{"id":784,"date":"2025-07-15T10:52:34","date_gmt":"2025-07-15T10:52:34","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=784"},"modified":"2025-07-21T20:27:30","modified_gmt":"2025-07-21T20:27:30","slug":"esas-gayrimenkulden-turkiyede-bir-ilk-dijital-olgunluk-arastirmasi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/15\/esas-gayrimenkulden-turkiyede-bir-ilk-dijital-olgunluk-arastirmasi\/","title":{"rendered":"Esas Gayrimenkul’den T\u00fcrkiye’de Bir \u0130lk: Dijital Olgunluk Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"\n

Esas Gayrimenkul, T\u00fcrkiye\u2019de ilk kez AVM\u2019lerin ve perakende sekt\u00f6r\u00fcn\u00fcn dijitalle\u015fme seviyesini \u00f6l\u00e7\u00fcmleyen ve Digitopia i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen \u201cAVM ve Perakende Sekt\u00f6r\u00fc\u2019n\u00fcn Dijital Olgunluk Ara\u015ft\u0131rmas\u0131\u201dn\u0131n sonu\u00e7lar\u0131n\u0131 Perakende G\u00fcnleri\u2019nde a\u00e7\u0131klad\u0131.<\/strong><\/h3>\n\n\n\n

T\u00fcrkiye\u2019nin \u00f6nde gelen ticari gayrimenkul yat\u0131r\u0131m \u015firketlerinden Esas Gayrimenkul, 28-29 May\u0131s 2025 tarihlerinde Hali\u00e7 Kongre Merkezi\u2019nde d\u00fczenlenen Perakende G\u00fcnleri\u2019nde, AVM\u2019lerin ve perakende sekt\u00f6r\u00fcn\u00fcn dijitalle\u015fme seviyesini \u00f6l\u00e7\u00fcmleyen \u201cAVM ve Perakende Sekt\u00f6r\u00fc\u2019n\u00fcn Dijital Olgunluk Ara\u015ft\u0131rmas\u0131\u201dn\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. T\u00fcrkiye\u2019de ilk kez AVM ve perakende ekosisteminin dijital yetkinliklerini ayn\u0131 \u00e7at\u0131 alt\u0131nda \u00f6l\u00e7en bu kapsaml\u0131 \u00e7al\u0131\u015fma, dijitalle\u015fme konusundaki ihtiyaca yan\u0131t vermek ve yapay zeka \u00e7a\u011f\u0131nda bir yol haritas\u0131 belirlemek \u00fczere haz\u0131rland\u0131. Esas Gayrimenkul\u2019\u00fcn liderli\u011finde ve Digitopia i\u015f birli\u011fiyle haz\u0131rlanan rapor, sekt\u00f6r\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa \u0131\u015f\u0131k tutmay\u0131 hedefliyor.<\/p>\n\n\n\n

M\u00fc\u015fteri, operasyon, inovasyon, y\u00f6neti\u015fim, insan ve teknoloji boyutlar\u0131nda 19 AVM ve 90 perakende kurumundan toplanan 1.500\u2019den fazla veri noktas\u0131n\u0131, sekt\u00f6r i\u00e7i ve k\u00fcresel kar\u015f\u0131la\u015ft\u0131rmalarla harmanlayan raporun sonu\u00e7lar\u0131 sadece bug\u00fcn\u00fc foto\u011fraflamakla kalm\u0131yor, ayn\u0131 zamanda yar\u0131n\u0131n f\u0131rsat ve risklerine dair keskin bir projeksiyon da sunuyor. Perakende ve AVM ekosisteminde iki farkl\u0131 gelecek senaryosunun netle\u015fti\u011fini g\u00f6steren rapor; bir yanda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc stratejik \u00f6ncelik h\u00e2line getiren kurumlar\u0131n, di\u011fer yanda ise \u201cbekle-g\u00f6r\u201d yakla\u015f\u0131m\u0131n\u0131 benimseyen, hatta e-ticaret ve mobil uygulamalarla rekabete girmeyi \u201cfiziksel ma\u011faza kimli\u011fimize g\u00f6lge d\u00fc\u015f\u00fcr\u00fcr\u201d gerek\u00e7esiyle reddeden bir kesim bulundu\u011funu g\u00f6zler \u00f6n\u00fcne seriyor. Bu ayr\u0131\u015fman\u0131n m\u00fc\u015fteri kayb\u0131, maliyet k\u0131skac\u0131 ve yat\u0131r\u0131m riski olmak \u00fczere \u00fc\u00e7 kritik sonucu oldu\u011funu ortaya koyan rapor; dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ertelemenin k\u0131sa vadede b\u00fct\u00e7e tasarrufu gibi g\u00f6r\u00fcnse de orta-uzun vadede pazar pay\u0131, k\u00e2rl\u0131l\u0131k ve marka de\u011ferinde erime anlam\u0131na geldi\u011fini vurguluyor.<\/p>\n\n\n\n

