{"id":5877,"date":"2025-09-29T09:05:59","date_gmt":"2025-09-29T09:05:59","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=5877"},"modified":"2025-09-29T09:06:00","modified_gmt":"2025-09-29T09:06:00","slug":"dedemandan-buyuk-donusum","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/09\/29\/dedemandan-buyuk-donusum\/","title":{"rendered":"Dedeman\u2019dan B\u00fcy\u00fck D\u00f6n\u00fc\u015f\u00fcm"},"content":{"rendered":"\n

59 y\u0131ll\u0131k miras\u0131n\u0131 gelece\u011fe ta\u015f\u0131yan Dedeman, t\u00fcm markalar\u0131n\u0131\u00a0\u201cDedeman Hospitality\u201d<\/strong>\u00a0\u00e7at\u0131s\u0131 alt\u0131nda birle\u015ftirerek k\u00fcresel \u00f6l\u00e7ekte yeni bir misafirperverlik vizyonu sunuyor.<\/h3>\n\n\n\n

T\u00fcrkiye turizminin \u00f6nc\u00fc markas\u0131 Dedeman, 59 y\u0131ll\u0131k g\u00fc\u00e7l\u00fc miras\u0131n\u0131 yepyeni bir gelecek vizyonuyla bulu\u015fturarak ezber bozan bir d\u00f6n\u00fc\u015f\u00fcme imza at\u0131yor. Yeni \u00e7at\u0131 marka Dedeman Hospitality,<\/strong> konukseverli\u011fini ya\u015fam\u0131n her alan\u0131nda sunmaya ba\u015fl\u0131yor.<\/p>\n\n\n\n

2025 itibar\u0131yla grubun, Dedeman Hotels & Resorts International (DHRI) alt\u0131ndaki t\u00fcm konaklama markalar\u0131 ile farkl\u0131 a\u011f\u0131rlama hizmetlerini kapsayan yeni markalar\u0131 art\u0131k Dedeman Hospitality kimli\u011fi alt\u0131nda birle\u015fiyor.<\/p>\n\n\n\n

Bu stratejik ad\u0131m, Dedeman\u2019\u0131n sekt\u00f6rdeki g\u00fc\u00e7l\u00fc konumunu peki\u015ftirirken, k\u00fcresel sahnedeki yeni konumunu, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedeflerini ve gelece\u011fin a\u011f\u0131rlama anlay\u0131\u015f\u0131n\u0131 tan\u0131mlayan cesur bir yeniden do\u011fu\u015f anlam\u0131na geliyor. Dedeman Hospitality, \u201cgelece\u011fin a\u011f\u0131rlama ekosistemi\u201dni bug\u00fcnden in\u015fa ediyor.<\/p>\n\n\n\n

Dedeman\u2019\u0131n Yeni D\u00f6nemi \u00d6zel Bir Davetle Ba\u015flad\u0131<\/strong><\/p>\n\n\n\n

Dedeman \u0130stanbul Oteli\u2019nin 24 Eyl\u00fcl 1982\u2019deki a\u00e7\u0131l\u0131\u015f y\u0131ld\u00f6n\u00fcm\u00fcnde ger\u00e7ekle\u015fen bu anlaml\u0131 bulu\u015fmada, marka k\u00f6kl\u00fc miras\u0131n\u0131 \u201cDedeman Hospitality\u201d<\/em> ad\u0131yla yeni bir vizyonla tan\u0131mlayarak misafirperverli\u011fini uluslararas\u0131 \u00f6l\u00e7ekte markala\u015ft\u0131rd\u0131. Dedeman\u2019\u0131n marka tarihine yeni bir sayfa ekleyen b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu, yat\u0131r\u0131mc\u0131lara ve i\u015f ortaklar\u0131na \u00f6zel d\u00fczenlenen prestijli bir davetle Dedeman \u0130stanbul\u2019un g\u00f6rkemli Balo Salonu\u2019nda kutland\u0131. Y\u00f6netim Kurulu Ba\u015fkan\u0131 Erg\u00fcn Demiray, Y\u00f6netim Kurulu Ba\u015fkan Vekili ve Dedeman\u2019\u0131n 4. ku\u015fak temsilcisi Murat \u00d6zmest\u00e7i, Y\u00f6netim Kurulu \u00dcyesi Banu Dedeman ve y\u00f6netim kurulunun de\u011ferli \u00fcyeleri gecede konuklarla bir araya geldi. Bunun yan\u0131 s\u0131ra Dedeman Hospitality\u2019nin \u00f6zverili ekip arkada\u015flar\u0131, y\u00f6neticileri, yat\u0131r\u0131mc\u0131lar\u0131 ve sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri de davete kat\u0131larak bu \u00f6nemli an\u0131n bir par\u00e7as\u0131 oldular.<\/p>\n\n\n\n

