{"id":9314,"date":"2026-03-24T12:35:23","date_gmt":"2026-03-24T12:35:23","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9314"},"modified":"2026-03-24T12:35:24","modified_gmt":"2026-03-24T12:35:24","slug":"turkiyenin-ic-giyim-devinden-perakende-devrimi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/03\/24\/turkiyenin-ic-giyim-devinden-perakende-devrimi\/","title":{"rendered":"T\u00fcrkiye\u2019nin \u0130\u00e7 Giyim Devinden Perakende Devrimi"},"content":{"rendered":"\n

1964 y\u0131l\u0131ndan bu yana T\u00fcrkiye i\u00e7 giyim sekt\u00f6r\u00fcn\u00fcn amiral gemilerinden biri olan ve sekt\u00f6rde \u00fc\u00e7\u00fcnc\u00fc ku\u015fa\u011fa ge\u00e7en ilk i\u00e7 giyim yerli markas\u0131 olan\u00a0Yeni \u0130nci<\/strong>, \u00fcretimden perakendeye, tasar\u0131mdan global ihracat a\u011flar\u0131na kadar uzanan yolculu\u011funda 2026 y\u0131l\u0131 stratejileriyle sekt\u00f6re yeni bir soluk getirdi. Y\u0131ll\u0131k 6 milyon adetlik devasa \u00fcretim kapasitesi, yakla\u015f\u0131k 81 ilde 3 binden fazla sat\u0131\u015f noktas\u0131 ve cirosunun yar\u0131s\u0131n\u0131 olu\u015fturan ihracat hacmiyle T\u00fcrkiye\u2019nin gururu olan marka, son d\u00f6nemde perakende sekt\u00f6r\u00fcndeki dengeleri de\u011fi\u015ftirecek radikal kararlar ve inovatif ad\u0131mlarla dikkat \u00e7ekiyor.<\/h3>\n\n\n\n

\u00dcretimin G\u00fcc\u00fc ve \u0130novasyon Odakl\u0131 B\u00fcy\u00fcme<\/strong><\/p>\n\n\n\n

Yeni \u0130nci, sadece bir i\u00e7 giyim markas\u0131 de\u011fil, ayn\u0131 zamanda bir teknoloji ve Ar-Ge merkezi gibi \u00e7al\u0131\u015farak sekt\u00f6r standartlar\u0131n\u0131 belirlerken bu yat\u0131r\u0131mlar kapsam\u0131nda, medikal ve fonksiyonel \u00fcr\u00fcnler \u00fczerine \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor. Bug\u00fcn 40\u2019a yak\u0131n \u00fclkeye ihra\u00e7 edilen \u00fcr\u00fcnlerin arkas\u0131nda, kad\u0131n formuna ve sa\u011fl\u0131\u011f\u0131na y\u00f6nelik geli\u015ftirilen 30\u2019dan fazla patentli bulu\u015f yer al\u0131yor. \u00d6zellikle Amerika pazar\u0131na yap\u0131lmas\u0131 planlanan stratejik giri\u015fin ard\u0131ndan, d\u00fcnya genelinde 100 ma\u011faza hedefine do\u011fru emin ad\u0131mlarla ilerleyen marka; “Brezilya Kal\u00e7as\u0131” formundan, anti-stres \u00f6zellikli kuma\u015flara ve meme kanseri sonras\u0131 kad\u0131nlar\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131ran \u00f6zel protez s\u00fctyenlere kadar geni\u015f bir \u00fcr\u00fcn gam\u0131yla sosyal fayday\u0131 ticari ba\u015far\u0131n\u0131n merkezine yerle\u015ftiriyor. Di\u011fer yandan, b\u00fcy\u00fcme hedeflerini Anadolu\u2019daki yeni \u00fcretim tesisi yat\u0131r\u0131m\u0131yla destekleyen Yeni \u0130nci, bu hamleyle \u00fcretim hacmini y\u00fczde 20 art\u0131rarak i\u00e7 ve d\u0131\u015f pazardaki hakimiyetini g\u00fc\u00e7lendirmeye odaklan\u0131yor.<\/p>\n\n\n\n

Perakendede Yeni D\u00f6nem <\/strong><\/p>\n\n\n\n

Sekt\u00f6r\u00fcn son y\u0131llarda oda\u011f\u0131nda olan AVM merkezli b\u00fcy\u00fcme modelini yeniden yorumlayan Yeni \u0130nci, operasyonel verimlili\u011fi art\u0131rmak ve yerli \u00fcreticinin eme\u011fini korumak ad\u0131na stratejik bir makas de\u011fi\u015fikli\u011fine gidiyor. AVM\u2019lerdeki y\u00fcksek genel giderler ve ortak alan maliyetleri kar\u015f\u0131s\u0131nda Yeni \u0130nci, oda\u011f\u0131n\u0131 yeniden “cadde ma\u011fazac\u0131l\u0131\u011f\u0131na” \u00e7eviriyor.<\/p>\n\n\n\n

Furkan Atakan: \u201cYeni \u0130nci Olarak Yerli \u00dcretimin \u0130radesini Temsil Ediyoruz\u201d<\/strong><\/p>\n\n\n\n

