The Ordinary, T\u00fcrkiye pazar\u0131na resmi giri\u015fini Sephora T\u00fcrkiye ile birlikte \u0130stanbul Modern Sanat M\u00fczesi\u2019ndeki lansman etkinli\u011fiyle duyurdu. Etkinli\u011fe Est\u00e9e Lauder \u015eirketleri T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nazl\u0131 Koruyan Alt\u0131pat, Sephora T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Sinem Sara\u00e7er Turanl\u0131, <\/em>DECIEM\u2019in \u00fcst d\u00fczey y\u00f6neticisi Jessica Bibby (Genel Ba\u015fkan Yard\u0131mc\u0131s\u0131) ve Rita J. Silva (Bilimsel \u0130leti\u015fim B\u00f6l\u00fcm K\u0131demli M\u00fcd\u00fcr\u00fc) kat\u0131larak markan\u0131n hik\u00e2yesini, misyonunu, form\u00fclasyon yakla\u015f\u0131m\u0131n\u0131 ve \u015feffafl\u0131k anlay\u0131\u015f\u0131n\u0131 payla\u015ft\u0131lar.<\/p>\n\n\n\n The Ordinary, Est\u00e9e Lauder Companies b\u00fcnyesinde yer alan ve \u2018The Abnormal Beauty Company\u2019 olarak da bilinen DECIEM \u00e7at\u0131s\u0131 alt\u0131nda faaliyet g\u00f6stermektedir. Yenilik\u00e7i ve bilimsel yakla\u015f\u0131m\u0131yla global \u00f6l\u00e7ekte dikkat \u00e7eken DECIEM\u2019in bir par\u00e7as\u0131 olarak The Ordinary, \u015feffafl\u0131k anlay\u0131\u015f\u0131 ve eri\u015filebilir fiyat politikas\u0131yla g\u00fczellik end\u00fcstrisinde fark yaratmaya devam ediyor.<\/p>\n\n\n\n The Ordinary\u2019nin T\u00fcrkiye\u2019ye geli\u015fi, bilimin g\u00fczellikteki rol\u00fcn\u00fc yeniden tan\u0131ml\u0131yor. Lansmanda tan\u0131t\u0131lan Sulfur 10% Powder-to-Cream Concentrate, markan\u0131n yenilik\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 ve ara\u015ft\u0131rmaya dayal\u0131 form\u00fclasyonlar\u0131n\u0131 temsil eden en g\u00fcncel \u00fcr\u00fcn olarak cilt bak\u0131m\u0131nda yeni bir d\u00f6nemin ba\u015flang\u0131c\u0131n\u0131 i\u015faret ediyor. %10 s\u00fclf\u00fcr i\u00e7eren form\u00fcl\u00fcyle sivilce g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc 1 saat i\u00e7erisinde azaltmaya, fazla sebumu dengelemeye ve daha p\u00fcr\u00fczs\u00fcz bir cilt g\u00f6r\u00fcn\u00fcm\u00fc sa\u011flamaya yard\u0131mc\u0131 oluyor. Bu benzersiz sivilce g\u00f6r\u00fcn\u00fcm\u00fc kar\u015f\u0131t\u0131 bak\u0131m, standart olarak 150\u2019den fazla sivilce band\u0131na e\u015f de\u011fer etki sunuyor. Yenilik\u00e7i \u201ctozdan kreme d\u00f6n\u00fc\u015fen\u201d dokusuyla pratik bir kullan\u0131m sa\u011flayan \u00fcr\u00fcn, The Ordinary\u2019nin \u015feffaf ve bilim odakl\u0131 yakla\u015f\u0131m\u0131n\u0131n g\u00fc\u00e7l\u00fc bir temsilcisi olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar etkinlik boyunca The Ordinary\u2019nin \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc yak\u0131ndan inceleme f\u0131rsat\u0131 bulurken, markan\u0131n bilim ve \u015feffafl\u0131k odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 da do\u011frudan marka temsilcilerinden dinlediler.