\u201cT\u00fcrkiye\u2019de AVM sekt\u00f6r\u00fcn\u00fcn d\u00f6n\u00fc\u015f\u00fcm g\u00fcndemini birlikte \u015fekillendirmeyi hedefliyoruz.\u201d<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rmayla ilgili bilgi veren Esas Gayrimenkul COO\u2019su Nevzat Yavan,<\/strong> Esas Gayrimenkul\u2019\u00fcn perakende ve ticari gayrimenkul sekt\u00f6r\u00fcn\u00fcn dinamiklerini m\u00fc\u015fteri oda\u011f\u0131nda derinlemesine analiz eden ve d\u00f6n\u00fc\u015f\u00fcm stratejilerine rehberlik eden olu\u015fumu EsasLabs ile 2023\u2019ten bu yana sekt\u00f6re \u0131\u015f\u0131k tutan konularda ara\u015ft\u0131rmalar yapt\u0131klar\u0131n\u0131 ifade ederek, bug\u00fcne kadar AVM\u2019lerdeki d\u00f6n\u00fc\u015f\u00fcm, s\u00fcrd\u00fcr\u00fclebilirlik, perakendenin yeniden tan\u0131mlanmas\u0131, al\u0131\u015fveri\u015f\u00e7i profilleri, yapay zek\u00e2 ile t\u00fcketici davran\u0131\u015flar\u0131n\u0131n tahmini gibi konular\u0131 ele ald\u0131klar\u0131n\u0131 belirtti. Dijital \u00e7a\u011f ve yapay zekan\u0131n r\u00fczg\u00e2r\u0131, m\u00fc\u015fteriyi, sekt\u00f6r\u00fc ve ticareti d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn nabz\u0131n\u0131 tutacak g\u00fcvenilir bir pusulaya her zamankinden fazla ihtiya\u00e7 duyuldu\u011funun alt\u0131n\u0131 \u00e7izen Nevzat Yavan,<\/strong> \u201cKurulu\u015flar\u0131n dijitalle\u015fme hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in dan\u0131\u015fmanl\u0131k uzmanl\u0131\u011f\u0131n\u0131 yapay zeka destekli bir platformla birle\u015ftiren stratejik bir d\u00f6n\u00fc\u015f\u00fcm orta\u011f\u0131 olan Digitopia firmas\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u201cAVM ve Perakende Sekt\u00f6r\u00fc\u2019n\u00fcn Dijital Olgunluk Ara\u015ft\u0131rmas\u0131\u201d, AVM sekt\u00f6r\u00fcnde bir ilk olman\u0131n da \u00f6tesinde, yapay zek\u00e2 \u00e7a\u011f\u0131nda s\u00fcre gelecek bir yolculu\u011fun ba\u015flang\u0131c\u0131 asl\u0131nda. Dijital olgunlu\u011fu y\u0131ll\u0131k periyotlarla izlemeyi, bulgular\u0131 \u015feffaf bi\u00e7imde payla\u015fmay\u0131 ve T\u00fcrkiye\u2019de AVM sekt\u00f6r\u00fcn\u00fcn d\u00f6n\u00fc\u015f\u00fcm g\u00fcndemini birlikte \u015fekillendirmeyi hedefliyoruz. Bu nedenle; AVM y\u00f6netimi yapan t\u00fcm payda\u015flar\u0131, gelecek d\u00f6nem \u00f6l\u00e7\u00fcmlerine kat\u0131lmaya, i\u00e7g\u00f6r\u00fc ve deneyimlerini bizimle payla\u015fmaya i\u00e7tenlikle davet ediyoruz.\u201d \u015feklinde konu\u015ftu.<\/p>\n\n\n\n

