{"id":5630,"date":"2025-09-23T09:32:18","date_gmt":"2025-09-23T09:32:18","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=5630"},"modified":"2025-09-23T09:32:19","modified_gmt":"2025-09-23T09:32:19","slug":"hepsiburadadan-girisimci-kadinlara-yeni-destek","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/09\/23\/hepsiburadadan-girisimci-kadinlara-yeni-destek\/","title":{"rendered":"Hepsiburada\u2019dan Giri\u015fimci Kad\u0131nlara Yeni Destek"},"content":{"rendered":"\n

Hepsiburada, kad\u0131nlar\u0131 sosyal, ekonomik ve teknolojik alandaki g\u00fc\u00e7lendirme vizyonuyla, 2017\u2019de ba\u015flatt\u0131\u011f\u0131 \u201cGiri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc\u201d program\u0131n\u0131n 8. y\u0131l\u0131na \u00f6zel olarak \u201cYol Arkada\u015f\u0131n Burada\u201d e\u011fitim ve ment\u00f6rl\u00fck program\u0131n\u0131 hayata ge\u00e7iriyor.\u00a0<\/strong><\/h3>\n\n\n\n

T\u00fcrkiye\u2019nin \u00f6nc\u00fc e-ticaret platformu Hepsiburada, 2017 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131 Giri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc<\/strong> Program\u0131n\u0131n sekizinci y\u0131l\u0131nda, KAG\u0130DER i\u015f birli\u011fiyle \u201cYol Arkada\u015f\u0131n Burada\u201d<\/strong> e\u011fitim ve ment\u00f6rl\u00fck program\u0131n\u0131 ba\u015flat\u0131yor. <\/p>\n\n\n\n

Giri\u015fimci kad\u0131nlar\u0131, g\u00fcn\u00fcm\u00fczde e-ticarette ba\u015far\u0131l\u0131 olmak i\u00e7in gerekli olan yetkinliklerle donatmay\u0131 planlayan program, e\u011fitim ve mentorluk olanaklar\u0131yla giri\u015fimci kad\u0131nlar\u0131n e-ticarette daha g\u00fc\u00e7l\u00fc, rekabet\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde var olmalar\u0131n\u0131 ve markala\u015fmalar\u0131n\u0131 hedefliyor.<\/p>\n\n\n\n

Giri\u015fimci Kad\u0131nlara \u00d6zel 23 E\u011fitim Mod\u00fcl\u00fc<\/strong><\/p>\n\n\n\n

30 Eyl\u00fcl\u201311 \u015eubat tarihleri aras\u0131nda d\u00fczenlenecek 23 e\u011fitim mod\u00fcl\u00fcyle 1.000 giri\u015fimci kad\u0131na ula\u015f\u0131lmas\u0131 hedefleniyor. Programda marka ileti\u015fimi, influencer pazarlama, yapay zeka uygulamalar\u0131, finansal okuryazarl\u0131k ve \u00fcr\u00fcn foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131 gibi ba\u015fl\u0131klar yer al\u0131yor. E\u011fitimleri ba\u015far\u0131yla tamamlayan 25 giri\u015fimci kad\u0131n ise, KAG\u0130DER\u2019den birebir ment\u00f6rl\u00fck deste\u011fi alacak ve ayr\u0131ca yat\u0131r\u0131mc\u0131 \u00f6n\u00fcne \u00e7\u0131kmaya y\u00f6nelik \u00f6zel bir e\u011fitim program\u0131na dahil olacak.<\/p>\n\n\n\n

Canan Binal Y\u0131lmaz: Amac\u0131m\u0131z \u00fclke ve d\u00fcnya \u00e7ap\u0131nda kad\u0131n markalar\u0131 \u00e7\u0131karmak<\/strong><\/p>\n\n\n\n

\u201cGiri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc program\u0131m\u0131z\u0131n 8. y\u0131l\u0131nda, giri\u015fimci kad\u0131nlar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131na yan\u0131t veren \u2018Yol Arkada\u015f\u0131n Burada\u2019 e\u011fitim serisini ba\u015flat\u0131yoruz.\u201d diyen Hepsiburada Kurumsal \u0130leti\u015fim, Sosyal Etki ve S\u00fcrd\u00fcr\u00fclebilirlik Direkt\u00f6r\u00fc<\/strong> Canan Binal Y\u0131lmaz<\/strong>, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cAmac\u0131m\u0131z bu t\u00fcr programlarla \u00fclke ve d\u00fcnya \u00e7ap\u0131nda kad\u0131n markalar\u0131 \u00e7\u0131karmak. <\/strong>G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda e-ticarete at\u0131lmak ve i\u015flerini b\u00fcy\u00fctmek isteyen bir giri\u015fimci kad\u0131n\u0131n ihtiya\u00e7 duyabilece\u011fi her t\u00fcrl\u00fc donan\u0131m\u0131 bu e\u011fitime s\u0131\u011fd\u0131rd\u0131k. Kad\u0131nlar; LinkedIn\u2019de ki\u015fisel marka y\u00f6netiminden yapay zeka ile tasar\u0131m geli\u015ftirmeye, marka tescilinden influencer pazarlamaya, \u00fcr\u00fcn foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131ndan finansal okuryazarl\u0131\u011fa kadar geni\u015f bir yelpazede bilgi ve beceri kazanacak. %80\u2019i kad\u0131n olan e\u011fitmenlerimizin katk\u0131s\u0131yla, \u00e7o\u011funlu\u011fu online y\u00fcr\u00fct\u00fclecek 360 derece bir model sunuyoruz.<\/p>\n\n\n\n

