{"id":7847,"date":"2025-12-09T15:31:30","date_gmt":"2025-12-09T15:31:30","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=7847"},"modified":"2025-12-09T15:32:08","modified_gmt":"2025-12-09T15:32:08","slug":"karnaval-ve-zorlu-psm-ortakligi-icerik-deneyimini-yeniden-tanimliyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/12\/09\/karnaval-ve-zorlu-psm-ortakligi-icerik-deneyimini-yeniden-tanimliyor\/","title":{"rendered":"Karnaval ve Zorlu PSM Ortakl\u0131\u011f\u0131 \u0130\u00e7erik Deneyimini Yeniden Tan\u0131ml\u0131yor"},"content":{"rendered":"\n<p><strong>Karnaval, be\u015f y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir s\u00fcrd\u00fcrd\u00fc\u011f\u00fc Zorlu PSM medya partnerli\u011fini yeni entegrasyonlarla g\u00fc\u00e7lendiriyor. Zorlu PSM\u2019nin etkinlik ve konserlerini radyo yay\u0131nlar\u0131, dijital kanallar ve Karnaval APP \u00fczerinden milyonlarca dinleyiciye ula\u015ft\u0131ran platform, kaliteli k\u00fclt\u00fcr-sanat deneyimini herkes i\u00e7in daha eri\u015filebilir k\u0131l\u0131yor.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/KarnavalPazarlamaDirektoru_GizemYilancioglu1-768x1024.png\" alt=\"\" class=\"wp-image-7849\" style=\"aspect-ratio:0.7500081835739304;width:306px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/KarnavalPazarlamaDirektoru_GizemYilancioglu1-768x1024.png 768w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/KarnavalPazarlamaDirektoru_GizemYilancioglu1-225x300.png 225w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/KarnavalPazarlamaDirektoru_GizemYilancioglu1-1152x1536.png 1152w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/KarnavalPazarlamaDirektoru_GizemYilancioglu1.png 1284w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>T\u00fcrkiye\u2019nin lider dijital ses platformu Karnaval, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck k\u00fclt\u00fcr-sanat merkezlerinden Zorlu PSM ile be\u015f y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir y\u00fcr\u00fctt\u00fc\u011f\u00fc i\u015f birli\u011fini yarat\u0131c\u0131 entegrasyonlarla g\u00fc\u00e7lendiriyor. Medya partnerli\u011fi kapsam\u0131nda <strong>Karnaval<\/strong>, be\u015f farkl\u0131 ritmi bir araya getiren yay\u0131n ekosistemiyle Zorlu PSM\u2019nin etkinlik ve konserlerini milyonlarca dinleyiciye ula\u015ft\u0131r\u0131yor. Radyo yay\u0131nlar\u0131, dijital kanallar ve <strong>Karnaval APP<\/strong> \u00fczerinden sunulan i\u00e7erikler sayesinde k\u00fclt\u00fcr ve sanat daha geni\u015f kitlelere eri\u015fiyor. <strong>Karnaval<\/strong>, bu i\u015f birli\u011fiyle hem dinleyicilerine zengin bir deneyim sunuyor hem de k\u00fclt\u00fcr-sanat ekosistemine g\u00fc\u00e7l\u00fc bir destek veriyor.<\/p>\n\n\n\n<p>\u0130\u015f birli\u011finin <strong>Karnaval<\/strong> ve Zorlu PSM i\u00e7in kar\u015f\u0131l\u0131kl\u0131 de\u011fer \u00fcreten \u00e7ok katmanl\u0131 bir model sundu\u011funu belirten <strong>Karnaval Pazarlama Direkt\u00f6r\u00fc Gizem Y\u0131lanc\u0131o\u011flu<\/strong>, \u201cBirlikteli\u011fimizi k\u00fclt\u00fcr-sanat ekosistemini besleyen organik bir de\u011fer modeli olarak tan\u0131mlayabiliriz. B\u00f6ylece katma de\u011feri y\u00fcksek sanatsal i\u00e7eriklerin daha fazla ki\u015fiyle ula\u015fmas\u0131na katk\u0131 sa\u011fl\u0131yoruz. Normal \u015fartlarda medya sponsorlu\u011fu i\u00e7eri\u011fe dahil olmaz; ancak biz Zorlu PSM\u2019nin amfi alan\u0131nda i\u00e7eri\u011fin bir par\u00e7as\u0131 haline geliyoruz. \u0130\u00e7eri\u011fin kalbine dokunuyoruz. Bu bizim i\u00e7in \u00f6nemli bir ilk\u201d diyor.