\u201cAVM\u2019ler, dijital haz\u0131rl\u0131kta global perakende liderlerinin ve T\u00fcrkiye\u2019deki organize perakendenin gerisinde\u201d<\/strong><\/p>\n\n\n\n

Raporun genel de\u011ferlendirmesini yapan Nevzat Yavan,<\/strong> \u201c19 AVM\u2019lik ara\u015ft\u0131rmada ortalama 2,65\u2019te kal\u0131rken en d\u00fc\u015f\u00fck skor 2,08; en y\u00fcksek skor ise 2,94 olarak \u00f6l\u00e7\u00fcld\u00fc. Ba\u015fka bir deyi\u015fle, fiziksel perakendenin kalbi say\u0131lan AVM ekosistemi, dijital haz\u0131rl\u0131kta hem global perakende liderlerinin hem de T\u00fcrkiye\u2019deki organize perakendenin gerisinde pozisyonlan\u0131yor. Perakende sekt\u00f6r\u00fcn\u00fcn dijital ser\u00fcveni h\u0131z kazansa da genel end\u00fcstri ortalamas\u0131n\u0131n h\u00e2l\u00e2 gerisinde seyrediyor. 2024 benchmark\u2019\u0131nda perakendenin toplam Dijital Olgunluk Endeksi (DMI) 2,83 iken, ayn\u0131 \u00e7al\u0131\u015fmaya kat\u0131lan di\u011fer sekt\u00f6rlerin ortalamas\u0131 3,02 d\u00fczeyinde ger\u00e7ekle\u015fti. Bu veriler tek seferlik bir anl\u0131k g\u00f6r\u00fcnt\u00fc de\u011fil; makas\u0131n y\u0131llar i\u00e7inde a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 kan\u0131tlayan bir trend. AVM d\u00fcnyas\u0131nda da benzer bir tablo var: \u0130lk \u00f6l\u00e7\u00fcmlerde 0,9 puan civar\u0131nda olan lider\u2013geriden gelen fark\u0131, son turda 1,16 puana y\u00fckseldi. Bu fark, AVM gelir modelinde kirac\u0131 kalitesi, ziyaret\u00e7i yo\u011funlu\u011fu ve gelir payla\u015f\u0131m\u0131 gibi temel g\u00f6stergelere do\u011frudan yans\u0131yor; doluluk oran\u0131 y\u00fcksek, ak\u0131ll\u0131 operasyon altyap\u0131s\u0131 kurulu AVM\u2019ler yat\u0131r\u0131mc\u0131dan daha d\u00fc\u015f\u00fck risk primi elde ederken, dijital vizyonu zay\u0131f portf\u00f6yler finansmana eri\u015fimde zorlan\u0131yor.\u201d dedi.<\/p>\n\n\n\n

\u201cYapay zek\u00e2 \u00e7a\u011f\u0131 bu ayr\u0131\u015fmay\u0131 b\u00fcy\u00fctebilecek kataliz\u00f6r\u201d<\/strong><\/p>\n\n\n\n

