{"id":8317,"date":"2026-01-13T12:30:53","date_gmt":"2026-01-13T12:30:53","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=8317"},"modified":"2026-02-24T13:46:54","modified_gmt":"2026-02-24T13:46:54","slug":"atrax-2026-eglence-ve-oyun-sektorunu-13-kez-istanbulda-bulusturuyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/01\/13\/atrax-2026-eglence-ve-oyun-sektorunu-13-kez-istanbulda-bulusturuyor\/","title":{"rendered":"Atrax 2026, E\u011flence ve Oyun Sekt\u00f6r\u00fcn\u00fc 13. Kez \u0130stanbul\u2019da Bulu\u015fturuyor"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>227 milyar dolarl\u0131k k\u00fcresel pazar hacmi ile d\u00fcnyan\u0131n en \u00e7ok kazand\u0131ran sekt\u00f6rleri aras\u0131nda yer alan oyun ve e\u011flence sekt\u00f6r\u00fc, Avrasya\u2019n\u0131n en kapsaml\u0131 fuarlar\u0131ndan biri olan ATRAX \u2013 Uluslararas\u0131 E\u011flence, Park, Spor ve Rekreasyon Alanlar\u0131 Fuar\u0131 ile 13.kez \u0130stanbul\u2019da bulu\u015fuyor. 15\u201317 Ocak 2026 tarihleri aras\u0131nda \u0130stanbul Fuar Merkezi\u2019nde d\u00fczenlenecek olan ATRAX 2026, bu y\u0131l \u201cCiddi E\u011flence \u2013 Yar\u0131n\u0131n Mutlu \u015eehirleri \u0130\u00e7in E\u011flenceyi Ciddiye Al\u0131yoruz\u201d temas\u0131yla sekt\u00f6r\u00fcn gelece\u011fine \u0131\u015f\u0131k tutacak. Ge\u00e7ti\u011fimiz y\u0131l 83 \u00fclkeden yakla\u015f\u0131k 20 bin profesyonel ziyaret\u00e7i ile rekor k\u0131ran ATRAX, 2026\u2019da \u00e7\u0131tay\u0131 daha da y\u00fckselterek 100\u2019den fazla \u00fclkeden profesyonel al\u0131c\u0131y\u0131 ve 30\u2019un \u00fczerinde \u00fclkeden 400\u2019\u00fc a\u015fk\u0131n kat\u0131l\u0131mc\u0131y\u0131 a\u011f\u0131rlamaya haz\u0131rlan\u0131yor. Avrupa\u2019dan Orta Do\u011fu\u2019ya, Balkanlar\u2019dan K\u00f6rfez \u00fclkeleri ve Kafkasya\u2019ya uzanan geni\u015f bir co\u011frafyay\u0131 \u0130stanbul\u2019da bulu\u015fturacak olan ATRAX 2026; e\u011flence parklar\u0131, tematik alanlar, spor ve rekreasyon yat\u0131r\u0131mlar\u0131, kentsel ya\u015fam \u00e7\u00f6z\u00fcmleri ve yenilik\u00e7i teknolojiler alan\u0131nda sekt\u00f6r profesyonellerine e\u015fsiz i\u015f birli\u011fi ve ticaret f\u0131rsatlar\u0131 sunacak.<\/strong><\/h3>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde \u015fehirler yaln\u0131zca ya\u015fam ve \u00e7al\u0131\u015fma alan\u0131 de\u011fil; ayn\u0131 zamanda sosyalle\u015fme, dinlenme ve hareketli ya\u015fam\u0131n merkezleri olarak tasarlan\u0131yor. Parklardan spor alanlar\u0131na, rekreasyon alanlar\u0131ndan sosyal tesislere kadar uzanan geni\u015f bir yelpazedeki bu yat\u0131r\u0131mlar, kentsel geli\u015fimin vazge\u00e7ilmez bile\u015fenleri aras\u0131nda yer al\u0131yor. T\u00fcrkiye\u2019nin en kapsaml\u0131 e\u011flence fuar\u0131 olan ATRAX 2026\u2019da da e\u011flence ve rekreasyon alanlar\u0131n\u0131n \u015fehirlerin ya\u015fam kalitesine katk\u0131s\u0131n\u0131 g\u00fcndemin merkezine ta\u015f\u0131n\u0131yor. 4 bini a\u015fk\u0131n markan\u0131n temsil edilece\u011fi fuar, uluslararas\u0131 \u00f6l\u00e7ekte b\u00fcy\u00fcyen i\u015f hacmini ve e\u011flence sekt\u00f6r\u00fcn\u00fcn \u015fehirler \u00fczerindeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcn\u00fc \u00f6ne \u00e7\u0131karacak.