{"id":8488,"date":"2026-02-03T09:55:38","date_gmt":"2026-02-03T09:55:38","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=8488"},"modified":"2026-02-03T09:55:40","modified_gmt":"2026-02-03T09:55:40","slug":"watsons-turkiye-ust-uste-5-kez-yilin-en-itibarli-markasi-secildi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/02\/03\/watsons-turkiye-ust-uste-5-kez-yilin-en-itibarli-markasi-secildi\/","title":{"rendered":"Watsons T\u00fcrkiye, \u00dcst \u00dcste 5. Kez\u00a0Y\u0131l\u0131n En \u0130tibarl\u0131 Markas\u0131 Se\u00e7ildi"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Watsons T\u00fcrkiye,\u00a0The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nin \u201cKi\u015fisel Bak\u0131m ve Kozmetik Ma\u011fazas\u0131\u201d kategorisinde \u00fcst \u00fcste 5. Kez \u201cY\u0131l\u0131n \u0130tibarl\u0131s\u0131\u201d se\u00e7ildi.<\/strong>\u00a0<strong>Watsons T\u00fcrkiye ayr\u0131ca, ayn\u0131 kategoride be\u015f kez The ONE Awards elde etti\u011fi i\u00e7in \u201cB\u00fcy\u00fck \u00d6d\u00fcl\u201d ile onurland\u0131r\u0131ld\u0131.<\/strong> <strong>Sekt\u00f6r\u00fcn referans \u00f6d\u00fclleri aras\u0131nda g\u00f6sterilen The ONE Awards\u2019ta, T\u00fcrkiye genelinde 12 ilde, bin 200 ki\u015fiyle y\u00fcz y\u00fcze yap\u0131lan g\u00f6r\u00fc\u015fmeler sonucunda, 70\u2019in \u00fczerinde kategoride y\u0131l boyunca itibar\u0131n\u0131 en \u00e7ok art\u0131ran markalar \u00f6d\u00fcllendiriliyor.<\/strong><\/h3>\n\n\n\n<p>T\u00fcrkiye\u2019de g\u00fczellik ve ki\u015fisel bak\u0131m perakende sekt\u00f6r\u00fcne \u00f6nc\u00fcl\u00fck eden&nbsp;<strong>Watsons T\u00fcrkiye<\/strong>, The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nin \u201cKi\u015fisel Bak\u0131m ve Kozmetik Ma\u011fazas\u0131\u201d kategorisinde&nbsp;<strong>\u00fcst \u00fcste<\/strong>&nbsp;<strong>5. kez \u201cY\u0131l\u0131n \u0130tibarl\u0131s\u0131\u201d<\/strong>&nbsp;se\u00e7ildi.&nbsp;<strong>Watsons T\u00fcrkiye&nbsp;<\/strong>ayr\u0131ca organizasyonun ger\u00e7ekle\u015fti\u011fi 12 y\u0131l i\u00e7inde ayn\u0131 kategoride toplamda be\u015f kez The ONE Awards elde etti\u011fi i\u00e7in&nbsp;<strong>\u201cB\u00fcy\u00fck \u00d6d\u00fcl\u201d<\/strong>&nbsp;ile onurland\u0131r\u0131ld\u0131.<\/p>\n\n\n\n<p>Watsons T\u00fcrkiye\u2019ye \u00f6d\u00fclleri, d\u00fcn ak\u015fam d\u00fczenlenen g\u00f6rkemli bir t\u00f6renle verildi. Pazarlama ve ileti\u015fim ekosisteminin en sayg\u0131n \u00f6d\u00fcl platformlar\u0131ndan biri olarak g\u00f6sterilen, Marketing T\u00fcrkiye ile Akademetre Research and Strategic Planning i\u015f birli\u011fiyle hayata ge\u00e7irilen The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri, \u201c\u0130tibar ve Marka De\u011fer Performans \u00d6l\u00e7\u00fcm\u00fc\u201d ara\u015ft\u0131rmas\u0131n\u0131n bulgular\u0131na dayan\u0131yor. 12 y\u0131ld\u0131r kesintisiz bi\u00e7imde ger\u00e7ekle\u015ftirilen ve sekt\u00f6r\u00fcn referans \u00f6d\u00fclleri aras\u0131nda g\u00f6sterilen The<strong>&nbsp;<\/strong>ONE Awards\u2019ta, T\u00fcrkiye genelinde 12 ilde, bin 200 