{"id":9016,"date":"2026-03-09T08:07:45","date_gmt":"2026-03-09T08:07:45","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9016"},"modified":"2026-03-09T08:07:46","modified_gmt":"2026-03-09T08:07:46","slug":"alfa-kusagi-gelecegini-kendisi-yaziyor","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/03\/09\/alfa-kusagi-gelecegini-kendisi-yaziyor\/","title":{"rendered":"Alfa Ku\u015fa\u011f\u0131 Gelece\u011fini Kendisi Yaz\u0131yor"},"content":{"rendered":"\n

KidZania \u0130stanbul ve FutureBright, \u00e7ocuklar\u0131n dijital d\u00fcnyayla ili\u015fkisini, harcama ve birikim al\u0131\u015fkanl\u0131klar\u0131n\u0131, reklam, medya ve g\u00fcndem alg\u0131lar\u0131n\u0131 ortaya koyan \u201cDijital \u00c7ocuk, Hibrit Ebeveyn\u201d ara\u015ft\u0131rmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Ara\u015ft\u0131rman\u0131n \u00e7arp\u0131c\u0131 sonu\u00e7lar\u0131, ge\u00e7ti\u011fimiz g\u00fcn KidZania \u0130stanbul Edutainment Zummit\u2019te payla\u015f\u0131l\u0131rken, elde edilen bulgular, Alfa ku\u015fa\u011f\u0131n\u0131n art\u0131k gelece\u011fin konusu olmaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131, e\u011fitimden finansa, t\u00fcketimden teknolojiye kadar hayat\u0131n her alan\u0131nda bug\u00fcn\u00fcn karar verici akt\u00f6r\u00fc haline geldi\u011fini g\u00f6sterdi.<\/strong><\/h3>\n\n\n\n

T\u00fcrkiye\u2019nin ilk ve tek \u00e7ocuklar \u00fclkesi KidZania \u0130stanbul, FutureBright i\u015f birli\u011fiyle \u00e7ocuklar\u0131n dijital ara\u00e7larla nas\u0131l ili\u015fki kurdu\u011funu, finansal fark\u0131ndal\u0131klar\u0131n\u0131n nas\u0131l \u015fekillendi\u011fini ve medya d\u00fcnyas\u0131na nas\u0131l bakt\u0131klar\u0131n\u0131 ortaya koyan \u201cDijital \u00c7ocuk, Hibrit Ebeveyn\u201d ara\u015ft\u0131rmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi. \u00c7ocuklar\u0131n dijital d\u00fcnyaya bak\u0131\u015f\u0131n\u0131 merkeze alan ara\u015ft\u0131rman\u0131n dikkat \u00e7ekici bulgular\u0131, ge\u00e7ti\u011fimiz g\u00fcn, KidZania \u0130stanbul Edutainment Zummit\u2019te <\/strong>bas\u0131n mensuplar\u0131n\u0131n yan\u0131 s\u0131ra, pazarlama profesyonelleri ve i\u015f d\u00fcnyas\u0131ndan temsilcilerle payla\u015f\u0131ld\u0131.<\/p>\n\n\n\n

Ara\u015ft\u0131rmada T\u00fcrkiye\u2019den ve KidZania \u0130stanbul\u2019da deneyim ya\u015fam\u0131\u015f olan 6 ile 14 ya\u015f aras\u0131nda \u00e7ocuk ve ebeveynleri yer ald\u0131. Ara\u015ft\u0131rman\u0131n \u00e7arp\u0131c\u0131 sonu\u00e7lar\u0131, KidZania \u0130stanbul CEO\u2019su Ebru Timur ve FutureBright Group Kurucu Orta\u011f\u0131 Akan Abdula taraf\u0131ndan a\u00e7\u0131kland\u0131. <\/p>\n\n\n\n

Ara\u015ft\u0131rmadan \u00f6ne \u00e7\u0131kan bulgular ise alfa ku\u015fa\u011f\u0131na \u0131\u015f\u0131k tutar nitelikteydi.<\/p>\n\n\n\n

