{"id":7686,"date":"2025-11-25T07:54:08","date_gmt":"2025-11-25T07:54:08","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=7686"},"modified":"2025-11-25T07:54:09","modified_gmt":"2025-11-25T07:54:09","slug":"z-kusagi-icin-esneklik-yuksek-maastan-daha-oncelikli","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/11\/25\/z-kusagi-icin-esneklik-yuksek-maastan-daha-oncelikli\/","title":{"rendered":"Z Ku\u015fa\u011f\u0131 \u0130\u00e7in Esneklik, Y\u00fcksek Maa\u015ftan Daha \u00d6ncelikli"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi\u00a0<strong>AGS Global<\/strong>, i\u015f d\u00fcnyas\u0131nda Z ku\u015fa\u011f\u0131n\u0131n artan etkisini ve liderlerin bu ku\u015fa\u011fa bak\u0131\u015f\u0131n\u0131 inceleyen\u00a0<strong>\u201cLiderlerin Z Ku\u015fa\u011f\u0131 Karnesi\u201d<\/strong>\u00a0ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Bulgulara g\u00f6re, Z ku\u015fa\u011f\u0131n\u0131n i\u015f hayat\u0131ndaki \u00f6ncelikleri h\u0131zla de\u011fi\u015fiyor;\u00a0<strong>esneklik politikalar\u0131<\/strong>\u00a0ve\u00a0<strong>ruhsal iyi olu\u015fa yap\u0131lan yat\u0131r\u0131m<\/strong>, art\u0131k\u00a0<strong>y\u00fcksek maa\u015ftan daha \u00f6nemli<\/strong>\u00a0bir konuma y\u00fckselmi\u015f durumda.<\/h3>\n\n\n\n<p>Ara\u015ft\u0131rma, Z ku\u015fa\u011f\u0131n\u0131n T\u00fcrkiye\u2019nin \u00f6nde gelen \u015firketlerinde giderek g\u00fc\u00e7lenen bir varl\u0131k g\u00f6sterdi\u011fini, ancak liderlerin h\u00e2l\u00e2 en iyi ileti\u015fimi Y ku\u015fa\u011f\u0131yla kurdu\u011funu ortaya koyuyor. Z ku\u015fa\u011f\u0131n\u0131n teknolojiye do\u011fu\u015ftan yetkin olmas\u0131 liderler taraf\u0131ndan en g\u00fc\u00e7l\u00fc y\u00f6n olarak g\u00f6r\u00fcl\u00fcrken,&nbsp;<strong>d\u00fc\u015f\u00fck sadakat ve s\u0131k i\u015f de\u011fi\u015ftirme e\u011filimi<\/strong>&nbsp;y\u00f6netim a\u00e7\u0131s\u0131ndan en zorlay\u0131c\u0131 unsur olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Z Ku\u015fa\u011f\u0131yla G\u00fc\u00e7lenen Yeni \u00c7al\u0131\u015fma K\u00fclt\u00fcr\u00fc: Esneklik ve \u00d6zg\u00fcrl\u00fck \u00d6n Planda<\/strong><\/h3>\n\n\n\n<p>Ara\u015ft\u0131rmaya g\u00f6re, Z ku\u015fa\u011f\u0131 i\u00e7in&nbsp;<strong>esnek \u00e7al\u0131\u015fma saatleri ve uzaktan\/hibrit \u00e7al\u0131\u015fma \u00f6zg\u00fcrl\u00fc\u011f\u00fc (%72,2)<\/strong>,&nbsp;<strong>y\u00fcksek maa\u015f beklentisinin (%69,4)<\/strong>&nbsp;\u00f6n\u00fcne ge\u00e7mi\u015f durumda.<br>Liderlerin yar\u0131s\u0131ndan fazlas\u0131, Z ku\u015fa\u011f\u0131n\u0131n tercihini kazanmak i\u00e7in en etkili ad\u0131m\u0131n&nbsp;<strong>net bir esneklik politikas\u0131 sunmak<\/strong>&nbsp;oldu\u011funu belirtiyor. Bunu&nbsp;<strong>g\u00fc\u00e7l\u00fc i\u015fveren markas\u0131 imaj\u0131 (%38,9)<\/strong>&nbsp;ve&nbsp;<strong>sekt\u00f6r ortalamas\u0131n\u0131n \u00fczerinde maa\u015f (%36,1)<\/strong>&nbsp;izliyor.<\/p>\n\n\n\n<p>Z ku\u015fa\u011f\u0131n\u0131n kurumlarda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in \u00f6ne \u00e7\u0131kan stratejiler aras\u0131nda ise&nbsp;<strong>performansa dayal\u0131 maa\u015f art\u0131\u015flar\u0131 (%50)<\/strong>&nbsp;ve&nbsp;<strong>ruh sa\u011fl\u0131\u011f\u0131na odaklanan destek programlar\u0131 (%47,2)<\/strong>&nbsp;bulunuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201cZ Ku\u015fa\u011f\u0131n\u0131 Anlamak, Gelece\u011fin Kurum K\u00fclt\u00fcr\u00fcn\u00fc \u0130n\u015fa Etmenin \u0130lk Ad\u0131m\u0131\u201d<\/strong><\/h3>\n\n\n\n<p><strong>AGS Global Kurucusu Ahmet G\u00fcler<\/strong>, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015fu s\u00f6zlerle de\u011ferlendirdi:<\/p>\n\n\n\n<p>\u201cZ ku\u015fa\u011f\u0131 art\u0131k i\u015f d\u00fcnyas\u0131nda sadece konu\u015fulan de\u011fil, kurum k\u00fclt\u00fcrlerini d\u00f6n\u00fc\u015ft\u00fcren bir ger\u00e7eklik haline geldi. Bu ku\u015fak, \u00f6zg\u00fcrl\u00fck, anlam ve esneklik aray\u0131\u015f\u0131yla tan\u0131mlan\u0131yor.<\/p>\n\n\n\n<p>Y\u00fcksek maa\u015f tek ba\u015f\u0131na yeterli de\u011fil; zaman ve mek\u00e2n \u00f6zg\u00fcrl\u00fc\u011f\u00fcyle desteklenmeyen bir i\u015f modeli, bu ku\u015fak i\u00e7in s\u00fcrd\u00fcr\u00fclebilir de\u011fil. Esneklik, art\u0131k i\u015fveren markalar\u0131 i\u00e7in stratejik bir rekabet unsuru haline geldi.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi\u00a0AGS Global, i\u015f d\u00fcnyas\u0131nda Z ku\u015fa\u011f\u0131n\u0131n artan etkisini ve liderlerin bu ku\u015fa\u011fa bak\u0131\u015f\u0131n\u0131 inceleyen\u00a0\u201cLiderlerin Z Ku\u015fa\u011f\u0131 Karnesi\u201d\u00a0ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Bulgulara g\u00f6re, Z ku\u015fa\u011f\u0131n\u0131n&hellip;<\/p>\n","protected":false},"author":6,"featured_media":7687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-7686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=7686"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7686\/revisions"}],"predecessor-version":[{"id":7688,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7686\/revisions\/7688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/7687"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=7686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=7686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=7686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}