E\u011fitimleri tamamlayan giri\u015fimcilerimiz i\u00e7in ayr\u0131ca bir mentor-menti a\u011f\u0131 kuruyoruz. Program orta\u011f\u0131m\u0131z KAG\u0130DER taraf\u0131ndan sa\u011flanacak olan bu imkan sayesinde giri\u015fimci kad\u0131nlar, deneyim kazanm\u0131\u015f kad\u0131n liderlerden birebir ment\u00f6rl\u00fck deste\u011fi alacak ve yat\u0131r\u0131mc\u0131 \u00f6n\u00fcne \u00e7\u0131kmaya haz\u0131rlanmak \u00fczere ayr\u0131 bir e\u011fitim program\u0131na tabi tutulacak. Bu program\u0131n \u00fclkemizde kad\u0131n ekonomisinin desteklenmesine \u00f6nemli katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 umuyoruz.\u201d <\/p>\n\n\n\n

Kad\u0131n giri\u015fimcilik ekosistemini daha da g\u00fc\u00e7lendirece\u011fiz<\/strong><\/p>\n\n\n\n

Hepsiburada ile hayata ge\u00e7irdikleri \u2018Yol Arkada\u015f\u0131n Burada\u2019 program\u0131n\u0131n, kad\u0131nlar\u0131n bilgiye, ment\u00f6rl\u00fc\u011fe ve pazara eri\u015fimini kolayla\u015ft\u0131rarak onlar\u0131 daha g\u00f6r\u00fcn\u00fcr ve etkili k\u0131ld\u0131\u011f\u0131ndan bahseden KAG\u0130DER Ba\u015fkan\u0131 Esra Bezircio\u011flu<\/strong>: \u201cKad\u0131n giri\u015fimcilerin dijital ekonomide g\u00fc\u00e7lenmesi, sadece bireysel ba\u015far\u0131lar\u0131 de\u011fil, toplumsal d\u00f6n\u00fc\u015f\u00fcm\u00fc de beraberinde getiriyor. KAG\u0130DER olarak, kad\u0131nlar\u0131n ekonomik hayatta daha g\u00fc\u00e7l\u00fc yer almas\u0131 i\u00e7in i\u015f birliklerimizi art\u0131rarak devam edece\u011fiz.<\/p>\n\n\n\n

Kad\u0131n giri\u015fimcilik ekosistemi, sadece ekonomik b\u00fcy\u00fcmenin de\u011fil, ayn\u0131 zamanda sosyal kapsay\u0131c\u0131l\u0131\u011f\u0131n ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nman\u0131n da temel ta\u015f\u0131d\u0131r. Bu ekosistemi desteklemek; kad\u0131nlar\u0131n birbirinden \u00f6\u011frenebilece\u011fi, birlikte b\u00fcy\u00fcyebilece\u011fi ve ortak de\u011ferler etraf\u0131nda g\u00fc\u00e7lenebilece\u011fi bir alan yaratmak demektir. KAG\u0130DER olarak, bu dayan\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fc b\u00fcy\u00fctmeye ve kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131nda daha fazla s\u00f6z sahibi olmalar\u0131n\u0131 sa\u011flamaya kararl\u0131y\u0131z.\u201d<\/p>\n\n\n\n

Giri\u015fimci kad\u0131nlara 1 milyon TL\u2019ye kadar %50 komisyon indirimi<\/strong><\/p>\n\n\n\n

Giri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc program\u0131, 2017\u2019den bu yana 65 bini a\u015fk\u0131n giri\u015fimci kad\u0131n\u0131n e-ticarete ad\u0131m atmas\u0131na \u00f6nc\u00fcl\u00fck etti. Bug\u00fcne dek 300\u2019den fazla kad\u0131n kooperatifini dijital ekosisteme kazand\u0131rd\u0131. E\u011fitimler, komisyon indirimleri, kargo ve reklam destekleri sayesinde 5 bin kad\u0131n kendi markas\u0131n\u0131 yaratt\u0131. Giri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc program\u0131yla giri\u015fimci kad\u0131nlar\u0131n 71 milyonun \u00fczerinde \u00fcr\u00fcn\u00fcn\u00fc m\u00fc\u015fterilerle bulu\u015fturdu. HepsiAd, HepsiJET ve Hepsipay gibi e-ticaretteki en temel ihtiya\u00e7lara yan\u0131t veren hizmetlere ek olarak 1 milyon TL ciroya kadar komisyon indirimi, \u00fccretsiz \u00fcr\u00fcn foto\u011fraf \u00e7ekimi, reklam deste\u011fi, bankalarla geli\u015ftirilen finansal \u00e7\u00f6z\u00fcmlere eri\u015fim, entegrasyon ve \u00f6n muhasebe imkanlar\u0131 sunan Hepsiburada, kad\u0131n kooperatifleri ise s\u00fcresiz olarak sabit %1 komisyon oran\u0131 ve \u00fccretsiz kargo deste\u011fiyle g\u00fc\u00e7lendiriyor. <\/p>\n","protected":false},"excerpt":{"rendered":"

Hepsiburada, kad\u0131nlar\u0131 sosyal, ekonomik ve teknolojik alandaki g\u00fc\u00e7lendirme vizyonuyla, 2017\u2019de ba\u015flatt\u0131\u011f\u0131 \u201cGiri\u015fimci Kad\u0131nlara Teknoloji G\u00fcc\u00fc\u201d program\u0131n\u0131n 8. y\u0131l\u0131na \u00f6zel olarak \u201cYol Arkada\u015f\u0131n Burada\u201d e\u011fitim ve…<\/p>\n","protected":false},"author":6,"featured_media":5631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-5630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyalsorumluluk"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=5630"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5630\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5630\/revisions\/5632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/5631"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=5630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=5630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=5630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}