{"id":7936,"date":"2025-12-18T06:22:45","date_gmt":"2025-12-18T06:22:45","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=7936"},"modified":"2025-12-18T06:22:46","modified_gmt":"2025-12-18T06:22:46","slug":"dunyali-olmak-mudonun-reklam-tarihinde-bir-yolculuk-raflarda-yerini-aldi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/12\/18\/dunyali-olmak-mudonun-reklam-tarihinde-bir-yolculuk-raflarda-yerini-aldi\/","title":{"rendered":"\u201cD\u00dcNYALI OLMAK. Mudo\u2019nun Reklam Tarihinde Bir Yolculuk\u201d Raflarda Yerini Ald\u0131"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019nin \u00f6nc\u00fc ve yenilik\u00e7i markalar\u0131ndan Mudo, 60 y\u0131l\u0131 a\u015fk\u0131n tarihine ve reklamc\u0131l\u0131k alan\u0131nda ilerici \u00e7al\u0131\u015fmalar\u0131na yer veren \u201cD\u00dcNYALI OLMAK. Mudo\u2019nun Reklam Tarihinde Bir Yolculuk\u201d adl\u0131 kitab\u0131 t\u00fcm Minoa,&nbsp;Minoa.com, Nadir Kitap, Pandora, Patika, Remzi kitabevleri ve Turkuaz Sahaf ile&nbsp;mudo.com.tr\u2019de sat\u0131\u015fa sunuldu.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zg\u00fcn ma\u011faza tasar\u0131mlar\u0131ndan al\u0131\u015fveri\u015f k\u00fclt\u00fcr\u00fcn\u00fc d\u00f6n\u00fc\u015ft\u00fcren yakla\u015f\u0131mlar\u0131na, haf\u0131zalara kaz\u0131nan defilelerden cesur ileti\u015fim kampanyalar\u0131na kadar perakende d\u00fcnyas\u0131nda pek \u00e7ok yenili\u011fe \u00f6nc\u00fcl\u00fck eden Mudo, \u201c<a>D\u00dcNYALI OLMAK. Mudo\u2019nun Reklam Tarihinde Bir Yolculuk<\/a>\u201d adl\u0131 kitab\u0131n\u0131 okuyucular\u0131yla bulu\u015fturdu. Sekt\u00f6r\u00fcn duayen isimlerinin katk\u0131da bulundu\u011fu kitab\u0131n, yay\u0131n y\u00f6netmenli\u011fini G\u00f6khan Ak\u00e7ura, tasar\u0131m dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 ise B\u00fclent Erkmen \u00fcstlendi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cD\u00dcNYALI OLMAK. Mudo\u2019nun Reklam Tarihinde Bir Yolculuk\u201d, Mudo\u2019nun yar\u0131m asr\u0131 a\u015fk\u0131n yolculu\u011funu ve reklamc\u0131l\u0131k tarihinde b\u0131rakt\u0131\u011f\u0131 izleri yans\u0131t\u0131yor. Mudo\u2019nun marka kimli\u011fini \u015fekillendiren yarat\u0131c\u0131 vizyonunu ve d\u00f6nemin \u00f6tesinde kurgulanan i\u015f birliklerini, ku\u015faklar aras\u0131ndaki de\u011fi\u015fimleri de g\u00f6zler \u00f6n\u00fcne sererek anlatan kitap, ayn\u0131 zamanda bas\u0131l\u0131 yay\u0131nc\u0131l\u0131k ve reklam ar\u015fivcili\u011fi a\u00e7\u0131s\u0131ndan bir ilk niteli\u011fi ta\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mudo\u2019nun hikayesinin yan\u0131 s\u0131ra T\u00fcrkiye\u2019deki perakende ve ileti\u015fim sekt\u00f6rlerinin \u00f6nemli d\u00f6neme\u00e7lerine de \u0131\u015f\u0131k tutan bu kapsaml\u0131 \u00e7al\u0131\u015fma, pazarlama, marka ileti\u015fimi ve reklam tarihine ilgi duyan profesyoneller, \u00f6\u011frenciler ve ara\u015ft\u0131rmac\u0131lar i\u00e7in de\u011ferli bir kaynak sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u00fcnye:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00dcNYALI OLMAK. Mudo\u2019nun Reklam Tarihinde Bir Yolculuk<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yay\u0131n Y\u00f6netmeni: G\u00f6khan Ak\u00e7ura<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yay\u0131n Koordinat\u00f6r\u00fc: Neslihan Muratbeyo\u011flu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ar\u015fiv Tarama: Mudo Pazarlama Ekibi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kitap Tasar\u0131m\u0131: G\u00f6k\u00e7e Gen\u00e7, Erman Y\u0131lmaz \/ Informal Project<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tasar\u0131m Uygulamas\u0131: Beyza Ceylan, Informal Project<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tasar\u0131m Dan\u0131\u015fman\u0131: B\u00fclent Erkmen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bask\u0131: Ofset Yap\u0131mevi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stanbul, Ocak 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin \u00f6nc\u00fc ve yenilik\u00e7i markalar\u0131ndan Mudo, 60 y\u0131l\u0131 a\u015fk\u0131n tarihine ve reklamc\u0131l\u0131k alan\u0131nda ilerici \u00e7al\u0131\u015fmalar\u0131na yer veren \u201cD\u00dcNYALI OLMAK. Mudo\u2019nun Reklam Tarihinde Bir Yolculuk\u201d adl\u0131&hellip;<\/p>\n","protected":false},"author":6,"featured_media":7937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=7936"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7936\/revisions"}],"predecessor-version":[{"id":7938,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/7936\/revisions\/7938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/7937"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=7936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=7936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=7936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}