{"id":3103,"date":"2025-08-17T09:39:11","date_gmt":"2025-08-17T09:39:11","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=3103"},"modified":"2025-08-17T09:39:11","modified_gmt":"2025-08-17T09:39:11","slug":"perfetti-van-melle-turkiyeye-yeni-pazarlama-direktoru-atandi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/17\/perfetti-van-melle-turkiyeye-yeni-pazarlama-direktoru-atandi\/","title":{"rendered":"Perfetti Van Melle T\u00fcrkiye\u2019ye Yeni Pazarlama Direkt\u00f6r\u00fc Atand\u0131"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Global pazarda g\u00fc\u00e7l\u00fc markalar\u0131yla \u00f6ne \u00e7\u0131kan \u015fekerleme ve sak\u0131z \u00fcreticisi Perfetti Van Melle T\u00fcrkiye\u2019de \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde 12 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan Deniz Nalc\u0131, Perfetti Van Melle T\u00fcrkiye\u2019nin Pazarlama Direkt\u00f6r\u00fc ve Y\u00f6netim Kurulu \u00dcyesi olarak g\u00f6revine ba\u015flad\u0131.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kariyeri boyunca bir\u00e7ok global markan\u0131n stratejik pazarlama s\u00fcre\u00e7lerine liderlik eden Deniz Nalc\u0131, yeni g\u00f6revinde Perfetti Van Melle T\u00fcrkiye\u2019nin marka de\u011ferini art\u0131rmay\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi desteklemeyi hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deniz Nalc\u0131, Marmara \u00dcniversitesi End\u00fcstri M\u00fchendisli\u011fi (\u0130ngilizce) b\u00f6l\u00fcm\u00fcnden mezun olduktan sonra i\u015f hayat\u0131na Unilever\u2019de ba\u015flad\u0131. Ard\u0131ndan SC Johnson b\u00fcnyesinde \u00e7e\u015fitli pozisyonlarda g\u00f6rev ald\u0131. 2012-2023 y\u0131llar\u0131 aras\u0131nda s\u0131ras\u0131yla K\u0131demli Planlama Analisti, Ticari Pazarlama Y\u00f6neticisi, Marka M\u00fcd\u00fcr\u00fc ve Pazarlama M\u00fcd\u00fcr\u00fc pozisyonlar\u0131nda rol alan Nalc\u0131, son olarak SC Johnson\u2019\u0131n Orta Do\u011fu, Kuzey Afrika, Pakistan ve T\u00fcrkiye\u2019yi kapsayan MENAPT b\u00f6lgesinde Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6rev yapt\u0131. Bu pozisyonda 18 \u00fclkeyi kapsayan pazarlama operasyonlar\u0131n\u0131 y\u00f6neten Nalc\u0131, ayn\u0131 zamanda y\u00f6netim kurulu \u00fcyesi olarak stratejik karar alma s\u00fcre\u00e7lerinde aktif rol \u00fcstlendi. Bu d\u00f6nemde 25 ki\u015filik bir ekibin liderli\u011fini yaparak kategori b\u00fcy\u00fcmesi, pazarlama yat\u0131r\u0131mlar\u0131n\u0131n optimizasyonu ve \u00e7ok kanall\u0131 ileti\u015fim kampanyalar\u0131 ile \u00f6nemli ba\u015far\u0131lara imza att\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kariyer yolculu\u011funun yan\u0131 s\u0131ra, Deniz Nalc\u0131 ayn\u0131 zamanda Uluslararas\u0131 Ko\u00e7luk Federasyonu (ICF) akreditasyonuna sahip bir profesyonel ko\u00e7 olarak y\u00f6netici ve ekip ko\u00e7lu\u011fu alanlar\u0131nda da aktif \u00e7al\u0131\u015fmalarda bulunuyor. Liderlik, tak\u0131m geli\u015fimi ve potansiyel odakl\u0131 y\u00f6netim yakla\u015f\u0131m\u0131yla kurum k\u00fclt\u00fcr\u00fcne de katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu s\u00fcre\u00e7te kategori b\u00fcy\u00fcmesi, pazarlama yat\u0131r\u0131mlar\u0131n\u0131n optimizasyonu ve \u00e7ok kanall\u0131 ileti\u015fim kampanyalar\u0131 ile dikkat \u00e7eken ba\u015far\u0131lara imza atan Nalc\u0131, \u015fimdi bu deneyimini, T\u00fcrkiye\u2019de Mentos, Vivident, Chupa Chups ve Big Babol gibi g\u00fc\u00e7l\u00fc markalar\u0131yla faaliyet g\u00f6steren Perfetti Van Melle \u00e7at\u0131s\u0131 alt\u0131nda s\u00fcrd\u00fcrecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya genelinde 150&#8217;den fazla \u00fclkede faaliyet g\u00f6steren Perfetti Van Melle, yenilik\u00e7i ve e\u011flenceli \u00fcr\u00fcnleriyle T\u00fcrkiye operasyonunda da b\u00fcy\u00fcmesini h\u0131z kesmeden s\u00fcrd\u00fcr\u00fcyor. Deniz Nalc\u0131, Perfetti Van Melle T\u00fcrkiye\u2019deki yeni g\u00f6revinde \u015firketin pazarlama vizyonunu \u015fekillendirmeye liderlik ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global pazarda g\u00fc\u00e7l\u00fc markalar\u0131yla \u00f6ne \u00e7\u0131kan \u015fekerleme ve sak\u0131z \u00fcreticisi Perfetti Van Melle T\u00fcrkiye\u2019de \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde 12 y\u0131l\u0131 a\u015fk\u0131n&hellip;<\/p>\n","protected":false},"author":6,"featured_media":3104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-3103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=3103"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3103\/revisions"}],"predecessor-version":[{"id":3105,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3103\/revisions\/3105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/3104"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=3103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=3103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=3103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}