Konuklar, markan\u0131n k\u00fcresel vizyonunu, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme stratejilerini ve yeni d\u00f6nem projelerini dinlerken; samimi sohbetler, ilham verici payla\u015f\u0131mlar ve g\u00fc\u00e7l\u00fc birliktelik ruhu sayesinde gece unutulmaz bir bulu\u015fmaya d\u00f6n\u00fc\u015ft\u00fc. Gecenin sonunda t\u00fcm kat\u0131l\u0131mc\u0131lar, Dedeman Hospitality\u2019nin sadece T\u00fcrkiye\u2019de de\u011fil, d\u00fcnya turizminin gelece\u011finde de s\u00f6z sahibi olaca\u011f\u0131na yak\u0131ndan tan\u0131kl\u0131k ettiler.<\/p>\n\n\n\n

Gecenin duygusal anlam\u0131n\u0131 vurgulayan Y\u00f6netim Kurulu \u00dcyesi Banu Dedeman, a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda duygular\u0131n\u0131 \u015fu s\u00f6zlerle dile getirdi: <\/strong><\/p>\n\n\n\n

“Bu geceyi benim i\u00e7in \u00f6zel k\u0131lan birka\u00e7 noktaya de\u011finmek isterim. Bug\u00fcn 24 Eyl\u00fcl\u2026 Tam 43 y\u0131l \u00f6nce yine 24 Eyl\u00fcl\u2019de Dedeman \u0130stanbul\u2019un a\u00e7\u0131l\u0131\u015f daveti yap\u0131lm\u0131\u015ft\u0131. Bu bulu\u015fman\u0131n tarihini \u00f6\u011frendi\u011fimde, \u201c24 Eyl\u00fcl\u201d dediler. \u201cNe kadar g\u00fczel d\u00fc\u015f\u00fcnm\u00fc\u015fs\u00fcn\u00fcz,\u201d dedim; tam da otelin a\u00e7\u0131ld\u0131\u011f\u0131 g\u00fcn. \u00dcstelik dedem, rahmetli Mehmet Kemal Dedeman\u2019\u0131n do\u011fum g\u00fcn\u00fc\u2026 Yani 365 g\u00fcn\u00fcn i\u00e7inde bir defa olabilecek bir tesad\u00fcf. B\u00f6yle \u00f6zel bir g\u00fcn\u00fc yine b\u00f6yle \u00f6zel bir ana denk getirmi\u015f olduk.  Kar\u015f\u0131n\u0131zda yeni bir isim var: Dedeman Hospitality. <\/p>\n\n\n\n

Bug\u00fcne kadar hep \u201cDedeman Hotels & Resorts International\u201d ve alt markalar\u0131n\u0131 duymu\u015f olabilirsiniz. Art\u0131k hem otelcilik hem de otelcilik d\u0131\u015f\u0131 faaliyetlerimizi kapsayan b\u00fcy\u00fck \u015femsiye markam\u0131z Dedeman Hospitality g\u00f6r\u00fcc\u00fcye \u00e7\u0131k\u0131yor.\u201d        <\/p>\n\n\n\n