<\/p>\n\n\n\n<p>E\u011flenceyi sadece keyif \u00fcreten bir alan olarak de\u011fil, \u015fehirlerin gelece\u011fini \u015fekillendiren g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m ba\u015fl\u0131\u011f\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc belirten&nbsp;<strong>Tureks Uluslararas\u0131 Fuarc\u0131l\u0131k Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Fuar Organizat\u00f6r\u00fc Nergis Aslan,<\/strong>&nbsp;\u201cBug\u00fcn parklar, oyun ve spor alanlar\u0131, sosyal tesisler yaln\u0131zca bo\u015f vakit ge\u00e7irilen mek\u00e2nlar de\u011fil; \u015fehirlerin ya\u015fam kalitesini, ekonomik dinamizmini ve toplumsal etkile\u015fimini art\u0131ran stratejik unsurlar h\u00e2line geldi. Mutlu, s\u00fcrd\u00fcr\u00fclebilir ve ya\u015fanabilir \u015fehirler ancak do\u011fru planlanm\u0131\u015f e\u011flence ve rekreasyon yat\u0131r\u0131mlar\u0131yla m\u00fcmk\u00fcn oluyor. Bu nedenle 2026 i\u00e7in belirledi\u011fimiz \u2018Serious Fun\u2019 temas\u0131, e\u011flence sekt\u00f6r\u00fcn\u00fcn ekonomik, sosyal ve kentsel d\u00f6n\u00fc\u015f\u00fcmde oynad\u0131\u011f\u0131 rol\u00fc yeniden g\u00fcndeme ta\u015f\u0131yacak. Fuar\u0131m\u0131z; teknolojiden s\u00fcrd\u00fcr\u00fclebilirli\u011fe, \u015fehirlerin gelece\u011fini \u015fekillendiren yenilik\u00e7i \u00e7\u00f6z\u00fcmlerden k\u00fcresel i\u015f birliklerine uzanan \u00e7ok geni\u015f bir yelpazede sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutacak. ATRAX olarak, sekt\u00f6r firmalar\u0131na yaln\u0131zca \u00fcr\u00fcnlerini sergileyebilecekleri bir alan sunmuyoruz. Ayn\u0131 zamanda ihracatlar\u0131n\u0131 b\u00fcy\u00fctebilecekleri, yeni pazarlara ad\u0131m atabilecekleri ve uluslararas\u0131 \u00f6l\u00e7ekte g\u00fc\u00e7l\u00fc i\u015f birlikleri kurabilecekleri kapsaml\u0131 bir ticari platform haz\u0131rl\u0131yoruz.&nbsp;Ge\u00e7ti\u011fimiz y\u0131l 83 \u00fclkeden 18 bin 636 profesyonel ziyaret\u00e7inin kat\u0131l\u0131m\u0131yla fuar\u0131m\u0131z\u0131n Avrasya b\u00f6lgesindeki etkisini ve uluslararas\u0131 g\u00fcc\u00fcn\u00fc net bi\u00e7imde ortaya koyduk. Bu y\u0131l da Avrupa\u2019dan Orta Do\u011fu\u2019ya, Balkanlar\u2019dan K\u00f6rfez ve Kafkasya\u2019ya uzanan geni\u015f bir co\u011frafyay\u0131 \u0130stanbul\u2019da bulu\u015fturaca\u011f\u0131z. ATRAX 2026, 5 salonda ve 55 bin metrekarelik alanda d\u00fczenlenecek. 4 binin \u00fczerinde firmay\u0131 ve 20 binin \u00fczerinde uluslararas\u0131 sekt\u00f6r temsilcisini a\u011f\u0131rlamay\u0131 hedefliyoruz\u201d dedi.<\/p>\n\n\n\n<p><strong>REKREASYON YATIRIMLARINDA YEN\u0130 TRENDLER<\/strong><\/p>\n\n\n\n<p>Oyun ve macera alanlar\u0131ndan kent mobilyalar\u0131na ye\u015fil alan \u00e7\u00f6z\u00fcmlerinden bah\u00e7e ve a\u00e7\u0131k alan dizayn\u0131na kadar geni\u015f bir yelpazede se\u00e7enek sunan ATRAX\u2019\u0131n en dikkat \u00e7ekici b\u00f6l\u00fcmlerinden AQUAFUN\u2019\u0131 anlatan<strong>&nbsp;Aslan, \u201c<\/strong>75 milyar dolar\u0131 a\u015fan k\u00fcresel pazar hacmine sahip bu alan; y\u00fczme havuzlar\u0131ndan aqua parklara, spa teknolojilerinden \u00e7evre dostu su \u00e7\u00f6z\u00fcmlerine kadar geni\u015f bir inovasyon yelpazesini \u0130stanbul\u2019a ta\u015f\u0131yacak. Almanya\u2019dan \u0130talya\u2019ya, Orta Do\u011fu\u2019dan Balkanlar\u2019a kadar pek \u00e7ok profesyonelin bir araya gelece\u011fi b\u00f6l\u00fcm, s\u00fcrd\u00fcr\u00fclebilir su y\u00f6netiminin e\u011flence sekt\u00f6r\u00fc i\u00e7in stratejik \u00f6nemini vurgulayacak. AQUAFUN, bu y\u0131l \u201cSeriousFun, Mavi Gelecek\u201d temas\u0131yla su e\u011flencesi ve spa sekt\u00f6r\u00fcn\u00fcn gelece\u011fine \u0131\u015f\u0131k tutacak\u201d dedi.<\/p>\n\n\n\n<p>Bu y\u0131l ilk kez olu\u015fturulan BLOOM ARENA\u2019dan da bahseden&nbsp;<strong>Aslan,<\/strong>&nbsp;\u201cProgram iki sahnede e\u015f zamanl\u0131 oturumlarla ilerleyecek. E\u011flence, rekreasyon, peyzaj, spor ve su e\u011flencesi gibi alanlarda uzman konu\u015fmac\u0131lar, sekt\u00f6r\u00fcn ihtiya\u00e7 ve beklentilerini merkeze alan ba\u015fl\u0131klar\u0131 ele al\u0131nacak. Turuncu Sahne\u2019de \u201cE\u011flence Alan\u0131 De\u011fil, Gelecek Plan\u0131\u201d ana temas\u0131 \u00f6ne \u00e7\u0131k\u0131yor. Bu sahnede \u015fehirlerin ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u00fc, kentsel ya\u015famda spor ve rekreasyon alanlar\u0131n\u0131n artan \u00f6nemi, sosyal uyumu g\u00fc\u00e7lendiren tasar\u0131m anlay\u0131\u015flar\u0131 ve yenilik\u00e7i \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 konu\u015fulacak. Turkuaz Sahne\u2019de ise iki ana odak bulunuyor. \u201cS\u00fcrd\u00fcr\u00fclebilir Ye\u015fil\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda a\u00e7\u0131k alan yat\u0131r\u0131mlar\u0131n\u0131n \u015fehir ya\u015fam\u0131na, ekonomiye ve ekolojiye katk\u0131lar\u0131 de\u011ferlendirilecek. \u201cMavi Gelecek\u201d oturumlar\u0131nda ise havuz ve su e\u011flencesi alan\u0131nda s\u00fcrd\u00fcr\u00fclebilir yakla\u015f\u0131mlar, teknolojik yenilikler ve yat\u0131r\u0131m vizyonu masaya yat\u0131r\u0131lacak. BLOOM ARENA, sekt\u00f6r profesyonellerine yaln\u0131zca g\u00fcncel bilgi sunmakla kalmayacak, ayn\u0131 zamanda i\u015f birli\u011fi f\u0131rsatlar\u0131 ve yeni ticaret ba\u011flant\u0131lar\u0131 da olu\u015fturacak<strong><em>\u201d&nbsp;<\/em><\/strong>diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>227 milyar dolarl\u0131k k\u00fcresel pazar hacmi ile d\u00fcnyan\u0131n en \u00e7ok kazand\u0131ran sekt\u00f6rleri aras\u0131nda yer alan oyun ve e\u011flence sekt\u00f6r\u00fc, Avrasya\u2019n\u0131n en kapsaml\u0131 fuarlar\u0131ndan biri olan&hellip;<\/p>\n","protected":false},"author":6,"featured_media":8318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serbest"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=8317"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8317\/revisions"}],"predecessor-version":[{"id":8319,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8317\/revisions\/8319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/8318"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=8317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=8317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=8317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}