<\/p>\n\n\n\n Jessica Bibby etkinlikte yapt\u0131\u011f\u0131 konu\u015fmada \u015funlar\u0131 s\u00f6yledi: Rita J. Silva ise bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 \u015fu s\u00f6zlerle aktard\u0131:<\/p>\n\n\n\n \u201c<\/em>Form\u00fclasyonlar\u0131m\u0131zda d\u00fcr\u00fcstl\u00fck her \u015feydir. Geleneksel pazarlama stratejilerine de\u011fil, i\u00e7eriklerin kendisine g\u00fcveniyoruz. Etiketlerimizde aktif i\u00e7erikleri ve oranlar\u0131n\u0131 a\u00e7\u0131k\u00e7a payla\u015farak t\u00fcketicilerin tam olarak ne ald\u0131\u011f\u0131n\u0131 bilmelerini sa\u011fl\u0131yoruz. Standartlar\u0131m\u0131z\u0131 kar\u015f\u0131lamayan hi\u00e7bir \u00fcr\u00fcn\u00fc piyasaya sunmuyoruz. Toronto\u2019daki 20.000 ft\u00b2 laboratuvar\u0131m\u0131zda, 160\u2019tan fazla bilim insan\u0131m\u0131z \u00fcr\u00fcnlerimizi kendi tesislerimizde geli\u015ftiriyor ve \u00fcretiyor. Bu, kaliteyi ve \u015feffafl\u0131\u011f\u0131 ba\u015ftan sona garanti etmemizi sa\u011fl\u0131yor. Bizim i\u00e7in inovasyon ancak eri\u015filebilir oldu\u011funda anlaml\u0131d\u0131r.<\/em><\/p>\n\n\n\n \u201cEverything is Chemicals\u201d (Her \u015fey kimyad\u0131r) ileti\u015fimlerimizle de t\u00fcm i\u00e7eriklerin -do\u011fal ya da sentetik – asl\u0131nda birer kimyasal nitelikte oldu\u011funu hat\u0131rlatarak cilt bak\u0131m\u0131na daha bilimsel bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131rmay\u0131 hedefliyoruz.\u201d<\/em><\/p>\n\n\n\n Sephora T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Sinem Sara\u00e7er Turanl\u0131: <\/p>\n\n\n\n T\u00fcrkiye lansman\u0131yla birlikte The Ordinary, sadelik, bilim ve \u015feffafl\u0131k yakla\u015f\u0131m\u0131yla t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de b\u00fcy\u00fck bir heyecan yarat\u0131yor. \u0130stanbul Modern Sanat M\u00fczesi\u2019ndeki bu etkinlik marka i\u00e7in yeni bir d\u00f6nemin ba\u015flang\u0131c\u0131n\u0131 i\u015faret ediyor. T\u00fcrkiye\u2019de yaln\u0131zca Sephora ma\u011fazalar\u0131, Sephora App ve sephora.com\u00fczerinden sat\u0131\u015fa sunulan The Ordinary \u00fcr\u00fcnleri, bilimsel ve etkili form\u00fcllerini t\u00fcketicilerle bulu\u015fturuyor. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" D\u00fcnyada yenilik\u00e7i ve eri\u015filebilir cilt bak\u0131m \u00fcr\u00fcnleriyle \u00f6ne \u00e7\u0131kan The Ordinary, T\u00fcrkiye pazar\u0131na resmi giri\u015fini Sephora T\u00fcrkiye ile birlikte \u0130stanbul Modern Sanat M\u00fczesi\u2019ndeki lansman etkinli\u011fiyle…<\/p>\n","protected":false},"author":6,"featured_media":5951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-5950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultursanat"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=5950"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5950\/revisions"}],"predecessor-version":[{"id":5952,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/5950\/revisions\/5952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/5951"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=5950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=5950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=5950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Est\u00e9e