TAB G\u0131da, 2025 y\u0131l\u0131nda da k\u00e2rl\u0131 b\u00fcy\u00fcme \u00e7izgisini kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fcrken reel bazda has\u0131lat\u0131n\u0131 %14 art\u0131rd\u0131, FAV\u00d6K’\u00fcn\u00fc ise reel olarak %7 b\u00fcy\u00fcterek 9,7 milyar TL\u2019ye \u00e7\u0131kard\u0131. G\u00fc\u00e7l\u00fc operasyonel performans\u0131n bir g\u00f6stergesi olarak %20,4 FAV\u00d6K marj\u0131 ger\u00e7ekle\u015ftiren \u015firket, pazar liderli\u011fini de koruyarak operasyonel verimlilik ve mali disiplindeki ba\u015far\u0131s\u0131n\u0131 bir kez daha ortaya koydu.<\/p>\n\n\n\n
Operasyon, \u0130nsan Kaynaklar\u0131, \u0130\u00e7 Denetim, \u0130dari \u0130\u015fler ve Bilgi Teknolojilerinden Sorumlu Genel M\u00fcd\u00fcr G\u00f6khan Asok<\/strong>, \u015fu de\u011ferlendirmelerde bulundu: “2025 y\u0131l\u0131nda operasyonel yetkinliklerimizi geni\u015fletmek en \u00f6nemli \u00f6nceliklerimiz aras\u0131nda yer ald\u0131. Restoran i\u00e7i s\u00fcre\u00e7lerde kalite standardizasyonunu sa\u011flamak, g\u0131da g\u00fcvenli\u011fini g\u00fc\u00e7lendirmek ve hizmet h\u0131z\u0131n\u0131 art\u0131rmak i\u00e7in dijital \u00e7\u00f6z\u00fcmler, otomasyon teknolojileri ve \u00e7evik s\u00fcre\u00e7 y\u00f6netimi yakla\u015f\u0131mlar\u0131n\u0131 devreye alarak verimlili\u011fimizi y\u00fckselttik. Self-servis kiosklar, men\u00fcboard’lar, online dijital sipari\u015f kanallar\u0131, otomasyon destekli mutfak uygulamalar\u0131 ve veri tabanl\u0131 talep planlama sistemleri sayesinde, misafir deneyimini g\u00fc\u00e7lendirirken operasyonel y\u00fck\u00fcm\u00fcz\u00fc hafiflettik. 2025 y\u0131l\u0131 sonu itibar\u0131yla restoranlar\u0131m\u0131zda toplam 2.600\u2019den fazla self-servis sipari\u015f ekran\u0131 kurduk. Dijital sat\u0131\u015flar, toplam sat\u0131\u015flar\u0131m\u0131z\u0131n %50\u2019sini a\u015farak b\u00fcy\u00fcmemize \u00f6nemli bir katk\u0131 sa\u011flad\u0131. Ayr\u0131ca, paket servis sipari\u015flerinde %22 art\u0131\u015fla 57 milyon fi\u015f say\u0131s\u0131na ula\u015ft\u0131k.\u201d<\/p>\n\n\n\n \u0130nsan kayna\u011f\u0131n\u0131 stratejik bir de\u011fer olarak g\u00f6rmeye devam ettiklerini belirten Asok: \u201c\u00c7al\u0131\u015fan e\u011fitimi, yetenek y\u00f6netimi, i\u00e7 ileti\u015fim, f\u0131rsat e\u015fitli\u011fi ve kapsay\u0131c\u0131l\u0131k ba\u015fl\u0131klar\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz programlarla \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n mesleki ve ki\u015fisel geli\u015fimine yat\u0131r\u0131m yapmaya devam ettik. \u0130\u00e7 denetim ve kontrol mekanizmalar\u0131m\u0131zla \u015firket i\u00e7i y\u00f6netim kalitemizi art\u0131r\u0131rken, bilgi g\u00fcvenli\u011fi ve veri koruma alanlar\u0131nda uluslararas\u0131 standartlara uyum sa\u011flayan teknolojik altyap\u0131m\u0131z\u0131 g\u00fc\u00e7lendirdik. T\u00fcm bu geli\u015fmeler, TAB G\u0131da’n\u0131n operasyonel s\u00fcrd\u00fcr\u00fclebilirli\u011fini destekleyen ve \u015firketi gelece\u011fe daha etkin haz\u0131rlayan temel bile\u015fenler oldu.” dedi.