Barilla T\u00fcrkiye \u00dclke Pazarlama Direkt\u00f6r\u00fc olarak Temmuz 2021\u2019den bu yana ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalara imza atan Selcen Tokg\u00f6z \u00d6zkan, Barilla\u2019n\u0131n Avrupa pazarlama stratejilerine ve b\u00fcy\u00fcmesine y\u00f6n verecek yeni bir pozisyona getirildi.<\/p>\n\n\n\n
\u00d6zkan, 1 Ekim 2025 tarihi itibariyle Barilla\u2019n\u0131n Almanya \u2013 K\u00f6ln\u2019de yer alan b\u00f6lge ofisinde Orta ve Kuzey Avrupa B\u00f6lge Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6rev yapacak. Yeni rol\u00fcnde Almanya, \u0130svi\u00e7re, \u0130sve\u00e7, Norve\u00e7, Finlandiya, Danimarka, Avusturya, Litvanya, Letonya ve Estonya pazarlar\u0131n\u0131n tamam\u0131ndan sorumlu olacak ve makarna kategorisindeki pazarlama stratejilerine liderlik edecek. \u00d6zkan; Orta ve Kuzey Avrupa B\u00f6lgesi liderlik ekibi ve Barilla global pasta liderlik ekibinin \u00fcyesi olarak Barilla\u2019n\u0131n Avrupa\u2019daki b\u00fcy\u00fcme hedeflerine katk\u0131 sa\u011flayacak.<\/p>\n\n\n\n
Pazarlama sekt\u00f6r\u00fcndeki uzun y\u0131llard\u0131r deneyimiyle tan\u0131nan \u00d6zkan, 2021 y\u0131l\u0131ndan bu yana Barilla, Filiz ve Wasa markalar\u0131n\u0131n b\u00fcy\u00fcmesi ve k\u00e2rl\u0131l\u0131\u011f\u0131na \u00f6nemli katk\u0131larda bulundu. \u00d6zellikle Filiz markas\u0131nda stratejik konumland\u0131rma ve etkili kampanyalarla T\u00fcrkiye makarna pazar\u0131nda liderli\u011fe ula\u015f\u0131lmas\u0131nda kritik bir rol oynad\u0131. Yarat\u0131c\u0131 pazarlama vizyonu ve g\u00fc\u00e7l\u00fc liderlik yakla\u015f\u0131m\u0131yla markalar\u0131n t\u00fcketicilerle ba\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi ve Barilla T\u00fcrkiye\u2019nin ba\u015far\u0131s\u0131n\u0131n uluslararas\u0131 d\u00fczeyde de g\u00f6r\u00fcn\u00fcr olmas\u0131na katk\u0131da bulundu.<\/p>\n\n\n\n
Kariyerine 2008 y\u0131l\u0131nda T\u00fcrkiye S\u0131nai Kalk\u0131nma Bankas\u0131\u2019nda (TSKB) Y\u00f6netici Aday\u0131 olarak ba\u015flayan \u00d6zkan, ard\u0131ndan Migros Ticaret A.\u015e.\u2019de H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Pazarlama Uzman\u0131 olarak g\u00f6rev yapt\u0131. 2011 y\u0131l\u0131nda Unilever b\u00fcnyesine kat\u0131larak Lipton, Knorr, Carte d\u2019Or, Sana, Becel ve OMO gibi global markalar\u0131n pazarlama ve ileti\u015fim stratejilerini y\u00f6netti. 2018 y\u0131l\u0131nda Danone Waters\u2019a ge\u00e7en \u00d6zkan, Hayat ve Akmina markalar\u0131n\u0131n inovasyon ve s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131na liderlik ederek \u00fcr\u00fcn lansmanlar\u0131 ve ambalaj geli\u015ftirme projelerini hayata ge\u00e7irdi.<\/p>\n\n\n\n
\u0130stanbul Teknik \u00dcniversitesi\u2019nde \u0130\u015fletme ve Teknoloji alan\u0131nda y\u00fcksek lisans, Bilkent \u00dcniversitesi\u2019nde \u0130\u015fletme alan\u0131nda lisans e\u011fitimi alan \u00d6zkan, ayn\u0131 zamanda Danimarka\u2019daki Aarhus \u00dcniversitesi\u2019nde e\u011fitim g\u00f6rerek uluslararas\u0131 bir vizyon kazand\u0131.<\/p>\n\n\n\n
Selcen Tokg\u00f6z \u00d6zkan\u2019\u0131n yeni g\u00f6revi, Barilla\u2019n\u0131n Avrupa\u2019daki markalar\u0131n\u0131n pazarlama stratejilerinin g\u00fc\u00e7lendirilmesinde \u00f6nemli bir ad\u0131m olarak de\u011ferlendiriliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Barilla T\u00fcrkiye \u00dclke Pazarlama Direkt\u00f6r\u00fc Selcen Tokg\u00f6z \u00d6zkan, 1 Ekim 2025 itibariyle Almanya \u2013 K\u00f6ln ofisinde Orta ve Kuzey Avrupa B\u00f6lge Pazarlama Direkt\u00f6r\u00fc g\u00f6revine getirildi.…<\/p>\n","protected":false},"author":6,"featured_media":5387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=5386"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5386\/revisions"}],"predecessor-version":[{"id":5388,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5386\/revisions\/5388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/5387"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=5386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=5386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=5386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}