Lauder \u015eirketleri T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nazl\u0131 Koruyan Alt\u0131pat ise, yeni markalar\u0131n\u0131n T\u00fcrkiye pazar\u0131na giri\u015fini duydu\u011fu heyecan\u0131 \u201cT\u00fcm d\u00fcnyada \u201ci\u00e7erik \u00f6ncelikli\u201d yakla\u015f\u0131m\u0131yla ad\u0131ndan s\u00f6z ettiren, cilt bak\u0131m\u0131nda sadelik, bilim ve \u015feffafl\u0131kla ger\u00e7ek bir devrim yaratan The Ordinary markam\u0131z Nisan ay\u0131ndan bu yana k\u0131ymetli i\u015f orta\u011f\u0131m\u0131z Sephora T\u00fcrkiye\u2019de sevenleriyle bulu\u015fuyor. Kaliteli i\u00e7erikler, g\u00fc\u00e7l\u00fc etki ve mant\u0131kl\u0131 fiyatland\u0131rma felsefesiyle hareket eden The Ordinary, sadece bir cilt bak\u0131m markas\u0131 de\u011fil. Ayn\u0131 zamanda, her cilt tipine uygun, sade ama son derece etkili form\u00fclleriyle g\u00fczellik rutinlerini daha anla\u015f\u0131l\u0131r, daha ula\u015f\u0131labilir ve daha bilin\u00e7li h\u00e2le getiren yeni bir yakla\u015f\u0131m\u0131n lideri. Bilimsel yakla\u015f\u0131m\u0131yla cilt bak\u0131m\u0131n\u0131 herkes i\u00e7in ula\u015f\u0131labilir k\u0131lan bu g\u00fc\u00e7l\u00fc felsefenin T\u00fcrkiye\u2019deki t\u00fcketicilerin de hayat\u0131na dokunacak olmas\u0131ndan b\u00fcy\u00fck bir heyecan duyuyoruz. Yol arkada\u015fl\u0131\u011f\u0131m\u0131zda g\u00f6sterdikleri i\u015f birli\u011fi ve g\u00fcven i\u00e7in Sephora T\u00fcrkiye ailesine ve bug\u00fcn bizimle olan de\u011ferli misafirlerimize g\u00f6n\u00fclden te\u015fekk\u00fcr ediyorum.<\/em>\u201d s\u00f6zleri ile dile getirdi.<\/p>\n\n\n\n
The Ordinary\u2019nin \u00f6z\u00fcnde d\u00fcr\u00fcstl\u00fck ve bilimi \u00f6nceliklendirme de\u011ferlerimiz var. G\u00f6steri\u015ften uzak, etkili cilt bak\u0131m\u0131n\u0131 ula\u015f\u0131labilir fiyatlarla sunmak i\u00e7in yola \u00e7\u0131kt\u0131k. Bizim i\u00e7in kalite, fiyat etiketinden de\u011fil, i\u00e7eriklerin \u015feffafl\u0131\u011f\u0131ndan gelir. Bu nedenle kulland\u0131\u011f\u0131m\u0131z aktif i\u00e7erikler her zaman iyi ara\u015ft\u0131r\u0131lm\u0131\u015f, bilimsel olarak desteklenmi\u015f ve \u00e7o\u011funlukla uzun y\u0131llard\u0131r kullan\u0131lan i\u00e7eriklerdir. B\u00f6ylece t\u00fcketicilerin olmayan \u015feyler i\u00e7in \u00f6deme yapmas\u0131n\u0131 istemiyoruz; pazarlama stratejisi ya da s\u00fcsl\u00fc ambalajlar i\u00e7in de\u011fil, ger\u00e7ek etki i\u00e7in fiyatland\u0131rma yap\u0131yoruz. D\u00fcr\u00fcstl\u00fck (integrity) bizim i\u00e7in yaln\u0131zca \u00fcr\u00fcnlerde de\u011fil, fiyatland\u0131rmada da \u015feffafl\u0131k demek. Cilt bak\u0131m\u0131n\u0131n herkes i\u00e7in ula\u015f\u0131labilir olmas\u0131 gerekti\u011fine inan\u0131yoruz. T\u00fcm d\u00fcnyada milyonlarca insan\u0131n bu yakla\u015f\u0131m\u0131 benimsemi\u015f olmas\u0131ndan gurur duyuyoruz. Amac\u0131m\u0131z, \u015feffafl\u0131\u011f\u0131 savunarak cilt bak\u0131m\u0131n\u0131 herkes i\u00e7in ula\u015f\u0131labilir k\u0131lmak.<\/em><\/p>\n\n\n\n