Buna g\u00f6re Alfa ku\u015fa\u011f\u0131, bug\u00fcn\u00fcn t\u00fcketicisi olman\u0131n \u00f6tesine ge\u00e7erek gelece\u011fin ekonomik akt\u00f6r\u00fc profiline h\u0131zla yakla\u015f\u0131yor. \u00c7ocuklar para biriktiriyor, har\u00e7l\u0131klar\u0131n\u0131 y\u00f6netiyor ve finansal karar alma pratikleri geli\u015ftiriyor.  <\/p>\n\n\n\n

Dijitalde sosyalle\u015fme uzmanlar\u0131<\/strong><\/p>\n\n\n\n

Raporda dikkat \u00e7eken bir di\u011fer ba\u015fl\u0131k, dijital hayat\u0131n g\u00f6lgesinde b\u00fcy\u00fcyen Alfa ku\u015fa\u011f\u0131n\u0131n sosyal ger\u00e7ekli\u011fi. \u00c7ocuklar\u0131n neredeyse yar\u0131s\u0131nda ekranl\u0131 cihazlara y\u00f6nelik bir ba\u011f\u0131ml\u0131l\u0131k e\u011filimi g\u00f6zlemleniyor. Her 10 \u00e7ocuktan d\u00f6rd\u00fc sosyal medyada aktifken, tamam\u0131 YouTube kullan\u0131yor. TikTok kullan\u0131m\u0131 Instagram\u2019\u0131 yakalam\u0131\u015f durumda. <\/p>\n\n\n\n

Klasik mesleklere ilgi azal\u0131yor<\/strong><\/p>\n\n\n\n

Meslek hayalleri, de\u011fi\u015fen jenerasyondaki farkl\u0131l\u0131klar\u0131n bir ba\u015fka g\u00f6stergesi. Klasik meslekleri tercih eden \u00e7ocuklar\u0131n oran\u0131 y\u00fczde 47\u2019den y\u00fczde 38\u2019e gerilerken; sporcu, sanat\u00e7\u0131, i\u015f insan\u0131 ve i\u00e7erik \u00fcreticisi olma iste\u011fi g\u00fc\u00e7leniyor. Erkek \u00e7ocuklar sporcular\u0131, k\u0131z \u00e7ocuklar ise sanat\u00e7\u0131lar\u0131 ve influencer\u2019lar\u0131 rol model al\u0131yor. Pop\u00fclerlik, Alfa ku\u015fa\u011f\u0131 i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131 olmaktan \u00e7\u0131k\u0131p ba\u015far\u0131 ve anlam \u00fcretmenin temel unsurlar\u0131ndan biri haline geliyor.<\/p>\n\n\n\n

E\u015fya de\u011fil, an\u0131 biriktirmek istiyorlar<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rma hem T\u00fcrkiye genelinde hem KidZania\u2019da \u00e7ocuklar\u0131n bir \u015feyler sat\u0131n almaktansa tatile \u00e7\u0131kmay\u0131, yeni yerler g\u00f6rmeyi ve deneyim ya\u015famay\u0131 daha de\u011ferli buldu\u011funu g\u00f6steriyor. T\u00fcrkiye genelinde \u00e7ocuklar\u0131n y\u00fczde 61\u2019i, KidZania deneyimi ya\u015fam\u0131\u015f \u00e7ocuklar\u0131n ise y\u00fczde 77\u2019si bir e\u015fya almaktansa tatile gitmeyi tercih ediyor. <\/p>\n\n\n\n

