{"id":7617,"date":"2025-11-18T13:22:51","date_gmt":"2025-11-18T13:22:51","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=7617"},"modified":"2025-11-18T13:22:51","modified_gmt":"2025-11-18T13:22:51","slug":"mapic-turk-markalari-uluslararasi-sahnede-guc-birligini-surduruyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/11\/18\/mapic-turk-markalari-uluslararasi-sahnede-guc-birligini-surduruyor\/","title":{"rendered":"MAPIC; T\u00fcrk Markalar\u0131, Uluslararas\u0131 Sahnede G\u00fc\u00e7 Birli\u011fini S\u00fcrd\u00fcr\u00fcyor"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Uluslararas\u0131 perakende d\u00fcnyas\u0131n\u0131n en prestijli bulu\u015fmas\u0131 olan MAPIC, bu y\u0131l 30. kez d\u00fczenlendi ve k\u00fcresel perakende d\u00fcnyas\u0131n\u0131 bir araya getirdi. T\u00fcrkiye ise Alka\u015f\u2019\u0131n resmi temsilcili\u011finde, uluslararas\u0131 yat\u0131r\u0131mc\u0131lar ve perakendecilerle bulu\u015farak k\u00fcresel arenadaki varl\u0131\u011f\u0131n\u0131 bir kez daha g\u00f6stermi\u015f oldu.\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">4\u20136 Kas\u0131m 2025 tarihlerinde Fransa\u2019n\u0131n Cannes kentinde 30.kez ger\u00e7ekle\u015fen etkinlik, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan markalar\u0131, yat\u0131r\u0131mc\u0131lar\u0131, geli\u015ftiricileri ve sekt\u00f6r profesyonellerini a\u011f\u0131rlad\u0131. \u201c<strong>Driving Value, Building Growth<\/strong>\u201d temas\u0131yla d\u00fczenlenen MAPIC, Alka\u015f\u2019\u0131n T\u00fcrkiye temsilcili\u011finde y\u00fcr\u00fct\u00fcld\u00fc. MAPIC fuar\u0131na bu y\u0131l 75 \u00fclkeden 4000 kat\u0131l\u0131mc\u0131 kat\u0131l\u0131m g\u00f6sterdi. Fuar s\u00fcresince kat\u0131l\u0131mc\u0131lar; k\u00fcresel yat\u0131r\u0131m ve ortakl\u0131k f\u0131rsatlar\u0131, \u00f6zel networking etkinlikleri ve vizyoner panellerle yeni i\u015f birlikleri geli\u015ftirme imk\u00e2n\u0131 yakalad\u0131. Etkinlikte, \u00f6zellikle Asya, Amerika ile Orta ve Do\u011fu Avrupa\u2019dan y\u00fckselen markalar\u0131n uluslararas\u0131 b\u00fcy\u00fcme stratejileri \u00f6ne \u00e7\u0131kt\u0131.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MAPIC Fuar\u0131 kapsam\u0131nda bu y\u0131l ilk kez&nbsp;<strong>\u201cNextGen&nbsp;Retail Day \u2013 Retail through the eyes of Gen Z\u201d&nbsp;<\/strong>etkinli\u011fi d\u00fczenlendi<strong>.<\/strong>&nbsp;Yeni nesil perakende anlay\u0131\u015f\u0131n\u0131 merkeze alan bu etkinlikte, k\u00f6kl\u00fc markalar ile yeni nesil marka ve start-up\u2019lar ve \u00f6\u011frenciler bir araya gelerek Z ku\u015fa\u011f\u0131n\u0131n perakende d\u00fcnyas\u0131na bak\u0131\u015f\u0131n\u0131, deneyim tercihlerini ve marka ile ba\u011f kurma bi\u00e7imleri \u00e7e\u015fitli oturum ve at\u00f6lye \u00e7al\u0131\u015fmalar\u0131yla ele ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00fcrk markalar\u0131 MAPIC\u2019te g\u00fc\u00e7 g\u00f6sterisi yapt\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019den global pazarlarda b\u00fcy\u00fcme hedefleyen markalar, \u201c<strong>Turkish Brands<\/strong>\u201d \u00e7at\u0131s\u0131 alt\u0131nda MAPIC\u2019te 11. kez yer ald\u0131.