{"id":8410,"date":"2026-01-28T13:25:30","date_gmt":"2026-01-28T13:25:30","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=8410"},"modified":"2026-01-28T13:25:32","modified_gmt":"2026-01-28T13:25:32","slug":"avm-metrekare-verimlilik-endeksi-aralik-2025-doneminde-bir-onceki-yilin-ayni-ayina-gore-nominal-olarak-yuzde-309-artti","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/01\/28\/avm-metrekare-verimlilik-endeksi-aralik-2025-doneminde-bir-onceki-yilin-ayni-ayina-gore-nominal-olarak-yuzde-309-artti\/","title":{"rendered":"Avm Metrekare Verimlilik Endeksi, Aral\u0131k 2025 D\u00f6neminde Bir \u00d6nceki Y\u0131l\u0131n Ayn\u0131 Ay\u0131na G\u00f6re Nominal Olarak Y\u00fczde 30,9 Artt\u0131"},"content":{"rendered":"\n

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD)\u00a0ile\u00a0Akademetre Research\u00a0taraf\u0131ndan ortakla\u015fa olu\u015fturulan\u00a0AVM Endeksi\u2019nin Aral\u0131k ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi, Aral\u0131k 2025 d\u00f6neminde, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmam\u0131\u015f olarak incelendi\u011finde y\u00fczde 30,9 oran\u0131nda artarak 5358 puana y\u00fckseldi. Ancak, Aral\u0131k 2025 i\u00e7in a\u00e7\u0131klanan y\u0131ll\u0131k enflasyon oran\u0131n\u0131n y\u00fczde 30,89 oldu\u011fu dikkate al\u0131nd\u0131\u011f\u0131nda, metrekare verimlilik endeksindeki art\u0131\u015f\u0131n enflasyon ile paralel oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Bir \u00f6nceki aya g\u00f6re de\u011ferlendirildi\u011finde, AVM metrekare verimlili\u011fi y\u00fczde 7,1 oran\u0131nda y\u00fckseli\u015f g\u00f6sterdi. Kategoriler baz\u0131nda incelendi\u011finde, hipermarket kategorisinde y\u00fczde 21,4 oran\u0131nda art\u0131\u015f ya\u015fan\u0131rken, en d\u00fc\u015f\u00fck art\u0131\u015f oran\u0131 teknoloji kategorisinde y\u00fczde 2,8 olarak kaydedilmi\u015ftir.<\/h3>\n\n\n\n

Aral\u0131k d\u00f6nemine ili\u015fkin a\u00e7\u0131klamalarda bulunan Ekonomist Fatih Keresteci<\/strong> \u015funlar\u0131 s\u00f6yledi: \u201cAVM ciro endeksi 2025 y\u0131l\u0131 Aral\u0131k ay\u0131nda, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re nominal olarak %30,9 b\u00fcy\u00fcd\u00fc. Tam da enflasyon oran\u0131 kadar. Bu nedenle, reel olarak n\u00f6tr bir tablo ile kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Kategori baz\u0131nda bak\u0131nca, ayakkab\u0131 d\u0131\u015f\u0131nda kalanlar\u0131n \u00e7ok benzer oranda de\u011fi\u015fim kaydetti\u011fini g\u00f6zlemliyoruz. Yani, AVM performans\u0131n\u0131n Aral\u0131k\u2019ta hem nicelik hem de nitelik anlamlar\u0131nda homojen bir e\u011filim kaydetti\u011fini ifade edebiliriz. \u00d6te yandan, AVM ziyaret\u00e7i say\u0131s\u0131 ge\u00e7en y\u0131l\u0131n %2 \u00fczerinde olu\u015furken endeks olarak son d\u00f6nemin zirvesini yapm\u0131\u015f. Yani, trafikte 2025\u2019in en kuvvetli ay\u0131 kaydedilmi\u015f. Al\u0131\u015fveri\u015f ekonomisinde mevsimsellik \u00e7ok \u00f6nemlidir. Enflasyonist ortamda reel bir bak\u0131\u015f a\u00e7\u0131s\u0131 da geli\u015ftirmek gerekir. Bu nedenle analizimizi enflasyondan ar\u0131nd\u0131rarak yapmak istiyoruz. Son 5 y\u0131ll\u0131k seriye bak\u0131nca \u00e7ok ilgin\u00e7 bir tablo ile kar\u015f\u0131la\u015f\u0131yoruz: Aral\u0131k ay\u0131 performans\u0131 hep a\u00e7\u0131k ara o y\u0131l\u0131n en kuvvetlisi olmu\u015f. Bunun \u00e7ok do\u011fal bir nedeni var. O da, yeni y\u0131l ile birlikte her \u015feye \u00e7ok fazla zam yap\u0131lacak beklentisiyle talep erkene \u00e7ekiliyor. Bunun sonucu olarak da Kas\u0131m ve Aral\u0131k aylar\u0131nda i\u015fler \u00e7ok iyi gibi g\u00f6r\u00fcn\u00fcrken Ocak ve \u015eubat aylar\u0131 ise aksine zay\u0131f \u00e7\u0131k\u0131yor. 2021 ve sonras\u0131nda tablo hep bu \u015fekilde vuku bulmu\u015f. Burada ciddi bir mevsimsellik olgusu var ve de\u011ferlendirmelerde bulunurken bunu dikkate almak gerekir. Bunun sonucu olarak da Aral\u0131k ay\u0131ndaki g\u00f6reli kuvvetli tabloya bakarak perakende ekonomisinin g\u00fc\u00e7lendi\u011fini s\u00f6ylemek hatal\u0131 olabilir. Bu noktada TCMB\u2019ye de na\u00e7izane tavsiyede bulunmak istiyoruz. \u015e\u00f6yle ki, 2025 y\u0131l\u0131 Mart ay\u0131 Para Politikas\u0131 Kurulu (PPK) toplant\u0131s\u0131 notlar\u0131nda \u201cYurt i\u00e7i talep d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte \u00f6ng\u00f6r\u00fclenin \u00fczerinde olmakla birlikte…\u201d ifadesi ile talepteki canl\u0131l\u0131\u011fa i\u015faret edilmi\u015fti. 2026 Ocak PPK toplant\u0131s\u0131nda da \u201cSon \u00e7eyre\u011fe ili\u015fkin g\u00f6stergeler talep ko\u015fullar\u0131n\u0131n dezenflasyon s\u00fcrecine verdi\u011fi deste\u011fin<\/p>\n\n\n\n