<\/p>\n\n\n\n<p><strong>Yeni topluluklar, ortak deneyimler<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/karnaval-logo.png\" alt=\"\" class=\"wp-image-7850\" style=\"width:248px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/karnaval-logo.png 1024w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/karnaval-logo-300x169.png 300w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/12\/karnaval-logo-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p><strong>Y\u0131lanc\u0131o\u011flu<\/strong>, \u201cZorlu PSM\u2019nin geni\u015f yelpazeli k\u00fclt\u00fcrel yakla\u015f\u0131m\u0131, Karnaval\u2019\u0131n farkl\u0131 ilgi alanlar\u0131na hitap eden radyo evreniyle organik bir \u015fekilde \u00f6rt\u00fc\u015f\u00fcyor. Bir yandan mevcut topluluklara hizmet ederken \u00f6te yandan birlikte yeni topluluklar olu\u015fturuyoruz. Edindi\u011fimiz biletlerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc; <strong>Karnaval APP<\/strong>, <strong>karnaval.com<\/strong>, radyolar\u0131m\u0131z ve sosyal medya hesaplar\u0131m\u0131z \u00fczerinden d\u00fczenledi\u011fimiz yar\u0131\u015fmalarla dinleyicilerimize hediye ediyoruz. \u00d6zellikle daha \u00f6nce Zorlu PSM\u2019de herhangi bir i\u00e7erik izleme ya da dinleme f\u0131rsat\u0131 bulamam\u0131\u015f dinleyicilerimizi kaliteli i\u00e7erikle; k\u00fclt\u00fcr-sanatla bulu\u015fturuyoruz\u201d \u015feklinde konu\u015fuyor.<\/p>\n<\/div>\n\n\n\n<p><strong>Karnaval APP ile i\u00e7eri\u011fe teknolojik dokunu\u015f<\/strong><\/p>\n\n\n\n<p>Zorlu PSM\u2019nin kolektif ve \u00e7ok sesli yap\u0131s\u0131, Karnaval\u2019\u0131n 5 ulusal radyo frekans\u0131 ve 30\u2019a yak\u0131n dijital radyodan olu\u015fan geni\u015f yay\u0131n ekosistemiyle do\u011fal bir uyum yakal\u0131yor. Bu i\u015f birli\u011fi kapsam\u0131ndaki yak\u0131n d\u00f6nem projelerden biri, Zorlu PSM\u2019nin sadakat program\u0131 Friends Kart i\u00e7in geli\u015ftirilen <strong>Karnaval APP<\/strong> entegrasyonu oldu. <strong>Karnaval APP<\/strong>\u2019te yer alan Zorlu PSM temal\u0131 sorular\u0131 en h\u0131zl\u0131 ve do\u011fru \u015fekilde yan\u0131tlayan bir dinleyici, Friends Kart\u2019\u0131n sahibi oldu.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karnaval, be\u015f y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir s\u00fcrd\u00fcrd\u00fc\u011f\u00fc Zorlu PSM medya partnerli\u011fini yeni entegrasyonlarla g\u00fc\u00e7lendiriyor. Zorlu PSM\u2019nin etkinlik ve konserlerini radyo yay\u0131nlar\u0131, dijital kanallar ve Karnaval APP&hellip;<\/p>\n","protected":false},"author":9,"featured_media":7848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-7847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber","category-serbest"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=7847"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7847\/revisions"}],"predecessor-version":[{"id":7851,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7847\/revisions\/7851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/7848"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=7847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=7847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=7847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}