<\/p>\n\n\n\n TAB G\u0131da’n\u0131n kaydetti\u011fi finansal ve operasyonel sonu\u00e7lar\u0131 de\u011ferlendiren Finans, Mali \u0130\u015fler, Franchise ve Yat\u0131r\u0131mc\u0131 \u0130li\u015fkilerinden Sorumlu Genel M\u00fcd\u00fcr \u00d6zg\u00fcr \u00c7etinkaya<\/strong>, 2025 y\u0131l\u0131n\u0131n \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu vurgulayarak \u015funlar\u0131 belirtti: “2025 y\u0131l\u0131n\u0131, belirledi\u011fimiz hedeflerin de \u00f6tesine ge\u00e7erek tamamlad\u0131k. Reel bazda %14 has\u0131lat b\u00fcy\u00fcmesi kaydederken, FAV\u00d6K’\u00fcm\u00fcz\u00fc reel olarak %7 art\u0131rarak 9,7 milyar TL’ye ula\u015ft\u0131rd\u0131k. FAV\u00d6K marj\u0131m\u0131z\u0131 %20,4 seviyesinde ger\u00e7ekle\u015ftirerek k\u00e2rl\u0131 b\u00fcy\u00fcme hedeflerimizi yakalad\u0131k. Toplam varl\u0131klar\u0131m\u0131z\u0131 reel olarak %15 art\u0131rd\u0131k ve \u00f6z kaynaklar\u0131m\u0131zda %7 b\u00fcy\u00fcme sa\u011flad\u0131k. Finansal y\u00f6netim yakla\u015f\u0131m\u0131m\u0131z\u0131 2025 y\u0131l\u0131nda da verimlilik ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme eksenlerinde ele ald\u0131k. Gelir yap\u0131s\u0131n\u0131 destekleyen operasyonel iyile\u015ftirmeler, etkin maliyet y\u00f6netimi, yat\u0131r\u0131m disiplinine dayal\u0131 karar alma s\u00fcre\u00e7lerimiz ve g\u00fc\u00e7l\u00fc franchise yap\u0131m\u0131z\u0131n katk\u0131s\u0131, k\u00e2rl\u0131l\u0131\u011f\u0131m\u0131z\u0131 destekledi.\u201d dedi.<\/p>\n\n\n\n \u00c7etinkaya, TAB G\u0131da’n\u0131n geni\u015fleyen restoran a\u011f\u0131na ve franchise modelinin ba\u015far\u0131s\u0131na dikkat \u00e7ekerek, s\u00f6zlerine \u015f\u00f6yle devam etti: “Restoran a\u011f\u0131m\u0131z\u0131 geni\u015fletmeye kararl\u0131l\u0131kla devam etti\u011fimiz 2025 y\u0131l\u0131nda toplam 226 yeni restoran a\u00e7arak restoran say\u0131m\u0131z\u0131 2.030’a ula\u015ft\u0131rd\u0131k. 2.000 restoran hedefimizi a\u015farak \u00f6nemli bir kilometre ta\u015f\u0131n\u0131 geride b\u0131rakt\u0131k. Franchise restoranlar\u0131n portf\u00f6y\u00fcm\u00fczdeki pay\u0131 %44 olarak ger\u00e7ekle\u015firken, 893 franchise lokasyonuyla ve 1,137 TAB i\u015fletmesiyle dengeli bir b\u00fcy\u00fcme modeli s\u00fcrd\u00fcrd\u00fck.\u201d<\/p>\n\n\n\n TAB G\u0131da’n\u0131n pazarlama stratejileri ve marka portf\u00f6y\u00fcn\u00fcn g\u00fcc\u00fcne vurgu yapan Pazarlama ve Strateji, Paket Servis, Kurumsal Ticari \u0130li\u015fkilerden Sorumlu Genel M\u00fcd\u00fcr Sinan \u00dcnal<\/strong>: “Geni\u015f marka portf\u00f6y\u00fcm\u00fcz, farkl\u0131 t\u00fcketici segmentlerine hitap eden yap\u0131s\u0131yla bize \u00f6nemli bir rekabet avantaj\u0131 kazand\u0131r\u0131yor. 2025\u2019te ger\u00e7ekle\u015fen pazarlama yat\u0131r\u0131mlar\u0131m\u0131zla misafir deneyimini