{"id":838,"date":"2025-07-15T12:45:00","date_gmt":"2025-07-15T12:45:00","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=838"},"modified":"2025-07-15T12:45:00","modified_gmt":"2025-07-15T12:45:00","slug":"kotonun-global-yukselisi-dunya-basininda-ses-getirdi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2025\/07\/15\/kotonun-global-yukselisi-dunya-basininda-ses-getirdi\/","title":{"rendered":"Koton\u2019un Global Y\u00fckseli\u015fi D\u00fcnya Bas\u0131n\u0131nda Ses Getirdi"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Business of Fashion, Koton\u2019un 32 \u00fclkede 207 yurtd\u0131\u015f\u0131 ma\u011fazaya ula\u015fan k\u00fcresel b\u00fcy\u00fcmesini, \u201ccesur ve stratejik bir ba\u015far\u0131 \u00f6rne\u011fi\u201d olarak tan\u0131mlad\u0131.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Global moda end\u00fcstrisinin en sayg\u0131n yay\u0131nlar\u0131ndan Business of Fashion, \u201cHow Turkish Brands Conquered the Rest of the World\u201d ba\u015fl\u0131kl\u0131 \u00f6zel dosyas\u0131nda, T\u00fcrk haz\u0131r giyim markalar\u0131n\u0131n d\u00fcnya \u00e7ap\u0131ndaki ba\u015far\u0131s\u0131n\u0131 mercek alt\u0131na ald\u0131. Koton CEO\u2019su Dr. A B\u00fclent Sabuncu\u2019nun r\u00f6portaj\u0131n\u0131n yer ald\u0131\u011f\u0131 dosyad<strong><em>a markan\u0131n global b\u00fcy\u00fcme hedeflerine yer verildi. Ayn\u0131 zamanda Koton\u2019un k\u00fcresel b\u00fcy\u00fckl\u00fc\u011f\u00fc dosyada \u00f6ne \u00e7\u0131kan unsurlardan oldu.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019nin s\u00fcrd\u00fcr\u00fclebilir ve yenilik\u00e7i moda markas\u0131 Koton\u2019un k\u00fcresel b\u00fcy\u00fcme haritas\u0131nda bug\u00fcn geli\u015fmekte olan stratejik pazarlar yer al\u0131yor. Do\u011fu Avrupa\u2019dan Orta Asya\u2019ya, K\u00f6rfez \u00fclkelerinden Afrika\u2019ya kadar geni\u015f bir co\u011frafyada etkisini art\u0131ran Koton, \u201cmoday\u0131 ula\u015f\u0131labilir k\u0131lma\u201d vizyonuyla dikkat \u00e7ekiyor. Orta Avrupa\u2019da Macaristan pazar\u0131na g\u00fc\u00e7l\u00fc bir giri\u015f yapan marka, Afrika\u2019da ise&nbsp;<strong>Fas, Cezayir, Kenya ve Fildi\u015fi Sahili<\/strong>gibi \u00fclkelerde franchise modeliyle h\u0131zl\u0131 bir yay\u0131lma ivmesi yakalam\u0131\u015f durumda. Koton\u2019un ba\u015far\u0131s\u0131n\u0131n arkas\u0131nda yaln\u0131zca h\u0131zl\u0131 moda dinamiklerine uyum sa\u011flamak de\u011fil; her pazarda yerel t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re \u00f6zelle\u015ftirilmi\u015f \u00fcr\u00fcn ve deneyim sunma stratejisi bulunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Globalle\u015fme Stratejisinde Yeni \u0130\u015fbirlikleri<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Koton CEO\u2019su Dr. A.<\/strong>&nbsp;<strong>B\u00fclent Sabuncu<\/strong>,&nbsp;<em>Business of Fashion<\/em>\u2019a verdi\u011fi \u00f6zel r\u00f6portajda markan\u0131n k\u00fcresel b\u00fcy\u00fcme stratejisini \u015f\u00f6yle de\u011ferlendirdi:&nbsp; \u201cHer \u00fclkeye ayn\u0131 modelle de\u011fil, o pazar\u0131n ihtiya\u00e7lar\u0131na \u00f6zel stratejilerle yakla\u015f\u0131yoruz. Macaristan gibi baz\u0131 pazarlarda do\u011frudan yat\u0131r\u0131m yaparken, Afrika ve K\u00f6rfez \u00fclkelerinde g\u00fc\u00e7l\u00fc yerel ortaklarla b\u00fcy\u00fcyoruz. Gelece\u011fin Bat\u0131\u2019da de\u011fil, Do\u011fu\u2019da oldu\u011funa inan\u0131yoruz.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>30\u2019dan fazla \u00fclkede 450\u2019yi a\u015fk\u0131n ma\u011faza ile t\u00fcketiciye ula\u015f\u0131yor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1988 y\u0131l\u0131nda \u0130stanbul\u2019da kurulan Koton, bug\u00fcn 450\u2019yi a\u015fk\u0131n ma\u011fazas\u0131yla fiziki ve online platformlarla birlikte toplam 70\u2019den fazla \u00fclkede faaliyet g\u00f6steriyor. 2024 y\u0131l\u0131nda halka arz edilen marka, ayn\u0131 y\u0131l i\u00e7inde 25,1 milyar TL\u2019lik konsolide sat\u0131\u015f rakam\u0131na ula\u015ft\u0131. T\u00fcrkiye\u2019deki g\u00fc\u00e7l\u00fc \u00fcretim altyap\u0131s\u0131, markan\u0131n h\u0131zl\u0131 tedarik, kaliteli \u00fcretim ve rekabet\u00e7i fiyat avantaj\u0131n\u0131 global pazarlara ta\u015f\u0131mada \u00f6nemli rol oynuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business of Fashion, Koton\u2019un 32 \u00fclkede 207 yurtd\u0131\u015f\u0131 ma\u011fazaya ula\u015fan k\u00fcresel b\u00fcy\u00fcmesini, \u201ccesur ve stratejik bir ba\u015far\u0131 \u00f6rne\u011fi\u201d olarak tan\u0131mlad\u0131. Global moda end\u00fcstrisinin en sayg\u0131n&hellip;<\/p>\n","protected":false},"author":6,"featured_media":839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":840,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/838\/revisions\/840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}