azalmas\u0131na…\u201d ibaresi ile benzer bir g\u00f6r\u00fc\u015f sunuldu. Halbuki, bizim analizlerimiz g\u00f6steriyor ki mevsimsellik etkisi \u00e7ok kuvvetli ve y\u0131l\u0131n son aylar\u0131nda i\u00e7 talep, yeni y\u0131lda her \u015feyin zamlanaca\u011f\u0131 korkusu ile erkene \u00e7ekiliyor, bu da talebin kuvvetli g\u00f6r\u00fcnmesini sa\u011fl\u0131yor. Yeni y\u0131lla birlikte, talep yine normalle\u015fiyor, hatta erkene \u00e7ekilmesi nedeniyle de zay\u0131fl\u0131yor. H\u00fclasa, para politikas\u0131n\u0131n mevcut s\u0131k\u0131l\u0131\u011f\u0131 alt\u0131nda i\u00e7 talebin hala bask\u0131 alt\u0131nda oldu\u011fu kanaatindeyiz. Tabii ki, ge\u00e7en ayki b\u00fcltende belirtti\u011fimiz K-tipi ekonomi yap\u0131s\u0131n\u0131 da dikkate alarak baz\u0131 alanlar\u0131n, di\u011ferlerine oranla daha canl\u0131 olabilece\u011fi ger\u00e7e\u011fini not ederek.\u201d<\/p>\n\n\n\n

Keresteci, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cAyakkab\u0131 segmentine ayr\u0131 bir paragraf a\u00e7ma taraftar\u0131y\u0131z. \u00c7\u00fcnk\u00fc, 2025 y\u0131l\u0131 ortalama performans\u0131na g\u00f6re a\u00e7\u0131k ara en zay\u0131f kategori buras\u0131. Bu data, kategoriye ili\u015fkin olarak pesimist bir tablo sunuyor. Bu g\u00f6r\u00fc\u015f ne kadar tutarl\u0131: a) AVM endeksinde ciro verisi metrekare verimlili\u011fi \u00f6l\u00e7\u00fcyor. Bu nedenle de problemin olas\u0131 bir kayna\u011f\u0131 metrekare optimizasyon sorunu olabilir. Yani, ayakkab\u0131 kategorisinde gereksiz bir alan kullan\u0131m\u0131 olabilir. b) Mevcut AVM ma\u011fazac\u0131l\u0131\u011f\u0131nda markalar art\u0131k \u00e7ok farkl\u0131 kategoride \u00fcr\u00fcnler de satabiliyor.<\/p>\n\n\n\n

Mesela, ayakkab\u0131 sadece ayakkab\u0131c\u0131 markalarca sat\u0131lm\u0131yor… Bu nedenle de kategoriler aras\u0131nda ge\u00e7i\u015fkenlikler olabilir. c) Rahmetli babam, bir ki\u015finin maddi durumundaki olas\u0131 bozulman\u0131n ilk olarak ayakkab\u0131s\u0131na yans\u0131d\u0131\u011f\u0131n\u0131 s\u00f6ylerdi. Son d\u00f6nemde sat\u0131n alma g\u00fcc\u00fcnde ya\u015fanan erimenin sonucu olarak en ba\u015fta ayakkab\u0131 talebi frenleniyor olabilir. Ezc\u00fcmle, bu kategoride faaliyet g\u00f6steren markalar\u0131n bu hususlar\u0131 dikkate almalar\u0131 \u00f6nem te\u015fkil ediyor.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