KidZania Edutainment Zummit etkinli\u011fi kapsam\u0131nda \u0130\u015f F\u00fct\u00fcristi, Ekonomist, ve YK Dan\u0131\u015fman\u0131 Ufuk Tarhan \u201c2026\u2019da S-CMO\u2019su Olmayan Lider Kalmas\u0131n\u201d sunumu ile gelecekte liderlik, yapay zek\u00e2 ikizleri ve gelece\u011fin i\u015f d\u00fcnyas\u0131 \u00fczerine; YZ odakl\u0131 i\u015f stratejisti Hande Ocak Ba\u015fev ise \u201cYZ \u00c7a\u011f\u0131nda Markalar ve Yar\u0131n\u0131n T\u00fcketicisi\u201d sunumu ile algoritmalar, yapay zek\u00e2 ve \u00e7ocuk-markalar ili\u015fkisi \u00fczerine i\u00e7g\u00f6r\u00fcler hakk\u0131nda konu\u015ftu. Erbulak Evi \u00c7ocuklar\u0131 dans g\u00f6sterileri ile enerjiyi y\u00fckseltirken, Meta Sanat\u00e7\u0131s\u0131 Beyza Do\u011fu\u00e7\u2019un sunumu g\u00fcn\u00fc renklendirdi. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

KidZania\u2019da \u2018deneyimleyerek \u00f6\u011frenen\u2019 \u00e7ocuklar dijital d\u00fcnyada daha sorgulay\u0131c\u0131<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rmada T\u00fcrkiye\u2019den ve KidZania \u0130stanbul\u2019da deneyim ya\u015fam\u0131\u015f olan 6 ile 14 ya\u015f aras\u0131nda \u00e7ocuk ve ebeveynleri yer ald\u0131. Ara\u015ft\u0131rman\u0131n \u00e7arp\u0131c\u0131 sonu\u00e7lar\u0131, KidZania \u0130stanbul CEO\u2019su Ebru Timur ve FutureBright Group Kurucu Orta\u011f\u0131 Akan Abdula taraf\u0131ndan a\u00e7\u0131kland\u0131. <\/p>\n\n\n\n

Etkinli\u011fe ev sahipli\u011fi yapan KidZania \u0130stanbul CEO\u2019su Ebru Timur,<\/strong> ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 \u015fu \u015fekilde de\u011ferlendirdi: \u201cHem misafirlerimizi daha iyi tan\u0131mak hem de onlara daha iyi hizmet sunabilmek i\u00e7in her y\u0131l d\u00fczenli olarak FutureBright i\u015f birli\u011fiyle ara\u015ft\u0131rmalar yap\u0131yoruz ve bu k\u0131ymetli bulgular\u0131 kamuya duyuruyoruz. Bu ara\u015ft\u0131rmalar\u0131 \u00e7ocuklar\u0131n d\u00fcnyas\u0131nda neyi do\u011fru yapt\u0131\u011f\u0131m\u0131z\u0131 ve nerede daha fazla sorumluluk almam\u0131z gerekti\u011fini g\u00f6steren bir pusula olarak g\u00f6r\u00fcyoruz. Ara\u015ft\u0131rma sonu\u00e7lar\u0131 KidZania deneyiminin \u00e7ocuklar\u0131n d\u00fcnyas\u0131nda somut ve \u00f6l\u00e7\u00fclebilir bir fark yaratt\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu sene yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rma kapsam\u0131nda, deneyimin d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fc ve dijital d\u00fcnyaya do\u011fan alfa jenerasyonunun tercihlerini, t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 aile i\u00e7indeki yerini \u00e7ok y\u00f6nl\u00fc ald\u0131k. Ara\u015ft\u0131rma bulgular\u0131 dijital etkile\u015fimin \u00e7ocuklar\u0131n d\u00fcnyas\u0131nda tek belirleyici unsur olmad\u0131\u011f\u0131n\u0131 ortaya koyarken, KidZania\u2019da \u00e7ocuklar\u0131n tecr\u00fcbe ettikleri ger\u00e7ek hayat deneyimi, sorumluluk alma ve sosyalle\u015fmenin dijital yo\u011funlu\u011fu dengeleyen bir rol \u00fcstlendi\u011fini g\u00f6zler \u00f6n\u00fcne serdi. Ara\u015ft\u0131rma alfa ku\u015fa\u011f\u0131n\u0131n art\u0131k gelece\u011fin konusu olmaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131, e\u011fitimden finansa, t\u00fcketimden teknolojiye kadar hayat\u0131n her alan\u0131nda bug\u00fcn\u00fcn karar verici akt\u00f6r\u00fc haline geldi\u011fini g\u00f6sterdi. KidZania \u0130stanbul olarak yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u00e7ocuklara e\u015fit ve adil bir ortam sunarak onlar\u0131n toplumda birey olabilmeleri ve bunu yaparken birbirlerine sayg\u0131 duymay\u0131 \u00f6\u011frenmelerine destek olmak. Bu anlamda KidZania, \u00e7ocuklara d\u00fcnyay\u0131 g\u00fcvenli bir ortamda deneyimleme ve kendi yollar\u0131n\u0131 ke\u015ffetme cesareti veren bir aile deneyim merkezi.\u201d<\/p>\n\n\n\n

