,"date":"2025-08-17T09:13:12","date_gmt":"2025-08-17T09:13:12","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=3084"},"modified":"2025-08-17T09:13:13","modified_gmt":"2025-08-17T09:13:13","slug":"ebebek-2025in-ikinci-ceyreginde-buyumesini-surdurdu","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/17\/ebebek-2025in-ikinci-ceyreginde-buyumesini-surdurdu\/","title":{"rendered":"ebebek 2025\u2019in \u0130kinci \u00c7eyre\u011finde B\u00fcy\u00fcmesini S\u00fcrd\u00fcrd\u00fc"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>T\u00fcrkiye anne bebek \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc markas\u0131 ebebek, 2025 y\u0131l\u0131 ikinci \u00e7eyrek finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Sadece cirosal de\u011fil, m\u00fc\u015fteri deneyimi ve operasyonel verimlilikle de b\u00fcy\u00fcmeyi oda\u011f\u0131na alan markan\u0131n, enflasyon muhasebesi uygulamalar\u0131 \u00e7er\u00e7evesinde haz\u0131rlanan konsolide finansal tablolar\u0131na g\u00f6re ikinci \u00e7eyrekte bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla FAV\u00d6K tutar\u0131 y\u00fczde 72 art\u0131\u015fla 1,1 \u00a0milyar TL, FAV\u00d6K marj\u0131 ise 5,9 puan art\u0131\u015fla %18,2 oldu.<\/strong><\/h3>\n\n\n\n<p>ebebek, 2025 y\u0131l\u0131n\u0131n ikinci \u00e7eyre\u011finden de b\u00fcy\u00fcmeyle \u00e7\u0131kt\u0131. M\u00fc\u015fteri deneyimi, omnichannel altyap\u0131s\u0131 ve operasyonel verimlili\u011fiyle dikkat \u00e7eken marka, enflasyon muhasebesi uygulamalar\u0131 \u00e7er\u00e7evesinde haz\u0131rlanan konsolide finansal tablolar\u0131na g\u00f6re y\u0131l\u0131n ikinci \u00e7eyre\u011finde de istikrarl\u0131 performans\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n<p>Kamuyu Ayd\u0131nlatma Platformu\u2019nda (KAP) yay\u0131mlanan sonu\u00e7lara g\u00f6re 2025\u2019in ikinci \u00e7eyre\u011finde ebebek, cirosunu bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla yakla\u015f\u0131k y\u00fczde 16 art\u0131\u015fla 6,0 milyar TL\u2019ye \u00e7\u0131kard\u0131. Yine ge\u00e7en y\u0131l\u0131n ayn\u0131 \u00e7eyre\u011fine g\u00f6re T\u00fcrkiye\u2019deki toplam sat\u0131\u015f adedinde %14 oran\u0131nda bir b\u00fcy\u00fcme kaydeden marka, y\u00fczde 12,3 olan FAV\u00d6K marj\u0131n\u0131 y\u00fczde 18,2\u2019ye, FAV\u00d6K tutar\u0131n\u0131 ise 642 milyon TL\u2019den 1,1 milyar TL\u2019ye ula\u015ft\u0131rd\u0131.<\/p>\n\n\n\n<p>Anne bebek sekt\u00f6r\u00fcndeki yolculu\u011funa haziran ay\u0131 sonu itibar\u0131yla T\u00fcrkiye\u2019deki 280 ve Birle\u015fik Krall\u0131k\u2019taki 3 fiziki ma\u011fazas\u0131yla devam eden ebebek, 2025\u2019in ikinci \u00e7eyre\u011finde T\u00fcrkiye\u2019deki ma\u011faza ziyaret\u00e7i say\u0131s\u0131n\u0131 13,1 milyona,&nbsp;<a href=\"http:\/\/ebebek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ebebek.com<\/a>&nbsp;internet sitesindeki ziyaret\u00e7i say\u0131s\u0131n\u0131 ise 30,6 milyona \u00e7\u0131kard\u0131. Artan ziyaret\u00e7i say\u0131s\u0131yla paralel olarak T\u00fcrkiye\u2019de satt\u0131\u011f\u0131 toplam \u00fcr\u00fcn adedi de y\u00fczde 14 art\u0131\u015fla 26,3 milyona y\u00fckseldi.<\/p>\n\n\n\n<p>Konuya ili\u015fkin a\u00e7\u0131klamada bulunan&nbsp;<strong>Ebebek Ma\u011fazac\u0131l\u0131k A.\u015e. Grup CEO\u2019su Halil Erdo\u011fmu\u015f,&nbsp;<\/strong>\u201cebebek olarak 2025 y\u0131l\u0131ndaki stratejik hedeflerimiz do\u011frultusunda y\u0131l\u0131n ikinci \u00e7eyre\u011finde de dengeli ve s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme sergilemekten mutluluk duyuyoruz. M\u00fc\u015fteri deneyimini iyile\u015ftirme, dijitalle\u015fme ve ma\u011faza yat\u0131r\u0131mlar\u0131m\u0131za h\u0131z kesmeden devam ediyoruz. Bu yat\u0131r\u0131mlar\u0131n olumlu etkilerini hem operasyonel verimlilikte hem de finansal sonu\u00e7lar\u0131m\u0131zda net \u015fekilde g\u00f6r\u00fcyoruz. \u00d6zellikle ikinci \u00e7eyrekte temellerini att\u0131\u011f\u0131m\u0131z kasa sistem ge\u00e7i\u015f projemizin yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131yla birlikte, ma\u011faza i\u00e7i deneyimi daha ileriye ta\u015f\u0131may\u0131 hedefliyoruz. Yurt d\u0131\u015f\u0131 b\u00fcy\u00fcme stratejimiz kapsam\u0131nda, \u00f6zellikle Birle\u015fik Krall\u0131k ve Kuzey Irak\u2019taki \u00e7al\u0131\u015fmalar\u0131m\u0131za kararl\u0131l\u0131kla devam ediyoruz. T\u00fcrkiye\u2019de ise g\u00fc\u00e7l\u00fc omnichannel yap\u0131m\u0131z ve uzman ekiplerimizle bebeveynlerin hayat\u0131na dokunmay\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Bebeveynlerin yan\u0131nda daha sa\u011flam bir destek olma misyonumuzu g\u00fc\u00e7lendirirken, ekip arkada\u015flar\u0131m\u0131z\u0131n ki\u015fisel ve mesleki geli\u015fimlerine daha fazla alan a\u00e7aca\u011f\u0131m\u0131z bir d\u00f6neme giriyoruz. Yenilik\u00e7i ma\u011faza konseptlerimiz, dijital b\u00fcy\u00fcme stratejimiz ve s\u00fcrd\u00fcr\u00fclebilir de\u011fer anlay\u0131\u015f\u0131m\u0131zla 2025 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131n\u0131 da kararl\u0131l\u0131kla \u015fekillendirmeye devam edece\u011fiz.\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye anne bebek \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc markas\u0131 ebebek, 2025 y\u0131l\u0131 ikinci \u00e7eyrek finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Sadece cirosal de\u011fil, m\u00fc\u015fteri deneyimi ve operasyonel verimlilikle de b\u00fcy\u00fcmeyi&hellip;<\/p>\n","protected":false},"author":6,"featured_media":3085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=3084"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3084\/revisions"}],"predecessor-version":[{"id":3086,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3084\/revisions\/3086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/3085"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=3084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=3084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=3084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}