Ard\u0131ndan s\u00f6z\u00fc alan Dedeman\u2019\u0131n 4. ku\u015fak temsilcisi ve Y\u00f6netim Kurulu Ba\u015fkan Vekili Murat \u00d6zmest\u00e7i, \u201cDedeman Hospitality\u201d ad\u0131n\u0131 nas\u0131l se\u00e7ti\u011fini \u015f\u00f6yle anlatt\u0131:<\/strong><\/p>\n\n\n\n

\u201cBiz K\u0131br\u0131s\u2019ta \u00e7ok g\u00fczel bir projeye ad\u0131m atarken, \u201cDedeman Hotels & Resorts International\u201d art\u0131k yeterli kalm\u0131yor dedik. \u00c7e\u015fitlili\u011fe gittik\u00e7e sadece Dedeman otelleri de\u011fil; Village Life, yerli restoranlar, ofis, kahve marketi gibi farkl\u0131 alanlar da g\u00fcndeme geliyor. Misafirperverli\u011fimizin alt\u0131na giren, bizi mutlu eden ve daha da \u00e7e\u015fitlendirebilece\u011fimiz t\u00fcm turizm faaliyetleri i\u00e7in \u201cHospitality\u201d ismini se\u00e7tik.\u201d<\/p>\n\n\n\n

Son olarak Y\u00f6netim Kurulu Ba\u015fkan\u0131 Erg\u00fcn Demiray duygular\u0131n\u0131 \u015fu s\u00f6zlerle payla\u015ft\u0131:<\/strong><\/p>\n\n\n\n

\u201cE\u011fer bir ba\u015far\u0131 elde edebildiysek, \u00f6ncelikle ekip arkada\u015flar\u0131m\u0131z\u0131n ve ard\u0131ndan sizlerin bize duydu\u011fu g\u00fcven sayesindedir. T\u00fcm anla\u015fmalarda hep \u015funu s\u00f6yledim: \u00d6nce dostluk, arkada\u015fl\u0131k ve aile; ticaret sonra gelir. Bu zamana kadar bunu fazlas\u0131yla yerine getirdi\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. B\u00f6yle b\u00fcy\u00fck bir ailenin par\u00e7as\u0131 olmaktan son derece mutluyum. Bunun ger\u00e7ekle\u015fmesinde en b\u00fcy\u00fck pay\u0131n Banu Dedeman\u2019a ait oldu\u011funu \u00f6zellikle belirtmek isterim. Bir lider olarak vizyonu ve g\u00fcveni bizim i\u00e7in ilham verici oldu.\u201d<\/p>\n\n\n\n

12 Marka Tek Bir G\u00fc\u00e7l\u00fc \u00c7at\u0131 Alt\u0131nda<\/strong><\/p>\n\n\n\n

Dedeman Hospitality, bug\u00fcn itibar\u0131yla 12 farkl\u0131 markay\u0131 ayn\u0131 vizyon etraf\u0131nda birle\u015ftiriyor. Bu g\u00fc\u00e7l\u00fc portf\u00f6y, markan\u0131n k\u00f6kl\u00fc deneyimini inovatif bak\u0131\u015f a\u00e7\u0131s\u0131yla harmanlayarak, misafirperverli\u011fi konaklaman\u0131n \u00f6tesine ta\u015f\u0131yan bir ya\u015fam tarz\u0131 yakla\u015f\u0131m\u0131 sunuyor.<\/p>\n\n\n\n

Grubun Dedeman, Dedeman Collection, Park Dedeman, Smart by Dedeman, Rest by Dedeman, Rest & More by Dedeman, Managed by Dedeman, Dedeman Suites & Residences, Ready to Stay by Dedeman, Dedeman Village, Dedeman Village Life ve Dedeman Hub & Offices markalar\u0131; her yat\u0131r\u0131mc\u0131 ve misafirin farkl\u0131 ihtiya\u00e7 ve beklentilerine yan\u0131t vermek \u00fczere tasarland\u0131. Yeni alt markalar\u0131n da hayata ge\u00e7irilmesi ve k\u00fcresel pazarlarda yepyeni projelerle varl\u0131k g\u00f6sterme planlar\u0131 da bu b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemli par\u00e7alar\u0131n\u0131 olu\u015fturuyor.<\/p>\n\n\n\n

