{"id":3612,"date":"2025-08-21T07:39:43","date_gmt":"2025-08-21T07:39:43","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=3612"},"modified":"2025-08-21T07:39:44","modified_gmt":"2025-08-21T07:39:44","slug":"narpos-2025in-ilk-yarisinda-rekor-buyume-ve-karlilik-sagladi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/08\/21\/narpos-2025in-ilk-yarisinda-rekor-buyume-ve-karlilik-sagladi\/","title":{"rendered":"NarPOS, 2025\u2019in ilk yar\u0131s\u0131nda rekor b\u00fcy\u00fcme ve k\u00e2rl\u0131l\u0131k sa\u011flad\u0131"},"content":{"rendered":"\n

10 \u00fclkede 14 binden fazla i\u015fletmeye hizmet veren NarPOS,<\/em><\/strong>\u00a02025\u2019in ikinci \u00e7eyre\u011finde gelirlerini y\u00fczde 250 art\u0131rarak, y\u0131l sonu itibar\u0131yla NarPOS \u00f6deme sistemleri \u00fczerinden ge\u00e7mesi planlanan 5,5 milyar TL ciro hedefini peki\u015ftirdi. NarPOS\u2019un h\u0131zl\u0131 b\u00fcy\u00fcmesinde, m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131n\u0131n yan\u0131 s\u0131ra \u00a0verimli dijital pazarlama stratejileri de b\u00fcy\u00fck rol oynad\u0131.\u00a0<\/strong><\/h3>\n\n\n\n

T\u00fcrkiye\u2019de 2025 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131, g\u0131da ve yiyecek sekt\u00f6r\u00fcnde y\u00fcksek enflasyonun maliyet bask\u0131s\u0131 yaratmaya devam etti\u011fi bir d\u00f6nem oldu. Bu y\u0131l itibar\u0131yla restoranlara gelen adisyon sistemi kullanma zorunlulu\u011fu da maliyetleri art\u0131rd\u0131. \u0130\u015fletmeler, artan vergi y\u00fckleri ve k\u00e2rl\u0131l\u0131k bask\u0131s\u0131yla ba\u015fa \u00e7\u0131kmak i\u00e7in, operasyonel verimlili\u011fi ve gider minimizasyonunu \u00f6nceliklendirmek zorunda kald\u0131. <\/p>\n\n\n\n

Bu noktada, NarPOS\u2019un sundu\u011fu yenilik\u00e7i \u00e7\u00f6z\u00fcmler, i\u015fletmelerin artan maliyet ve vergi bask\u0131s\u0131 alt\u0131nda operasyonel verimlili\u011fi art\u0131rmas\u0131na ve gelirlerini b\u00fcy\u00fctmesine \u00f6nemli katk\u0131 sa\u011flad\u0131. NarPOS, bu katk\u0131lar sayesinde sadece sekt\u00f6rdeki oyuncular\u0131n verimlili\u011fini art\u0131rmakla kalmad\u0131, ayn\u0131 zamanda kendi b\u00fcy\u00fcmesini ve liderli\u011fini de h\u0131zland\u0131rd\u0131.<\/p>\n\n\n\n

NarPOS, stratejik finans dan\u0131\u015fman\u0131 Valor Advise’\u0131n raporlar\u0131na g\u00f6re; 2025 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda gelirlerini ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 250 art\u0131rd\u0131. Komisyon i\u015flem hacmi, ikinci \u00e7eyrekte bir \u00f6nceki y\u0131l\u0131n tamam\u0131na oranla y\u00fczde 88 artarak \u015firket tarihindeki en y\u00fcksek seviyeye ula\u015ft\u0131. Y\u0131l sonu i\u00e7in belirlenen 5,5 milyar TL komisyon ge\u00e7i\u015fi hedefi do\u011frultusunda emin ad\u0131mlarla ilerleyen \u015firket, br\u00fct k\u00e2r marj\u0131n\u0131 y\u00fczde 70\u2019in \u00fczerinde korurken FAV\u00d6K de pozitif seyrini s\u00fcrd\u00fcrd\u00fc. <\/p>\n\n\n\n

Ayn\u0131 zamanda \u015firket, Ar-Ge harcamalar\u0131n\u0131 y\u00fczde 15 art\u0131rarak yenilik\u00e7i \u00fcr\u00fcn ve teknolojilere yat\u0131r\u0131m yapmaya devam etti.<\/p>\n\n\n\n

M\u00fc\u015fteri memnuniyetinde yeni bir d\u00f6nem<\/strong><\/p>\n\n\n\n

NarPOS, m\u00fc\u015fteri edinim maliyetlerini sadece 10 g\u00fcn gibi k\u0131sa bir s\u00fcrede geri d\u00f6nd\u00fcr\u00fcrken yap\u0131lan yat\u0131r\u0131m\u0131 h\u0131zla gelire \u00e7evirmeyi ba\u015fard\u0131. M\u00fc\u015fterilerden elde edilen gelir de kayda de\u011fer \u015fekilde artt\u0131. Ortalama m\u00fc\u015fteri ba\u015f\u0131na gelir (ARPA) y\u00fczde 34 y\u00fckseldi. Dijital pazarlamada y\u00fcksek potansiyelli potansiyel m\u00fc\u015fteri (nitelikli lead) say\u0131s\u0131 y\u00fczde 115 artarken lead maliyeti y\u00fczde 40 d\u00fc\u015ft\u00fc. Bu sayede NarPOS, daha az harcama ile ger\u00e7ekten de\u011ferli m\u00fc\u015fterilere ula\u015farak pazarlama yat\u0131r\u0131mlar\u0131n\u0131n verimlili\u011fini en \u00fcst d\u00fczeye \u00e7\u0131kard\u0131.<\/p>\n\n\n\n