Yapay zek\u00e2 \u00e7a\u011f\u0131n\u0131n bu ayr\u0131\u015fmay\u0131 b\u00fcy\u00fctebilecek bir kataliz\u00f6r rol\u00fcnde oldu\u011funu vurgulayan Nevzat Yavan,<\/strong> algoritmik stok y\u00f6netimi, dinamik fiyatlama veya g\u00f6r\u00fcnt\u00fc i\u015fleme temelli m\u00fc\u015fteri ak\u0131\u015f analiti\u011fi gibi \u00e7\u00f6z\u00fcmlerin, y\u00fcksek kaliteli veriye, bulut-tabanl\u0131 entegrasyona ve veri okuryazar\u0131 ekip k\u00fclt\u00fcr\u00fcne ihtiya\u00e7 duydu\u011funu ifade ederek, \u201cBenchmark verileri, \u015firketlerin yaln\u0131zca %28\u2019inin veri y\u00f6neti\u015fim politikalar\u0131n\u0131 g\u00fcncelledi\u011fini, %22\u2019sinin ise yapay zek\u00e2 kullan\u0131m \u00e7er\u00e7evesi olu\u015fturdu\u011funu g\u00f6steriyor. \u0130nsan boyutunda tablo daha da net: Kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131, \u00e7al\u0131\u015fanlar\u0131n veri analiti\u011fi ve otomasyon yetkinli\u011fini art\u0131racak programlar\u0131n kurum genelinde yap\u0131land\u0131r\u0131lmad\u0131\u011f\u0131n\u0131 belirtiyor. Y\u00f6neti\u015fim alan\u0131nda da benzer bir a\u00e7\u0131kl\u0131k var; dijital yat\u0131r\u0131mlar\u0131n sermaye tahsis s\u00fcre\u00e7lerine entegre edildi\u011fi \u015firket oran\u0131 %35 seviyesinde kal\u0131yor. Bu eksiklikler karar performans\u0131, b\u00fcy\u00fcme k\u0131s\u0131t\u0131 ve s\u00fcrd\u00fcr\u00fclebilirlik bask\u0131s\u0131 olmak \u00fczere \u00fc\u00e7 kritik risk do\u011furuyor.\u201d \u015feklinde konu\u015ftu.<\/p>\n\n\n\n

\u201c\u015eimdi at\u0131lacak ad\u0131mlar, sekt\u00f6r\u00fcn \u00f6n\u00fcm\u00fczdeki 10 y\u0131ldaki g\u00fc\u00e7 dengesini belirleyecek\u201d<\/strong><\/p>\n\n\n\n

Dijital olgunlu\u011fun yetersiz kalmas\u0131n\u0131n, yaln\u0131zca bug\u00fcn\u00fcn rekabetinde de\u011fil, yar\u0131n\u0131n sermaye maliyetinde ve toplumsal itibarda da a\u011f\u0131r bir fatura \u00e7\u0131karaca\u011f\u0131n\u0131 dile getiren Nevzat Yavan,<\/strong> s\u00f6zlerine \u015f\u00f6yle sonland\u0131rd\u0131: \u201cAVM ve perakende akt\u00f6rleri i\u00e7in yol haritas\u0131 net. Birincisi, veri temellerini g\u00fc\u00e7lendirmek; ikincisi, yetkinlik a\u00e7\u0131\u011f\u0131n\u0131 kapatmak ve \u00fc\u00e7\u00fcnc\u00fcs\u00fc, k\u00fclt\u00fcr & y\u00f6netim d\u00f6n\u00fc\u015f\u00fcm\u00fc yapmak. U\u00e7urum ne yaz\u0131k ki her y\u0131l geni\u015fliyor; yapay zek\u00e2 ve veri bu fark\u0131 ya u\u00e7urumun bir taraf\u0131n\u0131 atlayacak kadar k\u0131saltacak ya da geride kalanlar i\u00e7in daha derin bir \u00e7ukur olu\u015fturacak. \u015eimdi at\u0131lacak ad\u0131mlar, sekt\u00f6r\u00fcn \u00f6n\u00fcm\u00fczdeki 10 y\u0131ldaki g\u00fc\u00e7 dengesini belirleyecek.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Esas Gayrimenkul, T\u00fcrkiye\u2019de ilk kez AVM\u2019lerin ve perakende sekt\u00f6r\u00fcn\u00fcn dijitalle\u015fme seviyesini \u00f6l\u00e7\u00fcmleyen ve Digitopia i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen \u201cAVM ve Perakende Sekt\u00f6r\u00fc\u2019n\u00fcn Dijital Olgunluk Ara\u015ft\u0131rmas\u0131\u201dn\u0131n sonu\u00e7lar\u0131n\u0131…<\/p>\n","protected":false},"author":6,"featured_media":785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,13],"tags":[],"class_list":["post-784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma","category-yonetimdanismanlik"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/784\/revisions"}],"predecessor-version":[{"id":786,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/784\/revisions\/786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/785"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}