g\u00fc\u00e7lendirmek \u00fczere marka bilinirli\u011fini art\u0131ran ve men\u00fc inovasyonunu destekleyen yenilik\u00e7i bir anlay\u0131\u015f\u0131 hayata ge\u00e7irdik. Veri analiti\u011fi ve yapay zek\u00e2 uygulamalar\u0131yla ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimi sunmay\u0131 \u00f6nceliklendirdik. Strateji odakl\u0131 karar alma s\u00fcre\u00e7lerimiz, markalar\u0131m\u0131z\u0131n konumland\u0131rmas\u0131n\u0131 g\u00fc\u00e7lendirirken kurumsal ticari ili\u015fkiler kapsam\u0131ndaki i\u015f birliklerimiz, tedarik zinciri verimlili\u011fimizi ve eri\u015filebilirli\u011fimizi destekledi.\u201d dedi.<\/p>\n\n\n\n \u00dcnal s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: “Bu g\u00fc\u00e7l\u00fc ve k\u00e2rl\u0131 b\u00fcy\u00fcme vizyonumuzu, t\u00fcm payda\u015flar\u0131m\u0131z\u0131n deste\u011fiyle ger\u00e7ekle\u015ftirdik. Ortak \u00e7abalar\u0131m\u0131z, vizyonumuzu daha ileri ta\u015f\u0131mam\u0131za ve birlikte ba\u015far\u0131ya ula\u015fmam\u0131za olanak sa\u011fl\u0131yor. 2026 y\u0131l\u0131nda, dijitalle\u015fme, otomasyon, operasyonel verimlilik, s\u00fcrd\u00fcr\u00fclebilirlik ve deneyim odakl\u0131 b\u00fcy\u00fcme, kurumsal stratejilerimizin oda\u011f\u0131nda yer almaya devam edecek. Misafirlerimize g\u00fcvenilir, lezzetli ve eri\u015filebilir \u00fcr\u00fcnler sunma taahh\u00fcd\u00fcm\u00fczle, t\u00fcm payda\u015flar\u0131m\u0131z i\u00e7in s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratan s\u00fcre\u00e7lerimizi geli\u015ftirmeye kararl\u0131l\u0131kla devam edece\u011fiz.”<\/p>\n\n\n\n TAB G\u0131da, 2025 y\u0131l\u0131n\u0131 operasyonel a\u011f\u0131n\u0131 geni\u015fleterek ve finansal hedeflerini ger\u00e7ekle\u015ftirerek g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme grafi\u011fiyle tamamlad\u0131. \u015eirket, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde verimlili\u011fi art\u0131racak ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc derinle\u015ftirecek stratejik geli\u015fim s\u00fcre\u00e7lerini ise 2026 y\u0131l\u0131 i\u00e7in t\u00fcm hatlar\u0131yla planlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrkiye’nin lider h\u0131zl\u0131 servis restoran zinciri i\u015fletmecisi TAB G\u0131da, 2025 y\u0131l\u0131n\u0131 finansal ve operasyonel a\u00e7\u0131dan g\u00fc\u00e7l\u00fc bir performansla kapatt\u0131. Burger King, Sbarro, Popeyes, Arby’s, Usta…<\/p>\n","protected":false},"author":6,"featured_media":9086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-9085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surmanset"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9085"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9085\/revisions"}],"predecessor-version":[{"id":9087,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9085\/revisions\/9087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9086"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}