Dijital platformu ve fiziksel sergileriyle sanat\u0131 daha geni\u015f kitlelere ula\u015ft\u0131rmay\u0131 s\u00fcrd\u00fcren \u0130VA Sanat, Hayat Holding <\/strong>ve T\u00fcrkiye\u2019nin ilk dijital bankas\u0131 Hayat Finans<\/strong> sponsorlu\u011funda sanat\u00e7\u0131lar\u0131n \u00fcretimlerini destekleyen yenilik\u00e7i projeler geli\u015ftirmeye devam ediyor. Ge\u00e7en y\u0131l ilk kez Ortak\u00f6y H\u00fcsrev Keth\u00fcda Hamam\u0131\u2019nda ger\u00e7ekle\u015ftirilen ve 41 sanat\u00e7\u0131n\u0131n 120 eseri ile yer ald\u0131\u011f\u0131 sergi ile fiziksel olarak sanatseverlerle bulu\u015fan \u0130VA Sanat, bu y\u0131l da 7-19 Ekim tarihleri aras\u0131nda sanatseverlerle bulu\u015fmak i\u00e7in yo\u011fun haz\u0131rl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. 18 A\u011fustos\u2019ta yapt\u0131\u011f\u0131 a\u00e7\u0131k \u00e7a\u011fr\u0131 ile sanat\u00e7\u0131lar\u0131 2. karma sergiye davet eden \u0130VA Sanat, bu y\u0131l da bir\u00e7ok sanat\u00e7\u0131ya ve esere ev sahipli\u011fi yapmay\u0131 hedefliyor. Karma serginin yan\u0131 s\u0131ra sanatseverleri farkl\u0131 bir deneyime davet eden \u00f6zel bir proje de hayata ge\u00e7iriliyor. <\/p>\n\n\n\n Sanat\u0131n evrensel g\u00fcc\u00fcn\u00fc kitlelere bir mesaj arac\u0131 olarak kullanmay\u0131 \u00f6nemseyen \u0130VA Sanat, Hayat Holding ve Hayat Finans\u2019\u0131n da deste\u011fiyle ileri d\u00f6n\u00fc\u015f\u00fcme atfedilen ve gen\u00e7 sanat\u00e7\u0131lara destek sa\u011flayan bir sosyal sorumluluk projesini de 2. Karma Sergi kapsam\u0131nda hayata ge\u00e7irmeye haz\u0131rlan\u0131yor. <\/p>\n\n\n\n Mimar Sinan G\u00fczel Sanatlar \u00dcniversitesi ve Marmara \u00dcniversitesi \u00f6\u011frencileri ile ger\u00e7ekle\u015ftirilecek olan \u2018Hayattan Art\u2019a Kalan\u2019 projesinde gen\u00e7 sanat\u00e7\u0131lar, Hayat Kimya\u2019n\u0131n \u00fcretim s\u00fcre\u00e7lerinde fire nedeniyle ortaya \u00e7\u0131kan \u00e7e\u015fitli malzemelerini sanatsal bir bak\u0131\u015fla yeniden de\u011ferlendirerek Sanatta Hayat Var sergisi kapsam\u0131nda \u00f6zg\u00fcn bir eser ortaya \u00e7\u0131karacaklar.<\/p>\n\n\n\n IVA Sanat Genel Koordinat\u00f6r\u00fc Se\u00e7il Ayd\u0131n,<\/strong> 2. Karma Sergi ile ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015fu s\u00f6zlere yer verdi: \u201cSanatta Hayat Var projesiyle \u0130VA Sanat olarak yaln\u0131zca dijitalde de\u011fil, fiziki mek\u00e2nlarda da sanat\u00e7\u0131lara g\u00f6r\u00fcn\u00fcrl\u00fck kazand\u0131rmay\u0131 hedefliyoruz. \u00c7\u00fcnk\u00fc sanat, ta\u015f\u0131d\u0131\u011f\u0131 duygular ve k\u00f6kl\u00fc gelene\u011fi gere\u011fi yaln\u0131zca dijital ortamda de\u011fil, ayn\u0131 zamanda dokunarak, g\u00f6rerek ve mek\u00e2nda deneyimlenerek anlam kazan\u0131yor. Bu yakla\u015f\u0131m