Yeni \u0130nci Y\u00f6netim Kurulu Ba\u015fkan\u0131 Furkan Atakan<\/strong>, perakende d\u00fcnyas\u0131ndaki bu d\u00f6n\u00fc\u015f\u00fcm\u00fc ve markan\u0131n yeni vizyonunu \u015fu s\u00f6zlerle de\u011ferlendirdi; \u201cBiz 60 y\u0131ld\u0131r bu \u00fclkede ta\u015f \u00fcst\u00fcne ta\u015f koyan, binlerce ki\u015fiye istihdam sa\u011flayan ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na T\u00fcrk kalitesini g\u00f6nderen bir aileyiz. Ancak perakende sekt\u00f6r\u00fcnde \u00f6yle bir noktaya geldik ki, AVM\u2019lerdeki genel giderler yerli \u00fcreticiyi biraz zor durumda b\u0131rak\u0131r oldu\u201d dedi ve ekledi; \u201cbiz de Yeni \u0130nci olarak diyoruz ki; yerli \u00fcreticinin al\u0131n teri ve eme\u011fi, bu maliyetler aras\u0131nda ezilmemeli. Rotam\u0131z\u0131 yeniden caddelere, halk\u0131m\u0131z\u0131n i\u00e7ine, kendi sokaklar\u0131m\u0131za k\u0131r\u0131yoruz. Bizim g\u00fcc\u00fcm\u00fcz \u00fcretimimiz, samimiyetimiz ise caddelerdeki varl\u0131\u011f\u0131m\u0131zd\u0131r. T\u00fcrkiye ekonomisi ancak yerli \u00fcretici markalar\u0131n kendi ayaklar\u0131 \u00fczerinde, kendi \u00f6zg\u00fcr alanlar\u0131nda durmas\u0131yla kalk\u0131n\u0131r. Biz sadece \u00e7ama\u015f\u0131r de\u011fil, bu \u00fclkenin \u00fcretim iradesini sat\u0131yoruz.\u201d<\/p>\n\n\n\n

Gelece\u011fe Miras: Teknolojik D\u00f6n\u00fc\u015f\u00fcm ve Yerli \u00dcretim Kararl\u0131l\u0131\u011f\u0131<\/strong><\/p>\n\n\n\n

Yeni \u0130nci, 2026 y\u0131l\u0131 hedefleri do\u011frultusunda k\u00f6kl\u00fc ge\u00e7mi\u015fini modern \u00e7a\u011f\u0131n gereklilikleriyle harmanlamaya devam ediyor. E-ticaretteki g\u00fcc\u00fcn\u00fc fiziksel ma\u011fazalar\u0131ndaki dokunma ve deneme konforuyla birle\u015ftiren marka, t\u00fcketicisine her noktada ayn\u0131 kusursuz deneyimi sunmay\u0131 hedefliyor. <\/p>\n\n\n\n

\u00dcretim s\u00fcre\u00e7lerinde \u00e7evreci yakla\u015f\u0131mlar\u0131 ve kaynak verimlili\u011fini merkeze alan Yeni \u0130nci, sadece bug\u00fcn\u00fcn de\u011fil, gelecek nesillerin de ihtiya\u00e7lar\u0131n\u0131 g\u00f6zeten bir sorumlulukla hareket ediyor. \u00d6n\u00fcm\u00fczdeki 5 y\u0131ll\u0131k s\u00fcre\u00e7te d\u00fcnya pazar\u0131ndaki yerini sa\u011flamla\u015ft\u0131r\u0131rken, bir T\u00fcrk markas\u0131 olarak k\u00fcresel \u00f6l\u00e7ekte en \u00e7ok g\u00fcvenilen ve tercih edilen oyuncular aras\u0131nda yer alma vizyonuyla yat\u0131r\u0131mlar\u0131na h\u0131z kesmeden devam ediyor.<\/p>\n\n\n\n

Yeni \u0130nci Hakk\u0131nda:<\/strong> 1964 y\u0131l\u0131nda temelleri at\u0131lan ve sekt\u00f6rde \u00fc\u00e7\u00fcnc\u00fc ku\u015fa\u011fa ge\u00e7en ilk yerli marka olan Yeni \u0130nci; i\u00e7 giyim, pijama ve plaj giyimi alanlar\u0131nda faaliyet g\u00f6steren, T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc tekstil kurulu\u015flar\u0131ndan biridir. \u0130stanbul\u2019daki 10.000 m\u00b2\u2019lik modern tesislerinde \u00fcretilen \u00fcr\u00fcnlerini, geni\u015f bayi a\u011f\u0131 ve global sat\u0131\u015f noktalar\u0131 arac\u0131l\u0131\u011f\u0131yla d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki t\u00fcketicilerle bulu\u015fturmaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

1964 y\u0131l\u0131ndan bu yana T\u00fcrkiye i\u00e7 giyim sekt\u00f6r\u00fcn\u00fcn amiral gemilerinden biri olan ve sekt\u00f6rde \u00fc\u00e7\u00fcnc\u00fc ku\u015fa\u011fa ge\u00e7en ilk i\u00e7 giyim yerli markas\u0131 olan\u00a0Yeni \u0130nci, \u00fcretimden…<\/p>\n","protected":false},"author":6,"featured_media":9315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9314"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9314\/revisions"}],"predecessor-version":[{"id":9316,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9314\/revisions\/9316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9315"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}