{"id":9071,"date":"2026-03-09T09:07:44","date_gmt":"2026-03-09T09:07:44","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9071"},"modified":"2026-03-09T09:07:45","modified_gmt":"2026-03-09T09:07:45","slug":"homend-ilk-fiziksel-magazasini-22-subat-pazar-gunu-istinyeparkta-acti","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/03\/09\/homend-ilk-fiziksel-magazasini-22-subat-pazar-gunu-istinyeparkta-acti\/","title":{"rendered":"Homend, \u0130lk Fiziksel Ma\u011fazas\u0131n\u0131 22 \u015eubat Pazar G\u00fcn\u00fc \u0130stinyePark\u2019ta A\u00e7t\u0131"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Marka, deneyim odakl\u0131 yeni nesil perakende modeliyle fiziksel ma\u011fazac\u0131l\u0131\u011fa ad\u0131m att\u0131<\/strong><\/h3>\n\n\n\n<p>Homend, perakende yolculu\u011funda \u00f6nemli bir e\u015fi\u011fi geride b\u0131rakt\u0131. Marka, ilk fiziksel ma\u011fazas\u0131n\u0131 22 \u015eubat pazar g\u00fcn\u00fc \u0130stanbul\u2019un prestijli al\u0131\u015fveri\u015f merkezlerinden \u0130stinyePark\u2019ta a\u00e7t\u0131.&nbsp;<strong>Homend Genel M\u00fcd\u00fcr\u00fc Necip G\u00fcrbey<\/strong>, a\u00e7\u0131l\u0131\u015f \u00f6ncesinde yapt\u0131\u011f\u0131 de\u011ferlendirmede, ma\u011fazan\u0131n marka stratejisindeki yerine dikkat \u00e7ekti:<\/p>\n\n\n\n<p>\u201cHomend olarak fiziksel ma\u011fazac\u0131l\u0131\u011f\u0131 yaln\u0131zca bir sat\u0131\u015f kanal\u0131 olarak konumland\u0131rm\u0131yoruz. Ma\u011fazalar\u0131m\u0131z, kullan\u0131c\u0131 deneyimini birebir ya\u015fatt\u0131\u011f\u0131m\u0131z, m\u00fc\u015fterilerimizle do\u011frudan temas kurdu\u011fumuz alanlar. \u0130lk ma\u011fazam\u0131zla birlikte, deneyimi merkeze alan yeni nesil bir perakende modelini hayata ge\u00e7iriyoruz.\u201d<\/p>\n\n\n\n<p><strong>Deneyim merkezli ma\u011faza konsepti<\/strong><\/p>\n\n\n\n<p>22 \u015eubat Pazar g\u00fcn\u00fc kap\u0131lar\u0131n\u0131 a\u00e7an \u0130stinyePark ma\u011fazas\u0131; h\u0131zl\u0131 kasa altyap\u0131s\u0131, dijital g\u00f6rsel deneyim alanlar\u0131 ve kolayla\u015ft\u0131r\u0131lm\u0131\u015f al\u0131\u015fveri\u015f uygulamalar\u0131yla tasarlanan bir deneyim merkezi olarak kurguland\u0131. M\u00fc\u015fterilerin \u00fcr\u00fcnleri yak\u0131ndan inceleyip deneyimleyebilece\u011fi ma\u011faza modeli, Homend\u2019in online ve offline kanallar aras\u0131nda kesintisiz bir m\u00fc\u015fteri yolculu\u011fu olu\u015fturma hedefinin ilk ad\u0131m\u0131 oldu.<\/p>\n\n\n\n<p><strong>G\u00fcrbey<\/strong>, ma\u011faza konseptiyle ilgili olarak \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<p>\u201cBu ma\u011faza yaln\u0131zca bir sat\u0131\u015f noktas\u0131 de\u011fil; estetik ve fonksiyonelli\u011fin bir araya geldi\u011fi, ev ya\u015fam\u0131na dair ilham sunan bir deneyim alan\u0131.\u201d<\/p>\n\n\n\n<p><strong>\u0130stinyePark a\u00e7\u0131l\u0131\u015f\u0131yla g\u00fc\u00e7l\u00fc konumlanma<\/strong><\/p>\n\n\n\n<p>Homend\u2019in ilk ma\u011fazas\u0131n\u0131 \u0130stinyePark\u2019ta a\u00e7mas\u0131, markan\u0131n premium konumlanmas\u0131n\u0131n ve t\u00fcketici nezdinde ula\u015ft\u0131\u011f\u0131 g\u00fcven seviyesinin \u00f6nemli bir g\u00f6stergesi olarak de\u011ferlendiriliyor. A\u00e7\u0131l\u0131\u015fla birlikte marka, fiziksel varl\u0131\u011f\u0131n\u0131 b\u00fcy\u00fctmenin yan\u0131 s\u0131ra deneyim odakl\u0131 perakende vizyonunu da g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 hedefliyor.