do\u011frultusunda, Hayat Holding ve Hayat Finans\u2019\u0131n sanat\u0131 eri\u015filebilir k\u0131lmaya y\u00f6nelik k\u0131ymetli deste\u011fi bu projede de yine bizimle. Onlar\u0131n katk\u0131s\u0131yla yaln\u0131zca daha fazla sanat\u00e7\u0131y\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmakla kalm\u0131yor, ayn\u0131 zamanda daha kapsay\u0131c\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir \u00fcretim ortam\u0131 yaratma \u015fans\u0131 buluyoruz. Amac\u0131m\u0131z, imk\u00e2n\u0131 olan ya da olmayan her sanat\u00e7\u0131ya eserlerini sergileyebilecekleri bir alan a\u00e7mak ve onlar\u0131 izleyiciyle bulu\u015fturmak. \u0130lk sergimizde 2.000\u2019in \u00fczerinde ziyaret\u00e7iyi a\u011f\u0131rlad\u0131k, sanat\u00e7\u0131lar\u0131m\u0131z\u0131n sergi s\u00fcresince izleyicilerle ve birbirleriyle kurduklar\u0131 yak\u0131n ba\u011f, bu projenin ne kadar de\u011ferli oldu\u011funu g\u00f6sterdi. Bu y\u0131l ise sergimizi bir sosyal sorumluluk projesi ile zenginle\u015ftirerek ve gen\u00e7 sanat\u00e7\u0131larla birlikte \u2018Hayattan Art\u2019a Kalan\u2019 projesinde \u00fcretimden arta kalan malzemeleri sanat eserine d\u00f6n\u00fc\u015ft\u00fcrmelerine olanak tan\u0131yarak s\u00fcrd\u00fcr\u00fclebilirlik konusunda fark\u0131ndal\u0131k yaratmay\u0131 hedefliyoruz. Burada ama\u00e7, sanat\u0131n estetik bir ifade olman\u0131n \u00f6tesinde toplumsal d\u00f6n\u00fc\u015f\u00fcm i\u00e7in de g\u00fc\u00e7l\u00fc bir ara\u00e7 olabilece\u011fini vurgulamak.\u201d<\/p>\n\n\n\n \u00c7a\u011flayan Kent: \u201cK\u00fclt\u00fcr sanat\u0131, gelece\u011fe de\u011fer katan stratejik bir alan olarak g\u00f6r\u00fcyoruz.\u201d <\/em><\/strong><\/p>\n\n\n\n Hayat Global Kurumsal \u0130leti\u015fim ve S\u00fcrd\u00fcr\u00fclebilirlik Direkt\u00f6r\u00fc \u00c7a\u011flayan Kent ise sergiyle ilgili \u015funlar\u0131 s\u00f6yledi: <\/strong>\u201cSanat, toplumsal d\u00f6n\u00fc\u015f\u00fcm\u00fcn en g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biri. Hayat Holding olarak \u201cNesiller Boyu Fayda\u201d yakla\u015f\u0131m\u0131m\u0131zla, t\u00fcm \u00fcr\u00fcn ve hizmetlerimizle global \u00f6l\u00e7ekte milyonlarca eve giriyor, insana dokunuyoruz. Nitelikli \u00fcr\u00fcn ve hizmetlere herkesin eri\u015febilmesi gerekti\u011fine inan\u0131yoruz; bu nedenle sanat\u0131n da eri\u015filebilir olmas\u0131 bizim i\u00e7in \u00e7ok de\u011ferli. \u0130VA Sanat platformunun sanat\u0131 ve sanat\u00e7\u0131y\u0131 dijitalde bulu\u015fturarak hem kariyerini sanatla s\u00fcrd\u00fcrmek isteyenlere f\u0131rsat sunmas\u0131 hem de sanat\u0131 toplumun her kesimine ula\u015ft\u0131rmas\u0131, bu i\u015f birli\u011fini bizim a\u00e7\u0131m\u0131zdan \u00e7ok de\u011ferli k\u0131l\u0131yor. <\/p>\n\n\n\n Bu vizyonun bir yans\u0131mas\u0131 olarak, dijital bankac\u0131l\u0131\u011f\u0131 herkes i\u00e7in eri\u015filebilir hale getiren Hayat Finans\u2019\u0131n da bu projede yer almas\u0131, Holdingimizin b\u00fct\u00fcnc\u00fcl yakla\u015f\u0131m\u0131n\u0131 ortaya koyuyor.