{"id":7208,"date":"2025-10-29T12:15:00","date_gmt":"2025-10-29T12:15:00","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=7208"},"modified":"2025-10-29T12:15:01","modified_gmt":"2025-10-29T12:15:01","slug":"inovasyonun-gucu-bogazicinde-bulustu","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/10\/29\/inovasyonun-gucu-bogazicinde-bulustu\/","title":{"rendered":"\u0130novasyonun G\u00fcc\u00fc Bo\u011fazi\u00e7i\u2019nde Bulu\u015ftu"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>4. G\u0131da \u0130novasyon Zirvesi &amp; G\u0131da Plus \u00d6d\u00fclleri, bu y\u0131l 14 Ekim 2025 tarihinde Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nin tarihi atmosferinde b\u00fcy\u00fck bir kat\u0131l\u0131mla ger\u00e7ekle\u015fti. G\u00fcn boyunca inovasyon odakl\u0131 paneller ve ilham verici sunumlara ev sahipli\u011fi yapan zirvenin ard\u0131ndan, ak\u015fam d\u00fczenlenen G\u0131da Plus \u00d6d\u00fclleri Seremonisi ile g\u0131da sekt\u00f6r\u00fcnde fark yaratan yenilik\u00e7i \u00e7al\u0131\u015fmalar ta\u00e7land\u0131r\u0131ld\u0131.<\/strong><\/h3>\n\n\n\n<p>T\u00fcrkiye, g\u0131da sekt\u00f6r\u00fcndeki b\u00f6lgesel liderli\u011fini bir kez daha g\u00f6zler \u00f6n\u00fcne seren prestijli bir bulu\u015fmaya ev sahipli\u011fi yapt\u0131. 4. G\u0131da \u0130novasyon Zirvesi &amp; G\u0131da Plus \u00d6d\u00fclleri, 14 Ekim 2025 tarihinde Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nin tarihi atmosferinde b\u00fcy\u00fck bir kat\u0131l\u0131mla ve g\u00f6rkemli bir organizasyonla ger\u00e7ekle\u015ftirildi. Bu y\u0131l\u0131n mottosu olan \u201cTar\u0131m ve G\u0131da Sekt\u00f6r\u00fcnde B\u00f6lgesinde Lider \u00dclke T\u00fcrkiye\u201d, \u00fclkenin sekt\u00f6re y\u00f6n veren vizyonunu ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme kararl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7l\u00fc bir \u015fekilde yans\u0131tt\u0131.<\/p>\n\n\n\n<p><strong><u>G\u0131da sekt\u00f6r\u00fcnde inovasyon ve s\u00fcrd\u00fcr\u00fclebilirlik \u00f6ne \u00e7\u0131k\u0131yor<\/u><\/strong><\/p>\n\n\n\n<p>Zirvede, inovasyonun \u00fcretimden lojisti\u011fe kadar t\u00fcm s\u00fcre\u00e7lerde maliyetleri d\u00fc\u015f\u00fcrme ve kaliteyi artt\u0131rmadaki rol\u00fc ele al\u0131nd\u0131. Yapay zeka, dijitalle\u015fme ve veri analiti\u011fi gibi teknolojilerin, sadece operasyonel verimlili\u011fi artt\u0131rmakla kalmay\u0131p ayn\u0131 zamanda i\u015f s\u00fcre\u00e7lerini daha \u015feffaf ve izlenebilir hale getirdi\u011fi \u00f6rneklerle payla\u015f\u0131ld\u0131. S\u00fcrd\u00fcr\u00fclebilir hammadde tedari\u011fi ve sorumlu tedarik zincirleri, gelece\u011fin g\u0131da g\u00fcvenli\u011fi i\u00e7in kritik olarak vurgulan\u0131rken, bu yakla\u015f\u0131mlar\u0131n \u015firketlerin uzun vadeli rekabet avantaj\u0131 yaratmas\u0131nda da belirleyici oldu\u011fu ifade edildi. Kat\u0131l\u0131mc\u0131lar ayr\u0131ca, markala\u015fma ve katma de\u011ferli ihracatta inovasyonun, \u00fcr\u00fcn tasar\u0131m\u0131, Ar-Ge ve pazarlama stratejileri ile entegre edilmesinin \u00f6nemine dikkat \u00e7ekti. H\u0131zla de\u011fi\u015fen t\u00fcketici trendleri ve bitki bazl\u0131, fonksiyonel veya ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn taleplerinin, T\u00fcrkiye\u2019nin g\u0131da sekt\u00f6r\u00fcnde hem i\u00e7 hem de d\u0131\u015f pazarlarda rekabet avantaj\u0131 elde etmesi i\u00e7in yenilik\u00e7i stratejilerin geli\u015ftirilmesini zorunlu k\u0131ld\u0131\u011f\u0131 belirtildi. Bu ba\u011flamda, sekt\u00f6r\u00fcn gelece\u011fi, teknolojik d\u00f6n\u00fc\u015f\u00fcm ve s\u00fcrd\u00fcr\u00fclebilir yakla\u015f\u0131mlarla \u015fekillenecek bir yol haritas\u0131na i\u015faret ediyor.