FutureBright Group<\/strong> Kurucu Orta\u011f\u0131 Akan Abdula,<\/strong> \u201cDijital D\u00fcnyan\u0131n \u00c7ocuklar\u0131\u201d ara\u015ft\u0131rmas\u0131na metodolojik bir yerden de\u011finerek \u015fu de\u011ferlendirmeyi yapt\u0131: \u201cAlfa ku\u015fa\u011f\u0131 d\u00fcnyaya uyum sa\u011flamaya \u00e7al\u0131\u015fan bir \u00e7ocuk profili olarak hareket etmiyor; d\u00fcnyay\u0131 kendi h\u0131z\u0131na ve beklentilerine g\u00f6re yeniden bi\u00e7imlendiren bir jenerasyon olarak davran\u0131yor. Karar alma refleksleri erken ya\u015fta ba\u015fl\u0131yor, sab\u0131r e\u015fikleri d\u00fc\u015f\u00fck, anlam ve fayda beklentileri y\u00fcksek. Zamanlar\u0131n\u0131, dikkatlerini ve paralar\u0131n\u0131 rastgele de\u011fil; bilin\u00e7li tercihlerle y\u00f6netiyorlar. Bu ku\u015fa\u011f\u0131n en ay\u0131rt edici \u00f6zelli\u011fi, otoriteye g\u00f6re de\u011fil deneyime g\u00f6re ikna olmas\u0131. S\u00f6yleneni referans alm\u0131yor, ya\u015fad\u0131\u011f\u0131n\u0131 esas al\u0131yor. KidZania i\u015f birli\u011fi bu okuman\u0131n sahadaki en g\u00fc\u00e7l\u00fc kan\u0131tlar\u0131ndan biri. \u00c7\u00fcnk\u00fc KidZania, \u00e7ocuklar\u0131n ger\u00e7ek hayata en yak\u0131n ko\u015fullarda karar verdi\u011fi, sorumluluk ald\u0131\u011f\u0131 ve sonu\u00e7lar\u0131yla y\u00fczle\u015fti\u011fi nadir ekosistemlerden biri. Bir \u00e7ocu\u011fun paras\u0131n\u0131 nas\u0131l kazand\u0131\u011f\u0131n\u0131, nas\u0131l harcad\u0131\u011f\u0131n\u0131, biriktirip biriktirmedi\u011fini, hangi mesle\u011fe y\u00f6neldi\u011fini ve zaman\u0131n\u0131 nerede yo\u011funla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 burada do\u011frudan g\u00f6zlemleyebiliyoruz. KidZania verilerini T\u00fcrkiye\u2019deki \u00e7ocuklu aile verileri ile kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131z zaman deneyimlemenin g\u00fcc\u00fcn\u00fc \u00e7ok net g\u00f6rebiliyoruz.”<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

KidZania \u0130stanbul ve FutureBright, \u00e7ocuklar\u0131n dijital d\u00fcnyayla ili\u015fkisini, harcama ve birikim al\u0131\u015fkanl\u0131klar\u0131n\u0131, reklam, medya ve g\u00fcndem alg\u0131lar\u0131n\u0131 ortaya koyan \u201cDijital \u00c7ocuk, Hibrit Ebeveyn\u201d ara\u015ft\u0131rmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi.…<\/p>\n","protected":false},"author":6,"featured_media":9018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-9016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avm"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9016"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9016\/revisions"}],"predecessor-version":[{"id":9021,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9016\/revisions\/9021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9018"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}