\u015eirket, m\u00fc\u015fteri memnuniyetinde de \u00f6nemli ad\u0131mlar att\u0131. Ka\u00e7an \u00e7a\u011fr\u0131lar y\u00fczde 58 azal\u0131rken, hizmet yan\u0131t s\u00fcreleri 12 dakikadan 2,7 dakikaya geriledi. Bu geli\u015fmeler, NarPOS\u2019un m\u00fc\u015fterilerine daha h\u0131zl\u0131, etkili ve kaliteli hizmet sundu\u011funu ortaya koyuyor.<\/p>\n\n\n\n

Dijital stratejiler b\u00fcy\u00fcmenin itici g\u00fcc\u00fc<\/strong><\/p>\n\n\n\n

NarPOS\u2019un h\u0131zl\u0131 b\u00fcy\u00fcmesinde, hedef odakl\u0131 ve verimli dijital pazarlama stratejileri belirleyici bir rol oynuyor. \u015eirketin dijital pazarlama yat\u0131r\u0131mlar\u0131, 3,26 kat getiri (ROAS) ile y\u00fcksek bir verimlilik sergiledi; yani her 1 TL\u2019lik harcama, NarPOS\u2019a 3,26 TL gelir olarak geri d\u00f6nd\u00fc.<\/p>\n\n\n\n

Bu sonu\u00e7, NarPOS\u2019un pazarlama b\u00fct\u00e7esini sadece art\u0131rmakla kalmay\u0131p; do\u011fru kitleye, do\u011fru mesajla ula\u015ft\u0131rd\u0131\u011f\u0131n\u0131 ve yat\u0131r\u0131m\u0131n k\u0131sa s\u00fcrede somut kazanca d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. NarPOS, dijital kanallar\u0131 etkin kullanarak hem m\u00fc\u015fteri taban\u0131n\u0131 b\u00fcy\u00fct\u00fcyor hem de pazarlama harcamalar\u0131n\u0131n verimlili\u011fini en \u00fcst d\u00fczeye ta\u015f\u0131yor.<\/p>\n\n\n\n

\u0130lyas Ak\u00e7a: \u201c”Dijitalle\u015fme ve inovasyonla sekt\u00f6rde lider konumday\u0131z”<\/strong><\/p>\n\n\n\n

NarPOS Kurucu Orta\u011f\u0131 ve CEO\u2019su \u0130lyas Ak\u00e7a, <\/strong>\u201c2025\u2019in ilk yar\u0131s\u0131, sekt\u00f6r\u00fcm\u00fcz i\u00e7in zorluklar\u0131n yo\u011funla\u015ft\u0131\u011f\u0131; ancak dijitalle\u015fme ve verimlilik aray\u0131\u015f\u0131n\u0131n da zirveye ula\u015ft\u0131\u011f\u0131 bir d\u00f6nem oldu. Bug\u00fcne kadar oldu\u011fu gibi, 2025 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda da zorlu ekonomik ko\u015fullara ra\u011fmen hem m\u00fc\u015fterilerimizin operasyonel verimlili\u011fini art\u0131rmay\u0131 hem de kendi b\u00fcy\u00fcmemizi h\u0131zland\u0131rmay\u0131 ba\u015fard\u0131k. Yat\u0131r\u0131mlar\u0131m\u0131z\u0131n k\u0131sa s\u00fcrede gelir getirmesi, dijital pazarlama stratejilerimizin do\u011frulu\u011fu ve Ar-Ge odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z, bizi sekt\u00f6rde lider konuma ta\u015f\u0131yor. Hedefimiz, teknolojiyi ve inovasyonu kullanarak her zaman m\u00fc\u015fterilerimize daha h\u0131zl\u0131, daha verimli ve daha kaliteli hizmet sunmak.” dedi.<\/p>\n\n\n\n

NarPOS\u2019un 2025 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda kaydetti\u011fi ba\u015far\u0131 hikayesi, verimlilik, m\u00fc\u015fteri memnuniyeti ve inovasyonun bir arada nas\u0131l y\u00f6netilebilece\u011finin \u00e7arp\u0131c\u0131 bir \u00f6rne\u011fini sunuyor. \u015eirket, k\u0131sa s\u00fcrede elde etti\u011fi etkileyici sonu\u00e7larla sekt\u00f6rdeki lider konumunu g\u00fc\u00e7lendirmi\u015f oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"

10 \u00fclkede 14 binden fazla i\u015fletmeye hizmet veren NarPOS,\u00a02025\u2019in ikinci \u00e7eyre\u011finde gelirlerini y\u00fczde 250 art\u0131rarak, y\u0131l sonu itibar\u0131yla NarPOS \u00f6deme sistemleri \u00fczerinden ge\u00e7mesi planlanan 5,5…<\/p>\n","protected":false},"author":6,"featured_media":3613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=3612"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3612\/revisions"}],"predecessor-version":[{"id":3614,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/3612\/revisions\/3614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/3613"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=3612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=3612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=3612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}