{"id":8331,"date":"2026-01-19T08:28:47","date_gmt":"2026-01-19T08:28:47","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=8331"},"modified":"2026-01-19T08:28:47","modified_gmt":"2026-01-19T08:28:47","slug":"defactonun-global-yolculugu-yeni-operasyonlarla-hiz-kesmeden-devam-ediyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/01\/19\/defactonun-global-yolculugu-yeni-operasyonlarla-hiz-kesmeden-devam-ediyor\/","title":{"rendered":"DeFacto\u2019nun Global Yolculu\u011fu Yeni Operasyonlarla H\u0131z Kesmeden\u00a0Devam\u00a0Ediyor\u00a0"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Global moda markas\u0131 DeFacto, yurt d\u0131\u015f\u0131 b\u00fcy\u00fcme stratejisi do\u011frultusunda uluslararas\u0131 yat\u0131r\u0131mlar\u0131na h\u0131z kesmeden devam ediyor. K\u00fcresel \u00f6l\u00e7ekte rekabet g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefleyen marka, faaliyet g\u00f6sterdi\u011fi pazarlarda yerel t\u00fcketici beklentilerine ve dinamiklerine uygun stratejiler geli\u015ftirerek b\u00fcy\u00fcyor.\u00a0<\/strong><br><br><\/h3>\n\n\n\n<p>Global moda markas\u0131 DeFacto,&nbsp;uluslararas\u0131&nbsp;aras\u0131nda b\u00fcy\u00fcmeye devam ediyor. Bug\u00fcn 5 k\u0131tada, 100\u2019\u00fc a\u015fk\u0131n \u00fclkede faaliyet g\u00f6steren DeFacto;&nbsp;100\u2019den fazla \u00fclkede 500\u2019\u00fcn&nbsp;\u00fczerinde ma\u011fazas\u0131 ve dijital varl\u0131\u011f\u0131yla global \u00f6l\u00e7ekte b\u00fcy\u00fcyen bir moda markas\u0131 konumunda. &nbsp;Marka g\u00fc\u00e7l\u00fc dijital altyap\u0131s\u0131yla, farkl\u0131 pazarlarda tek tip bir yakla\u015f\u0131m yerine, yerel dinamiklere uygun koleksiyonlar ve i\u015f modelleriyle s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedeflerine emin ad\u0131mlarla ilerliyor.&nbsp;DeFacto; fiziksel ma\u011faza yat\u0131r\u0131mlar\u0131n\u0131 dijitalle\u015fme hamleleriyle destekleyerek, \u00e7ok kanall\u0131 bir b\u00fcy\u00fcme modeli benimsiyor. Bu yakla\u015f\u0131m sayesinde hem perakende a\u011f\u0131n\u0131 geni\u015fletiyor hem de dijital sat\u0131\u015f kanallar\u0131yla daha fazla pazarda eri\u015filebilirli\u011fini art\u0131r\u0131yor. Global operasyonlar\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir ve uzun vadeli bir bak\u0131\u015f a\u00e7\u0131s\u0131yla y\u00f6neten DeFacto, yeni pazarlara giri\u015flerde ve mevcut pazarlardaki b\u00fcy\u00fcmede esnek i\u015f modelleri ve yerel i\u015f birlikleriyle global varl\u0131\u011f\u0131n\u0131 her ge\u00e7en g\u00fcn daha geni\u015f bir co\u011frafyaya ta\u015f\u0131yor.<\/p>\n\n\n\n<p><strong>Uluslararas\u0131 b\u00fcy\u00fcmesine kararl\u0131l\u0131kla devam ediyor&#8230;<\/strong><\/p>\n\n\n\n<p>Bu global b\u00fcy\u00fcme vizyonunun ilk ad\u0131m\u0131&nbsp;M\u0131s\u0131r\u2019da ger\u00e7ekle\u015ftirilen yeni i\u015f birli\u011fi oldu. DeFacto\u2019nun&nbsp;Avrupa \u0130mar ve Kalk\u0131nma Bankas\u0131 (EBRD) ile yapt\u0131\u011f\u0131 i\u015f birli\u011fi;&nbsp;\u00fclkedeki ma\u011faza a\u011f\u0131n\u0131n geni\u015fletilmesi, dijitalle\u015fme yat\u0131r\u0131mlar\u0131n\u0131n h\u0131zland\u0131r\u0131lmas\u0131, yerel \u00fcretim kapasitesinin g\u00fc\u00e7lendirilmesi&nbsp;ve artan operasyon hacmine ba\u011fl\u0131 i\u015fletme sermayesi ihtiya\u00e7lar\u0131n\u0131n desteklenmesini kaps\u0131yor. Bu kapsamda DeFacto,&nbsp;M\u0131s\u0131r\u2019da toplam 20 bin metrekarelik &nbsp;&nbsp;fiziksel olu\u015fumla bu co\u011frafyada t\u00fcketicilerle bulu\u015facak. DeFacto\u2019nun M\u0131s\u0131r yat\u0131r\u0131m\u0131, markan\u0131n Orta Do\u011fu, Kuzey Afrika, MENA ve CIS b\u00f6lgeleri ba\u015fta olmak \u00fczere farkl\u0131 co\u011frafyalarda s\u00fcrd\u00fcrd\u00fc\u011f\u00fc uzun vadeli b\u00fcy\u00fcme stratejisinin \u00f6nemli bir par\u00e7as\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Marka, ge\u00e7ti\u011fimiz d\u00f6nemde de uluslararas\u0131 ma\u011faza a\u011f\u0131n\u0131 geni\u015fletmeye y\u00f6nelik stratejik yat\u0131r\u0131mlar ger\u00e7ekle\u015ftirerek global ayak izini g\u00fc\u00e7lendirdi. Son olarak Orta Do\u011fu\u2019daki b\u00fcy\u00fcme yolculu\u011funu h\u0131zland\u0131ran DeFacto, Suudi Arabistan\u2019daki ilk ma\u011fazas\u0131n\u0131 Cidde\u2019de a\u00e7arak b\u00f6lgedeki varl\u0131\u011f\u0131n\u0131 bir ad\u0131m ileri ta\u015f\u0131d\u0131.<\/p>\n\n\n\n<p>DeFacto, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de global pazarlardaki yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrerek, yerel ihtiya\u00e7lara uyum sa\u011flayan esnek i\u015f modeliyle uluslararas\u0131 b\u00fcy\u00fcmesini kararl\u0131l\u0131kla devam ettirmeyi hedefliyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cGlobal B\u00fcy\u00fcmemize Kararl\u0131 Bir \u015eekilde Devam Ediyoruz\u201d<\/h3>\n\n\n\n<p><strong>DeFacto Yat\u0131r\u0131m, Finans ve B\u00fcy\u00fcmeden Sorumlu Ba\u015fkan\u0131 \u00d6nder \u015eenol<\/strong>, yurt d\u0131\u015f\u0131 yat\u0131r\u0131mlar\u0131n yaln\u0131zca \u015firket \u00f6l\u00e7e\u011finde bir b\u00fcy\u00fcme de\u011fil, T\u00fcrk moda sekt\u00f6r\u00fcn\u00fcn k\u00fcresel yolculu\u011funa g\u00fc\u00e7 veren bir kald\u0131ra\u00e7 oldu\u011funa vurgu yaparak \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<p>\u201cYurt d\u0131\u015f\u0131 yat\u0131r\u0131mlar\u0131m\u0131zla, T\u00fcrk moda sekt\u00f6r\u00fcn\u00fcn d\u00fcnyadaki anlat\u0131s\u0131n\u0131 g\u00fc\u00e7lendiren somut etkiler yarat\u0131yoruz. A\u00e7t\u0131\u011f\u0131m\u0131z her yeni ma\u011faza, T\u00fcrkiye\u2019de tasarlanan, geli\u015ftirilen ve \u00fcretilen bir moda anlay\u0131\u015f\u0131n\u0131n farkl\u0131 k\u00fclt\u00fcrlerle bulu\u015fmas\u0131na vesile oluyor. Bu sayede T\u00fcrk moda markalar\u0131n\u0131n global pazarlarda rekabet edebilece\u011fine dair g\u00fc\u00e7l\u00fc ve ilham veren \u00f6rnekler ortaya koyuyoruz. Dijital yat\u0131r\u0131mlar\u0131m\u0131z, yaln\u0131zca DeFacto\u2019nun de\u011fil; sekt\u00f6rdeki tedarik\u00e7ilerden tasar\u0131mc\u0131lara, lojistikten teknolojiye uzanan geni\u015f bir ekosistemin d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc destekliyor. Geli\u015ftirdi\u011fimiz veri odakl\u0131 s\u00fcre\u00e7ler, h\u0131zl\u0131 moda ve s\u00fcrd\u00fcr\u00fclebilirlik dengesini daha