<\/p>\n\n\n\n<p><strong>B\u00fcy\u00fcme stratejisi ve gelecek planlar\u0131<\/strong><\/p>\n\n\n\n<p>Homend, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde ma\u011faza b\u00fcy\u00fcmesini y\u00fcksek ziyaret\u00e7i trafi\u011fine sahip se\u00e7kin lokasyonlarda, kontroll\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir stratejiyle ilerletmeyi planl\u0131yor. Marka i\u00e7in \u00f6ncelik, ma\u011faza say\u0131s\u0131ndan ziyade her noktada ayn\u0131 g\u00fc\u00e7l\u00fc deneyimi sunabilmek.<\/p>\n\n\n\n<p>\u201cAmac\u0131m\u0131z; h\u0131zl\u0131 teslimat, kolay al\u0131\u015fveri\u015f ve birebir \u00fcr\u00fcn deneyimini standart hale getirerek online ve offline kanallar aras\u0131nda kesintisiz bir yap\u0131 kurmak,\u201d diyen&nbsp;<strong>G\u00fcrbey<\/strong>, bu yakla\u015f\u0131m\u0131n uzun vadeli marka de\u011ferini destekledi\u011fini vurgulad\u0131.<\/p>\n\n\n\n<p>Homend\u2019in \u00fcr\u00fcn geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131n merkezinde, m\u00fc\u015fterilerin ger\u00e7ek ihtiya\u00e7lar\u0131na yan\u0131t veren anlaml\u0131 inovasyon yer al\u0131yor. Alman m\u00fchendislik disiplininden ilham alan \u00fcretim anlay\u0131\u015f\u0131yla marka; uzun \u00f6m\u00fcrl\u00fc, g\u00fcvenilir ve estetik \u00fcr\u00fcnleri tasar\u0131m ve fonksiyonellik oda\u011f\u0131nda bir araya getirerek ev ya\u015fam\u0131na de\u011fer katmay\u0131 hedefliyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2026\/03\/1772195859_1-576x1024.png\" alt=\"\" class=\"wp-image-9073\" style=\"aspect-ratio:0.5625019618511504;width:384px;height:auto\" srcset=\"https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2026\/03\/1772195859_1-576x1024.png 576w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2026\/03\/1772195859_1-169x300.png 169w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2026\/03\/1772195859_1-768x1365.png 768w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2026\/03\/1772195859_1-864x1536.png 864w, https:\/\/www.mallandmotto.com\/wp-content\/uploads\/2026\/03\/1772195859_1.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marka, deneyim odakl\u0131 yeni nesil perakende modeliyle fiziksel ma\u011fazac\u0131l\u0131\u011fa ad\u0131m att\u0131 Homend, perakende yolculu\u011funda \u00f6nemli bir e\u015fi\u011fi geride b\u0131rakt\u0131. Marka, ilk fiziksel ma\u011fazas\u0131n\u0131 22 \u015eubat&hellip;<\/p>\n","protected":false},"author":6,"featured_media":9072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-9071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avm"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9071"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9071\/revisions"}],"predecessor-version":[{"id":9074,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9071\/revisions\/9074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9072"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}