{"id":8581,"date":"2026-02-09T12:52:12","date_gmt":"2026-02-09T12:52:12","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=8581"},"modified":"2026-02-09T12:52:13","modified_gmt":"2026-02-09T12:52:13","slug":"buyuk-sefler-grupta-ust-duzey-atama","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/02\/09\/buyuk-sefler-grupta-ust-duzey-atama\/","title":{"rendered":"B\u00fcy\u00fck \u015eefler Grup\u2019ta \u00dcst D\u00fczey Atama"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Duygu Ba\u015faran \u00c7elik Pazarlama ve \u0130leti\u015fim Direkt\u00f6r\u00fc Oldu<\/strong> <strong>T\u00fcrkiye yeme-i\u00e7me sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc gruplar\u0131ndan BigChefs, stratejik b\u00fcy\u00fcme yolculu\u011funu g\u00fc\u00e7l\u00fc organizasyon yap\u0131s\u0131yla desteklemeye devam ediyor.<\/strong><\/h3>\n\n\n\n<p>Farkl\u0131 sekt\u00f6rlerde pazarlama ve ileti\u015fim alan\u0131nda 15 y\u0131l\u0131 a\u015fk\u0131n deneyimiyle \u00f6ne \u00e7\u0131kan Duygu Ba\u015faran \u00c7elik, Pazarlama ve \u0130leti\u015fim Direkt\u00f6r\u00fc olarak B\u00fcy\u00fck \u015eefler Grup b\u00fcnyesine kat\u0131ld\u0131.<\/p>\n\n\n\n<p>Yeni g\u00f6revinde Duygu Ba\u015faran \u00c7elik; BigChefs, Buselik, NumNum Street Food, Academy BigChefs ve Kont Coffee Company markalar\u0131n\u0131n t\u00fcm marka y\u00f6netimi, dijitalle\u015fme, ileti\u015fim stratejileri, kampanya kurgular\u0131, pazarlama analiti\u011fi, m\u00fc\u015fteri deneyimi ve b\u00fcy\u00fcme odakl\u0131 pazarlama \u00e7al\u0131\u015fmalar\u0131na liderlik edecek. Grup markalar\u0131n\u0131n yerel ve global \u00f6l\u00e7ekte daha g\u00fc\u00e7l\u00fc bir marka alg\u0131s\u0131 olu\u015fturmas\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedeflerine ula\u015fmas\u0131 i\u00e7in stratejik \u00e7al\u0131\u015fmalar y\u00fcr\u00fctecek.<\/p>\n\n\n\n<p><strong>Duygu Ba\u015faran \u00c7elik Kimdir?&nbsp;<\/strong><\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130ngilizce \u0130\u015fletme mezunu olan ve y\u00fcksek lisans\u0131n\u0131 Galatasaray \u00dcniversitesi Pazarlama \u0130leti\u015fimi alan\u0131nda tamamlayan Duygu Ba\u015faran \u00c7elik, kariyerine telekom\u00fcnikasyon sekt\u00f6r\u00fcnde ba\u015flad\u0131. Bir d\u00f6nem Avea, ard\u0131ndan Turkcell\u2019in GNCTRKCLL ve B\u0130P markalar\u0131 i\u00e7in marka konumland\u0131rma, sadakat stratejilerinin geli\u015ftirilmesi, gelir y\u00f6netimi, ileti\u015fim s\u00fcre\u00e7leri ve stratejik marka i\u015f birliklerinin sorumluluklar\u0131n\u0131 \u00fcstlendi. 2019 y\u0131l\u0131 itibar\u0131yla beIN Media Group\u2019ta \u00fcr\u00fcn y\u00f6netimi, b\u00fcy\u00fcme stratejileri ve dijital marka y\u00f6netimi s\u00fcre\u00e7lerine liderlik eden Ba\u015faran \u00c7elik, son olarak beIN CONNECT &amp; TOD Ticari B\u00fcy\u00fcme ve \u00dcr\u00fcn Y\u00f6netimi Direkt\u00f6r\u00fc olarak markan\u0131n dijital \u00fcr\u00fcn stratejilerine y\u00f6n verdi.<\/p>\n\n\n\n<p>Ba\u015faran \u00c7elik\u2019in uzmanl\u0131k oda\u011f\u0131nda, pazarlama ileti\u015fimi, marka konumland\u0131rmas\u0131, \u00fcr\u00fcn y\u00f6netimi, pazarlama analiti\u011fi ve dijitalle\u015fme gibi ba\u015fl\u0131klar yer al\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duygu Ba\u015faran \u00c7elik Pazarlama ve \u0130leti\u015fim Direkt\u00f6r\u00fc Oldu T\u00fcrkiye yeme-i\u00e7me sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc gruplar\u0131ndan BigChefs, stratejik b\u00fcy\u00fcme yolculu\u011funu g\u00fc\u00e7l\u00fc organizasyon yap\u0131s\u0131yla desteklemeye devam ediyor. Farkl\u0131 sekt\u00f6rlerde&hellip;<\/p>\n","protected":false},"author":6,"featured_media":8582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=8581"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8581\/revisions"}],"predecessor-version":[{"id":8583,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8581\/revisions\/8583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/8582"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=8581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=8581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=8581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}