2025 y\u0131l\u0131, Schafrat i\u00e7in t\u00fcketiciyle ilk kez bulu\u015ftu\u011fu ve marka kimli\u011fini ortaya koydu\u011fu bir ba\u015flang\u0131\u00e7 d\u00f6nemi oldu. 2026\u2019ya girerken ise marka; tasar\u0131m, kalite ve anlam oda\u011f\u0131n\u0131 derinle\u015ftirerek bu yolculu\u011fu yeni sezon koleksiyonlar\u0131yla ileri ta\u015f\u0131maya haz\u0131rlan\u0131yor.<\/p>\n\n\n\n
Yeni sezonda Schafrat, Swarovski kristallerinin \u0131\u015f\u0131lt\u0131s\u0131n\u0131 sade ama g\u00fc\u00e7l\u00fc tasar\u0131m \u00e7izgileriyle bulu\u015fturan koleksiyonlar\u0131yla modern kad\u0131n\u0131n stiline e\u015flik etmeyi s\u00fcrd\u00fcr\u00fcyor. <\/p>\n\n\n\n
Zarafeti Bir Duru\u015fa D\u00f6n\u00fc\u015ft\u00fcren Kad\u0131n Giri\u015fimci: Eda Uzuner Kalay<\/strong><\/p>\n\n\n\n Swarovski T\u00fcrkiye Partneri, <\/strong>Schafrat\u2019\u0131n kurucusu, ba\u015far\u0131l\u0131 kad\u0131n giri\u015fimci Eda Uzuner Kalay, tasar\u0131m ve \u00fcretim alan\u0131ndaki uzun y\u0131llara dayanan deneyimini; kad\u0131nlar\u0131n kendilerini ifade etme bi\u00e7iminden ilham alan bir marka vizyonuyla bir araya getiriyor. Kalay\u2019\u0131n yakla\u015f\u0131m\u0131, tak\u0131y\u0131 yaln\u0131zca estetik bir obje de\u011fil; duygusal bir ba\u011f ve ki\u015fisel bir ifade alan\u0131 olarak konumland\u0131r\u0131yor.<\/p>\n\n\n\n 2026\u2019da Schafrat<\/strong><\/p>\n\n\n\n Eda Uzuner Kalay<\/strong>, markan\u0131n yeni d\u00f6nem vizyonunu \u015fu s\u00f6zlerle \u00f6zetliyor:<\/p>\n\n\n\n \u201cSchafrat\u2019ta amac\u0131m\u0131z, kad\u0131nlar\u0131n kendilerini ait hissettikleri ve uzun y\u0131llar keyifle kullanacaklar\u0131 Swarovski tasar\u0131mlar\u0131n\u0131 sunmak. 2026\u2019da da sade ama g\u00fc\u00e7l\u00fc bir ifade diliyle bu zarafeti kad\u0131nlarla bulu\u015fturmaya devam edece\u011fiz.\u201d<\/p>\n\n\n\n Bu yakla\u015f\u0131m, Eda Uzuner Kalay\u2019\u0131n liderli\u011finde Schafrat\u2019\u0131n 2026 vizyonunu net ve tutarl\u0131 bir bi\u00e7imde ortaya koyuyor. Yeni koleksiyon s\u00fcrecine ili\u015fkin de\u011ferlendirmelerde bulunan Eda Uzuner Kalay, bu yeni ad\u0131m\u0131 \u015fu s\u00f6zlerle anlat\u0131yor:<\/p>\n\n\n\n \u201cMarka vizyonumuzu yans\u0131tan bu yeni koleksiyonda; kalite standartlar\u0131m\u0131z\u0131 netle\u015ftirdi\u011fimiz, garanti kapsam\u0131nda sundu\u011fumuz ve hem dijital hem de se\u00e7ili fiziksel sat\u0131\u015f noktalar\u0131nda eri\u015filebilir k\u0131ld\u0131\u011f\u0131m\u0131z bir yap\u0131 kuruyoruz. Sade ama g\u00fcven veren bu yakla\u015f\u0131m\u0131, Schafrat\u2019\u0131n \u00fcr\u00fcn geli\u015ftirme ve eri\u015fim stratejisinde \u00f6nemli bir e\u015fik olarak g\u00f6r\u00fcyoruz.\u201d <\/p>\n\n\n\n Bu do\u011frultuda Schafrat; geni\u015fleyen \u00fcr\u00fcn gam\u0131 ve derinle\u015fen tasar\u0131m yakla\u015f\u0131m\u0131yla, zamans\u0131z zarafeti modern ya\u015fam\u0131n farkl\u0131 anlar\u0131na ta\u015f\u0131yan marka yolculu\u011funu s\u00fcrd\u00fcr\u00fcyor. G\u00fcnl\u00fck kullan\u0131ma e\u015flik eden sade par\u00e7alardan, \u00f6zel anlara hitap eden g\u00fc\u00e7l\u00fc tasar\u0131m formlar\u0131na uzanan koleksiyonlar; Schafrat\u2019\u0131n estetik anlay\u0131\u015f\u0131n\u0131 \u00e7ok y\u00f6nl\u00fc ve b\u00fct\u00fcnc\u00fcl bir bak\u0131\u015fla yans\u0131t\u0131yor.<\/p>\n\n\n\n Schafrat, ma\u011faza portf\u00f6y\u00fcn\u00fc geni\u015fletmeyi ama\u00e7lad\u0131\u011f\u0131 2026 y\u0131l\u0131nda, e ticaret kanal\u0131ndaki at\u0131l\u0131m\u0131yla marka hik\u00e2yesini daha geni\u015f kitlelerle bulu\u015fturmay\u0131 ve t\u00fcketiciyle kurdu\u011fu ba\u011f\u0131 derinle\u015ftirmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n Swarovski kristallerinin e\u015fsiz \u0131\u015f\u0131lt\u0131s\u0131yla \u015fekillenen tasar\u0131mlar, 2026 y\u0131l\u0131nda da Schafrat\u2019\u0131n kalite, sadelik ve anlam oda\u011f\u0131ndaki zamans\u0131z duru\u015funu kararl\u0131l\u0131kla s\u00fcrd\u00fcrmeye haz\u0131rlan\u0131yor.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Schafrat, Swarovski T\u00fcrkiye yetkili partneri olarak, kurulu\u015f y\u0131l\u0131 olan 2025\u2019i geride b\u0131rak\u0131rken oda\u011f\u0131n\u0131 2026\u2019ya ve yeni sezon koleksiyonlar\u0131na \u00e7eviriyor. Swarovski kristalleriyle hayat bulan zamans\u0131z tasar\u0131mlar\u0131yla…<\/p>\n","protected":false},"author":6,"featured_media":8567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-8566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=8566"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8566\/revisions"}],"predecessor-version":[{"id":8568,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8566\/revisions\/8568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/8567"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=8566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=8566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=8566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}