{"id":803,"date":"2025-07-15T11:24:32","date_gmt":"2025-07-15T11:24:32","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=803"},"modified":"2025-07-15T11:24:32","modified_gmt":"2025-07-15T11:24:32","slug":"boyner-grupta-ust-duzey-atamalar","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/15\/boyner-grupta-ust-duzey-atamalar\/","title":{"rendered":"Boyner Grup\u2019ta \u00dcst D\u00fczey Atamalar"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Boyner Grup, inovasyon ve m\u00fc\u015fteri odakl\u0131 b\u00fcy\u00fcme stratejisi do\u011frultusunda y\u00f6netim kadrosunu g\u00fc\u00e7lendirmeye devam ediyor. Veriye dayal\u0131 pazarlama ve fintek alanlar\u0131nda fark yaratan Hopi\u2019de CEO\u2019luk g\u00f6revine B\u00fclent D\u00f6lek atan\u0131rken, Boyner Grup \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 (CHRO) ve Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k Operasyondan ve Organizasyonel Geli\u015fimden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revlerine Yasemin Asar getirildi.<\/strong><\/h3>\n\n\n\n<p>Farkl\u0131 sekt\u00f6rlerde pazarlama, finans ve reklam teknolojilerini bir araya getiren T\u00fcrkiye\u2019nin ilk ve tek \u2018m\u00fc\u015fteri teknolojileri\u2019 \u015firketi Hopi, 10. y\u0131l\u0131nda b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine giriyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn liderli\u011fini \u00fcstlenmek \u00fczere, veri odakl\u0131 stratejiler ve dijital d\u00f6n\u00fc\u015f\u00fcm konular\u0131nda 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan B\u00fclent D\u00f6lek, 3 Mart 2025 itibar\u0131yla Hopi\u2019nin yeni CEO\u2019su olarak g\u00f6reve ba\u015flad\u0131.<\/p>\n\n\n\n<p>D\u00f6lek, Hopi\u2019nin b\u00fcy\u00fck veri altyap\u0131s\u0131 ve analitik g\u00fcc\u00fcn\u00fc kullanarak marka ortaklar\u0131 ve m\u00fc\u015fterilere daha fazla de\u011fer sunmay\u0131 hedefliyor. Ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimleri, fintek alan\u0131ndaki yenilikleri ve inovatif sadakat programlar\u0131yla Hopi\u2019nin, sekt\u00f6rdeki liderli\u011fini daha da peki\u015ftirmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p>\u0130stanbul Teknik \u00dcniversitesi End\u00fcstri M\u00fchendisli\u011fi mezunu olan D\u00f6lek, y\u00fcksek lisans\u0131n\u0131 \u0130T\u00dc\u2019de M\u00fchendislik Y\u00f6netimi alan\u0131nda tamamlad\u0131. Kariyerine 1997 y\u0131l\u0131nda Migros\u2019ta ba\u015flayan D\u00f6lek, perakende ve veri odakl\u0131 stratejiler konusundaki uzmanl\u0131\u011f\u0131yla farkl\u0131 sekt\u00f6rlerde \u00f6nemli pozisyonlarda g\u00f6rev ald\u0131. g2m firmas\u0131nda hem \u0130cra Kurulu \u00dcyesi hem Sat\u0131\u015f Operasyon Direkt\u00f6r\u00fc g\u00f6revlerini y\u00fcr\u00fctmesinin ard\u0131ndan, 2014 y\u0131l\u0131nda y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 kariyerine ba\u015flad\u0131.&nbsp;Accenture ve McKinsey gibi \u00f6nde gelen \u015firketlerde perakende sekt\u00f6r\u00fcne y\u00f6nelik&nbsp;4&nbsp;y\u0131ll\u0131k dan\u0131\u015fmanl\u0131k tecr\u00fcbesinden sonra, LC Waikiki\u2019de CEO Yard\u0131mc\u0131s\u0131 olarak omni-channel d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini y\u00f6netti. Son olarak Yemeksepeti\u2019nde H\u0131zl\u0131 Ticaret Genel M\u00fcd\u00fcr\u00fc olarak g\u00f6rev yapan D\u00f6lek, dijital d\u00f6n\u00fc\u015f\u00fcm ve veriye dayal\u0131 i\u015f modelleri konusundaki bilgi birikimiyle Hopi\u2019ye liderlik edecek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/07\/Boyner-Grupta-Ust-Duzey-Atamalar-2-1.png\" alt=\"\" class=\"wp-image-806\" style=\"width:650px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/07\/Boyner-Grupta-Ust-Duzey-Atamalar-2-1.png 1000w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/07\/Boyner-Grupta-Ust-Duzey-Atamalar-2-1-300x180.png 300w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2025\/07\/Boyner-Grupta-Ust-Duzey-Atamalar-2-1-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Boyner Grup \u0130nsan Kaynaklar\u0131nda Yeni D\u00f6nem<\/strong><\/p>\n\n\n\n<p>Boyner Grup\u2019un insan odakl\u0131 y\u00f6netim anlay\u0131\u015f\u0131n\u0131 daha da ileriye ta\u015f\u0131mak amac\u0131yla ger\u00e7ekle\u015ftirilen bir di\u011fer \u00f6nemli atama ise Yasemin Asar oldu. Boyner Grup CHRO\u2019su ve Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k Operasyondan &amp; Organizasyonel Geli\u015fimden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak 3 Mart 2025 itibar\u0131yla yeni g\u00f6revine ba\u015flayan Asar, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme, \u00e7al\u0131\u015fan deneyimi, organizasyonel ve operasyonel verimlilik alanlar\u0131nda \u00f6nemli sorumluluklar \u00fcstlenecek.<\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi Uluslararas\u0131 \u0130li\u015fkiler B\u00f6l\u00fcm\u00fc mezunu olan Yasemin Asar, kariyerine 1998 y\u0131l\u0131nda Boyner Grup\u2019ta ba\u015flad\u0131. 2015\u2019te A&amp;Y Marka Ma\u011fazac\u0131l\u0131k\u2019ta lojistik, IT ve insan kaynaklar\u0131 operasyonlar\u0131ndan sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6rev yapt\u0131. 2020\u2019de Do\u011fu\u015f Hospitality &amp; Retail Group\u2019a ge\u00e7erek, insan kaynaklar\u0131, s\u00fcre\u00e7 geli\u015ftirme ve teknoloji alanlar\u0131nda d\u00f6n\u00fc\u015f\u00fcm projelerine liderlik etti. Boyner Grup\u2019taki yeni g\u00f6revinde Asar, i\u015f s\u00fcre\u00e7lerinin daha entegre ve verimli hale getirilmesini, \u00e7al\u0131\u015fan deneyiminin iyile\u015ftirilmesini ve organizasyonel geli\u015fimin h\u0131zland\u0131r\u0131lmas\u0131n\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boyner Grup, inovasyon ve m\u00fc\u015fteri odakl\u0131 b\u00fcy\u00fcme stratejisi do\u011frultusunda y\u00f6netim kadrosunu g\u00fc\u00e7lendirmeye devam ediyor. Veriye dayal\u0131 pazarlama ve fintek alanlar\u0131nda fark yaratan Hopi\u2019de CEO\u2019luk g\u00f6revine&hellip;<\/p>\n","protected":false},"author":6,"featured_media":805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=803"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/803\/revisions"}],"predecessor-version":[{"id":807,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/803\/revisions\/807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/805"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}