ki\u015fiyle y\u00fcz y\u00fcze yap\u0131lan g\u00f6r\u00fc\u015fmeler sonucunda, 70\u2019in \u00fczerinde kategoride y\u0131l boyunca itibar\u0131n\u0131 en \u00e7ok art\u0131ran markalar \u00f6d\u00fcllendiriliyor. \u00d6d\u00fcllendirme s\u00fcrecinin gerisindeki \u201c\u0130tibar ve Marka De\u011fer Performans \u00d6l\u00e7\u00fcm\u00fc\u201d ara\u015ft\u0131rmas\u0131, T\u00fcrkiye\u2019yi temsilen \u0130stanbul, Ankara, Bursa, Erzurum, \u0130zmir, Bal\u0131kesir, Adana, Samsun, Kayseri, Trabzon, Gaziantep ve Malatya\u2019da y\u00fcr\u00fct\u00fcl\u00fcyor. Ayr\u0131ca organizasyonun ger\u00e7ekle\u015fti\u011fi 12 y\u0131l i\u00e7inde ayn\u0131 kategoride toplamda be\u015f kez The ONE Awards elde eden markalar&nbsp;\u201cB\u00fcy\u00fck \u00d6d\u00fcl\u201d&nbsp;ile onurland\u0131r\u0131l\u0131yor.<\/p>\n\n\n\n<p><strong>\u00d6d\u00fcl, 9 Ana Kriter, 16 Alt Kritere G\u00f6re Veriliyor<\/strong><\/p>\n\n\n\n<p>\u0130ki a\u015famal\u0131 bir modelle kurgulanan \u00f6d\u00fcl s\u00fcrecinde markalar 9 ana, 16 alt kritere g\u00f6re de\u011ferlendiriliyor. Ana kriterlerde, \u201cmarka bilinirli\u011fi, yak\u0131ndan tan\u0131ma skoru, g\u00fcven skoru, farkl\u0131l\u0131k skoru, tavsiye skoru, ticari faaliyetleri destekleme skoru, sosyal sorumluluk faaliyetlerini be\u011feni skoru, ileti\u015fim ve reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 be\u011feni skoru ve genel be\u011feni skoru\u201d de\u011ferlendirmeye al\u0131n\u0131yor. Y\u0131l performans\u0131n\u0131n de\u011ferlendirildi\u011fi 16 alt kriterde de \u201cilk hat\u0131rlanma, spontan hat\u0131rlanma, toplam spontan bilinirlik, tan\u0131nma derecesi, be\u011feni derecesi, markaya g\u00fcven, fiyat\u0131na de\u011fer olma, uygunluk (marka geni\u015fleme g\u00fcc\u00fc), inovasyon, dahil etme, fikri sorulunca tavsiye etme, fikri sorulmasa da tavsiye etme, ticari faaliyetlerini<strong>&nbsp;<\/strong>destekleme, sosyal sorumluluk faaliyetlerini be\u011feni, ileti\u015fim ve reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 be\u011feni ve genel ba\u015far\u0131\u201d de\u011ferlendiriliyor.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watsons T\u00fcrkiye,\u00a0The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nin \u201cKi\u015fisel Bak\u0131m ve Kozmetik Ma\u011fazas\u0131\u201d kategorisinde \u00fcst \u00fcste 5. Kez \u201cY\u0131l\u0131n \u0130tibarl\u0131s\u0131\u201d se\u00e7ildi.\u00a0Watsons T\u00fcrkiye ayr\u0131ca, ayn\u0131 kategoride be\u015f&hellip;<\/p>\n","protected":false},"author":6,"featured_media":8489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=8488"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8488\/revisions"}],"predecessor-version":[{"id":8490,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8488\/revisions\/8490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/8489"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=8488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=8488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=8488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}