{"id":8643,"date":"2026-02-11T09:12:46","date_gmt":"2026-02-11T09:12:46","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=8643"},"modified":"2026-02-11T09:12:46","modified_gmt":"2026-02-11T09:12:46","slug":"sisecamin-pazarlama-genel-mudur-yardimciligi-gorevine-yilmaz-erceyes-atandi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/02\/11\/sisecamin-pazarlama-genel-mudur-yardimciligi-gorevine-yilmaz-erceyes-atandi\/","title":{"rendered":"\u015ei\u015fecam\u2019\u0131n Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 G\u00f6revine Y\u0131lmaz Erceyes Atand\u0131"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>\u015ei\u015fecam&#8217;\u0131n Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine, global pazarlarda geni\u015f liderlik deneyimine sahip olan Y\u0131lmaz Erceyes atand\u0131. Erceyes, \u00fcr\u00fcnleriyle 150\u2019den fazla \u00fclkeye ula\u015fan \u015ei\u015fecam\u2019\u0131n katma de\u011ferli \u00fcr\u00fcnlerini do\u011fru pazarlarda do\u011fru m\u00fc\u015fterilerle bulu\u015fturma vizyonuna liderlik edecek. Yeni g\u00f6reviyle birlikte \u015ei\u015fecam\u2019\u0131n m\u00fc\u015fteri odakl\u0131 stratejik \u00f6nceliklerinin hayata ge\u00e7irilmesi ve s\u00fcrd\u00fcr\u00fclebilir k\u00e2rl\u0131 b\u00fcy\u00fcmenin h\u0131zland\u0131r\u0131lmas\u0131 s\u00fcre\u00e7lerini y\u00f6netecek.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Profesyonel kariyerine 2002 y\u0131l\u0131nda Procter &amp; Gamble b\u00fcnyesinde Bel\u00e7ika\u2019da m\u00fchendislik ve proses kontrol g\u00f6revleriyle ba\u015flayan Y\u0131lmaz Erceyes, 2004 y\u0131l\u0131 itibar\u0131yla marka y\u00f6netimi alan\u0131na ge\u00e7erek farkl\u0131 \u00fcr\u00fcn gruplar\u0131 i\u00e7in Avrupa \u00fclkelerinden sorumlu liderlik pozisyonlar\u0131n\u0131 \u00fcstlendi. 2015 y\u0131l\u0131nda Premier Foods\u2019a kat\u0131lan Erceyes, Pazarlama ve Kategori Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinin ard\u0131ndan 2019\u2019da Pazarlama ve B\u00fcy\u00fcmeden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak atand\u0131. Bu d\u00f6nemde \u015firketin pazarlama, inovasyon, ara\u015ft\u0131rma &amp; geli\u015ftirme, m\u00fc\u015fteri analiti\u011fi, birle\u015fme, sat\u0131n alma ve yeni giri\u015fimlerinden sorumlu olup, \u015firketin 10 y\u0131ll\u0131k stratejik b\u00fcy\u00fcme plan\u0131nda liderlik rol\u00fc \u00fcstlendi. Y\u0131lmaz Erceyes, 2 \u015eubat 2026 itibar\u0131yla \u015ei\u015fecam\u2019da Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6revine ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orta Do\u011fu Teknik \u00dcniversitesi\u2019nde G\u0131da M\u00fchendisli\u011fi ve Kimya M\u00fchendisli\u011fi alanlar\u0131nda \u00e7ift anadal yaparak her iki b\u00f6l\u00fcmden de birincilikle mezun olan Y\u0131lmaz Erceyes, University of Illinois at Urbana-Champaign\u2019de de Kimya M\u00fchendisli\u011fi alan\u0131nda e\u011fitim g\u00f6rd\u00fc. 2015 y\u0131l\u0131nda London Business School\u2019da Executive Leadership Development program\u0131n\u0131 tamamlad\u0131. H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri (FMCG) sekt\u00f6r\u00fcnde pazarlama, sat\u0131\u015f ve operasyon alanlar\u0131nda kapsaml\u0131 uzmanl\u0131k ve \u00fcst d\u00fczey liderlik tecr\u00fcbesine sahip olan Erceyes, \u015ei\u015fecam\u2019da m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcs\u00fcne dayal\u0131 pazarlama stratejileriyle katma de\u011ferli \u00fcr\u00fcnlerin pay\u0131n\u0131 art\u0131rmay\u0131 ve s\u00fcrd\u00fcr\u00fclebilir k\u00e2rl\u0131 b\u00fcy\u00fcmeye ivme kazand\u0131rmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015ei\u015fecam&#8217;\u0131n Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine, global pazarlarda geni\u015f liderlik deneyimine sahip olan Y\u0131lmaz Erceyes atand\u0131. Erceyes, \u00fcr\u00fcnleriyle 150\u2019den fazla \u00fclkeye ula\u015fan \u015ei\u015fecam\u2019\u0131n katma de\u011ferli&hellip;<\/p>\n","protected":false},"author":6,"featured_media":8644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-8643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=8643"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8643\/revisions"}],"predecessor-version":[{"id":8645,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/8643\/revisions\/8645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/8644"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=8643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=8643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=8643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}