Dedeman Hospitality; konaklama, gastronomi, toplant\u0131 ve etkinlikler ile \u015fehir ve do\u011fa ya\u015fam\u0131n\u0131 kapsayan yeni nesil bir \u201chospitality ekosistemi\u201d kuruyor. Ama\u00e7; T\u00fcrkiye\u2019nin k\u00f6kl\u00fc <\/p>\n\n\n\n

misafirperverlik k\u00fclt\u00fcr\u00fcnden ilham alarak, her ya\u015ftan misafirlere konaklama ile s\u0131n\u0131rl\u0131 kalmayan her temas noktas\u0131nda k\u00fclt\u00fcrel ve duygusal bir deneyim ya\u015fad\u0131\u011f\u0131 \u201cHerkesin Dedeman\u2019\u0131\u201d anlay\u0131\u015f\u0131n\u0131 ulusal ve k\u00fcresel \u00f6l\u00e7ekte yayg\u0131nla\u015ft\u0131rmak.<\/p>\n\n\n\n

B\u00fcy\u00fcme Yolculu\u011fu: 6 \u00dclkeden D\u00fcnyaya<\/strong><\/p>\n\n\n\n

Dedeman Hospitality, bug\u00fcn 6 \u00fclkede, 37 \u015fehirde, 51 aktif otel ve toplamda 88 imzalanm\u0131\u015f tesis ile faaliyet g\u00f6steriyor. Hedefini ise net bi\u00e7imde ortaya koyuyor: 2028 y\u0131l\u0131 sonuna kadar 100 otel.<\/p>\n\n\n\n

Marka, bu g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme yolculu\u011funda yaln\u0131zca T\u00fcrkiye\u2019de de\u011fil; Balkanlar, Avrupa, Orta Do\u011fu ve Afrika gibi stratejik pazarlarda da yeni yat\u0131r\u0131mlar\u0131yla konumunu g\u00fc\u00e7lendiriyor. B\u00f6ylece Dedeman, b\u00f6lgesel bir marka olman\u0131n \u00f6tesine ge\u00e7erek k\u00fcresel misafirperverlik arenas\u0131nda daha etkin bir rol \u00fcstleniyor.<\/p>\n\n\n\n

Bug\u00fcn itibar\u0131yla 5.000\u2019in \u00fczerinde oda ve 10.000\u2019in \u00fczerinde yatak kapasitesi ile hizmet veren Dedeman Hospitality, b\u00fcy\u00fcmesini sadece say\u0131larla de\u011fil; \u00fcst\u00fcn hizmet kalitesi, s\u00fcrd\u00fcr\u00fclebilirlik vizyonu ve yenilik\u00e7i konaklama deneyimleri ile ta\u00e7land\u0131r\u0131yor.<\/p>\n\n\n\n

Bu yolculuk, Dedeman\u2019\u0131n k\u00f6kl\u00fc miras\u0131n\u0131 modern d\u00fcnya turizminin beklentileriyle bulu\u015ftururken, markay\u0131 gelece\u011fe ta\u015f\u0131yan g\u00fc\u00e7l\u00fc bir stratejinin de yans\u0131mas\u0131 olarak dikkat \u00e7ekiyor. <\/p>\n","protected":false},"excerpt":{"rendered":"

59 y\u0131ll\u0131k miras\u0131n\u0131 gelece\u011fe ta\u015f\u0131yan Dedeman, t\u00fcm markalar\u0131n\u0131\u00a0\u201cDedeman Hospitality\u201d\u00a0\u00e7at\u0131s\u0131 alt\u0131nda birle\u015ftirerek k\u00fcresel \u00f6l\u00e7ekte yeni bir misafirperverlik vizyonu sunuyor. T\u00fcrkiye turizminin \u00f6nc\u00fc markas\u0131 Dedeman, 59 y\u0131ll\u0131k…<\/p>\n","protected":false},"author":6,"featured_media":5878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-5877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=5877"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5877\/revisions"}],"predecessor-version":[{"id":5879,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5877\/revisions\/5879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/5878"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=5877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=5877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=5877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}