 <\/h2>\n\n\n\n

(Sekt\u00f6re ait ciro endeksi,Anadolu ve \u0130stanbul’un GLA b\u00fcy\u00fckl\u00fckleri a\u011f\u0131rl\u0131kland\u0131rarak hesaplanm\u0131\u015ft\u0131r.)<\/em><\/em><\/p>\n\n\n\n

Aral\u0131k 2025 d\u00f6neminde metrekare verimlilik endeksi, Kas\u0131m 2025 d\u00f6nemi ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmadan incelendi\u011finde y\u00fczde 7,1 oran\u0131nda y\u00fckseli\u015f g\u00f6stererek 5358 puana y\u00fckselmi\u015ftir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AVM Endeksi verileri d\u00f6rd\u00fcnc\u00fc \u00e7eyrek baz\u0131nda ge\u00e7ti\u011fimiz y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fi ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde 29 oran\u0131nda art\u0131\u015f g\u00f6stererek 2025 d\u00f6rd\u00fcnc\u00fc \u00e7eyrek d\u00f6neminde 4268 puana y\u00fckseldi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AVM\u2019lerde kiralanabilir metrekare alan\u0131 ba\u015f\u0131na d\u00fc\u015fen ciro Aral\u0131k ay\u0131nda \u0130stanbul\u2019da 24.292 TL, Anadolu\u2019da 17.848 TL olarak ger\u00e7ekle\u015fmi\u015ftir. T\u00fcrkiye geneli metrekare verimlili\u011fi ise 20.426 TL olarak ger\u00e7ekle\u015fmi\u015ftir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c7eyrek bazl\u0131 m2 ba\u015f\u0131na d\u00fc\u015fen cirolarda d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemi ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmadan incelendi\u011finde y\u00fczde 29\u2019luk bir art\u0131\u015f ya\u015fanm\u0131\u015ft\u0131r. 2025 y\u0131l\u0131 d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte metrekare verimlili\u011fi 19.049 TL \u015feklinde ger\u00e7ekle\u015fti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kategori Baz\u0131nda Ciro Endeksi<\/strong><\/p>\n\n\n\n

Metrekare Verimlili\u011finde En Y\u00fcksek Art\u0131\u015f Giyim Kategorisinde\u2026<\/p>\n\n\n\n

<\/a>Aral\u0131k ay\u0131nda kategoriler baz\u0131nda metrekare verimlili\u011finde en y\u00fcksek art\u0131\u015f\u0131n Giyim kategorisinde ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Giyim kategorisi metrekare verimlili\u011fi ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re enflasyondan ar\u0131nd\u0131r\u0131lmadan y\u00fczde 32,6<\/a>oran\u0131nda bir art\u0131\u015f kaydetti.<\/p>\n\n\n\n

 <\/h2>\n\n\n\n

Ge\u00e7ti\u011fimiz y\u0131l\u0131n Aral\u0131k ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda AVM\u2019lerdeki di\u011fer kategorisinde y\u00fczde 31, hipermarket kategorisinde y\u00fczde 29,9, teknoloji kategorisinde y\u00fczde 28,6, yiyecek i\u00e7ecek kategorisinde y\u00fczde 27,6 ve ayakkab\u0131 kategorisinde y\u00fczde 11,5\u2019lik bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Aral\u0131k 2025 d\u00f6neminde kategoriler baz\u0131nda metrekare verimlilik endeksi, Kas\u0131m 2025 d\u00f6nemi ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmadan incelendi\u011finde; hipermarket kategorisinde y\u00fczde 21,4, yiyecek i\u00e7ecek kategorisinde y\u00fczde 9, giyim kategorisinde y\u00fczde 8,6, di\u011fer kategorisinde y\u00fczde 4,9, ayakkab\u0131 kategorisinde y\u00fczde 3,2 ve teknoloji kategorisinde y\u00fczde 2,8\u2019lik art\u0131\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ziyaret Say\u0131s\u0131 Endeksi <\/strong><\/p>\n\n\n\n

Aral\u0131k 2025 verileri bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ziyaret say\u0131s\u0131 endeksinde y\u00fczde 2 oran\u0131nda art\u0131\u015f oldu\u011fu g\u00f6zlemlendi.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Aral\u0131k 2025 d\u00f6neminde ziyaret say\u0131s\u0131 endeksi bir \u00f6nceki ay Kas\u0131m 2025 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde 7 oran\u0131nda bir art\u0131\u015f oldu\u011fu g\u00f6zlemlendi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ziyaret say\u0131s\u0131 endeksinde d\u00f6rd\u00fcnc\u00fc \u00e7eyrek baz\u0131nda ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemiyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde -1\u2019lik azal\u0131\u015f g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD)\u00a0ile\u00a0Akademetre Research\u00a0taraf\u0131ndan ortakla\u015fa olu\u015fturulan\u00a0AVM Endeksi\u2019nin Aral\u0131k ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi, Aral\u0131k 2025…<\/p>\n","protected":false},"author":6,"featured_media":8422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-8410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=8410"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8410\/revisions"}],"predecessor-version":[{"id":8423,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8410\/revisions\/8423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/8422"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=8410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=8410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=8410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}