<\/p>\n\n\n\n<p><strong><u>\u201cHedefimiz, globalde 5 T\u00fcrk markas\u0131n\u0131n yer almas\u0131n\u0131 sa\u011flamak\u201d&nbsp;&nbsp;<\/u><\/strong><\/p>\n\n\n\n<p><strong>GiFT Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. Samet Sertta\u015f<\/strong>, zirvede yapt\u0131\u011f\u0131 konu\u015fmada,&nbsp;<em>\u201cGelece\u011fin g\u0131dalar\u0131n\u0131 arayan yeni nesil t\u00fcketicilere sunulan f\u0131rsatlar giderek \u00f6nem kazan\u0131yor. Bu nedenle a\u00e7l\u0131k ve yeterli beslenme odakl\u0131 stratejiler yerine, besleyici, sa\u011fl\u0131kl\u0131 ve katma de\u011ferli g\u0131daya odaklanmam\u0131z gerekiyor. D\u00fcnyada 2,6 milyar insan sa\u011fl\u0131kl\u0131 diyete eri\u015femiyor ve tar\u0131m ile g\u0131da tedarik zincirinde de\u011ferin %73-93\u2019\u00fc \u00e7iftlikten sonra yarat\u0131l\u0131yor. \u00d6zellikle ABD pazar\u0131nda, t\u00fcketicilerin \u00fc\u00e7te ikisi g\u0131da sat\u0131n al\u0131rken sa\u011fl\u0131\u011f\u0131 en \u00f6nemli kriter olarak dikkate al\u0131yor. Bu ba\u011flamda 2030 hedeflerimiz; g\u0131da ihracat\u0131n\u0131 60 milyar dolara \u00e7\u0131karmak, i\u015flenmi\u015f \u00fcr\u00fcn oran\u0131n\u0131 %70 seviyesine ula\u015ft\u0131rmak ve Global Top 100\u2019de 5 T\u00fcrk markas\u0131n\u0131n yer almas\u0131n\u0131 sa\u011flamak\u201d<\/em>ifadelerini kulland\u0131.<\/p>\n\n\n\n<p><strong><u>\u201cSekt\u00f6rde de\u011fer zincirini g\u00fc\u00e7lendirmeyi hedefliyoruz\u201d<\/u><\/strong><\/p>\n\n\n\n<p>Katma de\u011fer yaratman\u0131n be\u015f alt\u0131n kural\u0131na dikkat \u00e7eken&nbsp;<strong>Sertta\u015f<\/strong>,&nbsp;<em>\u201cKatma de\u011fer yaratman\u0131n temel unsurlar\u0131 be\u015f ba\u015fl\u0131kta toplan\u0131yor. \u0130lki, \u00fcr\u00fcnlerin \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc ve g\u00fcvenilirli\u011fini \u00f6ne \u00e7\u0131karan co\u011frafi i\u015faret ve marka stratejisi. \u0130kincisi, t\u00fcketiciye sa\u011flad\u0131\u011f\u0131 ek fayda ile \u00f6ne \u00e7\u0131kan fonksiyonel g\u0131da devrimi. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, do\u011fru markala\u015fma stratejileri sayesinde \u00fcr\u00fcnlerin fiyat\u0131n\u0131 %25-44 oran\u0131nda artt\u0131rabilme potansiyeli. D\u00f6rd\u00fcnc\u00fcs\u00fc, kom\u015fu pazarlarda premium bir konum elde ederek rekabet avantaj\u0131 sa\u011flamak. Son olarak, s\u00fcrd\u00fcr\u00fclebilirlik sertifikalar\u0131 ile hem \u00e7evresel hem de toplumsal sorumluluklar destekleniyor. T\u00fcm bu unsurlar\u0131 bir araya getirerek, 2030 vizyonumuz olan \u2018Bilimle Yarat\u0131lan Gelecek\u2019 kavram\u0131n\u0131 hayata ge\u00e7irerek sekt\u00f6rde de\u011fer zincirini g\u00fc\u00e7lendirmeyi hedefliyoruz\u201d&nbsp;<\/em>ifadelerini kulland\u0131.<\/p>\n\n\n\n<p><strong><u>70 ki\u015filik j\u00fcri taraf\u0131ndan de\u011ferlendirile<\/u><\/strong><strong><u>n projeler&nbsp;<\/u><\/strong><strong><u>sahiplerini bulacak<\/u><\/strong><strong><u><br><\/u><\/strong>Zirvenin ard\u0131ndan d\u00fczenlenecek G\u0131da Plus \u00d6d\u00fclleri Seremonisi\u2019nde, g\u0131da sekt\u00f6r\u00fcnde \u00f6ne \u00e7\u0131kan projeler, \u015firketler ve bireyler yenilik\u00e7ilik, s\u00fcrd\u00fcr\u00fclebilirlik, ihracat ba\u015far\u0131s\u0131 ve sosyal sorumluluk alanlar\u0131nda \u00f6d\u00fcllendirildi.&nbsp;\u00d6zel gecede, 70 ki\u015filik j\u00fcri taraf\u0131ndan de\u011ferlendirilen ve 35 kategoride \u00f6d\u00fcller sahiplerini buldu.<strong><u><\/u><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4. G\u0131da \u0130novasyon Zirvesi &amp; G\u0131da Plus \u00d6d\u00fclleri, bu y\u0131l 14 Ekim 2025 tarihinde Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nin tarihi atmosferinde b\u00fcy\u00fck bir kat\u0131l\u0131mla ger\u00e7ekle\u015fti. G\u00fcn boyunca inovasyon&hellip;<\/p>\n","protected":false},"author":6,"featured_media":7209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=7208"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7208\/revisions"}],"predecessor-version":[{"id":7210,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7208\/revisions\/7210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/7209"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=7208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=7208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=7208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}