<\/p>\n\n\n\n Bu y\u0131l ayr\u0131ca, s\u00fcrd\u00fcr\u00fclebilirli\u011fin sanatla bulu\u015fmas\u0131na vesile olan \u201cHayat\u2019tan Art\u2019a Kalan\u201d projesini sanatseverlerle bulu\u015fturuyoruz. T\u00fcketici grubu \u015firketimiz Hayat Kimya\u2019n\u0131n \u00fcretim s\u00fcre\u00e7lerinde ortaya \u00e7\u0131kan ve normalde geri d\u00f6n\u00fc\u015f\u00fcme g\u00f6nderilen malzemeler, Marmara \u00dcniversitesi G\u00fczel Sanatlar Fak\u00fcltesi \u00f6\u011frencilerinin elinde yeniden hayat bulacak. B\u00f6ylece ileri d\u00f6n\u00fc\u015f\u00fcm sayesinde end\u00fcstriyel at\u0131k potansiyelini kayna\u011f\u0131nda sanat eserine d\u00f6n\u00fc\u015ft\u00fcrerek hem sanat\u00e7\u0131lar\u0131n \u00fcretimlerine alan a\u00e7may\u0131 hem de s\u00fcrd\u00fcr\u00fclebilirli\u011fe sanat\u0131n diliyle katk\u0131 sa\u011flamay\u0131 hedefliyoruz.<\/p>\n\n\n\n Biz Hayat Holding olarak k\u00fclt\u00fcr ve sanat\u0131, gelece\u011fe de\u011fer katan stratejik bir alan olarak g\u00f6r\u00fcyor, uzun soluklu i\u015f birlikleri ve fark yaratan projelerle k\u00fclt\u00fcr-sanat ekosistemini desteklemekten mutluluk duyuyoruz. Bu de\u011ferli serginin hayata ge\u00e7mesinde eme\u011fi ge\u00e7en IVA Sanat ekibi ba\u015fta olmak \u00fczere herkese te\u015fekk\u00fcr ederim.\u2019\u2019<\/p>\n\n\n\n Hayat Holding ve Hayat Finans\u2019\u0131n sponsoru oldu\u011fu serginin a\u00e7\u0131l\u0131\u015f\u0131 7 Ekim 2025 Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015fecek. <\/p>\n","protected":false},"excerpt":{"rendered":" \u0130VA Sanat\u2019\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, Hayat Holding ve Hayat Finans sponsorlu\u011funda d\u00fczenlenen \u201cSanatta Hayat Var\u201d sergisi, 7\u201319 Ekim 2025 tarihleri aras\u0131nda Ortak\u00f6y Tarihi H\u00fcsrev Keth\u00fcda Hamam\u0131\u2019nda ikinci…<\/p>\n","protected":false},"author":6,"featured_media":4354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultursanat"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/4353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=4353"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/4353\/revisions"}],"predecessor-version":[{"id":4355,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/4353\/revisions\/4355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/4354"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=4353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=4353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=4353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}