sa\u011fl\u0131kl\u0131 kurmam\u0131za imk\u00e2n tan\u0131rken; T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn \u00e7evik, yenilik\u00e7i ve \u00e7a\u011f\u0131n ihtiya\u00e7lar\u0131na cevap veren bir yap\u0131 kazanmas\u0131na katk\u0131 sa\u011fl\u0131yor.Yerel i\u015f birlikleriyle b\u00fcy\u00fcd\u00fc\u011f\u00fcm\u00fcz her \u00fclkede, T\u00fcrk moda sekt\u00f6r\u00fcn\u00fcn g\u00fcvenilir bir i\u015f orta\u011f\u0131 ve uzun vadeli bir oyuncu olarak alg\u0131lanmas\u0131n\u0131 sa\u011fl\u0131yoruz. Ayn\u0131 zamanda kapsay\u0131c\u0131 istihdam ve yetenek geli\u015fimine odaklanan yakla\u015f\u0131m\u0131m\u0131zla, T\u00fcrkiye\u2019de yeti\u015fen insan kayna\u011f\u0131n\u0131n uluslararas\u0131 arenada deneyim kazanmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7\u0131yoruz. Bug\u00fcn DeFacto\u2019nun yurt d\u0131\u015f\u0131ndaki her yat\u0131r\u0131m\u0131; T\u00fcrk moda sekt\u00f6r\u00fcne yeni pazarlar a\u00e7an, bilgi ve deneyim transferini h\u0131zland\u0131ran ve gelecek nesiller i\u00e7in daha g\u00fc\u00e7l\u00fc bir global ekosistem in\u015fa eden bir etki yarat\u0131yor. Att\u0131\u011f\u0131m\u0131z bu ad\u0131mlar, T\u00fcrkiye\u2019den do\u011fan markalar\u0131n d\u00fcnyada kal\u0131c\u0131 ba\u015far\u0131 hik\u00e2yeleri yazabilece\u011fini g\u00f6steren ilham verici bir yol haritas\u0131 sunuyor.\u201d dedi.&nbsp;<\/p>\n\n\n\n<p>EBRD T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Mehmet Erdem Ya\u015far ise konuyla ilgili olarak \u015funlar\u0131 kaydetti: \u201cT\u00fcrk \u015firketlerinin k\u00fcresel ayak izlerini geni\u015fletirken uluslararas\u0131 alanda yay\u0131lmalar\u0131n\u0131 desteklemekten memnuniyet duyuyoruz. Bu i\u015f birli\u011finin DeFacto&#8217;nun global b\u00fcy\u00fcmesine katk\u0131 sa\u011flamas\u0131n\u0131n yan\u0131 s\u0131ra&nbsp;T\u00fcrk markalar\u0131n\u0131n globalde lider konuma gelmesinde etkili olaca\u011f\u0131na&nbsp;inan\u0131yoruz. \u0130lk ad\u0131m\u0131n\u0131 M\u0131s\u0131r\u2019da att\u0131\u011f\u0131m\u0131z bu vizyonu \u00f6n\u00fcm\u00fczdeki d\u00f6nemde farkl\u0131 co\u011frafyalarda da devam ettirece\u011fiz \u201d dedi.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global moda markas\u0131 DeFacto, yurt d\u0131\u015f\u0131 b\u00fcy\u00fcme stratejisi do\u011frultusunda uluslararas\u0131 yat\u0131r\u0131mlar\u0131na h\u0131z kesmeden devam ediyor. K\u00fcresel \u00f6l\u00e7ekte rekabet g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefleyen marka, faaliyet g\u00f6sterdi\u011fi pazarlarda&hellip;<\/p>\n","protected":false},"author":6,"featured_media":8332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=8331"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8331\/revisions"}],"predecessor-version":[{"id":8333,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8331\/revisions\/8333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/8332"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=8331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=8331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=8331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}