{"id":6853,"date":"2025-10-20T09:58:28","date_gmt":"2025-10-20T09:58:28","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=6853"},"modified":"2025-10-20T09:58:28","modified_gmt":"2025-10-20T09:58:28","slug":"tuketicilerin-yuzde-84u-alisveris-ilhamini-tiktokta-buluyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/10\/20\/tuketicilerin-yuzde-84u-alisveris-ilhamini-tiktokta-buluyor\/","title":{"rendered":"T\u00fcketicilerin Y\u00fczde 84\u2019\u00fc Al\u0131\u015fveri\u015f \u0130lham\u0131n\u0131 TikTok\u2019ta Buluyor"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>TikTok\u2019un yeni ara\u015ft\u0131rmas\u0131na g\u00f6re kullan\u0131c\u0131lar\u0131n y\u00fczde 84\u2019\u00fc ne almak istediklerini platformda ke\u015ffediyor, y\u00fczde 55\u2019i ise izledikleri videolardan sonra h\u0131zl\u0131ca arad\u0131klar\u0131 \u00fcr\u00fcn\u00fc sat\u0131n al\u0131yor. T\u00fcrkiye\u2019de t\u00fcm \u00fcr\u00fcn ke\u015fiflerinin y\u00fczde 15\u2019i art\u0131k TikTok\u2019ta ger\u00e7ekle\u015fiyor.<\/strong><\/h3>\n\n\n\n<p>TikTok\u2019un yeni ara\u015ft\u0131rmas\u0131, T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc g\u00f6zler \u00f6n\u00fcne seriyor. TikTok Marketing Science T\u00fcrkiye taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re platform, al\u0131\u015fveri\u015f yolculu\u011funun her a\u015famas\u0131nda benzersiz bir etki yarat\u0131yor. T\u00fcrkiye\u2019de medya kanallar\u0131, e-postalar ve hatta a\u011f\u0131zdan a\u011f\u0131za ileti\u015fim dahil t\u00fcm \u00fcr\u00fcn ke\u015fiflerinin y\u00fczde 15\u2019i TikTok \u00fczerinden ger\u00e7ekle\u015fiyor.<\/p>\n\n\n\n<p><strong>T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f k\u0131sa s\u00fcreli indirim d\u00f6nemlerinden ibaret de\u011fil<\/strong><\/p>\n\n\n\n<p>Ara\u015ft\u0131rmaya g\u00f6re y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fi, T\u00fcrkiye\u2019de hem al\u0131\u015fveri\u015f hem de k\u00fclt\u00fcrel hareketlili\u011fin zirveye ula\u015ft\u0131\u011f\u0131 d\u00f6nem olarak \u00f6ne \u00e7\u0131k\u0131yor. K\u00fcresel indirim g\u00fcnleri, y\u0131lba\u015f\u0131 haz\u0131rl\u0131klar\u0131, okula d\u00f6n\u00fc\u015f ve sosyal etkinliklerle birle\u015ferek markalar i\u00e7in en yo\u011fun sezonu olu\u015fturuyor. Ancak ara\u015ft\u0131rma, bu d\u00f6nemin yaln\u0131zca k\u0131sa s\u00fcreli kampanyalardan ibaret olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. T\u00fcketicilerin y\u00fczde 64\u2019\u00fc b\u00fcy\u00fck indirim g\u00fcnleri d\u0131\u015f\u0131nda da al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirtiyor. Harcamalar \u00e7eyrek boyunca dengeli da\u011f\u0131l\u0131yor; Ekim\u2019de y\u00fczde 26, Kas\u0131m\u2019da y\u00fczde 37 ve Aral\u0131k\u2019ta y\u00fczde 38 oran\u0131nda ger\u00e7ekle\u015fiyor.<\/p>\n\n\n\n<p><strong>Ke\u015ffi al\u0131\u015fveri\u015fe d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor<\/strong><\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n y\u00fczde 55\u2019i TikTok\u2019ta izledikleri videolar\u0131n ard\u0131ndan plans\u0131z veya ani kararlarla al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Platform, yaln\u0131zca \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yap\u0131lan bir mecra olmaktan \u00e7\u0131karak, sat\u0131n alma kararlar\u0131n\u0131 tetikleyen bir ke\u015fif alan\u0131na d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. T\u00fcrkiye\u2019de kullan\u0131c\u0131lar\u0131n y\u00fczde 95\u2019i #Sizin\u0130\u00e7in sayfas\u0131n\u0131 \u201cher al\u0131\u015fveri\u015fin ba\u015flad\u0131\u011f\u0131 yer\u201d olarak tan\u0131mlarken, y\u00fczde 84\u2019\u00fc TikTok\u2019un onlara ne almak istediklerini g\u00f6sterdi\u011fini ifade ediyor.