{"id":5307,"date":"2025-09-18T09:18:40","date_gmt":"2025-09-18T09:18:40","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=5307"},"modified":"2025-09-18T09:18:41","modified_gmt":"2025-09-18T09:18:41","slug":"turkiyenin-en-degerli-markasi-kim-zirvede","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/09\/18\/turkiyenin-en-degerli-markasi-kim-zirvede\/","title":{"rendered":"T\u00fcrkiye\u2019nin En De\u011ferli Markas\u0131: Kim Zirvede?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Brand Finance\u2019in \u201cT\u00fcrkiye 125 \/ 2025\u201d raporuna g\u00f6re \u201cT\u00fcrkiye\u2019nin en de\u011ferli markas\u0131\u201d \u00fcnvan\u0131 T\u00fcrk Hava Yollar\u0131\u2019na ait. Ar\u00e7elik, \u0130\u015f Bankas\u0131 ve Vestel gibi b\u00fcy\u00fck markalar da ilk be\u015fte yer ald\u0131; haz\u0131r giyim ve savunma sanayisi markalar\u0131 de\u011ferini art\u0131rmay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/h3>\n\n\n\n<p>Brand Finance\u2019in her y\u0131l haz\u0131rlad\u0131\u011f\u0131&nbsp;<strong>\u201cT\u00fcrkiye 125 \u2013 2025\u201d<\/strong>&nbsp;raporu a\u00e7\u0131kland\u0131. Rapora g\u00f6re T\u00fcrkiye\u2019nin en de\u011ferli markas\u0131,&nbsp;<strong>2 milyar 266 milyon dolarl\u0131k marka de\u011feriyle T\u00fcrk Hava Yollar\u0131 (THY)<\/strong>&nbsp;oldu.<\/p>\n\n\n\n<p>THY\u2019yi,&nbsp;<strong>1 milyar 645 milyon dolarl\u0131k marka de\u011feriyle Ar\u00e7elik<\/strong>,&nbsp;<strong>1 milyar 240 milyon dolarl\u0131k de\u011feriyle T\u00fcrkiye \u0130\u015f Bankas\u0131<\/strong>&nbsp;takip ederken; Vestel ve Ford Otosan da ilk be\u015f i\u00e7inde yer ald\u0131.<\/p>\n\n\n\n<p>Haz\u0131r giyim sekt\u00f6r\u00fcnde ise&nbsp;<strong>LC Waikiki<\/strong>, marka de\u011ferini y\u00fckselterek ilk 10\u2019da kendine g\u00fc\u00e7l\u00fc bir yer edindi. Ayr\u0131ca,&nbsp;<strong>Aselsan ve TUSA\u015e gibi savunma ve havac\u0131l\u0131k markalar\u0131<\/strong>&nbsp;da listede y\u00fckseli\u015fini s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n<p>Raporda, yaln\u0131zca marka de\u011feri de\u011fil,&nbsp;<strong>marka g\u00fcc\u00fc<\/strong>&nbsp;de ayr\u0131 bir ba\u015fl\u0131k olarak incelendi. Bu kategoride&nbsp;<strong>Migros<\/strong>&nbsp;zirvede yer al\u0131rken, onu&nbsp;<strong>Aselsan<\/strong>&nbsp;ve&nbsp;<strong>Anadolu Efes<\/strong>&nbsp;izledi. Marka g\u00fcc\u00fc; t\u00fcketici alg\u0131s\u0131, sadakat, s\u00fcrd\u00fcr\u00fclebilirlik ve pazar etkisi gibi kriterlere g\u00f6re de\u011ferlendirildi.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019nin en de\u011ferli markalar\u0131n\u0131 ortaya koyan bu rapor, \u015firketlerin hem i\u00e7 pazardaki hem de k\u00fcresel rekabetteki konumlar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne sererken; \u00f6zellikle perakende, haz\u0131r giyim ve savunma sekt\u00f6rlerindeki y\u00fckseli\u015f dikkat \u00e7ekti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance\u2019in \u201cT\u00fcrkiye 125 \/ 2025\u201d raporuna g\u00f6re \u201cT\u00fcrkiye\u2019nin en de\u011ferli markas\u0131\u201d \u00fcnvan\u0131 T\u00fcrk Hava Yollar\u0131\u2019na ait. Ar\u00e7elik, \u0130\u015f Bankas\u0131 ve Vestel gibi b\u00fcy\u00fck markalar&hellip;<\/p>\n","protected":false},"author":6,"featured_media":5308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mottoozel"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=5307"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5307\/revisions"}],"predecessor-version":[{"id":5309,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5307\/revisions\/5309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/5308"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=5307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=5307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=5307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}