&nbsp;<strong>T.C. Ticaret Bakanl\u0131\u011f\u0131&nbsp;<\/strong>ve&nbsp;\u0130stanbul Haz\u0131r Giyim Ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (\u0130HK\u0130B)&nbsp;deste\u011fiyle ger\u00e7ekle\u015fen kat\u0131l\u0131m, T\u00fcrk markalar\u0131n\u0131n yurtd\u0131\u015f\u0131 a\u00e7\u0131l\u0131m\u0131n\u0131 destekledi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turkish Brands stand\u0131nda yer alan markalar: Alix Avien, AVVA, Damat\/Tween, DeFacto, Derimod, ebebek, FLO, Hemington, \u0130pekyol, Ki\u011f\u0131l\u0131, NaraMaxx, NEB\u0130M. Ayr\u0131ca ge\u00e7en y\u0131l Mapic Awards\u2019ta En \u0130yi Leisure Markas\u0131 se\u00e7ilen Hupa Lupa, Playland ve Zeplin X markalar\u0131 da fuara kendi stantlar\u0131yla kat\u0131larak e\u011flence perakendesindeki T\u00fcrk ba\u015far\u0131s\u0131n\u0131 sergiledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turkish Brands stand\u0131 alt\u0131nda organize edilen 250\u2019nin \u00fczerinde B2B toplant\u0131, T\u00fcrk markalar\u0131 ile uluslararas\u0131 yat\u0131r\u0131mc\u0131lar, perakendeciler ve geli\u015ftiriciler aras\u0131nda ger\u00e7ekle\u015ftirildi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MAPIC 2025 esnas\u0131nda, Alix Avien Cosmetics Uluslararas\u0131 Sat\u0131\u015f ve Operasyon Direkt\u00f6r\u00fc Ye\u015fim Zengin \u2018Meet The Brands: Greater Europe\u2019 isimli oturumda ve Hupa Lupa kurucu orta\u011f\u0131 Merve Timurlenk \u2018Leisure Pitch\u2019 isimli oturum ile, markalar\u0131n\u0131n yeni lokasyonlara a\u00e7\u0131lma stratejilerini ve b\u00f6lgesel b\u00fcy\u00fcme planlar\u0131n\u0131 payla\u015ft\u0131.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alka\u015f\u2019tan de\u011ferlendirme<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrk markalar\u0131n\u0131n uluslararas\u0131 pazarlarda g\u00fc\u00e7lenmesine rehberlik etmeyi s\u00fcrd\u00fcren ve&nbsp;<strong>Alka\u015f &amp; HAN Spaces Y\u00f6netim Kurulu Ba\u015fkan\u0131 Avi Alka\u015f<\/strong>, etkinli\u011fin \u00f6nemine dikkat \u00e7ekerek \u015fu de\u011ferlendirmede bulundu: \u201cMAPIC, yaln\u0131zca bir fuar de\u011fil; k\u00fcresel perakende ekosisteminin kalbinin att\u0131\u011f\u0131 bir merkez. T\u00fcrk markalar\u0131n\u0131n bu platformda g\u00f6r\u00fcn\u00fcr olmas\u0131, \u00fclkemizin perakende g\u00fcc\u00fcn\u00fc uluslararas\u0131 arenada kan\u0131tlad\u0131.&nbsp;MAPIC 2025, bu y\u0131l T\u00fcrk markalar\u0131n\u0131n k\u00fcresel a\u011flardaki etkisini g\u00fc\u00e7lendiren bir kilometre ta\u015f\u0131 oldu\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uluslararas\u0131 perakende d\u00fcnyas\u0131n\u0131n en prestijli bulu\u015fmas\u0131 olan MAPIC, bu y\u0131l 30. kez d\u00fczenlendi ve k\u00fcresel perakende d\u00fcnyas\u0131n\u0131 bir araya getirdi. T\u00fcrkiye ise Alka\u015f\u2019\u0131n resmi temsilcili\u011finde,&hellip;<\/p>\n","protected":false},"author":6,"featured_media":7618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-7617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surmanset"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=7617"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7617\/revisions"}],"predecessor-version":[{"id":7619,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7617\/revisions\/7619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/7618"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=7617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=7617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=7617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}