<\/p>\n\n\n\n<p><strong>Reklamlar deneyimin do\u011fal bir par\u00e7as\u0131<\/strong><\/p>\n\n\n\n<p>T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n y\u00fczde 80\u2019i TikTok\u2019ta reklam g\u00f6rmeye di\u011fer platformlara g\u00f6re daha a\u00e7\u0131k, y\u00fczde 76\u2019s\u0131 markal\u0131 i\u00e7erikleri daha g\u00fcvenilir buluyor ve y\u00fczde 78\u2019i reklam izlemekten keyif ald\u0131\u011f\u0131n\u0131 belirtiyor. Bu veriler, TikTok reklamlar\u0131n\u0131n kullan\u0131c\u0131 deneyiminin ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi\u011fini ortaya koyuyor.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cTikTok, markalar i\u00e7in bir \u00e7arpan etkisi yarat\u0131yor\u201d<\/strong><\/p>\n\n\n\n<p>TikTok T\u00fcrkiye, Orta ve G\u00fcney Asya K\u00fcresel \u0130\u015f \u00c7\u00f6z\u00fcmleri Lideri Bar\u0131\u015f Aldanmaz, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015f\u00f6yle de\u011ferlendirdi: \u201cTikTok, t\u00fcketici yolculu\u011funun her a\u015famas\u0131nda etkili bir rol \u00fcstleniyor. Ke\u015fif, sat\u0131n alma ve sonras\u0131nda gelen marka sadakati art\u0131k ayn\u0131 ekosistemin par\u00e7alar\u0131. T\u00fcrkiye\u2019de yarat\u0131c\u0131l\u0131\u011f\u0131n, k\u00fclt\u00fcr\u00fcn ve ticaretin kesi\u015fti\u011fi noktada TikTok, markalarla t\u00fcketiciler aras\u0131ndaki ba\u011f\u0131 yeniden tan\u0131ml\u0131yor, markalar i\u00e7inse bir \u00e7arpan etkisi yarat\u0131yor. T\u00fcrkiye&#8217;deki kullan\u0131c\u0131lar\u0131n ke\u015fif odakl\u0131 al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 h\u0131zla benimsedi\u011fini g\u00f6r\u00fcyoruz. Bu da markalar i\u00e7in erken temas ve s\u00fcrekli etkile\u015fimle b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 g\u00fc\u00e7lendiriyor.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok\u2019un yeni ara\u015ft\u0131rmas\u0131na g\u00f6re kullan\u0131c\u0131lar\u0131n y\u00fczde 84\u2019\u00fc ne almak istediklerini platformda ke\u015ffediyor, y\u00fczde 55\u2019i ise izledikleri videolardan sonra h\u0131zl\u0131ca arad\u0131klar\u0131 \u00fcr\u00fcn\u00fc sat\u0131n al\u0131yor. T\u00fcrkiye\u2019de t\u00fcm&hellip;<\/p>\n","protected":false},"author":6,"featured_media":6854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-6853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/6853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=6853"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/6853\/revisions"}],"predecessor-version":[{"id":6855,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/6853\/revisions\/6855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/6854"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=6853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=6853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=6853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}